Category: Social Networking

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Australia’s Most Popular Social Networking Websites Over October 2012

| 0 Comments | By TWMG

Social Media Statistics Australia – October 2012
1. Facebook – 11,500,000 Australian users/accounts (steady – as reported by Facebook Australia Chief, Liam Walsh).
2. YouTube – 11,000,000 UAVs (steady)
3. Blogspot – 3,700,000 (down 100,000)
4. WordPress.com – 2,900,000 (steady)
5. Tumblr – 2,900,000 (steady)
6. LinkedIn – 2,400,000 (up 200,000)
7. Twitter – 2,114,000 Active Australian Users (steady, below formulae/ calculation).
8. Instagram – 1,510,000 Active Australian Users (steady) – using Facebook estimate, … Continue reading “Australia’s Most Popular Social Networking Websites Over October 2012”

Keeping social customer care from becoming a real nightmare

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Since Comcast’s former director of digital care, Frank Eliason, came up with the idea in 2008 of using Twitter to respond to customer-service problems, businesses of all stripes have been following the cable company’s lead. Many do so without considering the consequences.
Social customer care is a great idea in principle but a tricky one in … Continue reading “Keeping social customer care from becoming a real nightmare”

Sina Offers Web TV Service To Win China Social Networkers

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Sina Corp. (SINA), operator of the Twitter- like Weibo site in China, plans to start a new Internet television service, stepping up efforts to add multimedia content to win social networking users.
Sina will offer the “social television” service with BesTV New Media Co. (600637), according to details posted on Weibo.com. Mao Taotao, a public relations manager … Continue reading “Sina Offers Web TV Service To Win China Social Networkers”

LinkedIn’s New Advertising Platform

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The Wall Street Journal is reporting that LinkedIn is preparing a major update to its advertising offerings, LinkedIn DirectAds. The new system will let advertisers target thier ads to users based on company size, industry, gender, job titles, seniority, age and location – significantly more granular than before.
The question for Web professionals – is it worth … Continue reading “LinkedIn’s New Advertising Platform”

Younger Generations Don’t Want Your Business

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According to a new report from Forrester Research, just six percent of youths 12-17 years-old want to be “friends” with brands on Facebook. The concern for brands is that half of this demographic uses the social networking website. Even worse, almost half of those surveyed don’t think brands should have a presence in social media … Continue reading “Younger Generations Don’t Want Your Business”

Essential Social Sharing Tools for Websites

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Social media has become a standard in Web business and that includes design and development. In the past, providing eye-catching and functional social profile links and sharing options was a cumbersome process; involving hard-coding and scouring the Web for usable images.
Not anymore. Amateur bloggers (and sophisticated ones, too) can deploy any number of widgets with … Continue reading “Essential Social Sharing Tools for Websites”

Live Social Media Campaigns Generate Buzz

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Running real-time “live” social media campaigns is one way marketers can effectively use social networking to generate positive buzz for their brands, according to [pdf] a new report from WaveMetrix. Results from “Q3 2011 Benefits and Limits of a Social Media Fanbase” indicate that both Domino’s Pizza and Burberry have achieved impressive results from live social … Continue reading “Live Social Media Campaigns Generate Buzz”

SocNet Users Most Trust Info from Consumers

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Social network users are most likely to trust product and service information provided by other consumers, according to data released in October 2011 by NMIncite and The Nielsen Company. Sixty-three percent say consumer ratings are a preferred source for product information, while 62% say consumer reviews are a preferred source.
Company websites come in a distant third, … Continue reading “SocNet Users Most Trust Info from Consumers”