“Older Boomers” (age 56-66) spend the most online of all generations, according to a Forrester Research report released in November 2011. Data from “The State of Consumers and Technology: Benchmark 2011, US” indicates that older boomers have spent an average of $367 online in the 3 months preceding the report, more than double the amount … Continue reading “Boomers Biggest Online Spenders”