By TWMG
Creativity has no limit. It could be in the form of anything, including beer bottles. Just a few days ago, Heineken was raving with their new Heineken Ignite Bottle that featuring LED lights and sound/motion activation sensors. To promote this, Heineken held a VIP party to unveil the new interactive beer bottles, which light up in time … Continue reading “Creative and Innovative Promotion: Glowing Heineken Beer Bottles”
By TWMG
Australian consumers are avoiding international online retailers as the recent NAB Online Retail Sales Index is anything to go by.
Domestic retail accounted for almost three-quarters (73%) of total online sales in Australia in January 2013, and domestic online retail sales saw a higher year-on-year growth than international, rising between 28% and 25%.
Online sales as a … Continue reading “Australian Buyers Prefer Domestic Online Retailers Rather Than International Ones”
By TWMG
By TWMG
This is a video of Steve Jobs in the past. It’s less than two minutes long and it contains one of the best bits of advice Steve Jobs ever offered on how to succeed. In this video, he tells the story of himself when he was 12-year-old. He picked up the phone and called Bill … Continue reading “Steve Jobs’ Advice on Success and Failure”
By TWMG
By TWMG
A great digital campaign is all about its capability to widespread worldwide and go viral at the same time. This is not an easy task, and we need to take extra effort to gain these success. Today, The Website Marketing Group team will share a good slide about the best digital campaign on 2012. We … Continue reading “The Best Digital Strategy on 2012 (SlideShare)”
By TWMG
Nowadays, mobile is one of the fastest media of communication. It seems that we always have new technology or updates every day, which is being brought to market. With so much going on in a short of time, the key developments are sometimes glazed over and often not fully understood.
Similar thing happens on Apple’s move … Continue reading “Getting Know More on Apple’s IDFA”
By TWMG
Still considering social media as a time-waster? Here is a good example on how social media can be a handful tool when we use it in the right way. The Metropole Orchestra in Amsterdam is facing budget issues, so they teamed up with Havas Worldwide Amsterdam to showcase a little pro-active commercial adaptability. They launched … Continue reading “Metropole Tweetphony: A Good Example on Utilising Social Media to Get What You Want”
By TWMG
Content curation is the way of refining the content in order to find the matching content marketing strategy that attracts as much attention as possible. Creating a perfect content is virtually impossible, thus we need to recondition the contents to gain the maximum result. Take a look at this infographic.
By TWMG
Twitter’s social video sharing app, Vine, has finally released the feature that many Twitter’s users have been waiting for – the inclusion of trending hashtags, as mentioned in their latest blog post. The application has an explore tab, similar to how Instagram shows off their most popular content.
This should help users for searching more popular content. Moreover, it will … Continue reading “Vine’s Latest Feature: Trending Hashtag”
