The latest campaign from Foxtel has applied the use of haptic technology. For those who are unfamiliar with the terminology, haptic technology (or haptics) is a physical feedback technology, which takes advantage of the sense of touch by applying forces, vibrations, or motions to the user.
Introducing Alert Shirt, the latest campaign from pay TV network Foxtel in Australia. Essentially, this is wearable technology that promises to convert live game data into powerful sensations experienced instantly by the wearer during a match, and connected to mobile devices. The haptic feedback happens whenever these things occur on a match:
- Pressure: a thumping heart whenever the game is on the line.
- Impact: the shock of a big hit when players collide.
- Despair: the sinking feeling of every costly mistake.
- Exhaustion: lungs burning every time your team puts in a hard effort.
- Adrenalin: a rush of blood when your team is on the up.
This is a cool idea to enhance gaming experience. The technology itself has been used for many years, but how good it is for sport events on TV? Take a look at the promotional video:
http://www.youtube.com/watch?feature=player_embedded&v=maHGf3LNGMs