The Website Marketing Group Blog

About The Website Marketing Group Blog

Michael Doyle - Managing Director of The Website Marketing Group

After 14 years of working in this industry, every day is a new learning curve which is why I love the job.

Here are some of our findings on the “best of the web” to keep you up to date with the latest news in the Internet business strategies.

From small businesses to Australia’s leading brands across multiple sectors and disciplines, this means we know what works and what doesn’t, allowing us to deliver tangible results that benefit your business where it really matters.

Whether it is a new brand identity-logo design, a social media marketing,  a complex website, an email marketing campaign or all of the above and more, our team can deliver the solution for your business.
Contact us today on 1300 911 772.



Congratulations to the TWMG Team ! The Website Marketing Group has been successful in making the Smart50 for the SmartCompany Smart50 Awards 2011.


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Volkswagen “PoloTag” Social Media Test-Drive Campaign

Here is a social media ‘game’ from Volkswagen that offers its participants the promoted car. as the main prize.

It seems Volkswagen is going all out with its latest campaign. Introducing “PoloTag”, a real-time social media ‘game’ which challenges people to identify the new Polo around a specified route, tag it on Twitter and test drive it. It’s that simple.

The campaign will take six days, across three major cities in South Africa. The participant who drove it for the longest without being tagged will take the new Polo. This campaign is very creative indeed. It has two direct and unique advantages: 1) Creating some social buzz around the new car, and 2) Getting people to test drive the car. Here is the promotional video:

“Rooms”: The Latest Anonymous Group App From Facebook


There is always a moment when you want to go where nobody knows your name.

Here is Facebook’s much-anticipated anonymous social app. The app, which called “Rooms”, allows people to create a “room” on any topic. The room can then be customized with colors, icons and photos — even the Like button can be changed. Text, photos and videos can be posted to a room’s feed, creating an ongoing multimedia conversation. The goal of the app is to transfer the utility of message boards to the mobile world.

“Basically it is a feed of photos, videos, and text — not too different from the one you have on Instagram or Facebook — with a topic determined by whoever created the room”

The most unique trait of this app lies on its anonymity feature. The app allows users to sign in with “whatever name makes you feel most comfortable and proud.” Users can create different names for each room. Rooms can be shared through invitations that look like QR codes. You take a picture of the invitation, and the app scans your recent photos for the QR code and signs you into the room, like this:


In fact, to get started on Rooms, Facebook requires users who don’t already have an invite to a room to take a screenshot of a QR code that the app provides. New users can then access one of four recommended rooms: “backpack diaries”, “noms from above”, “kicks from above” and “parkour spots” — by taking yet another screenshot of a QR code.

Obviously Rooms is a separate app form Facebook, since it does not require users to have a Facebook account, nor does it allow users to import lists of friends. The invitation process means each room can be as public or private as its owner and members wish. The invite codes can be posted anywhere online or share just among a select group of people. Each room can also be customized to a certain level of privacy, including whether or not the room’s post can be discovered on search.


Unfortunately, some issues arise regarding the app’s availability on iTunes. Some people who attempted to download the app have reported their failure to acquire the app on their Smartphone.


Responsive Design For A Better Mobile Experience (Infographic)


Nowadays, responsive web design (RWD) has become the standard for any website redesign project due to its flexibility and adaptability to the size of device screens.

This technique provides a “safety net” for marketers, because they know their site will look good on any screen. Still, there are many other things to think about. Are your users finding the information they’re looking for? Are they completing the tasks? Is your site loading as fast as possible? There are many elements that responsive design doesn’t always solve.

However, responsive design is still a good choice to maximise a mobile web experience. The infographic below will tell you the reasons.


Click to Enlarge




Executing A Content Audit In The Right Way


Content audit is one of the most important task to do if you’re working on any kind of redesign project involving a large amount of content, such as that of a website, intranet or mobile site.

For those who don’t know, content audit is not something you’re necessarily going to want to tackle. It’s one of those tedious jobs that hardly anyone talks about. However, you can’t undertake a redesign of a content-heavy site without it.

Content Audit In A Nutshell

In short, content audit is the activity of checking all of the content on a website and compiling it into a big list. There are three main types of content audits that you can perform:

  • Full content inventory: A complete listing of every content item on the site. This may include all pages as well as all assets, like downloadable files and videos.
  • Partial content inventory: A listing of a subset of the site’s content. A partial inventory may include, for example, the top few levels of a hierarchical site or the past six months of articles. All sections of the site will be covered.
  • Content sample: A less detailed collection of example content from the site.

What is a Content Audit Used For?

The main purpose of a content audit is to produce a listing of the site’s content, usually in a big spreadsheet.

This list of content will come in handy at various stages of the project. If you’re re-doing the information architecture, you’ll return to it again and again to remind yourself of the details of each page; you can also use it to talk to authors about managing and rewriting their content; and if you’re going to be moving to a new content management system, you’ll use it to keep note of what you started with, and where you’re up to.

That said, having a comprehensive list of content isn’t the only benefit of this process. Just by taking the audit you’ll get a much better understanding of the content. You may find things you didn’t know existed, spot duplication and identify all kinds of relationships in the content. It can also serve as a precursor to a more comprehensive content analysis, but that’s a topic for another post!

What Does A Content Audit Include?

You need to record a content audit in a spreadsheet, mainly because spreadsheets are so flexible. They are also great at holding a large amount of information in a fairly manageable way. Plus they’re easy to share with other people.

Try to collect the following information for every page:

  • Navigation title: The name of the main navigation link to the content (e.g. the link title in the main navigation)
  • Page name: The displayed page title
  • URL: You may want to display the URL or just link from the page name
  • Comments: Notes and things for you to remember
  • Content hierarchy: Some way of showing the basic relationship of the content items

You may also like to add information about:

  • Content Type: Is this a basic page, publication, news story, article, technique, FAQ, or something else?
  • Basic content description: A brief reminder about what’s on the page
  • Topic, tags or category: Meta data for products, articles, news, blog posts
  • Author: Who wrote this content?
  • Owner: Who is responsible for the content?
  • Date last updated: When was the content last updated?
  • Attached files: How many files are attached, and what type of files are they?
  • Related: What information is linked from sidebars or Related Links boxes on this page?
  • Availability: Is the content available to desktop, mobile and/or app users? Is the content syndicated to other sites?
  • A numbering system: An index to help you when referring to each content item.

You may need to collect different information for each type of content. For example, you may want to list topics or categories for news content; and only list downloadable files in a publications area.

The most important thing to know about a content audit is there really is no right or wrong way to do it. Content audit is a tool for you to use throughout your project, so create yours in a way that will help you. Don’t be afraid to adapt it after you start, as each client and project is different.

Where to Begin

Getting started is easy! Here’s how you make the spreadsheet:

1. List the main pages or sections of the site in the first column of your spreadsheet (right alongside your index).

2. Choose one page to start with and dive into it, capturing the information you’ve decided upon for that page.

3. If that page has sub-pages, make a list of each of them, and repeat the process for each of these in turn.

4. Then just keep going, until you’ve explored and written down everything you need to. That’s all.

If you’re auditing a big site, it can be very easy to get lost. You need to take this process step-by-step, and to finish one section before starting another.


  • If your site is run from a CMS, you should be able to get access to a list of all the pages from the site. If it’s a good CMS, and the content is already fairly well structured, you may even be able to have the CMS generate a good quality starter audit for you. If the CMS can’t do it, a tool like the Content Analysis Tool may help.
  • Don’t capture information you are unlikely to need or use. If you’re unsure whether you need information for a specific page, write it down for a handful of pages, to get a feel for whether it will be useful. You can always come back and fill it in for other pages at a later stage.
  • It can sometimes be difficult to determine how a site is structured. In fact, often the process of figuring out what the main sections of a site are can be a challenge. Don’t worry too much about getting the relationships right and showing how pages are connected at the beginning. Just focus on getting pages written down into the spreadsheet—as you get through the audit, you may find a better way of organising the information.
  • Don’t expect the content audit to be fast. Big sites can take days and days to audit. I use this fact as an excuse to buy new music, then sit down and plough through it!
  • Don’t try to take shortcuts, skip sections or skim through without really looking. It’s important that you understand all of the content before you try to work with it later.
  • If you’re working on a brand new site, a content audit can still be useful. Instead of starting with the current site, make a list of all of the resources you’ll be using—printed procedure manuals, fact sheets, videos, paper forms and other documents that will influence the site.

It All Starts with Content

Whether you decide to create a comprehensive list of every item or just a sample items, a content audit is an important process in the path to understanding any content-heavy website. While the process may sound boring, it will provide you with the insight and context you need to make informed design decisions.

Creating a content audit doesn’t require years of experience, but it does require patience, persistence, curiosity, and attention to detail. Take a look at the video below:

Inbox: A New Email Service App From Google


It seems like Google is never cease to amaze us with its latest invention.

Recently, the company has introduced a new email app. It comes from the same team that builds Gmail, yet the app is intended as something completely different from Gmail.

The app name is Inbox. It is available to a limited user group only, and will be expanding its user pool via an invite system similar to the one that Google used for Gmail. It is available cross-platform, however, as an app for iOS, web and Android. You can also email Google at to request access, if you don’t like your chances of getting an invite from a friend.

The difference between Inbox and Gmail lies on the way it provide your information in a way that’s aimed at making content contextually relevant instead of just presented as it comes in. Email’s evolution has resulted in an unwieldy system – what began as system for occasional correspondence from a single virtual location is now something with take with us everywhere, with a volume that can baffle users. Inbox has a number of features to try to help email users stay on top of things, including Bundles (a way to group similar types of email together automatically, for instance all receipts); Highlights (which brings up flight information, event details, and media from close friends and family so you don’t miss them); and a variety of Google Now type features listed as Reminders, Assists and Snoozes that act as a built-in to-do list, complete with contextual information finders, like listing opening hours next to a restaurant when you have a meeting there booked.

Inbox looks like a project with some promise, still it leaves a big question of why this app needs to exist outside Gmail. It seems like Google is worried about these features turning off longtime users, so the company will keep the experiment in the form of an independent app before integrating it back in. Here is Inbox’s official video promotion:

SEO & Website Design (Infographic)

Did you know that the design of your website affect its overall SEO performance and web traffic?

The infographic below gives you an insight into how to design an SEO-friendly website. It acts as the perfect reference guide for anyone wanting to find the balance between fantastic web design and super-charged SEO.

In this infographic, you’ll find:

  • The 10 crucial elements which ensure your site is beautiful, functional and works for SEO.
  • What 60% of Fortune 500 companies are doing – and how you can capitalise on this.
  • The simple and easy to implement tactic which could increase your traffic by 10%.
  • What NOT to do when designing a site if you really want to rank.
  • 6 tips and tools you can use to become an SEO pro.

Click to Enlarge


PayPal Launches Working Capital Loan For Small Business In Australia


It looks like PayPal is going to take Australian banks’ market share on small businesses.

Recently, the aforementioned payment company has launched its Working Capital Loan Product, which allows small businesses to access cash loans through their PayPal account.

The company currently has about 110,000 merchants using its payments platform in Australia and surveys the current market opportunity to be about 30% of its small business customers, or about 33,000.

Small businesses will be able to borrow up to 8% of the sum of their yearly PayPal transactions up to $20,000 and repayments are decided upon by the business owner when they make a sale but are between 10% and 30% of the loan size. The launch comes after it was reported this week Paypal Australia CEO Jeff Clementz had a number of strategic conversations with banks around working together. Australia, one of PayPal’s largest small business markets, is one of the first countries outside the US to get the new product.

Kareem Al-Bassam, PayPal Australia’s director of customer experience and delivery said allowing small businesses to gain access to capital fast will make them more agile.

“What we’re seeing through greater digitalisation and elaboration of the digital economy is the ability to get that moving faster, cleaner and more efficiently and for the end users whether it’s the consumer or the merchant, less costly as well,” said Al-Bassam. “We’re using data and technology to provide a tailored credit solution that meets the needs of small businesses today.”

Australia’s small business market hasn’t been properly serviced to date, which means the company sees the segment as overflowing with opportunity and this new offering is one way PayPal is hoping to fill that gap.

However, Al-Bassam stated it’s not about taking market share from the banks. In Australia there’s 2.2 million small to medium businesses. It’s an under-served segment. There needs to be better solutions to help small to medium businesses access capital as a business and at reasonable and transparent terms.

“PayPal’s investment in Working Capital is another demonstration of our commitment to support and encourage Australian SMBs, which make such an essential contribution to the Australian economy, by providing them with innovative solutions and technology to expand their businesses.”

Giving PayPal merchants the flexibility to pay when they get paid, Working Capital uses a business’ transaction history and performance to determine lending eligibility before allowing small businesses to access capital. It’s not a startup facility. To access the loans, merchants need to be a PayPal user with a solid trading history for about a year which is part of what the company sees as its advantage.

“We’re able to look at the data history that we have,” Al-Bassam said, adding that access helps the company make more informed decisions because PayPal can see, amongst other things, what kind of stock a merchant has up on eBay and the volume of monthly trading history which traditional lenders cannot. “That data is critical to good credit underwriting policy,” he said. “What it helps us all to do is make more balanced decisions with a larger, more representative data set so you’re not having to make a blind choice on a consumer or a merchant.”

Having that information also lowers business risk and costs but there’s a point where a company can have too much information, Al-Bassam said.

“I think we have too much information already. It’s not about how many terabytes we all have in our databases, it’s about how effectively we’re mining it and obtaining good insights based on that data.”

Responsive Design Versus Server-Side Solutions (Infographic)

Do you really need a responsive-designed website?

Responsive design is the best and most practical solution for a professional company website. Still there are many alternatives for optimising the experience of mobile users on your site. One of them is a server-side website. Top Internet brands like Facebook, Google, Netflix and more choose server side solutions to deliver mobile web content to their visitor. The following infographic provides a fair comparison between server-side solutions and responsive web designs. The goal is to help you to decide which solution works better for your problem.


Click to Enlarge


40 Most Popular Social Media Channels Around The World


Social media has became one of the biggest Internet sensation these days.

In fact, many business owners use Twitter and Facebook to promote their existing and upcoming businesses. People who are looking to connect with other business-associated contacts usually move to professional-oriented sites like LinkedIn. However, we need to understand that social media is beyond Twitter, Facebook or LinkedIn. Here is a list of 40 most popular social media channels around the world:

1. Facebook

This is undeniably the most popular social media channel across countries. With Facebook you can:

  • Browse and join networks, which are organised into four categories: regions, colleges, workplaces and high schools.
  • Pull contacts from a Web-based e-mail account, into Facebook.
  • Find friends in several ways with its reliable Graph Search feature.

2. MySpace

On MySpace, your account starts growing from the first day. When you join MySpace, the first step is to create a profile. You then, invite friends to join there and search for your friends on already profiled on MySpace these friends become your initial Friend Space. Once the friendship is confirmed all the people in your friends’ Friend Space become part of your network. In that sense, everyone on MySpace is in your Extended Network. To register on MySpace, you must be at least 14 years old.

3. Twitter

Often billed as the best microblogging media in the world, Twitter is a very simple service that is rapidly becoming one of the most renowned social media channels. It is similar to short messaging service. When you have a Twitter account, you can use the service to post and receive messages to a network of contacts, as opposed to send bulk email messages. You can build your network of contacts, invite others to follow you and follow other members’ posts. Twitter makes it easy to opt into or out of networks. Additionally, you can choose to stop following a specific person’s feed.

4. LinkedIn

LinkedIn is an online social network for business professionals, which is designed specifically for professional networking, to help them find a job, discover sales leads, connect with potential business partners. Unlike other social media networks, LinkedIn does not focus on making friends or sharing media like photos, videos and music. Instead, LinkedIn’s biggest power lies on its connections. To start using LinkedIn you need to register and create a profile page. To register to LinkedIn, you need to provide personal information. You can update the profile with your education and job details and a summary. Additionally, you can also give and receive recommendations from co-workers and bosses. There are more than 75 million professionals registered on LinkedIn.

5. Bebo

In the United Kingdom, Bebo is the second best social network. Bebo allows users to create social networking profiles for free and offers many of the same features as other social networking sites. You can register a free account with Bebo and upload photos, videos and information. The site lets you connect with old friends and make new ones using a unique user interface. It boasts users from more than a dozen countries, including the United States, Australia, Canada, Poland, France and Germany.

6. Friendster

Friendster was one of the first social media that bring the hype into mass culture. It was designed as a place to connect with friends, family, colleagues and new friends over the Internet. However, it went beyond just a one-way communication. Using Friendster, you can connect with friends and family, meet new people through the connections you already have, find people with similar interests, backgrounds or geographical locations, join groups by activity, school or interest, interact through message posts, games, blogs and application sharing, and share your details with the Internet community.

7. Hi5

Hi5 shares many similarities with many social network sites out there. However, it introduces some twists that make it worthwhile for people who love trying out new and interesting online communities. Unfortunately, it is not so popular in the United States. Hi5 claims around 60 million members from more than 200 countries other than the US. One of the site’s biggest transformations is the addition of many entertainment options, including games, into its service.

8. Habbo

The Habbo online community is inhabited by pixelated, cartoon-character alter egos. You can meet others in public rooms (nightclubs, restaurants, shops) and create private rooms for selected friends. Habbo employees heavily moderate the site, catering to its solid teen user base. Most of the users of Habbo are between the age group of 13 – 18 years. Although, a major part of the users are from the U.S., Habbo social networks is very popular in places like the United Kingdom, Japan, Sweden, Spain, Italy, Finland and more.


Ning is the leading online platform for the world’s organisers, activists and influencers to create social experiences that inspire action. It helps you create a safe and secure place online for like-minded people. Ning takes the idea of groups to a whole new level. The ability to create your own community makes Ning a great home away from home for organisations and groups looking to fill the social void.

10. Classmates

Classmates is different from most social networks, in the sense that most of its features are available to premium member. The price for premium members depends on the length of the agreement – shorter term results in a higher cost per month. Classmates is primarily used to reconnect with old classmates. The site features a search engine that lets you view other people who went to the same school you attended. Creating a basic Classmates profile is free and easy. However, most of the advanced features in Classmates are only available to paid users.

11. Tagged

Tagged is a combination of social networking features that MySpace and Facebook users will find very familiar. Tagged was designed to help users meet lots of new people with similar interests in a short amount of time. You can access and register directly or be invited by a friend to join Tagged. This is a free social network that allows you to view your friends’ newly uploaded Tagged photo album. Tagged encourages its users to meet strangers based on shared interests, with the idea of growing your network to meet as many people as possible.

12. myYearbook

myYearbook is the best place to meet new people and one of the 25 most-trafficked sites in the United States. myYearbook has Flash-based games, and the games incorporate Lunch Money (the myYearbook virtual currency). It includes a virtual economy through which people can purchase of gifts which members send to each other. Lunch Money is also donated by members to their favourite charity. In 2010, myYearbook donated money to the Haiti Relief Fund to help victims of the earthquake in Haiti.

13. Meetup

Meetup is an online social networking portal that facilitates offline group meetings in various localities around the world. It makes it easy for anyone to organise a local group or find one of the thousands already meeting up face-to-face. More than 2,000 groups get together in local communities each day, each one with the goal of improving themselves or their communities.

14. MyLife

MyLife (formerly can search over 60 social-networking sites and other information resources on the Web. MyLife searches the web to deliver accurate and timely results. Even in cases when you don’t immediately find who you’re looking for, MyLife continues searching and provides updates and alerts. MyLife suggests friends and contacts you may know based on your profile information and existing contacts. It also intimates you when someone else is looking for you. MyLife gives you a global view into the most popular sites your friends are part of, including LinkedIn, Facebook and MySpace as well as 50 other sites.

15. Flixster

Flixster is a social networking site for movie fans. Users can create their own profiles, invite friends, rate movies and actors, and post movie reviews as well. From the site, people can also get information about movies, read user-generated movie reviews and ratings, converse with other users, get movie show times, view popular celebrity photos, read the latest movie news, and view video clips from popular movies and TV shows. Flixster also operates leading movie applications on Facebook, MySpace, iPhone, Android, and BlackBerry.

16. myHeritage

MyHeritage is a family-oriented social network service and genealogy website. It allows members to create their own family websites, share pictures and videos, organise family events, create family trees, and search for ancestors. There are more than 15 million family trees and 91 million photos on the site, and the site is accessible in over 35 languages.

17. Multiply

Multiply is a vibrant social shopping destination, but faster and more convenient, where sellers and buyers interact. A user’s network is made up of their direct contacts, as well as others who are closely connected to them through their first-degree relationships. Users are also encouraged to specify the nature of their relationship with one another, making it possible to share content based on relationship. Many shoppers in the Philippines, Indonesia, Malaysia, Singapore, Thailand and Vietnam have made the Multiply Marketplace a favourite shopping destination.

18. Orkut

Orkut is a free social networking website where you can create a profile, connect with friends, maintain an online scrapbook and use site features and applications to share your interests and meet others. The prerequisite for logging on to Orkut is that the user must be over 18 years old. Currently, Orkut is the most popular in Brazil. The number of Orkut users in India is almost equivalent to those in its original home in the United States.

19. Badoo

Badoo is a multi-lingual social networking website. It is gaining popularity in emerging markets like Russia and Brazil. The site allows users to create profiles, send each other messages, and rate each other’s profile pictures at no cost. However, features that are designed to make user profile more visible to other users are provided at a cost. Badoo includes geographic proximity feature that identifies users’ locations based on analysis of their network connection. This lets users know if there are people near their current location who may wish to meet.

20. Gaia Online

Gaia Online is a mix of social networking and massive multiplayer online role-playing games. It is a leading online hangout for teens and young adults, and offers a wide range of features from discussion forums and virtual towns to fully customisable profiles and avatars. It provides a fun, social environment that inspires creativity and helps people make meaningful connections around shared interests such as gaming, arts and anime.

21. BlackPlanet

Initially, BlackPlanet was designed as a way for African-American professionals to network. Since then, it’s grown and evolved as a site operating under the principles of Web 2.0. Members can read other members’ blogs, watch music videos, chat with one another, look for new careers and discuss news. Though BlackPlanet is not restricted to any community, this site is more popular amongst African-American. This site helped Obama to connect to nearly 200,000 potential supporters.

22. SkyRock

SkyRock is a social networking site that offers its members free web space where they can create a blog, add a profile, and exchange messages with other registered members. The site also offers a specific space for members who create blogs showcasing their original musical compositions. SkyRock is very popular in France and French speaking markets including Switzerland and Belgium. The site is also available in English, German, Dutch and Spanish. It’s very popular in the European Union.

23. PerfSpot

PerfSpot provides a web portal for people of any age, gender, or background to share their interests and favourite things on the web. PerfSpot currently publishes its site in 37 different languages, with comprehensive moderator team based in the U.S. and the Philippines that screens through up to a million pictures on a daily basis.

24. Zorpia

Zorpia is a social network that has a large international community. Zorpia’s features include profile customisation, networking features and an incredibly detailed search. Zorpia has an impressive music section featuring popular artists like Ashlee Simpson, Vanessa Hudgens, Alanis Morissette and more. You can purchase a Royal Membership for extra networking options such as an ad–free profile, extra profile design features and unlimited messaging.

25. Netlog

Netlog (formerly known as Facebox and Bingbox) is a Belgian social networking website specifically targeted at the European youth demographic. On Netlog, you can create your own web page with a blog, pictures, videos, events and much more to share with your friends. Netlog is pageview market leader in Belgium, Italy, Austria, Switzerland, Romania and Turkey. In the Netherlands, Germany, France and Portugal, Netlog covers the second place. Netlog has been localised in over 25 languages, to enable users from around the world to access the network.

26. Tuenti

Tuenti is an invitation-only private social networking website. It has been referred to as the “Spanish Facebook”, by many social network watchers. It is one of the largest social networking sites in Spain. It allows you to set up a profile, upload photos, link videos and connect and chat with friends. Many other utilities, such as the ability to create events, are also offered. From 2009, utilising a simple interface, Tuenti user can change their language to Catalán, Basque, Galician, and English. Tuenti is also available as an iPhone App.

27. is considered one of the largest and most used social networking sites in Poland. It primarily brings together school’s students and alumni. The site is in polish therefore restricting its popularity only to Poland and polish speaking people. Nevertheless, it claims to be the most popular networking site in Poland, and therefore, has found its niche in the competitive social networking space. The site where one might say, new meets old, where the intractability is like Facebook, yet traditional with old styled forums.

28. IRC-Galleria

IRC-Galleria has been one of the most popular social networking sites for over 10 years in Finland. It has more than 5.5 million registered users, 90% of which use the site regularly. IRC-Galleria is popular within the age group of 18-22. To be able to create an account with this site, at least one of the uploaded images must be accepted by the administrator. While regular users can upload only up to 60 visible images, you have the option to upgrade to VIP status that enables you to upload 10,000 visible images. Using this site, users can communicate with other users, comments on photos, and join over a 100 communities.

29. StudiVZ

StudiVZ is the biggest social networking site in Germany. It is also popular in German-speaking countries, like Switzerland and Austria. This site works as a student directory in particular for college and university students in Europe. It allows students to maintain a personal page that containing their personal information like name, age, study subjects, interests, courses and group memberships within StudiVZ.

30. Xing

Xing (formally known as openBC/Open Business Club) is a professional networking tool. It is popular in countries like Germany, Spain, Portugal, Italy and France. Xing is similar to LinkedIn and claims to have professionals from over 200 countries. Xing has two service options: Basic and Premium. It is available in different languages including English, German, Spanish, Portuguese, Italian, French, Dutch, Chinese, Finnish, Swedish, Korean, Japanese, Russian, Polish, Turkish and Hungarian.

31. Renren

Renren (formerly called Xiaonei Network) is one of the largest social networking sites in China, and caters to people of Chinese origin. It is very popular amongst college students. Renren also has a WAP version, which users can access through mobile phones. It features an instant messaging service for its users. Users can use the same username to log in both Renren and Kaixin. Renren appeals more to Chinese college students who use internet cafes, while Kaixin001 targets Chinese white-collar workers who have internet access at work.

32. Kaixin001

Kaixin001 is a popular professional networking tool in China. The target audience for Kaixin’s, are typically white-collar middle class who come from a first tier city. This site in China is extremely popular among people who work for multinational companies, ad agencies and other white collar companies. Kaixin001 has gained much more popularity since 2009, since numerous social networking sites are blocked in China.

33. Hyves

Hyves (ronounced “hives” from “beehives”) is the largest social network in Netherlands, with many Dutch visitors and members. Hyves Payments and Hyves Games, allows you to play games and pay friends through the social network. Hyves provides usual amenities of a social networking site, including profiles, blogs, photos, and so on. ‘Hyven’ (Hyving) became a common word in Dutch, and is gaining popularity across Europe.

34. Millat Facebook

MillatFacebook is a Muslim-oriented social networking website. Originally launched in Pakistan, it has gained popularity in Arab counties as well. This site came into existence after Facebook was banned in Pakisthan. Millatfacebook offers video chat, bulletins, blogs, polls, shout box, and customisation of profile page. Members can change the page CSS and design it on their own will.

35. Ibibo

Ibibo stands for iBuild, iBond. It is an Indian social networking site. It is an umbrella site that offers a variety of applications under its social network. The services offered include games, blogs, photo unlimited storage, mail, messenger, videos, free SMS service, mail, polls and surveys.

36. Sonico

Sonico is a free-access social networking website focused on the Latin American audience. You can do a to rage of things in this site including search and add friends, interact with friends over message, update their own personal profile, manage their privacy, upload photos and videos, organise events, play games with other users. Sonico, more importantly, let’s its members more control over their profile by giving them three distinct profiles that the user can organise based on the need: a private profile, a public profile, and a professional profile. This site is popular in Latin America and other Spanish and Portuguese-speaking regions.

37. Wer-kennt-wen

Wer-kennt-wen, is one of the most popular social networking website in Germany. It is by an invitation-only social networking website, and only for people over 14 years old. The site provides the user to write blogs, chat with friends, and write in their guestbook. It provides users a social community for people, to interact with anybody they want.

38. Cyworld

Cyworld is a South Korean social network service. It has had a big effect on Korea’s Internet culture. Many renowned Korean socialites and celebrities have accounts where they post upcoming tours and works. Cyword has networks in South Korea, China, and Vietnam and is gaining popularity across Asia and the Pacific Island. Users have access to a profile page, photos, drawings and images uploading, an avatar, neighbourhoods, and clubs.

39. Mixi

Mixi is primarily for Japanese. Mixi offers options to meeting new people, send and receive messages, writing in a diary, read and comment on others’ diaries, organise and join communities and invite their friends. The site requires users to own a Japanese cell phone which disallows non-Japanese residents to use the service.

40. iWiW

iWiW (abbreviation for International Who is Who) is a Hungarian social networking web service. The site is an invite-only website, where a user can provide personal information. Users can search for friends using the search tool. iWiW allows users to log in to external websites using their iWiW credentials. The social media platform is also available for iOS and Android.