The Website Marketing Group Blog

About The Website Marketing Group Blog

Michael Doyle - Managing Director of The Website Marketing Group

After 14 years of working in this industry, every day is a new learning curve which is why I love the job.

In this blog, you will find some of our findings on various “the best things of the web” to keep you up to date with the latest news in the Internet business.

From small businesses to Australia’s leading brands across multiple sectors and disciplines, this means we know what works and what doesn’t, allowing us to deliver tangible results that benefit your business where it really matters.

Whether it is a new brand identity-logo design, a social media marketing,  a complex website, an email marketing campaign or all of the above and more, our team can deliver the solution for your business.
Contact us today on 1300 911 772.



Congratulations to the TWMG Team ! The Website Marketing Group has been successful in making the Smart50 for the SmartCompany Smart50 Awards 2011.


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Domino’s “Easy Order” Button Will Let You Order Pizza In A Push


Do you still remember Netflix and its “The Chill Button” campaign? Domino’s is presenting a similar theme to its latest campaign.

Recently, Domino’s has been designed a lot of new campaigns for customers to order pizza. From customising pies on an iPad to octocopter delivery service, it looks like Domino’s is struggling hard to bring the most creative campaign to attract new customers. However, its latest delivery innovation is all about speed.

The latest Domino’s “Easy Order” button is a one-click step to getting your favourite pizza as fast as possible. Considering the Amazon Dash button has already brought the “press to order” idea to all sorts of products, people are wondering why it took so long for pizza to get with the program. The button comes in a miniature Domino’s pizza box, and it uses Bluetooth to pair with an app. Just save your address and payment details on the Domino’s website or app, and pizza will find its way to you with a push of the button.

The button will only be in the UK at start, and the target availability date is December. The second batch will be released in February 2016. Currently, he button is only available on UK. If there are plans to roll it out to other markets, those won’t be disclosed until they’re ready to go. Aside of the physical button, customers can also use the digital Easy Order button. It works the same way as the physical button, and you can find it in the Domino’s app for fast tap-to-order functionality.

Beats Is One Of The First Brand Which Run Snapchat’s Sponsored Lens Campaign


Snapchat has announced Apple-owned Beats headphone as the first consumer product brand to run a Sponsored Lens campaign.

On Black Friday, Snapchat users will be able to use the lens to dress up their selfies. The lens resembles Snapchat’s first popular one. The Beats lens puts special effects over people’s photos, superimposing cartoonish headphones over their ears, floating bubbles out of their head and streaming light out of their mouth. And it’s musical, set to a Drake song, “Big Rings.”

“Through the Lens, Beats is giving Snapchatters the opportunity to engage and communicate with their brand in a personal and dynamic way,” Snapchat said in a statement.

The campaign marks Snapchat’s attempt to monetize the animated filters, which launched in October. It sold the first Sponsored Lens for the Charlie Brown movie “Peanuts,” then launched a lens store.


Special lenses are sold in the in-app store, and the branded lenses, like this Beats one, are free to consumers. Snapchat revealed today that 10 percent of its users, or 10 million people, send lenses every day. The app claims to have 100 million daily users.

The company has been exploring new formats for digital advertising since it first sold sponsored snaps last year. It was early to push advertisers to experiment with vertical video on mobile devices, and now it’s challenging them to up their brands with animated filters.

Protecting Your Brand In Online World


Why are you in business? What sets your business apart? What’s your unique idea?

Most of the time, major businesses are not making products by hand and selling them face-to-face to customers. Most new businesses are distinguished by their intellectual property, which means their ideas and how they put those ideas into practice. Most businesses are promoting and selling products or services online, which gives you both opportunities and intellectual property risks.

Intellectual property (IP) is vulnerable issue in the online world. It is out there and easy for another business to take. Before the Internet, a competitor may have to physically come to your store to see your intellectual property. This considerably limited access. Now they just have to log on to your site from anywhere in the world.

In the past, many an Australian business’s customers may have been in Australia, so Australian law clearly applied. In a world where even the smallest business can now have international clients, you cannot rely solely on Australian (or any other country’s) law protection.

So how can you protect your intellectual property online? Here are two fundamental tips you can try.

1. Incorporate Your Company and Register Your Business Name

You may operate your business as a sole trader, company or possibly a trust or partnership. The entity needs to have the right company name and own the business name that you will trade under. What rights does this give you? It gives you the right to use that business name. Does it mean you can stop others using a similar version? No, you have limited rights, and can have stronger rights if you register your business name as a trademark.

2. Secure Your Domain Name

A domain name is your business’s online address. Each website has its own domain name which distinguishes it from other sites. What rights does this give you? When you register a domain name you get a license, so you have the exclusive right to use the domain name for a specific period. For ‘.au’ domains the period is two years. How else can you protect your brand online? Choose a brand that is clearly distinguishable from your competitors. This can be easier to protect and defend.

Have website terms that set out the rules for using your site. Your website terms apply to every visitor, regardless of its location. Your website terms should include your intellectual property rights and set out permissible and prohibited use of your site and content. Consider registering variations of your main domain name. There is no restriction on the number of domain names that a registrant can license, as long as you follow relevant policy.

Finally and very importantly, register your trademarks with IP Australia, including your business name. This gives you the exclusive right to use this trademark as a brand name for the products or services specific in your registration. This is Australia wide protection. The outcome of following these processes are your online strength, protection and success.

“Faceshift” Acquisition: The Latest Apple’s Approach To VR Technology?


While it’s no surprise that the presence of VR (virtual reality) is interlacing its way into many areas of tech, it seems like Apple has its own secret plan concerning this popular technology.

Google, Samsung, Sony, and Facebook have all shared their VR plans, but Apple is remaining silent. Yesterday, Apple stated that it had purchased Swiss startup Faceshift, which develops motion-capture technology. Prior to the acquisition, Faceshift focused on producing motion-capture solutions primarily for gaming and film applications. Faceshift’s tech integrated with cameras capable of capturing and deciphering depth in a space, then used the visual information picked up by the camera to influence the appearances, actions and facial expressions of digital objects like avatars and animated characters.

So, what does Apple want with Faceshift? Well, basically it gave a stock non-answer when asked about how it plans to use Faceshift. The speculations rise on how, exactly, Apple plans to leverage the work of the company.

Though avatars are frequently used in gaming, the recent uptick in interest in virtual reality and augmented reality applications has seen many content companies from game studios to film studios rethinking the way in which we see ourselves represented digitally. No longer are avatars simply a cartoonish representation of our online selves on Xboxes and PlayStations — they’ve shown the potential to become key components in the way we perceive ourselves in a digital world.

Taking into consideration some of Apple’s other recent acquisitions like Metaio, some degree of AR-application doesn’t seem all that far-fetched. At its core, augmented reality is about allowing users to interact with digital components in space. Virtual reality, by way of comparison, is an immersive experience — one that replaces your current reality with one that lives inside of a headset rather than adding components to your current perceived reality. It’s worth noting, however, that not all applications of AR look like mirror-based pranks, or even Microsoft’s Hololens.

What an Apple foray into AR would look like is difficult to guess. Microsoft has been implementing AR through Hololens for gaming and design purposes, but much of that comes down to the headset. Though certainly not impossible, there isn’t much to indicate right now that Apple’s planning on producing its own headset hardware.

However, the reason behind acquiring Faceshift and Metaio might not be augmented reality-related at all. Maybe it’s got more to do with improving features in existing Apple technology, or something security-related, like using facial recognition and mapping to improve device and information security. Or maybe — highly unlikely, but maybe — Apple intends to create its own space opera films.

For now, it’s anyone’s guess how Faceshift might factor into Apple’s plans for the future. But it almost certainly didn’t acquire Faceshift without some seriously sophisticated plans for motion capture and facial mapping technology. And, like always, we’ll be waiting for Apple to read us in.

The $5 Raspberry Pi Zero Has Been Launched


Have you ever wanted a Raspberry Pi unit, but thought that the $25 version was ‘too big’ for a complete computer capable of running Linux?

Well, here is the good news: Raspberry Pi Foundation has just released the Pi Zero, a single-board computer that costs just £4/$5. The new Zero unit is not merely some add-on module or something like that. It’s a full-fledged member of the Raspberry Pi family.

Pi Zero is powered by a Broadcom BCM2835 (the same SoC in the Raspberry Pi 1), with a 1GHz ARM11 CPU core. There is 512MB of RAM, a micro SD slot, two micro USB sockets (data and power) and a mini HDMI socket that can output at 1080 x 60p. Most importantly, Pi Zero has 40 GPIO pins with the same pin out as the Model A+, B+, and 2B. There is also some headers for RCA composite video out.

The ARM CPU is 40 percent faster than the original Raspberry Pi 1 Models A, A+, B, and B+. The SoC, plus the RAM and the standard GPIO layout, means that Pi Zero has enough ability to run Raspbian. It should also be fully compatible with most existing Raspberry Pi software and projects.

The other notable thing about Pi Zero, as you may have noticed from the photos and video, lies on its tiny size. At 65mm long, 30mm wide, and 5mm tall, it’s about half the size of a credit card.


Another option is to pick up a print copy of the MagPi magazine which comes with a free Pi Zero on the front cover.

Debunking On-Page Ranking Factors: Fact Or Myth? (Infographic)


If you are a dedicated website owner, one of your primary goals will be to optimise your site and increase organic traffic on Google.

When it comes to optimising your website content and other on-page factors, it’s important to not only understand what can positively affect your rankings, but also what can harm them. On the other hand, not optimising your site enough will mean Google won’t see you as relevant, whereas over optimisation will more than likely lead to Google marking your site down. For real search engine success you need to achieve a delicate balance.

This isn’t easy when you consider there are a reported 200+ ranking factors built within Google’s algorithms. The big question is which of those do we have cast iron evidence to support, and which are outright myths? Find out more in the following infographic.


Click to Enlarge

Infographic credit: Red Website Design

Snapchat Is Updating Its “Live Stories” Into “Story Explorer”


Snapchat is making its Live Stories more interactive.

The company is adding a new feature to the live video section of its app that allows users to get deeper into stories they want to see more about. The feature (which is called “Story Explorer”) will offer users a closer look at significant events in specific city as they happen, via the city’s Live Story. Currently, Snapchat is releasing the feature out to New York City and Los Angeles at first, but says it will make more cities available soon.

When browsing a Live Story for either city, you’ll see a new “Explore” tab at the bottom of certain Snaps. Swipe up and you’ll be able to see more Snaps about the same event. Snapchat states that the goal is to allow users to see breaking news and other important moments from more perspectives.

“It’s the first time you’ll be able to experience that incredible game-winning dunk from thousands of perspectives throughout the stadium — or feel like you’re right there on the scene when breaking news unfolds,” the company wrote in a blog post announcing the feature.

The move is just the latest way the company has tweaked its stories feature. Last week, the company introduced “official stories,” a form of verified accounts for some of the app’s celebrity users.

But Story Explorer go a long way toward making Snapchat more valuable as a news source, while making the ad space within Live Stories more valuable.

The company introduced live stories in 2014, and the feature has quickly become one of the most popular of the app. A single story, which is live on the app for 24 hours, could be worth as much as $400,000 in other ad form.

Four Brilliant Tips To Secure The Online Deal


Every seller wants more conversions. The big question is how to get them.

However, conversion rates can be increased with a few simple tweaks to a website and/or marketing plan. After all, most merchants already have customers who are shopping on their sites, but may need a virtual push to complete their purchases.

For some inspiration on how to close the sale on your site, check out the following four tips for increasing conversions.

1. Create a Sense of Urgency

Sometimes consumers simply don’t convert because they are still in the research phase and are in no rush to make a purchase. To solve this problem, retailers can create a sense of urgency with limited-time offers or by highlighting scarce inventory. Both of these strategies can be implemented on the retailer’s website and within marketing initiatives, including emails, social and display ads.

2. Retarget Your Customers

Every retailer deals with shopping cart abandonment, but not every retailer knows that some customers actually abandon on purpose just to receive a discount from the retailer later. In fact, a study reveals that 44 percent of consumers expect to receive a shopping cart reminder after leaving items in their cart, and 37 percent also expect to receive a coupon as motivation to finish their product.

Retailers should consider this data when crafting their shopping cart recovery strategies. In fact, they can even conduct their own test by sending a coupon to some consumers who abandoned their cart and just a simple reminder to others. Once the test is completed, the retailer can analyse the data and adjust their recovery campaigns accordingly.

3. Give Incentive

In addition to recovery emails with coupon codes, there are many other ways retailers can motivate consumers to convert. For instance, retailers can offer gifts with purchase, free shipping on orders over a certain amount or coupon codes at checkout. In addition, the site features a “today’s offers” section and includes a promo code section in its checkout.

To close the sale when it matters the most, however, retailers should leverage live chat. For example, retailers can set a proactive chat trigger for customers whose carts exceed the merchant’s typical average order value (AOV). By doing this, the retailer can answer any questions and provide an incentive (like free shipping, a coupon code, etc.) to ensure the customer converts.

4. Offer a Simple Checkout

Sometimes consumers simply don’t have enough time to fill out lengthy forms, which is why they end up abandoning their purchase. Retailers can easily remedy this issue by simplifying their checkout and offering popular payment options, such as PayPal.

Want To Be Successful On Mobile Commerce? Get Responsive Now


This has happened to all of us. Potential buyers decide to shop for something, grab their phone to look it up and suddenly it all goes downhill.

The text is messy, people have to pinch-zoom to click on links, and just getting to the fields to type in address is an exercise in frustration. In the end, people gave up long before getting to the checkout page. Now think about this: Did you ever remember to go back and actually buy that item you were so ready to order on your phone when you have the access to your computer? If it was important enough, you probably found a different site that actually loaded properly on your screen to make the purchase. If it wasn’t, you probably forgot about it altogether. Either way, the site that wasn’t mobile-friendly has lost the sale.

Mobile is the fastest growing retail sales channel today. In fact, more than 30 percent of global e-commerce sales are completed on mobile devices, whether using a smartphone on the go or a tablet while watching TV. Moreover, mobile devices are used at every step of the shopping journey from research to comparison shopping and looking up reviews, sometimes directly from a physical store. The question is, are your offerings competitive in the mobile space?

Creating an entire site dedicated to mobile devices or building an app can be quite cumbersome and seem daunting to all but the largest retailers. That hurdle has kept much of the mid and small market out of the mobile game, yet responsive design has made mobile commerce easier than ever. Using a few best practices, e-commerce sites that look great on any sized screen can be designed one time, ensuring consistency across channels and eliminating duplicate work or complex app development.

Here are a four important things to keep in mind when planning a responsive site:

1. Maximising Mobile Fundamentals

Mobile screens offer as much features as laptop or desktop computers, so you need to plan everything from homepages to product pages and checkouts to display at their best appearances on mobile devices. Though it might be tempting to design a beautiful and complex website and then strip it down for mobile displays, this is the wrong approach. Instead, start with a simple and clean design that looks great on smaller screens and then build it up from there to provide a great experience when scaled up to larger displays. It is much easier to build up from a solid foundation than to try to squeeze an expansive site onto a mobile screen.

2. Sizing At Scale

Every screen and browser should provide as rich an experience as possible, but not stretch the capabilities of the device to compromise usability. This concept, known as “progressive enhancement,” dictates which features are best for various viewing devices and layers them accordingly. Each page contains layout elements that may appear or disappear depending on the size of the screen they are viewed on and the capabilities of the browsers being used. It is vital to understand and plan these behaviors so that content flows smoothly regardless of which features are enabled.

3. Consistent UX

As the display of a website changes changes across devices, core functionality should remain constant. Navigation through product category selection, product photo viewing, checking out and other key experiential elements should be consistent. Even as elements like copy and photos resize according to user display parameters, key assets like the “Add to Cart” button do not have to resize proportionally. In fact, their sizes should be fixed to keep them visible and usable at all times. Identifying page elements that are the most vital to user experience and the sales funnel is key to keeping conversion rates high among devices.

4. Let The Pros Handle It

While easier than developing multiple sites, a solid responsive site requires more expertise than basic HTML. Working with experienced designers well versed in responsive design will ensure that the site is developed properly the first time, preventing frustrating redesigns and overhauls later. This is one of those times where cutting corners almost always proves to be counterproductive.

The importance of tapping into mobile users can not be overstated to retailers, and the time to dive in is now. A quality responsive site will pay dividends for years to come as the devices consumers use to access the Internet continues to evolve.