The Website Marketing Group Blog

About The Website Marketing Group Blog

Michael Doyle - Managing Director of The Website Marketing Group

After 14 years of working in this industry, every day is a new learning curve which is why I love the job.

In this blog, you will find some of our findings on various “the best things of the web” to keep you up to date with the latest news in the Internet business.

From small businesses to Australia’s leading brands across multiple sectors and disciplines, this means we know what works and what doesn’t, allowing us to deliver tangible results that benefit your business where it really matters.

Whether it is a new brand identity-logo design, a social media marketing,  a complex website, an email marketing campaign or all of the above and more, our team can deliver the solution for your business.
Contact us today on 1300 911 772.

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Congratulations to the TWMG Team ! The Website Marketing Group has been successful in making the Smart50 for the SmartCompany Smart50 Awards 2011.

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Pinterest Has Updated Its Ad Options, Introducing The New “Cinematic Pin”

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Pinterest is moving forward on the ad race competition with some announcements, one of them is the new “Cinematic Pins.”

The brand new Cinematic Pins are a new feature of motion-based Promoted Pin that is controlled through scrolling. The new ad type aims to provide brands with enhanced storytelling opportunities while also giving consumers control of the content. The initial launch partners for Cinematic Pins include L’Oreal, Target, Visa Checkout, Wendy’s and many more.

Another noteworthy update is the new audience targeting. It enables brands to target Promoted Pins based on interests, personas or life stages such as millennials, foodies or travelers. Plus, Pinterest added to its existing premium CPM and CPC Promoted Pins with a cost-per-engagement (CPE) model that will help brands track future intent. Lastly, Pinterest announced that it is making its App Pins promotable in the coming months, on a cost-per-action (CPA) basis.

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For brands that are ready to get started promoting content on the social network, Pinterest is offering a couple of new services. For starters, the “Pin Factory” is a Pin creative studio for brands. For a minimum spend, Pinterest says it will create Pin images and descriptions that get results. Conversely, Pinterest says brands that want to manage their content creation can work with one of the social network’s recently announced Marketing Developer Partners. Moreover, all of these new products and offerings will begin rolling out to U.S. businesses this summer.

Here is the promotional video:

“When we first launched Promoted Pins, our goal was to give businesses a unique way to get in front of more people on this path. That’s why we’re excited to announce our new suite of ad solutions, which maps your business goals to the steps Pinners take to plan their futures.”

Marketing Strategy: Maximising Social Media Usage To Get More Customers (Infographic)

71% of customers are likely to recommend the brand after receiving a quick response on the social media. Moreover, 67% of Twitter users are far more likely to buy from the brands they follow.

Social media is a great opportunity for businesses of all sizes and shapes to interact with potential customers in a way they never have before. Take a look at the infographic below and learn how you can improve your social media strategy to help potential prospects become loyal customers.

marketing-strategy-utilising-social-media-to-get-more-buyers-infographic

Click to Enlarge

 

29 SEO Tools To Abridge Your Marketing Effort

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With the help of some SEO experts, The Website Marketing Group team has created a list of useful tools to help with on-site optimisation, link analysis and many more.

While some of these tools are paid, the majority are free to use, or at least offer a limited service for free users. Each of these tools has been divided to specific categories for your own use.

Keyword research and content planning

1. Google’s Keyword Planner. Used as described in this article, the keyword planner can be a valuable tool for identifying opportunities and finding ideas for content.

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2. faq fox. This is a useful tool for finding popular questions that people ask in your industry.

3. Yandex Keyword statistics. For those targeting the Russian market.

4. Baidu Keyword Tool. Same as Yandex, but for China.

5. Google Auto Complete.

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6. Ubersuggest. Enter a phrase and it will provide a bunch of suggestions around that term.

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On site tools

7. Searchmetrics. The research section is free and gives us so much juicy info.

8. Screaming Frog SEO Spider. This is useful for identifying a multitude of on page factors and highlighting where there are issues (with page titles and descriptions being too long or too short, finding broken links or internal redirects that need to be updated).

9. Schema Creator. If you want to look at how to start getting rich snippets in Google Search results, but don’t know how to write the code for it? Schema Creator can help you generate this depending on the type of rich snippet and structured data you need to implement.

Page Speed checkers

10. Google Page Speed Insights. Speed matters, and this tool will score sites for speed, with some useful suggestions for improvement.

11. WebPageTest. Along with Pingdom, these tools provide insights into the elements that may slow page loading.

12. Pingdom.

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Link analysis

13. Majestic. Another good top-level analysis of backlink profiles that comes free.

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14. Broken link checker.

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15. ahrefs. The free version provides good top-level backlink analysis.

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16. SpiralDB. This is handy for doing a quick check on a web page for a domain, using LinkRisk, Majestic, ahrefs and SEMrush data.

Other tools

17. Jellyfish Google penalty checker. This looks at site data, plotting Google updates on a timeline.

18. Copyscape. This looks for sites copying your pages.

Copyscape

19. Wayback Machine.

20. theMediaFlow’s HREFLANG XML sitemap generator. This can be used to generate international targeted XML sitemaps for various languages and regions.

21. Moz. The pro tools here contain lots of useful data, including link analysis, social analytics and keyword tracking.

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22. PI Datametrics. This paid tool allows you to track your own and competitors’ rankings over time, and shows which pages are ranking at any given time. Its especially useful for avoiding issues with cannibalisation of ranking by competing pages from the same site.

23. Jellyfish search snippet tool. This allows you to test how your page will look in the SERPs.

24. Google Webmaster tools (which as of the date of this article being published has been rebranded Search Console). Essential for checking crawl errors, keywords, and any notifications from Google.

Google Webmaster Tools

25. Spyfu. This provides competitive intelligence, both organic and PPC visibility data, as well as historic rankings with Google update clues over the timeline and a handy option to compare two or more sites and the chance to spy on competitors’ profitable keywords.

26. BuiltWith Technology Profiler. A really useful tool to understand what web technologies are employed on a website – server types, content management systems, code frameworks and much more.

27. Buzzsumo. Among other things, this can analyse the performance of content and the backlinks each article attracts.

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28. SearchStatus. A Firefox plugin offering quick access to data about a site including Whois, Google indexing of the site, link report for a page, etc.

29. SEMRush. This provides organic visibility and PPC visibility data, as well as some useful data on competitors.

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12 Excellent Tips To Boost Your Pins On Pinterest (Infographic)

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With more than 1 billion boards comprised of 50 billion pins, Pinterest is where some 80 million consumers go to imagine, organise and execute inspirational ideas.

The following infographic illustrates 12 simple tips to help increase awareness around, drive engagement with and maximise the impact of your pins.

Here are some points of consideration:

  • High quality photos. Pinterest users are much more likely to take action on a pin they find aesthetically pleasing. In other words, bring your A game. Share crystalline photos hat capture product details -and customers.
  • Write detailed descriptions. Pinterest provides enough room for up to 500 characters. Don’t be shy. Caption accordingly, using key terms that will make you more discoverable in search.
  • Use vertical Pins. Crop your pins based on this knowledge, and always optimise for mobile screens.
  • Out with the old. Promoted pins are a great way to get noticed on Pinterest, but bear in mind that traditional ad creative (e.g banners) wont work. Instead, share content that feels native to the Pinterest environment.
12-effective-pinterest-tips-infographic

Click to Enlarge

Sensis Social Media Report (May 2015)

As customers become fragmented in the way they engage with both traditional and social media, it’s apparent businesses must adapt their online presence to establish and nurture new communities and connect with them in authentic ways.

The following Sensis Social Media Report provides not only a view on the past trends but also dives into how customers and businesses are engaging with social channels. The report maps out the rapid changes that are taking place online. It is a vital tool for all business owners, whether they are looking to establish their online presence or improve the present profile. Take a look at it.

The Top 29 Pre-IPO Tech Startups of 2015

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Recently, most tech companies on the public markets may have fared badly. However, behind the scenes there are some seriously interesting pre-IPO tech startups you need to consider.

The following ranking examines at the top 29 pre-IPO companies. The rank is decided not only by revenues, but have also taken into account headcounts, venture funding, and recent news and whispers. Take a look at the ranking factors at the end of the list.

27. Sharethrough

SHARETHROUGH LOGO

CEO: Dan Greenberg

Employees: 160

Estimated revenues: We believe around $US30-$US40 million, net.

Total venture funding: $US28 million

Comment: The company operates a ‘native’ ad exchange and is targeting annual revenue of $US100 million by the end of the year. It is profitable.

26. Taykey

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CEO: Amit Avner

Employees: 90

Estimated revenues: We estimate around $US30 million

Total funding to date: $US32 million

Comment: Taykey’s latest funding round was led by Eric Schmidt’s venture arm Innovation Endeavours. The company, which plugs its software into more than 50,000 social sources — such as YouTube, DailyMotion, and BuzzFeed — to provide insights to marketers on what is trending now for their desired audiences says it has grown revenue by 600% since January 2013. Avner told us he expects this triple digit growth to continue into 2015.

25. Socialbakers

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CEO: Jan Rezab

Employees: 330

Estimated revenues: Greater than $US30 million.

Total venture funding: $US34 million

Comment: Rezab was named one of Forbes’ ’30 under 30′ in marketing and advertising earlier this year. His social media management and analytics company has more than 2,700 clients, and is considering the possibility of going public. Rezab says the Prague-based company has doubled in size every year ‘for a while now,’ and this year it is concentrating its efforts on US expansion.

24. Unruly

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CEO: Scott Button

Employees: 190

Estimated revenues: $US42 million in 2014

Total venture funding: $US25 million

Comment: The London-based video ad tech company increased revenue by 23% year on year, helped by the continued shift of ad dollars from TV to digital. Last year Unruly opened an APAC HQ in Singapore, and it launched new products including a programmatic media trading platform to guarantee the viewability of video ads, a skippable pre-roll ad format, and a native in-feed format.

23. Sojern

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CEO: Mark Rabe

Employees: 180

Estimated revenues: $US70 million, gross

Funding: $US42.5m

Comments: Sojern has an unusual niche in ad tech: it specialises in ad targeting for the travel industry. The company claims to be able to reach 200 million traveller profiles in its database. Sojern opened an office in London about a year and a half ago under managing director Stephen Taylor. This year the company opened offices in Singapore and Dubai (it previously had sites in San Francisco, Omaha and New York.)

22. Kenshoo

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CEO: Yoav Izhar-Prato

Employees: 500

Estimated revenues: ~$US50 million to $US100 million in 2014.

Total venture funding: $US49.7 million

Comment: The Tel Aviv-based company handles tens of billions of dollars worth of search, local, and social media advertising. It is one of Google’s biggest clients in terms of buying shopping ads. Its chief executive said it is planning on a US IPO in 2015, that could value the company at $US750 million, adding in an interview with Bloomberg ‘it’s healthy for us to be a public company.’

21. Tapjoy

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CEO: Steve Wadsworth

Employees: 275

Estimated revenues: ~$US100 million, around the same as in 2011.

Total venture funding: $US65 million

Comment: Tapjoy helps app developers make money through its advertising platform. Its software is embedded in more than 270,000 apps and it reaches more than 520 million monthly active users. Last year Tapjoy acquired Korean startup 5Rocks, as part of its aims to become a one-stop-shop for mobile app developers.

20. Kargo

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CEO: Harry Kargman

Employees: 120

Estimated revenues: We estimate greater than $US80 million.

Total venture funding: $US0

Comment: Unusually for an ad tech company, Kargo has raised zero venture funding to date, which places it in a prime position for outside investor interest. Kargo has built its business on a publisher platform that combines content with native brand advertising from the likes of McDonald’s, AT&T, Unilever — 150 customers in total. It began trading on mobile viewability last year, guaranteeing advertisers 80% in-view ads or their money back.

19. OpenX

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CEO: Tim Cadogan

Employees: ~350

Estimated revenues: $US100 million net revenue in 2014

Total venture funding: $US75.5 million

Comment: Cadogan declines to rule out an IPO, and there are whispers in the industry that the company may now be close to filing. Milestones this year include achieving the top spot in Pixalate’s global seller trust index and posting ‘double digit EBITDA.’ OpenX is second only to Google’s DoubleClick when it comes to the amount of ad impressions served, according to data from Evidon.

18. Sprinklr

sprinklr

CEO: Ragy Thomas

Employees: 800+

Estimated revenues: Believed to be aiming for $US100 million this year

Total venture funding: $US123.5 million

Comments: Last year Sprinklr — an enterprise social media management company — acquired TBG Digital, one of Facebook’s largest ad-buying clients. Combined, the companies process more than $US100 million in annual media spend for clients including Microsoft, Vodafone, Intel, and Dell. Sprinklr has also acquired four companies since. Sprinklr was planning an IPO, and CEO Thomas is known to want to build a ‘$US10 billion company.’

17. Centro

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CEO: Shawn Riegsecker

Employees: 600

Estimated revenues: Projected ~$US100 million this year, according to industry sources

Total venture funding: $US22.5 million

Comment: Centro’s advertising platform is used by advertising agencies to manage the workflow of their digital campaigns. The company launched a demand-side platform in May, which claims to be mobile-first. The Centro DSP was specifically designed to meet the needs of smaller advertisers that find it hard to develop relationships with the bigger demand-side platforms due to minimum spends and set-up fees. Centro claims to have 2,500 customers and sources tell us the company is looking to raise more funding this year.

16. DataXu

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CEO: Mike Baker

Employees: 300

Estimated revenues: $US118.4 million in 2013

Total venture funding: $US55.8 million

Comment: In March DataXu launched a new platform called OneView that aims to solve one of marketers’ biggest mobile headaches: targeting and measuring consumers as they switch from device to device. The company, which was founded by MIT astronautics and aeronautics scientists, who wrote the programs that guided NASA’s Mars mission plans, now has over 400 customers including Vodafone, Ford, and General Mills. Baker claims the company grew revenue by 50% year over year in 2014.

15. xAd

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CEO: Dipanshu Sharma

Employees: 200+

Estimated revenues: We estimate around $US130 million.

Total venture funding: $US74 million

Comment: The location-focused advertising network claims to allow nearly 1 million advertisers to reach 300 million unique people each month. The company itself is growing worldwide, having recently announced it had hired agency veteran Brand Starkoff to lead its US sales team, and expanded into Spain and Italy. Prior to that it has also poached executives from Twitter, Facebook, Google, and Posterscope this year. Because the company is laser-focused on location, we predict it is more likely a M&A target than an IPO candidate.

14. PubMatic

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CEO: Rajeev Goel

Employees: ~600

Revenues: ~$US130 million revenue run rate in 2014

Total venture funding: $US63 million

Comments: PubMatic said its revenue increased 90% year on year in 2014, while ‘doubling its rate of profitability.’ Last year the company expanded into new markets including Japan, Singapore, Italy, Brazil, the Middle East, and North Africa.

13. AdRoll

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CEO: Aaron Bell

Employees: 494

Revenues: ~$US150 million annual run-rate

Total venture funding: $US89 million

Comment: AdRoll is one of the partners of Apple’s move to bring programmatic ad buying to its iAd platform for the first time. More than 15,000 advertisers use its retargeting platform worldwide. And lots of ex-Googlers work there.

12. Collective

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CEO: Joe Apprendi

Employees: 400

Revenue: ~$US200 million

Total venture funding: $US86.4 million

Comment: Apprendi stated the company was not in the market for an IPO: ‘Being well-capitalised and private is better than ‘open kimono’ right now,’ referring to the performance of the large ad tech companies on the public market. Collective prides itself on offering clients transparency about how their money is spent, the cost of inventory bought, and the results they get. Last year it divested its dynamic creative optimization tech — branded Ensemble — to Adobe.

11. Quantcast

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CEO: Konrad Feldman

Employees: 650

Estimated revenues: We estimate a ~$US200 million net revenue annual run rate

Total venture funding: $US61.2 million

Comment: Quantcast hired a new CFO, and its first SVP of engineering in December — big hires from The Weather Company and Amazon, respectively. Back in October it made a big acquisition: Struq, a London-based cross-device retargeting company. Quantcast is focusing its efforts on programmatic ads, and it keeps on growing, all while staying EBITDA positive, we are told.

10. Undertone

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CEO: Corey Ferengul

Employees: 343

Estimated revenues: ~$US200 million

Total venture funding: $US40 million.

Comment: Undertone focuses its efforts on the creative, media, and tech that allows advertisers to create video ads that work across all different sizes of screen. It recently acquired a programmatic company called Upfront, and in April began selling its splashy video ad format programmatically.

9. Mediaocean

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CEO: Bill Wise

Employees: 800

Estimated revenues: Owler estimates more than $US233 million

Total venture funding: $US40.5 million

Comment: Mediaocean runs $US100 billion in media spend through its platforms for more than 80,000 advertisers. It’s one of the first partners to Facebook’s Atlas ad platform, and recently it extended its platform to cover TV advertising through a partnership with iSpot.tv. The company was reportedly worth $US1.5 billion back in 2012.

8. Outbrain

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CEO: Yaron Galai

Employees: 400

Estimated revenues: $US260 million in 2014, according to AmigoBulls

Total venture funding: $US99 million

Comment: The content recommendation company has been expected to file an IPO ‘imminently’ since last year. But in November the company filed confidentially with the US Securities and Exchange Commission, seeking preliminary approval to list on the Nasdaq, according to the Wall Street Journal. The WSJ’s sources say Outbrain is expected to seek a valuation of around $US1 billion. But nothing else related to the IPO has surfaced publicly since.

7. InMobi

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CEO: Naveen Tewari

Employees: 900

Estimated revenues: $US400 million, according to The Economic Times of India.

Total funding to date: $US220.6 million

Comment: Rumours emerged back in March that InMobi was subject to an acquisition offer from Google. Tewari quickly dismissed these rumours saying ‘there is no reason to sell,’ although he has long-hinted that the company may be preparing for an IPO. However, the company has struggled recently to raise interest from investors beyond Japanese internet company SoftBank, and is yet to turn a profit, according to sources.

6. Videology

VIDEOLOGY LOGO

CEO: Scott Ferber

Employees: 350

Estimated revenues: ~$US300 million in 2014

Total venture funding: $US134.2 million

Comment: The company was ‘preparing’ for an IPO in 2015, but the market has changed a lot since March 2014, so it may not happen. The video ad tech company said earlier this month it had seen programmatic mobile video campaigns jump 81% in Q1 — one of the rising trends in advertising.

5. MediaMath

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CEO: Joe Zawadzki

Employees: 600+

Estimated revenues: $US300 million to $US400 million (according to our estimates.)

Total venture funding: $US207.5 million

Comment: Last year we asked a bunch of executives which company they thought was the hottest ad tech startup, and MediaMath’s name kept coming up. The company claims to be profitable and said sales last year reached $US311 million. In October it acquired social advertising firm Upcast, building out its ad tech stack to social channels like Facebook.

4. Taboola

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CEO: Adam Singolda

Employees: 270

Estimated revenues: $US300 million+ annual revenue run-rate.

Total venture funding: $US117+ million

Comment: The company shouldn’t expect an IPO any time soon. Instead the company wants to expand into new geographies and keep growing its market share. Taboola’s content discovery platform is huge. Its sponsored content reaches more desktop users in the US than Facebook, Yahoo, and YouTube, according to comScore’s syndicated ad rankings. It’s expanding globally too, having recently signed investment and partnership deals with Yahoo Japan and Baidu in China.

3. IronSource

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CEO: Tomer Bar Zeev

Employees: 500

Estimated revenues: ~$US350 million gross revenue run rate

Total venture funding: $US105 million

Comment: IronSource is a Tel Aviv-based mobile ad tech company, offering user acquisition, conversion, monetisation, analytics, and optimization tools. It announced the opening of a London office in April to better serve its European customers, and it is strongly tipped to go public late this year or early next, with a valuation of more than $US1 billion.

2. AppNexus

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CEO: Brian O’Kelley

Employees: 920

Estimated revenues: We estimate greater than $US250 million and maybe as much as $US300 million

Total venture funding: $US250 million

Comment: In September last year WPP, the world’s largest ad agency holding company, announced it was investing $US25 million in AppNexus, taking its stake from 1% up to 15%. The deal basically saw WPP commit to funelling its clients’ ad money through AppNexus, securing future revenue. In addition, AppNexus also acquired WPP’s profitable Xaxis for Publishers unit (a product that serves ads for website publishers) as part of the deal. In March AppNexus acquired analytics company Yieldex for $US100 million in cash and stock to further grow out its ad tech stack.

1. Pinterest

Pinterest Logo with white background

CEO: Ben Silbermann

Estimated revenues: We don’t know, but analysts predict the company will generate $US500 million in revenues by 2016.

Employees: 500+

Total funding: $US1.3 billion

Comment: Pinterest has been fundraising at a remarkable clip. The company’s co-founder Evan Sharp plans to spend the coming year focusing on international growth and making its Pins more ‘actionable.’ About 80% of its traffic comes from mobile, and last year it launched a ‘guided search’ function to help people narrow down their results. Many people may think of Pinterest as a social network, but it’s valuable war chest of intent data — products users are thinking about or aspire to buying — make it an extremely useful advertising tool.

How this list is ranked?

Here are the important factors:

  • Revenues. This is the single most important factor in our ranking. Companies with solid businesses have revenues they can talk about in dollars, not blind percentage ‘growth’ claims. Companies that are modest about their revenues are usually modest for good reason.
  • Total employees. Companies tend to hire more people because they’re handling more business. Headcount is a good proxy for growth, despite having too many employees can drive down margins.
  • Funding. Investors tend to want their money back. So companies that have taken a lot of investment funding are under greater pressure to IPO than those that have not.
  • Reputation. The reason is simple: companies that like to grow quietly without the distraction of the media spotlight will be easily forgotten.

Twitter Has Released The New Display For Its Search Result Page

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Twitter is rolling out a new search results page on the website, which features a cleaner interface that makes it easier for users to discover content.

The microblogging service company began testing the new search result layout back in April, which features a menu bar at the top of the page that enables users to filter search results for top content, real-time tweets, accounts, images and videos.

On the other side, users can leverage the “more options” tab on the menu bar to refine results even further, with options like “from everyone,” “from everywhere,” “news” and “advanced search.”

the-new-twitter-search-function

It is important to note that the search landing page and default “top” filter showcase a variety of content to make the discovery process easier. This content including tweets, accounts and images associated with the search term. Moreover, Twitter now highlights the search term in a bold color (which varies based on each users’ settings) at the very top of the page.

Five Best Tips For Better Hashtag Marketing

Hashtag

Hashtag is a very unique feature found in almost any major social media channels. However, you will gain nothing but annoyed followers if you use it haphazardly.

Although Twitter is the social network credited for launching the hashtag as we know it today, nearly every social network has begun supporting its functionality. This provides brands with robust marketing opportunities, as they can use hashtags to increase visibility and boost participation for branded social campaigns. The challenge, however, is finding the right hashtags to leverage for a brand’s social initiatives.

1. Go Local

For local businesses beginning to dabble in the hashtag waters, one of the best ways to increase visibility for relevant audiences is by leveraging location-based hashtags.

Whole Foods, for instance, manages a variety of accounts to cater its content for local audiences, including its Whole Foods Chicago handle that publishes tweets for its five Chicago locations. To further target its Chicago audiences, however, the retailer uses neighborhood-specific hashtags when tweeting content for a particular store. In the example below, for instance, Whole Foods uses the “#LincolnPark” hashtag as a way to let its followers know its tweet is for a specific Whole Foods location, and to increase its visibility for people living in the Lincoln Park neighborhood that may be searching the hashtag on Twitter to find local events and news.

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2. Join the Conversation

While using local hashtags can help brands target a narrower and more relevant audience, brands can also participate in common hashtags to increase their reach. Fortunately, social networks like Facebook and Twitter feature “trending” sections where brands can find popular hashtags and topics. By joining in the conversation, brands have the ability to increase their visibility across the social Web.

For instance, DiGiorno, the pizza company regularly participates in trending hashtags on Twitter to increase its visibility. On May 4th, for instance, DiGiorno participated in the “#MayThe4thBeWithYou” hashtag with a silly, nonsensical tweet. Although the company didn’t use this hashtag to promote a specific product or promotion, it still did a good job at generating brand awareness by simply participating in the conversation. In fact, DiGiorno’s silly tweet resulted in 185 favorites and 179 retweets.

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3. Create a Unique Campaign

Brands can also use hashtags to drive the virality of marketing campaigns. For example, some social marketing platforms enable users to create hashtag contests on social networks like Instagram and Twitter that enable consumers to enter by using specific, branded hashtag. Doing this increases the brand’s visibility on the social Web because every time a fan enters the contest, their post (and the branded hashtag) is shared with all of their followers.

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For instance, a Piqora case study for Dylan’s Candy Bar shows that the retailer leveraged Piqora to launch an Instagram photo contest. Through the contest, Dylan’s Candy Bar required participants to follow its band on Instagram, submit a photo of their “kissy face” and use the hashtag “#thesweetestkiss.” This contest resulted in an increase in followers for Dylan’s Candy Bars as well as more than two million impressions from just 75 photos, which shows the virality of user-generated content on Instagram.

4. Utilise Emojis

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Like it or not, emojis have become the universal language, as Instagram has incorporated emojis in the hashtag preference. While  this feature is not yet available on other social networks, brands can leverage this feature on the image-based social network to increase visibility across the globe. That said, it is important to note that emoji hashtags could become very diluted on the social network, as they provide a universal way for people across the world to express themselves.

5. Monitor The Results

To ensure your hashtag efforts are really paying off, the most important thing you can do is to monitor the social media initiatives via analytic tools. Some social marketing tools enable brands to not only monitor their performance, but also trending topics and hashtags on social networks. This insight can help brands optimise your strategies and tailor your posts to be more relevant for your target audience.

Basic SEO Tips For Startups (Infographic)

Here is a quick basic SEO knowledge for everyone who just joined the game.

When people are looking for something on the Internet, they will use a search engine. Whether it is Google, Bing or another search engine, most of them generally do not go past the first page for the desired information or product. This way, getting your business onto the first page is a major priority as you will be missing out on a lot of sales the first time you ignore it. If you are still wondering how your business can get noticed on the Internet, you can follow some simple, basic SEO tips explained on the infographic below.

basic-seo-tips-infographic

 

Seven Deadly Digital Marketing Sins You Need To Avoid

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Digital marketing can be a difficult at times. Marketers tend to make mistake and nothing wrong with that.

However, there are seven digital marketing sins that you never do in any circumstance. These seven mistakes are so fatal they will make your customers question your credibility. Learn from others and avoid yourself from these things:

1.Treating digital aspect only as an add-on

Giving your digital agency the brief about a month before the campaign will be launched is not acceptable. Digital campaign is not just a box that needs to be ticked. You need to carefully think about it.  can often be the central consumer awareness and engagement platform.

2. Ignoring the next step

Imagine this: You have spent money on building digital assets (websites and various social media accounts) and have spent money on media to get the best result. So why not take the opportunity to continue the conversation by eliciting some contact data, email addresses and phone numbers? Data can even be collected from within interactive banners.

3. Thinking that the era of live chat is over

If you’re in charge of website strategy, live chat seemed like a good idea at the time, offering consumers a 24-hour written response option, but somebody has to be there. If not, remove it, quickly.

4. Leaving the game haphazardly

If you are going to abandon an online asset, remove it properly and professionally. It would be better if you can create an official take down statement, including warning messaging, just in case there are a few consumers still lurking around.

5. Not doing mobile and tablet optimisation

Mobile web is become customary these days. Most people own smartphone and 84% of them use it for e-commercing. In short, your mobile visibility is as important as the desktop version. Abandoning the mobile and tablet optimisation means you will lose a lot of customers and potential prospects.

6. Measuring everything and doing nothing

Social media measuring is important, but it is not primary. Keep your focus to the next step to gain real perspective and action from digital measurement. Moreover, be prepared to invest in people and time to make measurement actionable.

7. Posting pictures from Google

This is a grey area, but even if you credit the source of a photo when using it, you’re still on shaky legal ground and may find yourself at the mercy of an IP lawyer. To save yourself from worry, it would be better to look for free-copyrighted images, pay for pictures or seek written permission.