Five First-Tier Travel Affiliate Programs to Consider

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Few Website Magazine readers will be launching their own travel related services in the coming year but as the economy continues to rebound and as consumers are becoming increasingly likely to spend their discretionary income hitting the road perhaps they should.
Before entering any vertical however it will benefit you to know which are the top … Continue reading “Five First-Tier Travel Affiliate Programs to Consider”

Don’t Kill the Infographic – Design Killer Ones Like These

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Only about a year ago, infographics were the darlings of the Web – favored by marketers, designers and content consumers alike. Today, however, you will see quite a bit of blogging and commenting from people calling for a virtual cease-fire: “Please, no more infographics!” So, what happened? Like most anything else Internet users place on … Continue reading “Don’t Kill the Infographic – Design Killer Ones Like These”

Essential SEO KPIs

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Key performance indicators (KPI) are the only means by which any Web professional should be measuring SEO success.
So, what are the right KPIs to use when measuring how well the techniques and tactics employed by in-house SEOs or consultants/agencies actually work? Today let’s look at a few important KPIs to monitor, whether on the front … Continue reading “Essential SEO KPIs”

20 User Review Websites Critical to Small Business

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According to an internal analysis of small business search results, Marchex – a provider of small business marketing products – found that more than 80 percent of results did not point to the websites of those businesses. Instead, they pointed to social network results and consumer reviews.
The businesses surveyed were those of restaurants, travel, legal, … Continue reading “20 User Review Websites Critical to Small Business”

Aim to Please with KBO, not SEO

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Any Web businesses can dramatically, positively and immediately expand their customer-service capabilities through live-chat features on their websites, as well as 800-number telephone support and even priority email. These are the most common executions of the online support offerings, but there are many, many others.
Yesterday’s Website Magazine open-thread Facebookpoll on the type of support channels being offered … Continue reading “Aim to Please with KBO, not SEO”

Professional-grade WordPress Themes for Business

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For many online businesses, WordPress offers an excellent framework from which to build fully-functional websites. The first question that arises is, which WordPress theme is right for my business?
Many businesses are allured by WordPress’ no-cost or low-cost option. To be sure, many good WordPress themes can be had for free. However, just like everything else … Continue reading “Professional-grade WordPress Themes for Business”