Facebook Video Has Almost Overtaken YouTube Video’s Domination On News Feed

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Slowly but surely, YouTube is missing a key distribution platform as Facebook’s videos become more popular these days.
Facebook video is overtaking YouTube as the video platform leader on its News Feed. The analysis was based on 20,000 videos generated by multiple Facebook Pages from brands, media, celebrities and entertainment companies and 180,000 posts over the … Continue reading “Facebook Video Has Almost Overtaken YouTube Video’s Domination On News Feed”

The Key To Successful Real-Time Marketing For B2B

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Online marketing activities in the B2C and B2B sectors are different because of both the clients’ personas and the customer journey specifications.
These differences have a big impact on how businesses develop their marketing and advertising strategies in the new digital realities, especially since the rise of smartphones and latest mobile technologies.
The rapid development of the … Continue reading “The Key To Successful Real-Time Marketing For B2B”

How To Initiate A Successful Advertising On Pinterest (Infographic)

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Advertising on Pinterest is slightly different than other social media channels.
While it makes sense for big brands to establish a presence on the social network, the self-serve platform opened up Pinterest’s advertising to a broader group of customers, similar to how Google AdWords lets anyone bid on placements next to Google Search results. Of course, … Continue reading “How To Initiate A Successful Advertising On Pinterest (Infographic)”

Design Vulnerability Has Been Found In SSL 3.0

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A “vulnerability in the design of SSL version 3.0” has been discovered in Google services.
The vulnerability allows the plain text of secure connections “to be calculated by a network attacker.” The issue was discovered by Google’s Bodo Möller, along with Googlers Thai Duong and Krzysztof Kotowicz.
This is not the first time where the SSL (the security protocol … Continue reading “Design Vulnerability Has Been Found In SSL 3.0”

Responsive Website Design: What, Why, How? (Infographic)

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So, what is responsive website design?
In short, responsive design is a way to build a website that adapts to any device, mobile, tablet, computer or TV screen. Rather than building separate sites for each web and mobile device, responsive web design uses CSS3 media queries to create a single website that automatically adjusts its layout and … Continue reading “Responsive Website Design: What, Why, How? (Infographic)”

Top Ten Marketing Predictions For 2015 (Infographic)

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If you can identify the upcoming trends, you can stay one step ahead of the game.
There is so much change within online marketing in 2014, particularly on content marketing. Social media has re-shaped the way traditional marketing works, yet 2015 is a different year. More change is inevitable. Will content marketing still have such a huge … Continue reading “Top Ten Marketing Predictions For 2015 (Infographic)”

Facebook Has Launched Its Local Awareness Ad Program For Certain Advertisers

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Facebook knows everything about you. Soon, it will also know where you went.
The company announced on Tuesday that its Local Awareness ad program is now available for certain advertisers. Designated for local businesses, the ad product can be created by entering the business’s address, and describing a radius around the area they’d like to reach. … Continue reading “Facebook Has Launched Its Local Awareness Ad Program For Certain Advertisers”