Facebook has launched a measurement tool in January called Conversion Lift. It’s kind of a solution from Facebook in an effort to help marketers understand the value of Facebook Ads. Now, Facebook has announced that it is expanding the capabilities of this tool.
The new capabilities added to Conversion Lift help marketers understand which of their … Continue reading “Conversion Lift Updated: Find Out Which Facebook Ads Are Driving The Most Conversions”
Month: September 2015
7 Common Blogging Mistakes You Need To Avoid At All Cost (Infographic)
|Have you ever realised how big the role of your company blog toward your business?
Undoubtedly, blog is one of the most important part of modern company website. With over 409 million people reading more than 17.6 billion blog pages every month, the big number is simply too good to be ignored. The problem is people … Continue reading “7 Common Blogging Mistakes You Need To Avoid At All Cost (Infographic)”
Meerkat or Periscope: Which One is The Best? (Infographic)
|The epic battle of the two live streaming app has just begun.
Basically, live streaming technology isn’t new. However, in the last few months, there are two new players in the live streaming market: Meerkat and Periscope. They both allow users to share live-streamed video, and both received a ton of hype when they launched. Combined, … Continue reading “Meerkat or Periscope: Which One is The Best? (Infographic)”
The State of Social Media Marketing 2015 (Infographic)
|Of all the marketing tools available today, social media continues to be the top priority for many business owners.
Despite the fact organic reach has become more and more difficult to achieve in recent years, social media remains an incredibly lucrative option. However, what social networks should you be capitalising on? Are mobile users more important … Continue reading “The State of Social Media Marketing 2015 (Infographic)”
SEO Mistakes Every Business Owners Need To Avoid (Infographic)
|Managing a small business was difficult before the Internet age. Internet can simplify various marketing tasks, but it has a price to pay.
Now, thanks to Google, the opportunity for small businesses to compete with big names is equal. As a result, there are so many decisions to be made when determining how to best market … Continue reading “SEO Mistakes Every Business Owners Need To Avoid (Infographic)”
You Can Now Place Ads on Google Play Search
|With more than 1.6 million apps available on Google Play, most customers trust on search to find apps related to what they are looking for, whether track exercise, create a food diary, filter images, and many more.
Up until last week, developers relied on organic app store optimisation tactics to boost their app’s findability. Like anyone … Continue reading “You Can Now Place Ads on Google Play Search”
Getting More Positive on Yelp
|80,000,000 people visit Yelp each month. That’s the statistic. Today’s, it has a LOT of influencers to garner more consumers.
If that weren’t enough, Yelp not only has a dominant presence on the first page of the search engine result pages (SERPs), but it also can make or break a business in today’s search-first, act-next world.
Several … Continue reading “Getting More Positive on Yelp”
Optimise Your Website For The New Google Local Pack
|SEO has always been a moving practice, where the dynamics in how the engines index, return websites and content drives are optimised. This is illustrated clearly in the recent changes to the Google Local pack.
Recently, Google has released a rather significant update in early August to how it displays local businesses within its results pages. … Continue reading “Optimise Your Website For The New Google Local Pack”
Facebook Business Page Has Been Optimised For Mobile Users
|Facebook is updating its Page interface on mobile, showing off important information for viewers.
The updated design features in Facebook Page’s new sections are including a “shop” and “services” section. With the shop section, merchants can feature products on their Page, while the services section enables businesses to showcase a list of their offerings. What’s more, … Continue reading “Facebook Business Page Has Been Optimised For Mobile Users”
Instagram Embraces Businesses To Advertise On Its Platform
|Instagram has finally released a medium for businesses to put their ads on its platform.
Not only are ads now available to both large and small advertisers, but they are also available in 30 new countries, including Italy, Spain, Mexico, India and South Korea. What’s more, the social network will be launching in more markets around … Continue reading “Instagram Embraces Businesses To Advertise On Its Platform”