The Website Marketing Group Blog

About The Website Marketing Group Blog

Michael Doyle - Managing Director of The Website Marketing Group

After 14 years of working in this industry, every day is a new learning curve which is why I love the job.

Here are some of our findings on the “best of the web” to keep you up to date with the latest news in the Internet business strategies.

From small businesses to Australia’s leading brands across multiple sectors and disciplines, this means we know what works and what doesn’t, allowing us to deliver tangible results that benefit your business where it really matters.

Whether it is a new brand identity-logo design, a social media marketing,  a complex website, an email marketing campaign or all of the above and more, our team can deliver the solution for your business.
Contact us today on 1300 911 772.

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Congratulations to the TWMG Team ! The Website Marketing Group has been successful in making the Smart50 for the SmartCompany Smart50 Awards 2011.

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Google X ‘Project Wing’ Has Been Tested In Australia

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Google has expanded its reach to a whole new level: delivery drones.

Following Amazon’s move with their drone delivery service, Google has tested their latest invention. The project, codenamed ‘Project Wing’, is the delivery drones that are being tested in Australia.

In the following video, Google’s ‘Project Wing’ drones are delivering first aid kits, candy bars, dog foods, and water to Australian farmers during the testing phase. Nicholas Roy, founder of Project Wing, said that Google has been secretly working on the project for two years at Google X, a division of Google dedicated to major technological advancements. It resulted in “a reliable system that can do autonomous delivery”.

 

The New iPhone Screen Sizes May Not Favourable For Some iOS Developers

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Apple has indirectly dared iPhone developers to find the best solution regarding the different screen dimensions of the new iPhone 6 and 6 Plus.

Perfectly-pixelated screen designs have been a trademark of native iOS development from the start. It is a tradition that may have to give way to adaptive screen design across the platform. Native iOS developers tend to fulfill specific devices more than mobile web and Android developers. However, when the screen sizes vary, all the developers can do is put more effort towards an adaptive or responsive approach in their app’s design. Before iPhone 6, there are very few screen size differences to contend with in the iOS world compared to Android.

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When looking at the screen dimensions for each of the different iPhone models supported by iOS 8, only the iPhone 4S supports a 3:2 aspect ratio. The iPhone 5, 5C, 5S as well as the new iPhone 6 and the iPhone 6 Plus all support a 16:9 aspect ratio. Moving from the iPhone 4 to the iPhone 5, Apple kept the pixel width of the different screens constant at 640. It was the pixel height that changed from 960 to 1136, which transitioned the iPhone from a 3:2 ratio to 16:9. With the iPhone 6 and the iPhone 6 Plus, both the width and the height changed keeping the aspect ratio fixed at 16:9 across all iOS 8 supported iPhones, except the iPhone 4S.

The shorter dimensions of the iPhone 4S compared to the other iOS 8 supported iPhone series makes it more difficult to support when it comes to screen design. Designs don’t scale well when crossing over to a different aspect ratio. Still, this is not a new challenge for iOS developers to contend with, as this has been a part of iOS 7 development all along. As a result, there are still some iOS 6 apps out there that do not conform to the 16:9 screen dimensions of the iPhone 5 and center themselves on the screen, leaving blank black bars of space across the top and bottom of the device.

The good news about the screen dimensions on both the iPhone 6 and 6 Plus is that all of the effort put into redesigning apps to take full advantage of the iPhone 5 screen size will, for the most part, scale nicely on both the iPhone 6 and the iPhone 6 Plus.

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The landscape of iPhone 6 Plus

Meanwhile, Apple has made every effort to keep apps that were specifically redesigned in iOS 7 for the iPhone 5, 5C and 5S to look as good as possible in iOS 8 on the iPhone 6 and 6 Plus. The auto-scaling capabilities built into iOS will look better than the letter-boxing effect app that owners had to deal with as developers redesigned their screens from the 3:2 aspect ratio inherent to the iPhone 4 and 4S to the taller, more slender 16:9 ratio of the iPhone 5.

What is likely to prompt developers to redesign some of your favorite iPhone apps will be the changes introduced by the iPhone 6 Plus and its enhanced support for landscape mode. Many iPhone specific apps lock their orientation to portrait mode. You may have noticed that these particular apps do not rotate when you tilt your screen. This is primarily because in many scenarios on the iPhone, landscape mode just does not have enough space to design a decent app.

With the iPhone 6 Plus’s larger screen, Apple has started supporting the home screen in landscape mode as well as a more iPad-like split view for iPhone 6 Plus apps. This will likely require some major updates to customize the user experience on the iPhone 6 Plus, especially when designing app extensions. The time it will take to redesign portrait-only screen layouts of an iPhone only app could equal that of transition to a universal app that also supports the iPad.

The Influence Of Big Brands Toward Google Algorithm (Infographic)

For years, Google has moved to increase the weighting placed on brand-like signals in their organic search algorithms.

By intentionally penalising new sites, Google gives big brands an inherent advantage. To design, host and promote a “valuable” site (in Google’s perspective) requires thousands of dollars. So, there is a revolving door of “new sites” that rotate into existence, since very small businesses have the education, budget or patience to withstand an international and systematic battlefield.

Years later, after many additional rounds of brand boosts, Google spends tens of millions of dollars advertising targeted at small businesses, making them think Google – particularly AdWords – is the way to grow their business. Here is an infographic that covers the story on how brand came to dominate Google’s relevancy algorithm.

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Click to Enlarge

 

Into The Storm: A “Tempestuous” Augmented Reality Movie Ad

The use of AR (Augmented Reality) technology in advertising becomes increasingly popular these days.

On March, we posted a creative ‘Unbelievable Augmented Reality Bus Shelter Ad’ from Pepsi, where a billboard (disguised as a bus shelter) unleashes some amazing augmented reality visuals that seemingly came to life.

The following ‘Into The Storm’ Augmented Reality Ad is made by the same agency, and streams a live feed of the road through to passers by on the other side. The video imagery itself looks fine and normal, that is, until the AR technology part kicks in and starts to shoot lightning bolts, create tornadoes and release other surreal weather effects that look like they are happening right up the audiences’ noses. A creative and impressive campaign indeed for an upcoming movie!

Picdeck: A Nice Web Tool For Tracking Instagram Hashtag

Do you need a handy tool to monitor the hashtag popularity on Instagram?

Then you might like this app. Picdeck is a Tweetdeck-style viewer for Instagram. This web tool enables its users to add additional columns for hashtags (or users) for monitoring and tracking purposes. While Picdeck is relatively basic and more useful for gaining some inspiration around certain ideas or topics, it is proven to be an interesting solution to keep track of specific subjects – like a particular campaign that you’re running.

pickdeck-screenshot

Instagram is quite popular among a certain subset of the digital population, especially millenials. However, historically, many brands and companies have a quite difficult time breaking through its web mechanism and capitalising on the activity that occurs on the network. With the aid of Picdeck, hopefully, marketers will be able to get the most appropriate solutions to keep tabs on what’s happening on the network.

Five Overlooked Social Media Channels That Might Fit With Your Business (Infographic)

Social media is undeniably important for today’s business. However, when many popular social media channels have been dominated by big brands, one need to think about other alternatives.

Facebook, Twitter, LinkedIn, Pinterest and Instagram are the big names when it comes to social media marketing. However, many marketers are unaware of the existence of less-known social media channels that might be useful for their business. Social media marketing is all about finding the right crowd. When you have found the perfect audience for your business, it doesn’t matter whether your social media selection is the big or the small ones. Thus, in today’s infographic, we will present five lesser-known social media channels that might fit with your business.

Having a social media presence is a must in both web and mobile marketing business. Consider taking the other way out from the big networks and more closely curating your social strategy by leveraging one or more of these overlooked channels:

five-lesser-known-social-networks-for-your-small-business-infographic

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Getting A Better ROI With Small And Specified Advertising Networks

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ROI and Advertising

In the game of target marketing, everybody is aiming for the ROI.

During advertising process, do the networks you market appropriate to your business and industry? Google AdWords and Bing Ads are great solutions, but are your audiences really interested in what you do? Does your brand’s niche perform well on those networks?

Either a small subset of the audience is interested in you or there are many similar businesses advertising on the network, they can create intense competition and drives up bid prices. In both of those scenarios, you are spending big bucks for relatively little return. To be honest, marketing is a all about “optimisation” and improving your ROI (Return on Investment). This is where smaller, more specialised advertising networks shine. The effort of researching these smaller players is worth it to make your investment go further.

Look at your keywords on their network and the traffic each keyword generates. Once you have the reliable data, it should be quite easy to decide. Take a look at the category where you can find prospering niches for your business. If your business is based on the health service, the keywords like nutrisystem, tenuate, phentermine, and diet pills are keeping this niche competitive. Once you’ve defined your industry and figured out where you fit, you’re much more empowered to make correct marketing decisions with the freedom to choose what works for you rather than relying on “catch all” solutions.

The key to improving your ROI is to know where you fit. Choose the correct keywords and use the right ad copy to attract your customers to your website. The bigger potential prospects you have, the more that you will attract. That’s why doing a marketing job with specified networks is so advantageous. Once you have your niche targeted, the desired ROI is just an inch away.

Here are some closing thoughts: Make your advertising dollars go further and improve your ROI. Explore your options. Give a smaller network a try. Choose a reliable and global network that will lead you to a great path of positive ROI.

Google Released A Series Of Android Apps For Their Chromebook

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Finally, the first Android apps for Chromebooks have arrived.

Google’s Chrome OS can now run the Vine, Evernote, Duolingo and Sight Words apps on their laptops. This app expansion is the part of “Google’s App Runtime for Chrome”, a project that revealed earlier this year during Google I/O. The project is a part of Google’s broader effort to make Android and Chrome OS a more unified experience.

Due to the Chromebook’s prevalence in schools, it’s not surprising that two of the first apps Google would choose to push to the platform first are educational apps: Duolingo and Sight Words. For those who don’t know, Duolingo is a language-learning app and Sight Words is an app to teach children how to read.

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Comparing Evernote on Chromebook and Android smartphone

The other two apps— Vine and Evernote— were apps that was demoed onstage during Google I/O, though other apps that made an appearance during the conference, like Flipboard, were missing from the first expansion.

Google stated that they are working with a select group of developers to bring more apps to the platform in the coming months. In the meantime, the company is also taking suggestions from Chromebook users on which apps they want to see come to Chromebook next.

The SEO Rank Correlation And Ranking Factors In 2014 (Infographic)

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What do the higher-ranking sites on the top of Google’s search result page have in common? What differentiates them from those who rank below?

Good rankings are based on many factors, such as the number of social media shares, backlinks, site speed and much more. However, recent studies have revealed that nothing is more important to SEO as high quality, relevant content. Whether that means providing more on-page material, extending keywords into entire phrases on pertinent topics or keeping your technology up-to-date, without compelling content, you can kiss SEO goodbye.

To get more detailed information, we analysed the search results for 10,000 keywords according to the existence and extent of certain properties. The result is presented on the infographic below.

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Click to Enlarge

 

Brace Yourself, The Apple Watch Is Coming

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It looks like Apple is going to join the wearable tech market with their new Apple Watch.

As usual, Apple is looking for a way to segregate themselves from the mainstream by introducing a smooth, highly usable interface on its watch. With unique control mechanisms, the device embraces apps and features beyond notifications, yet in a way that makes sense for a small-screened device. The Apple Watch is also useful for mobile payments, complete with NFC and Apple’s new ‘Secure Element’ for storing embedded payment information.

That means the Apple Watch can enable Apple Pay on any device it works with, including iPhone 5 and later. However, with this pre-release version, you were only able to check out basic features, including a demo reel and functioning devices operated by Apple employees to show more advanced functionality.

Numerous features will require more time to assess. The notifications and quick replies seem very interesting and worthwhile, still the new paired communication mode (which allows one user to connect directly to another for real-time sharing of hand-drawn messages, customized animated smileys, heartbeats and more) initially strikes as a bit of an odd concept since Apple’s messaging is all about the novelty of the feature.

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Apple CEO Tim Cook introduced the company’s first wearable gadget, the Apple Watch, during its event on Tuesday.

The “Taptic” feedback that accompanies the messaging is quite delightful. It really does feel like another person is lightly tapping your wrist. It’s still impossible not to notice, but less harsh. It also felt like the 38mm Apple Watch variant produced a better Taptic notification experience than the 42mm version, if only slightly.

Apple Watch’s leather bands are well-made and comfortable. The sport band definitely feels like it should offer comfort during active use. As for the buttons, they also seem to have been paid very close attention, and the smooth rotating action on the digital crown should make it an interface control element people enjoy using.

However, it’s still a mystery on how much time people will actually spend navigating on watch interfaces or using it more as a passive monitoring and notification device. However, Apple has provided genuine innovation for how users might think about exploring wearable gadgets that others to date haven’t seemed to have put much thought into.