By TWMG
Instagram announced that it is taking steps to make its ads available to businesses of all sizes.
The visual social media company is focusing on three key areas, including expanding ad offering to include action-oriented formats, enabling more targeting capabilities and making it easier for businesses of all sizes to buy ads on its social network. … Continue reading “Instagram Announces Its Latest Ad Updates”
By TWMG
With the huge number of social media tools out there, choosing the best ones for your business is quite challenging.
The question now is, which one to choose? Where to start? Unlike digital journalism, online marketing is similar to a big umbrella where almost everyone has different needs. Of course, a solid marketing strategy and hard work … Continue reading “The Best Social Media Tools For Business (Infographic)”
By TWMG
Starting off as a trend, Responsive Web Design has become the hottest topic of Internet industry.
Here are five areas in which designers are required to step up in order to adapt to the responsive web:
1. Design with The Real Content in Mind
Ever designed a module within a website using the trusty Lorem Ipsum, only for … Continue reading “Five Important Principles in Responsive Web Design You Need To Know”
By TWMG
Though smartphones and tablets have been around for less than 10 years, mobile Internet access has already caught up with desktop access. More Google searches take place on mobile devices than on computers.
Google has been talking of this trend for a while now, and recently made changes to their search algorithm, to boosts the rank … Continue reading “12 Excellent Tips To Create A Mobile Friendly Website”
By TWMG
Are you looking to advertise on Facebook, Twitter, LinkedIn, Pinterest or Google+ and not sure what the best image sizes are for those respective social networks?
The worldwide ad spending on social media will total $23.68 billion in 2015 and reach $35.98 billion by 2017, accounting for 16% of all digital ad spending worldwide. Thus, it … Continue reading “The 2015 Social Media Image Sizes Cheat Sheet (Infographic)”
By TWMG
Facebook will release its ad preferences tool to Australia, giving users more control over the types of ads on their timeline.
The tool enables manual curation the types of ads they want to be served on the social networking site, making advertisements more relevant rather than just being served what previously visited sites and cookies suggest … Continue reading “Facebook Ad Preferences Will Be Available In Australia”
By TWMG
Nowadays, navigating the constant change of Google algorithm updates makes SEO in 2015 is a hard game to play.
Still, companies and individuals who are producing high-quality branded content on a consistent basis are the ones that have the edge in terms of search visibility. Is SEO really a hard game to play? Maybe for black hat practitioners. … Continue reading “How To Do SEO In 2015 (Infographic)”
By TWMG
Facebook boasts that its platform has more than 1.9 billion active users, with 802 million people logging in daily and five new profiles created every second. However, these big numbers should be a goldmine for businesses.
Any online marketer knows you need to reach your target audience where they spend most of their time, and Facebook … Continue reading “Three Useful Tips For Facebook Advertising In Your Marketing Strategy”
By TWMG
If you work in an agency and have handled an existing account that you plan to build on rather than start over from scratch, you’ll know this situation comes with a certain set of issues and things you need to take into consideration.
You may be wondering, “Why not start a new one?” Well, there are … Continue reading “How To Successfully Take Over A PPC Account”
By TWMG
Facebook has recently introduced a new feature that will be of particular interest to information publishers titled Instant Articles.
Loading up to ten times faster than standard mobile web articles, Facebook’s Instant Articles was designed to give “publishers more control over their stories, brand experiences and monetisation opportunities”. Within their Instant Articles publishers are able to … Continue reading “Facebook’s Instant Articles: A New, Faster Option For Mobile Content Developers”
