Eight Important Facts To Strengthen Your SEO Strategy in 2014

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A year has passed in terms of updates from Google. Most of Google’s updates in 2013 included further updates of Penguin and Panda, the release of Hummingbird, and the modification from providing keyword data, thanks to encrypted search. Many people have asked whether SEO is dead. The fact is, Google has taken great spam-fighting steps … Continue reading “Eight Important Facts To Strengthen Your SEO Strategy in 2014”

12 Steps to Evaluate Your Content Effectiveness After Google’s “Not Provided” Policy

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Content marketers might hate Google for its “Not Provided” policy before. However, a recent announcement from the company is going to make measuring content effectiveness just a bit more challenging.
In 2011, Google explained that it will no longer report the query terms that the user searched on to reach your site. Instead, they “created” the … Continue reading “12 Steps to Evaluate Your Content Effectiveness After Google’s “Not Provided” Policy”

Ten Reasons to Merge Public Relations and SEO for Successful Marketing Strategy

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Many people today recognize that search engine optimization (SEO) and public relations (PR) have much to offer each other. The latest Google changes have put a real emphasis on high quality, unique content that is linked to quality sites. This is where real public relations can play such a crucial role. There are real opportunities for great business. There are … Continue reading “Ten Reasons to Merge Public Relations and SEO for Successful Marketing Strategy”

Creating a Suitable Social Media Strategy for Your Business

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Strategy is the reason behind all of your social media activity. Strategy seems abstract and that is why people often go directly to tactics. Tactics feels more like real work. hold your urge to go for the up-to-dated tools and make some plans first. Very much like building a house, you shouldn’t buy materials before … Continue reading “Creating a Suitable Social Media Strategy for Your Business”