The Website Marketing Group Blog

About The Website Marketing Group Blog

Michael Doyle - Managing Director of The Website Marketing Group

After 14 years of working in this industry, every day is a new learning curve which is why I love the job.

In this blog, you will find some of our findings on various “the best things of the web” to keep you up to date with the latest news in the Internet business.

From small businesses to Australia’s leading brands across multiple sectors and disciplines, this means we know what works and what doesn’t, allowing us to deliver tangible results that benefit your business where it really matters.

Whether it is a new brand identity-logo design, a social media marketing,  a complex website, an email marketing campaign or all of the above and more, our team can deliver the solution for your business.
Contact us today on 1300 911 772.

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Congratulations to the TWMG Team ! The Website Marketing Group has been successful in making the Smart50 for the SmartCompany Smart50 Awards 2011.

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How To Choose The Best Social Media Channel For Your Business (Infographic)

social-media-trends-2014

Social media can assist your business to the road of success, whether you own a traditional brick and mortar business or an online startup.

Understand your prospects, current audience and loyal fans by choosing the right platforms for your business and sharing interesting content that people want to consume.

Here are some tips for you:

  • Establish your market: Measure your demographic. Is it a visual product or service? Would certain social media outlets (like Pinterest, Google+ or YouTube) be more beneficial than others?
  • Have great content: Make sure you’re offering valuable, engaging content that won’t make followers switch off.
  • Be consistent: Make sure your brand is recognisable across all social networking sites, and fits seamlessly with your company’s branding style.
  • Competitive is a natural thing: There’s no harm in doing some market research on who your competitors are and how they do business. Whatever they do, you must do it better!

Read more tips in the following infographic:

the-best-social-media-channel-for-your-business-infographic

Click to Enlarge

The State of Digital Marketing Strategy in 2016 (Infographic)

School children using digital tablet outside

Have you ever wondered what’s the best digital marketing strategy to apply in 2016?

This infographic illustrates the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective. Take a look at it and tweak your current strategy now!

the-state-of-digital-marketing-2016-infographic

Infographic credit: SmartInsights

The Importance Of Being Social (Infographic)

Social media is one of the most important factor when it comes to customer service, as buyers and sellers are in the research stage, where both of them are trying to learn the best way to communicate with each other.

For those who are not unaware yet, social media have their own “rules of conduct” and “language”. Learning social media etiquette is very important aspect of customer service on platforms like Twitter and Facebook. It is equally as important as learning how to best manage your communications over various social media platforms.

With the right mixture of tools and a willingness to pay attention on all conversations with customers, you can ensure that maneuvering your way around various social media channels and communicating with customers is as effective and efficient as possible. In the following infographic, you will learn a brief explanation on how to manage your social media account, complete with some great social media management example.

the-importance-of-being-social

 

Executing The Right Content Distribution In Social Media (Infographic)

Have you incorporated social media in your content marketing strategy?

If the answer is no, well, where have you been lately? Creating great content is only the beginning of your journey. Content distribution is where it really pays off. To successfully distribute content, you should integrate a healthy mix of owned, earned, and paid strategies, each of which complement each other to help extend your content’s reach. Take a look at this infographic to learn how different distribution channels can benefit your content and help reach your goals.

content-distribution-channels-infographic

Click to Enlarge

 

The Side Effect of Technology: Does It Harm Our Business? (Infographic)

technology-strategy-trend

Marketing technology is helping us do our jobs like never before.

In fact, marketing technology is helping so much that the number of solutions has grown from around 100 to over 3,800 in just five years. However, often when you solve one problem, you create a new one.

Marketing technology is no exception. Many of the digital marketing solutions we rely on demand a steady flow of fresh, high-quality content, stories and images. Because they aren’t connected to a common content source, and have unique content requirements, marketers are spending more and more of their precious time searching, formatting and distributing content to a growing number of platforms.

Learn more details in the following infographic.

technology-and-its-negative-effects-infographic

Infographic credit: WebDAM

SEO Experts To Follow On Twitter

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Who are the most useful SEO experts to follow on Twitter?

In this post you will find a list of good SEO influencers’ Twitter handles, as well as some other useful suggestions.  We prefer individuals rather than brands, just to keep the list at a manageable size. Please feel free to suggest any person that may be missed. So here is the list in no particular order. It has been broken up into Google staff, writers and SEOs, though there is plenty of crossover between these categories. Check them out.

SEO practitioners

  1. Dawn Anderson
  2. Dan Sharp
  3. Kevin Gibbons
  4. Sam Silverwood-Cope
  5. Nichola Stott
  6. Hannah Thorpe
  7. Gerry White
  8. Kelvin Newman
  9. Joost de Valk
  10. Rae Hoffman
  11. Ian Miller
  12. Lisa Myers
  13. Andy Drinkwater
  14. Pete Handley
  15. Brian Dean
  16. Chris Dyson
  17. Stacey Macnaught
  18. James Perrott
  19. Shelli Walsh
  20. Ian Lurie
  21. Malcolm Coles
  22. Barry Adams
  23. Mags Sikora
  24. Phil Nottingham
  25. Arnout Hellemans
  26. Michael Gray
  27. Rob Watts
  28. Tony Dimmock
  29. Jan-Willem Bobbink
  30. Jamie Peach
  31. Ross Hudgens
  32. Glen Gabe
  33. Nick Wilsdon
  34. Dagmar Gatell
  35. Dave Cain
  36. Andrew Isidoro
  37. Irish Wonder
  38. Rishi Lakhani
  39. Olga Andriendko
  40. Shaun Anderson
  41. David Mihm
  42. Will Critchlow
  43. Andrew McGarry
  44. Greg Gifford
  45. Dixon Jones
  46. Glen Allsopp
  47. Omi Sido
  48. Marianne Sweeny
  49. Jon Henshaw
  50. Emma McHale
  51. Richard Baxter
  52. Patrick Altoft
  53. Peter Nikolow
  54. Dejan
  55. Danny Denhard
  56. Gabriella Sannino
  57. Craig Campbell
  58. David Tutin
  59. James Carson
  60. Josh Salvage
  61. Tim Aldiss
  62. Usman Patel
  63. Peter Young
  64. Dave Naylor
  65. Jon Earnshaw
  66. Stephen Kenwright
  67. Carl Hendy
  68. Marcus Tober
  69. Tadeusz Szewczyk
  70. Stephen Morris
  71. Paul Shapiro
  72. Andrew Martin
  73. Dewi Nawasari
  74. Malcolm Slade
  75. Aaron Bradley
  76. Ammon Johns

SEW writers and contributors

  1. Christopher Ratcliff
  2. Graham Charlton
  3. Chris Lake
  4. Tereza Litsa
  5. Rebecca Sentance
  6. Sam Underwood
  7. Ryan Johnson
  8. Andrew Betts
  9. Andrew Girdwood

SEO writers and analysts

  1. Barry Schwartz
  2. Pete Myers
  3. Cyrus Sheperd
  4. Ann Smarty
  5. Rand Fishkin
  6. Matt Southern
  7. Danny Sullivan
  8. AJ Kohn
  9. Loren Baker
  10. Jennifer Slegg
  11. Bill Slawski
  12. Matt McGee

Googlers

  1. Gary Illyes
  2. John Mueller
  3. Matt Cutts
  4. Eric Schmidt

Do Keywords On A Domain Name Still Matter?

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The decision whether or not keywords in domain names positively influence a website’s search rankings has been debated for long, long time.

While that debate will likely continue for some time, there is some definitive proof that the share of keyword domains in the search results has decreased continuously in recent years. In its 2015 Google ranking factors study, Searchmetrics has analysed the top 30 search results for 10,000 relevant keywords and 300,000 websites appearing on Google.com and found that while 9 percent of the URLs (in the top 30 results) included the keyword in the domain in 2014, this figure is down to just 6 percent in 2015.

As a refresher, domain owners, and those looking to give their sites an organic boost, would choose “www.cheapairfairtoeurope.com” if they were in fact selling cheap airfare to Europe.

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The data from above certainly shows a decline in keyword-rich domains in the top 30 search results, but also, wisely, points out that this drop also likely has to do with the poor user experience that these websites (especially exact-matching ones), in most cases, provide. For those companies offering strong user experiences (indicative of low bounce rates, high time on site, etc.) on their keyword-rich domains, may still appear high on the SERPs.

Email Marketing Heat Maps (Infographic)

email-marketing-and-social-media

There is a lot of controversies regarding the use of heat map analysis on websites. However there is relatively little about using it to analyse marketing emails.

Many companies spend a good chunk of their marketing budget on email marketing only to be underwhelmed by the results. There is often little to none actionable data that gives insights into what went wrong with the email marketing campaign. One way to get around this problem is by using heat map software to understand what people find engaging. Using this information you can then design your emails according to that knowledge to create more effective emails.

The following infographic took a number of different campaigns and rated them based on three different factors. It also offered a series of takeaways based on what they learned from their heat map analysis. Some of the more interesting takeaways:

  • Using white space is important to steer the eye toward your desired target.
  • By narrowing the options available to the user, you are able to focus your message.
  • Use a simple design with contrasting call to actions.
  • If you have technical content, focus on a clean display.
  • It is important to be mindful of colors and secondary elements in images.

marketing-emails-heat-map-infographic

Infographic credit: Easy SMTP and EyeQuant

Instabilia: The “Instant Memorabilia” Campaign from NRL

The latest campaign from NRL has taken a seriously cool turn.

Introducing Instabilia, a real time activation that offers NRL fans the opportunity to own their personalised State of Origin memorabilia created instantly as those game-defining moments happen on the field, encased in glass and immediately placed on eBay for auction.

Instabilia items are generated in real-time through the NRL’s Mission Control room, where designers, copywriters, editors and motion graphics artists are creating and publishing ‘Instabilia’ pieces with auction videos just minutes after the moments happen before being broadcast across the NRL’s social channels, linking to the live-auction on the home page of eBay and the NRL’s charity eBay store. Created by Matt Henry and team from the NRL with VML in Sydney. Make a bid on Instabilia here.

Becoming A Skillful Gmail User (Infographic)

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If you use webmail for your daily working needs, chances are you’ve done the wise thing and opted for Gmail – arguably the most useful email service on the internet.

Aside from combining your inbox and sent mail into a narrative thread, Gmail’s integration with many of Google’s other handy services make it a can’t-live-without organizing tool for hundreds of millions of users. From enabling offline use of the email service (Gmail Offline) to giving you insight into your correspondents’ very souls (well, their personalities at least – try Crystal Knows), Add-ons fill the Gmail gaps you hardly knew were there. To find out about a few more such apps – and for the low-down on those handy power tips and more – be sure to check out this new infographic and boost up your Gmail use today.

becoming-gmail-power-user-infographic

Infographic credit: Neomam Studios