The Website Marketing Group Blog

About The Website Marketing Group Blog

Michael Doyle - Managing Director of The Website Marketing Group

After 14 years of working in this industry, every day is a new learning curve which is why I love the job.

In this blog, you will find some of our findings on various “the best things of the web” to keep you up to date with the latest news in the Internet business.

From small businesses to Australia’s leading brands across multiple sectors and disciplines, this means we know what works and what doesn’t, allowing us to deliver tangible results that benefit your business where it really matters.

Whether it is a new brand identity-logo design, a social media marketing,  a complex website, an email marketing campaign or all of the above and more, our team can deliver the solution for your business.
Contact us today on 1300 911 772.

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Congratulations to the TWMG Team ! The Website Marketing Group has been successful in making the Smart50 for the SmartCompany Smart50 Awards 2011.

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2016 Ultimate B2B Online Marketing Guide (Infographic)

B2B Social Media

Nowadays, everybody is doing B2B. If you are not updating your knowledge concerning the latest B2B news and techniques, you’ll definitely miss a big point.

Simply “doing” B2B online marketing is not going to maximise success. Truth to be told, your website isn’t going to just magically generate new business just because it looks good and you “employ” B2B. You need the right strategies to attract visitors and convert them to customers.

There are a lot of moving parts with a B2B online marketing and lead generation program. Take a look at the following infographic to help you visualise the components and all the important process you need to know.

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Infographic credit: Circle Studio

Using Reddit As Customer Research Source (Infographic)

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Have you ever felt that your ideal customers are all meeting in some secret location? What if you haven’t been invited to this source all this time?

Well, you’re not exactly wrong. In 2015, Reddit has received 82.54 billion pageviews. People visit Reddit to read, comment, and socialise. The good news is, it covers just about every topic under the sun, including your business’ niche. The site and its users are somewhat intimidating at first, but Reddit is a vibrant community full of open, (sometimes painfully) honest, oddball dialogue. Your target customers are here pouring their hearts out, so it’s time that you to take advantage of this gold mine of customer research.

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Infographic credit: Salesforce

KFC “Watt A Box”: A Phone Charging Meal Box

After its creative “Don’t Panic Man” campaign, who doesn’t want to know another marketing spin KFC has brought to us?

It seems like KFC love to tweak their meal boxes. In India, they’ve taken it to the next level, with this new 5 in 1 box, complete with phone cable that plugs into the meal box, to charge your favourite mobile device. It’s a limited run, so you better get them quickly!

12 Great Video Repurposing Tips

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Creating video content is a laborous and intensive process that requires time, creativity, and money.

Thus, if you’ve spent the resources to create one video, you need to make sure you get the most out of the final product. You don’t want to post your video in one place, move onto another project and forget about the expensive, premium content you created.Instead, you want to re-purpose your video and publish it in multiple places so you get the farthest reach and best value out of your video marketing efforts.

Here are twelve tips you can do just that.

1. Upload to YouTube

YouTube is an obvious first publishing destination. Next to Google, YouTube is the largest search engine on the internet, processing more than 3 billion searches a month. As such, posting your video to YouTube can increase its visibility as it allows audiences to discover your content through search.

To maximise the search engine potential of your YouTube video, make sure to:

  • Include keywords in the title
  • Use a short title
  • Use a descriptive title
  • Include tags
  • Use a custom thumbnail

2. Upload to Vimeo

If you’ve already posted your video on YouTube, you may think you don’t need to post it on Vimeo as well. However, there are benefits to posting on both platforms. Posting to YouTube will improve your video’s visibility, as YouTube is the more popular video platform. On the other hand, posting on Vimeo will improve the look of your embedded videos.

Videos uploaded to Vimeo and then embedded onto other sites have a higher quality video performance. So, embed the Vimeo version of your video on other sites to deliver the best playback experience.

Just remember to change up the keywords on each upload so the pages don’t compete in general search.

3. Upload to Facebook

Instead of sharing a link to your video on Facebook, upload the video directly to the platform. Because videos uploaded directly to Facebook are visible in the News Feed (i.e. you don’t need to open a new window to view), and will autoplay, more people will see your video.

The potential for video visibility on Facebook is extremely high. Latest states show that Facebook is facilitating, on average, more than 8 billion video views every day.

4 & 5. Upload Clips to Twitter & Instagram

Twitter and Instagram are good places for posting snippets from your video. Although both platforms recently increased their video length limits (Instagram to 60 seconds and Twitter to 2 minutes and 20 seconds), they still have smaller video playback limits than platforms like Facebook, YouTube and Vimeo. Use this shorter viewing time to your advantage by cutting small clips out of your video to add teasers to these platforms and lead audiences back to the full content.

Plus, you can create multiple small clips out of one larger video, giving you a chance to re-purpose videos and create even more content.

6. Post on Your Blog

Don’t let your video go unnoticed on your blog. Highlight the video by embedding it directly into a post. However, don’t just embed the video and blindly hit publish.

Write supporting text that relates to the topic of the video. The extra copy on the page will help the post with visibility in search rankings. Include at least 300 words and use relevant keywords in the copy and the title.

7. Post on Another Blog

You don’t have to keep the video all to yourself. You can reach out to other publishers and websites and see if they’d be interested in featuring your video on their blog. Embedding video on more than one website doesn’t create a duplicate content issue such as the problem with publishing the same copy on more than one site. Having your video shared on other blogs won’t hurt you; it will help you. Showing your video to another audience is helpful for spreading awareness about your brand and drawing people back to your video channel or website.

8. Add It to a Landing Page on Your Website

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Re-purpose videos and spruce up your website by embedding a video on relevant landing pages. Adding video will make the page look more engaging and can help improve conversion rates. When used on a landing page, studies show that video can increase conversions by up to 80%.

9. Incorporate The Video Into Sales Assets

Leverage the fact that video can increase conversions by adding video to your other sales assets, such as slide decks and presentations. Adding an engaging video will add variety to your content and help keep your audience engaged.

10. Add It to an Email Campaign

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Include your video in your email marketing campaigns or newsletters – and make sure you audience knows that it’s included. Adding the word “video” to an email subject line boosts open rates, increases click-through rates, and reduces unsubscribes.

11. Use It as Opt-in Content

If you’re already sharing your video in a lot of public places, this may not be a good option, but it is worth noting that videos are a great content giveaway. If you create a large video asset, you can chop it up into smaller videos then deliver it as an email video series. Provide it to your audience in exchange for their email address to grow your list.

12. Turn the Script Into Text-Based Content

Break down your video to find a hidden piece of content – the copy. Turn the script of your video into a text-based blog post, landing page copy, email content, or similar. You’ve exerted resources to create the script, so make sure you use it in every possible way. Creating videos for your marketing or communication efforts is a resourceful strategy because you can take one asset and use it in multiple ways. You can re-purpose videos, publish them on multiple platforms, and get multiple uses out of one piece of content.

Finding The Right Marketing Strategy For Your Business (Infographic)

Social Media Marketing Flat Illustration

Every business owners know that online marketing is very important for the longevity of their business.

For new startup to succeed you need to market it. However, it is easier to say than to be done. There is a mile-long list of internet marketing opportunities for startups – from Facebook advertising to viral videos to search engine optimisation.

Feeling confused yet? Don’t be. In today’s infographic, we will help you deciding which marketing strategy is right for you. Take a good look at it.

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Infographic credit: Ranky and Backlinko

SEO Content Optimisation Tips and Tricks (Infographic)

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SEO is much more to a keyword than you think.

Search Engine Optimisation (SEO) content ranking criteria can be quick and dynamic. With numerous changes being made often, SEO algorithms are constantly evolving. That said, in order to keep your SEO well-optimised, you will need to change in the way you go about writing content.

While you will need to brush up on your SEO at least once a year, the following infographic explains few ways to go about it now and build the proper strategy as needed.

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Infographic credit: Express Writers

Attracting The Right Clients on LinkedIn (Infographic)

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With its professional-centered focus, it would be quite difficult to attract clients via LinkedIn.

It can be harder to put yourself out there on a professional channel like LinkedIn in comparison to Twitter or Facebook. This is mainly out of fear that we may not look as professional, or even serious.

This infographic explains how you can be be yourself on the professional social network, how you can use that to your advantage to strengthen your network, increase your sales and attract clients you love.

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Infographic credit: CEO of Your Life Inc.

Top 5 Web Designer’s Tools for 2016

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Web design is a very dynamic niche. Every year, dozens of new tools get released and updated.

Their purpose is to reduce the use of code and make web design more suitable for users. In this post, we are going to review some of the top web design tools for 2016.

1. Visual Composer

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If WordPress is your CMS of choice, you definitely need to try the Visual Composer. This is one of the most popular page builders that allows you to create richer pages that will definitely stand out. Currently, the Visual Composer is powering more than 1 million websites. The reason for its popularity is the use of drag and drop features that completely eliminate coding from web design work.

Visual Composer’s regular package can be bought for $34 (additional $10 for prolonged support), and it contains more than 40 premium content elements, 60+ predefined layouts and more than 150 third party add-ons. All this is complemented with SEO friendly page building environment and standard WordPress text editor. One of Visual Composer’s most important feature is the easy shift between its front- and backend editor.

2. Contact Form 7

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This WordPress plugin helps you to create contact forms and scoop visitors’ orders and data. It comes with many pre-made forms and ability to add contact form input fields with the use of short tags. Contact form customisation takes place on admin screen page and when you finish, you can insert it into a page layout by pasting a simple line of code into your page editor. All other customisation can be done with the use of HTML and CSS in admin screen or on the spot, which enables admins to completely unleash their creativity, and create outstanding forms.

3. Avocode

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Many web designers have troubles with transferring their designs into code. Avocode is very helpful for frontend developers, since it helps them to transfer their visuals into code snippets. This code generator comes with many helpful features, including:

  • Conversion into CSS: converts content and design elements into CSS and supports Less, Suss and Stylus.
  • Finding color codes: converts colors into codes. Web designers just need to pick a color and this Avocade feature tells them it’s HEX or RGBA code.
  • Customisation of Code Output: easily changes code variables, including: fonts, distances, aligns, gradients and colors.
  • Retina Graphics: scales imagery to satisfy retina pixel density. It can work with several different photo formats.
  • Easy Files Import: imports files into software with the use of ’drag and drop’ feature.
  • Photoshop Support: Avocode supports PSD files and preserves all of their layers.

4. Macaw

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It is a web design tool that allows you to write HTML and CSS code, by creating, editing and positioning graphic elements. By using this web designing tool you will easily learn how to make a website. It is a perfect for web designers who are more accustomed to graphic elements and photo editor surroundings. These are some of the Macaw main features:

  • Stream: it is a layout engine that calculates margins, clears and floats and enables designers to add different elements to static document.
  • Alchemy: tool that converts graphic elements into HTML and CSS code.
  • Responsiveness: helps designers with optimising their website for tablets and smartphones.
  • Typography: comes with wide variety of different fonts.
  • Styling: changes various elements in front-end surroundings.
  • Components Storage: stores all graphic elements in a media library and allows designers to use them for different projects.

5. Antetype

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Antetype is a UX design app. It is equipped with all tools UX designers need for creating high-end prototypes. Antetype widget library contains more than 400 pre-designed widgets that can be added or customised to satisfy user’s needs. It also allows designers to create their own widgets and export them as pixel- or vector- based graphics. Like several other apps we mentioned in this article, Antetype can also generate CSS code and make designs responsive and retina-ready.

Web designing process starts from an idea. This is the most important part of website creation, so before you start using great tools we listed above, think about innovative features that can make your future website different and unique.