The Website Marketing Group Blog

About The Website Marketing Group Blog

Michael Doyle - Managing Director of The Website Marketing Group

After 14 years of working in this industry, every day is a new learning curve which is why I love the job.

In this blog, you will find some of our findings on various “the best things of the web” to keep you up to date with the latest news in the Internet business.

From small businesses to Australia’s leading brands across multiple sectors and disciplines, this means we know what works and what doesn’t, allowing us to deliver tangible results that benefit your business where it really matters.

Whether it is a new brand identity-logo design, a social media marketing,  a complex website, an email marketing campaign or all of the above and more, our team can deliver the solution for your business.
Contact us today on 1300 911 772.



Congratulations to the TWMG Team ! The Website Marketing Group has been successful in making the Smart50 for the SmartCompany Smart50 Awards 2011.


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The Evolution of Google Algorithm from 2010 to 2016 (Infographic)


Google is widely known as the most sophisticated and complicated search engine on Earth.

One of the factor is the fact that Google is constantly updating its search algorithm. While there is a need to be a better and dependable search engine site among its competitors, the changes often puzzle online marketers and fellow SEO practitioners. The source of most SEO and marketing headaches: the ever-changing Google search algorithm. That’s why we present the infographic below, which will be hopefully put a little more sense into what Google’s thinking every time it updates its core algorithm. However, despite all of these updates, there is two points Google want to deliver: high-quality content and great user experience.

Take a look at the following infographic for more detailed information.

google algorithm

Infographic credit: Conductor

115 Social Media Facts You Might Not Realize (Infographic)


The formidable power of social media has gone too far people start to overestimate its power.

Unlike most media, whether television or radio, the battle between social media platforms is happening right now in front of our eyes. The battleground is very fluid, and could change at a moment’s notice, but some platforms are in a much better position than others when it comes to certain aspects. Let’s have a look at 115 social media key facts with the help of our handy infographic.


Infographic credit: Skilled

5 Amazing Tips To Spark Your Halloween Campaign


Come October and brands plunge right into marketing their products and services for Halloween.

Latest research found that Halloween spending will reach $8.4 billion this year on decorations, candy, costumes and even the odd visit to a haunted house. The best Halloween campaigns last year were clever promotions and contests with a heavy focus on video.

How about this year? Well, here we go again. In today’s post, we’ll share five tips and tricks (plus treats) that you can put in your bag to create a great social media campaign for your brand.

1. Redecorate Your Online Profiles

We all remember the thrill of seeing storefronts all decked out for Halloween (just like Christmas and other holidays). It’s a spooky and fun atmosphere to experience, no matter what product you are buying. People love it and a well-decorated store can be just enough a nudge to keep customers in your store for longer to make a sale.


You can spruce up your social media profiles in a similar way. Add a splash of Halloween by changing the color scheme of your cover photos or adding some spider webs and pumpkins. If you have a developer at hand, add the same graphics to your website or app for extra impact (just remember to take them off when the season ends).

2. Use “Spooky” Photos

Visual content like images, GIFs and videos grab the attention of social media audiences much better than plain text and link previews. Special occasions like Halloween allow businesses of all sectors and sizes to loosen up a little bit and have some fun. So it’s obvious we should take advantage of this opportunity, right?

There are several ways to approach this on social media, here are some fun and easy ideas for your Halloween-themed content:

  • Go wild with Halloween puns on Twitter
  • Pick a color or theme (monsters, carnival, kid-friendly) and run with it
  • Create spooky images and post one every day
  • Add fun illustrations to existing shots of your products
  • Take pictures of your team in their costumes
  • Fright night Facebook cover for Halloween

3. It’s The Perfect Time To Bring The Seasonal Offers

It’s Halloween and your customers (existing and potential) may expect discounts. These can be an all-out sale, a small sum off the next order or a holiday-themed freebie with every order over a certain amount.


You can create more engagement for your offers using social media. Try doing a Halloween themed giveaway on Facebook or polls on Twitter. Ask questions about autumn or the holiday and reward all participants with content along the way. Once you establish the winners, make sure that you send them their unique promotional codes and gifts.

4. A Photo Contest Never Hurts

It might be cliché, but it never gets tiresome. Halloween gives everyone the chance to wear silly costumes. Embrace it and host a photo contest on social media – it’s a fun way to engage with your followers.

In addition to costumes, you can also opt for food creations, decorated rooms or spookiest things and places. Remember, every social media campaign must link back to your brand, mission or product – so the type of the contest must be relevant. Set a campaign specific hashtag and offer fun rewards throughout the competition with the main prize announced on the morning after Halloween.

You can also host the contest on a smaller scale in your own office. Ask the team to dress up, then create a poll on Twitter to find out which costume your followers like the most. Similarly, you can hold a bake-off, play fun games and document it on your Instagram – all in the great effort to humanize your brand in a fun way.

5. Be Helpful and Give Advice

Now, if you are not big on discounts, dressing up (or down) and you are not planning on scaring your clients, well, you just might go with the safe choice of some other treats, like providing some relevant advice.

The type of advice you share heavily depends on your business. You can give actionable tips or talk about safety and health in relation to Halloween and/or autumn. For example, if you are a digital agency, you can give tips on the area of your expertise in relation to the holiday. If you are in the food industry, you can create your recipes and share them on social media to take advantage of the extra traffic. If you sell security systems, talk about the darker days and the need to take good care of your home and possessions. The list really does go on and on. Try for yourself.

Spying on Your Competitors: 6 “Ethical” Tips

ethics on spyingThe moral or ethical issues on the subject of spying are a bit dodgy. On the extreme end, conducting industrial espionage may be illegal. Hiring someone from inside the enemy camp and transforming him or her into an industrial spy may violate all sorts of commercial and legal laws. It can be a constitutional violation, criminal, federal or whatnot. But those days of finding a willing insider and turning them against an organisation, they’re long gone. Today, you can spy on your competitor—by yourself—without leaving your desk. Or your home, for that matter. You don’t have to hire someone from the enemy camp and offer him or her heaps of rewards to reveal the enemy secrets. The Internet has changed all that. In this era of digital revolution, a lot of online tools exist and are free for you to use. Here are six tips to spying on your competitors, with the corresponding tools, of course.

1. Keywords

A lot will depend on keywords. Knowing the keywords your competitors use will give you a clue to what is driving their traffic and leads to their website. Most websites include the keywords in the coding of their pages. Go to your competitor’s website and look at their pages’ source codes. To those who don’t know how to do this:

  1. For Chrome, click the browser’s menu, then go to ‘More Tools’ and click ‘View Source’. A new window will open showing your competitor’s website code.
  2. Find the word ‘keyword’. You should find the keywords with the tag, meta name=”keywords”.
  3. Analyse and compare it with your own site’s source code and see what you’re missing.

view source 2. Load Time

Examine the load time of your competitor’s website. There are plenty of tools that will give you this information. Here’s one that’s really reliable. Useful tool: Google Pagespeed Insights With this tool, you can analyse the loading speed of any website, including your competitors, on both platforms: desktop and mobile. Aside from analysing the loading time, this wonderful Web developer tool suggests how to improve site performance in terms of loading time. It would not hurt to try inputting the URL of your own site. You might even learn how to improve the loading speed of your own website.

pagespeed insights

3. Indexed Pages

The more indexed pages, the better performance in Search Engine Results Page (SERP). To find out how many indexed pages your competitor has is to determine how many you should have to level out the playing field. Useful tool: Google Query site:[competitor URL]

indexed pages

4. Code Accuracy

To access your competitor’s technical skills is to see how solid their codes are. You can use a free Web service to do this. Input the URL of your competitor and see how many errors their page shows. You can also use this on your page to improve your page’s code accuracy.


5. Twitter Presence

Of course, you have to assess how strong are your competitors’ social media presence. Find out who’s tweeting about them.


6. Ads

One way of checking out your competitors’ ads is by using a free online service called Moat dot com. See what your competitors’ ads look like. moat


Knowing the enemy is half the battle. The knowledge you obtain about them will be your ticket to stay on top of your game, and conquer all competitors.

5 Reasons Why People Resist Change and How To Counter Them


Change is about improving things and doing away with strategies and beliefs that don’t work.

Changes in our line of work can take us to or help us stay on top of our game. In this context—and in an ideal world—people should be excited about changes and welcome them with open arms. But in the real world, people tend to shrink from it; most people fear it because they have been so used to doing the same thing. Some people resist change because the unfamiliarity scares them so much that they get stranded in the same phase — in life and in business. Or that taking on something new challenges their competence to its very core. Below are top five reasons why people resist change and how you can counter them.

1. Too Much Work Involved

Change requires a lot of work. In an organisational change, people have to learn new systems, processes, and even new tools that are different from what they have been using. To counter this, the leader or the decision maker must effectively communicate the need for change. A sufficient explanation to the employees is necessary, emphasising that old strategies or procedures no longer work and have even become counter-productive. Employees must understand that there is a need for a change in order to remain relevant in the business, and thus, succeed. And success for the company means success for everyone.

2. Uncertainty

Employees see changes and they are uncertain of its results. Uncertainty is one scary monkey. To counter this thought, employers must talk to the employees on where their anxieties and uncertainties are coming from. These anxieties must be resolved point by point.

3. What’s In It For Me?

Sometimes employees believe that changes are good for the organisation but not necessarily for the individual members. Teams usually don’t see the big picture and only think about their own concerns. An employee’s concern usually revolves around his own welfare. Let’s face it. Employees do not usually care about the status of the entire organisation, unless it directly affects them. To counter this dilemma, employers must point out the benefits of the changes to the individual members.  A good leader must be able to paint the big picture, determine how the changes affect the whole organisation and the individual members that keep it going.

4. Bad Experiences

Sometimes people do understand the need for change but are reluctant to submit themselves because of past experiences that may not have had favourable results. If the proposed changes often fail, employees will be cynical about its necessity. To counter this reluctance, employers must explain that although changes in the past were unsuccessful, they were no doubt tried and tested with the intention of improving the overall status of the entire organisation. There is simply no shortcut to success. Everything and everyone must do their best to try something new. And not getting everyone to participate could lead to more failure.

5. If It Ain’t Broke …

Sometimes employees simply don’t see the necessity for change. If the old system works, why change it? The times are always changing. To think otherwise would be to give in to competition and become obsolete in an industry. A good leader must be able to make his team relate to changes. Employees must be made to see that the environment outside the organisation is changing and the organization must take heed.  To ignore the changing times, whether it’s in technology or the market, is counter-productive. Employees must understand that no matter how difficult change might be, it simply has to be done.

How To Maximise Your Current Automation Marketing Strategy (Infographic)

Social Media Marketing Flat Illustration

Automated marketing is notoriously known as the “wrong” way to market your brand.

However, the fact is, automated marketing is not as bad as you might think. Digital marketing is constantly changing and getting higher in terms of online advertising, as what worked yesterday might produce no results today. Therefore, it becomes very important to stay ahead of your leads and predict the next step of your buyers’ behavior.

Marketing automation will allow you to do this. By knowing their practice and behavior well, or by sending them the relevant information and shoving them down the channel, you will surely end up with a positive rate of return in your overall digital marketing strategy.


Infographic credit: Adecco Creative & Marketing

Instagram Has Added Stories To Its Explore Tab


Instagram is starting its first maneuver with its new focus on Stories.

The photography-phile social media platform has just now announced that Stories content will be displayed on that platform’s Explore screen to help users find more relevant Stories content.


As you can see, Stories are now displayed along the top of your Instagram Explore feed. The Stories content shown in this section will highlight “the most interesting stories from across Instagram’s vast global community – and like the rest of Explore, the stories you’ll see are personalized to your interests.”

Most importantly, the Stories shown will be from users you don’t already follow. That’s a big deal because discovery on Snapchat is virtually impossible. By design, Snapchat is made to be more of an ‘in the know’ app, there are no search features, you have to come across relevant Snap profiles to follow – though that have been looking to make this easier by adding direct links to high-profile accounts in Live Stories and tools to suggest users your contacts should follow.


However, discovery on Snapchat remains problematic on the platform – but on Instagram, which can also use its advanced algorithms as fuelled by Facebook data, you’ll now be shown recommendations tailored to your interests, which could boost Stories consumption on the platform.


Stories has been a success for Instagram thus far. Despite criticisms of load time delays for Stories in comparison to Snapchat, which has lead to lower audience retention for some users, more than 100 million people now view Instagram Stories content every day. That’s particularly significant when directly compared to Snapchat use (150 million daily active users, 50 million+ creating Stories content daily), but that also still means that the majority of Instagram’s 300 million daily active users still aren’t using Stories. As such, there’s likely more potential in Stories yet – maybe, if Instagram can highlight more relevant and better quality Stories to each individual user, that’ll prompt more people to check them out, boosting both engagement and use.

Why LinkedIn Matters For Business? (Infographic)


LinkedIn is the largest professional network in the world. It’s widely known a popular website for people to find jobs.

However, as you’ll see in the infographic below, LinkedIn is also a place to promote your business. Whether you run a B2B or B2C company, LinkedIn provides you with the audience and means to create new sales. You can blog, comment on content, send connection requests, create private messages, and more all from your LinkedIn dashboard. Altogether, that makes it an incredible marketing opportunity.

Still, most people have their doubts. After all, why would a professional social network also double as a marketing medium? This infographic will provide the answers for you.


Infographic credit: WebpageFX

Is Twitter Still Relevant For Today’s Marketing? (Infographic)


Even though there are plenty of social meda services in the market, Twitter is still considered one of the most influential social media channel for marketers.

With all the newer, shinier image-driven social media sites like Snapchat and Instagram, many marketers have lost sight of the value of Twitter, preferring to chase after the latest “toy”. But if you’ve been ignoring Twitter it’s time you reexamine it.

As of June 2016, 313 million people are using Twitter and posting 500 million tweets a day. That’s a lot of traffic and interest. With all that chatter going on, marketers may wonder if it’s worth the investment of time and resources. 65.8% of businesses are on Twitter and nearly half of the people who follow brands on the platform report that they are likely to visit the company website.

Take a look at the following infographic for more detailed information.


Infographic credit: WebpageFX