By TWMG
Aggregation
The collection of content from various online sources such as blogs and websites using their RSS feeds. Typically presented on aggregator websites and customisable portals such as iGoogle and newsvine.
Alerts
Search engines such as Google allow you to save specific searches and receive an update whenever a new result appears for that particular search, typically delivered … Continue reading “Social Media Glossary”
By TWMG
Image via CrunchBase
These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. But most entrepreneurs … Continue reading “10 Ways to Add Sizzle to Your Online Marketing”
By TWMG
ROI on Social media – it’s a buzz word, the buzzword du jour for those getting started with social media marketing, but what does it really mean? The reality is, there is no universal definition. Like email marketing strategies , where some marketers measure their ROI by opens or clicks, while others look at revenues … Continue reading “Social Media ROI”
