By TWMG
Facebook posts made by retail brands during the overnight hours of 8 PM to 7 AM drive 20% more user engagement, in terms of like and comment rates, than posts made between 8 AM and 7 PM, according to a September 2011 report from Buddy Media. However, data from “Strategies for Effective Facebook Wall Posts” indicates … Continue reading “Overnight Facebook Posts Drive More Engagement”
By TWMG
“Landing pages are the new direct marketing, and everyone with a website is a direct marketer.” ~Seth Godin
Landing pages are meant to convert traffic based on an intended action. This action could be subscribing to an email list or a free trial, purchasing a product, or requesting information. In a nutshell, landing pages are designed … Continue reading “5 Examples of Highly Optimized Landing Pages”
By TWMG
Aggregation
The collection of content from various online sources such as blogs and websites using their RSS feeds. Typically presented on aggregator websites and customisable portals such as iGoogle and newsvine.
Alerts
Search engines such as Google allow you to save specific searches and receive an update whenever a new result appears for that particular search, typically delivered … Continue reading “Social Media Glossary”
By TWMG
Groupon Inc., LivingSocial and other daily-deal websites will generate $4.17 billion in U.S. sales in 2015, more than double the amount this year, research firm BIA/Kelsey estimates.
The market will be worth $1.97 billion in 2011, according to Chantilly, Virginia-based BIA/Kelsey. The company has revised its projections since March, when it predicted smaller sales this year but … Continue reading “U.S. Daily Internet Deals to Reach $4.17 Billion by 2015”
By TWMG
Google introduced flight search on Tuesday, competing head-to-head with travel search engines like Kayak, Orbitz and Microsoft’s Bing.
Flight Search on Google
The service has been expected since Google announced last year its intention to buy ITA Software, which makes the flight search software used by many airlines and travel search engines like Orbitz and Bing. The deal … Continue reading “Google Introduces Long-Awaited Flight Search”
By TWMG
Here is a slightly different way of aggregating and sharing your favourite links and content from across the interwebs! It’s called Smile Tagging, a Bookmarklet + Facebook app designed to share the smiles that the content you find online generates, and is part of the new ‘You know you love it.’ campaign from KRAFT Macaroni … Continue reading “KRAFT Smile Tagging App: Grin and Share it”
By TWMG
Just a few years ago, a website was the most important marketing tool used to deliver relevant content about your products and services to your target market. However, with the increase popularity and use of social media like Facebook, things have changed significantly.
It’s become apparent that businesses want to garner the attention of their customers, … Continue reading “5 website functions you need to move to Facebook”
By TWMG
MEN who can’t stand traipsing around stores are leading an online charge that has crowned Australians the world’s most frequent internet shoppers.
A study has found a quarter of Aussie web users are buying goods and services online at least once a week, eclipsing Europe, the US and other countries, the Herald Sun reported.
The ARC Centre … Continue reading “Buyers find bargains online then head straight for the shops”
By TWMG
Below is a list of search engine optimization and marketing industry related keywords with their definitions.
Algorithm
Algorithmic Results
Alt Tag/Alt Text
Analytics
Anchor Text
Backlinks
Banned
Banner Ad
Black Hat SEO
Blacklisted
Broken Link
Click Fraud
Click-Through
Click-Through Rate (CTR)
Cloaking
Contextual Link Inventory (CLI)
Conversion
Conversion Analytics
Conversion Rate
Cost-Per-Acquisition (CPA)
Cost-Per-Action (CPA)
Cost-Per-Click (CPC)
Cost-Per-Thousand (CPM)
Crawler
Delisted
Description Tag
Directory
Doorway Page
Dynamic Content
Flash Optimization
Gateway Page
Geographical Targeting
Geographic Segmentation
Google AdSense
Google AdWords
Graphical Search Inventory (GSI)
Gray Hat SEO
Hidden Text
Hit
HTML
Hyperlink
Index
Inbound Links
Impression
Internet Marketing Consultant
Internet Promotion
Keyword
Keyword … Continue reading “SEO & SEM Keywords (Definitions in Search Engine Optimization)”
By TWMG
Measuring social media is one of the areas of online marketing that is still frequently discussed and we still haven’t found that magic number yet. But there are lots of free tools that can help to monitor and track your social media activity to ensure it’s working for you or you’re reaching your targets.
The list … Continue reading “The best free social media tracking tools you should know about”
