The Website Marketing Group Blog

About The Website Marketing Group Blog

Michael Doyle - Managing Director of The Website Marketing Group

After 14 years of working in this industry, every day is a new learning curve which is why I love the job.

Here are some of our findings on the “best of the web” to keep you up to date with the latest news in the Internet business strategies.

From small businesses to Australia’s leading brands across multiple sectors and disciplines, this means we know what works and what doesn’t, allowing us to deliver tangible results that benefit your business where it really matters.

Whether it is a new brand identity-logo design, a social media marketing,  a complex website, an email marketing campaign or all of the above and more, our team can deliver the solution for your business.
Contact us today on 1300 911 772.

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Congratulations to the TWMG Team ! The Website Marketing Group has been successful in making the Smart50 for the SmartCompany Smart50 Awards 2011.

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Are Online Reviews Bad For Your Business? (Infographic)

Online comments and reviews are notorious for their vicious behaviours. Will these horrific creatures hurt your business and your brand’s credibility?

Let’s face it. Internet world is vast, harsh universe where people can burst virtually anything on the comment box or blogs. Take a look at those comments on YouTube, for instance. However, you should understand that positive, constructive comments and reviews are existed as well. The following infographic elaborates over how important positive high rated online reviews are for your business and discusses some tips on how to avoid bad reviews, the most important review sites for local SEO and more.

online-reviews-and-your-business-infographic

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Ten Useful Facebook Ad Tools That Can Skyrocket Your Social Media Marketing

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The world of advertising on Facebook is a lot more than just Promoted Posts and the ad tool provided by the social media. Unfortunately, very little advertisers have been explored deeper on how to maximise their Facebook ads.

If you are still doing the same old Promoted Posts on Facebook, now it’s time to incorporate some additional tools on your Facebook marketing strategy. When fully maximised, Facebook ad can be a great way to gain success. Hence, in today’s post we will share ten terrific Facebook ad tools that you can use to maximise your marketing plan:

1. Power Editor

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Every Facebook advertising list needs to start here. If you aren’t using Power Editor or a tool that utilizes the Facebook ads API, you are missing out on powerful functionality. Basically, it is a free browser plugin and bulk Facebook ad editor. While it’s not particularly user friendly, all of the new features are rolled out to Power Editor and the ads API first. If you want the new bells and whistles, you need to use Power Editor.

2. Partner Categories

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Facebook interest targeting is limited. When you target users based on interests, you are hoping that users are thorough, accurate and current regarding what they share on their profiles. However, Partner Categories allow you to do so much more. Facebook partnered with three data mining companies (Acxiom, Epsilon and Datalogix). These companies have collected mounds and mounds of data related to buying histories and lifestyles. The result is that you can create Facebook ads that are more relevant than ever before.

3. FBX

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What is FBX? Simply put, it is a Facebook ad retargeting. Let’s say that people were on your website. They read a blog post related to Facebook ads. When you return to Facebook, you could serve them an ad related to one of your products.

While FBX has been around for a while for the big brands, the little guys can use it now, too. FBX is where Facebook ad targeting really shines. Ads no longer need to be unrelated and annoying. They can be for products and services that you’ve proven to care about.

4. Conversion Tracking

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Have you heard about how hard it is to measure the ROI in social media? Not anymore if you use Conversion Tracking.

With the help of an offsite pixel, Facebook can track whether your ad led to a specific conversion: a purchase, lead, form completion or something else. In fact, Facebook can even optimize your ad to show it to people most likely to perform that action.

You will then be able to view the performance of your ads, free of distracting information like unrelated clicks. You can then calculate how much you spent on the ad and how many conversions were generated. Thus, you just measured the ROI of your Facebook advertising efforts.

5. Conversion Specs

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When you promote a post that you published to your Facebook Page, by default it is optimized for engagement. However, what if you want a specific type of engagement? That’s where Conversion Specs come into play.

Most Facebook ads utilize Optimize CPM bidding. Facebook optimizes your ad, serving it to those most likely to perform your desired action. That could be liking your Page or, like in the example above, engagement with your content. With Conversion Specs, you can manually change how your ad is optimized. You can then have Facebook optimize for link clicks, photo views, video plays or some other type of action.

6. Custom Audiences

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You can target your customers and email subscribers in Facebook ads, and you don’t even need a Facebook Page to do it. Custom Audiences allow you to upload a list of email addresses, phone numbers or Facebook UIDs. Facebook then matches those up to users whom you can target in ads. You can target your customers who aren’t currently Facebook Fans, encouraging them to like your Page. The possibilities are vast. If you have a decent sized email list and you aren’t using Custom Audiences, you’re missing out.

The result of this tool, if done correctly, is extremely relevant advertising.

7. Similar Audiences

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Let’s assume that you have a modest sized email list. You’ve tried Custom Audiences, but you get limited results because you exhaust that audience so quickly.

However. with Similar Audiences tool, you need no worry anymore. Once you’ve created a Custom Audience, you can tell Facebook to create new audiences similar to that one. Facebook looks at the characteristics of the users in that audience and can then generate a list based on similarity (the top 1% of users similar to those users) or reach (the top 5%).

While other marketers are scrambling to figure out the proper targeting to reach their ideal audience, you can quickly and easily find a large group of users similar to those who have already proven to buy from you.

8. Saved Audiences

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Successful advertisers test their performances all the time. They create many different ad variations based on placement, imagery, copy, targeting and bidding to find what works and what doesn’t. This can be a time wasting process, unless you create Saved Audiences.

You can save audiences based on:

  • Geography
  • Age
  • Gender
  • Precise Interests
  • Broad Categories
  • Partner Categories
  • Connections
  • Custom Audiences
  • Relationship
  • Language
  • Education
  • Workplace

That’s a whole lot of targeting. It can take a ton of time. But you likely have a handful of targeting combinations that you use repeatedly.

Once you save an audience in Power Editor, you can select all of your targeting with one click of a button in the future.

9. Domain Sponsored Stories

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If you own a website and want to drive traffic to it, Domain Sponsored Stories allow you to turn user interactions with your domain into an ad. This is not at all related to a Facebook Page. User X’s friend shared a link to ABC.com. You own ABC.com. This sharing can then be resurfaced later.

Friends trust other friends, thus making this type of advertising incredibly effective.

10. Dark Post

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Let’s say you shared a post to your Facebook Page. But you wanted to create multiple versions of that post and turn those posts into Facebook ads. You could do this with Dark Posts.

Dark, or unpublished, posts allow you to promote posts that were never published to your Timeline. This is especially helpful for split testing purposes. Create four versions of a post targeted at various groups, but don’t clutter up your Timeline in the process.

Getting More Audience Interaction on Google+ (Infographic)

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As one of the newcomers of social media world, Google+ is often underrated by most social media marketers.

While numerous marketers are trying their best effort on this social media channel, many of them failed to grasp the desired result. The most common question among these Google+ marketers is:

“Why don’t I get +1?s, comments and re-shares like everyone else?”

Well, you not only have to know what to say, but also how to say it. Ideally, creating posts in the correct format will facilitate users engagement. At the same time, it will increase the proportion of delivered messages.

Whether you are a brand or a potential client, the data from the infographic below will ultimately re-align your approach on Google+.

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How To Create The Best Social Media Campaign On Facebook & Twitter (Infographic)

Get fabulous result in your next Facebook or Twitter ads campaign with the right combination of creative and relevant content. Employ the general and vertical-specific tips given in the following infographic to your future social media ads campaign to attract the right people and convert them into buying customers.

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Senior Australians Are Starting To Flock To Social Media Platforms

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Millions of senior Australians are joining social media platform for the first time.

Latest study from Sensis, covered in their Yellow Pages Social Media Report, has revealed a new wave of senior Australians (aged 50-64 and 65+) have joined social media for the first time. 58% of Internet users aged 50-64 now use social media, which increased by 6% from 2013. In addition, almost one third of those online, aged 65+ use social media, compared with 24% last year.

On the same study, it is reported that younger people are becoming more active on image-based social sharing platforms, such as Instagram, Tumblr and Snapchat, while the “big names” like Facebook and Twitter are becoming more mainstream.

Both segments are having substantial implications to friends and family interaction. Plus, they have shifted the way consumers are engaging with businesses.

 “We are seeing not only the evolution of communication, but also of relationships. The demographics of social media are shifting. Younger people are fast adopting new platforms while older people are now rapidly getting in on the act. It’s a major shift. Social media has really infiltrated every aspect of our day-to-day lives. We’re using it to keep in touch with friends and family particularly while we travel, to share photos and videos, to organise social activities, and to access the latest news as it happens. There’s also a big trend for parents moving online to keep an eye on what their kids are up to”, said Kelly Brough, Chief Digital Officer at Sensis.

With 99% of Australians now online and 69% of them are using social media, the reasons for using social networking sites are on the rise. Here are some key takeaways:

  • 46% of social media users access one or more social networking sites at least once a day – 42% say it’s the first thing they do in the morning, and 48 per cent say it is the last thing they do before they go to bed at night.
  • 17% of men access social networking sites on the toilet.
  • 48% of men and 49 per cent of women access social networking sites in the bedroom.
  • Almost 10% of users use networking sites to find a potential date.
  • A third (31%) of all users think they spend too much time on social networking sites.
  • Facebook continues to be the most popular platform, used by 95 per cent of social networkers, with users spending over eight and a half hours a week on the site on average.
  • Of the social networking sites that Australians stopped using, Twitter was the most mentioned.
  • 71% of social media users access social networking sites on their smartphones with the app the most popular access channel.
  • Of social media users, 39% are logging in at work, 31% on public transport, 30% at restaurants and bars, and 26% in the car.

We should agree that social media is effectively driving consumer habits, thus presenting massive opportunities for businesses. Still, only 24% of the firms that incorporating social media in their business actually have a plan in place, while the other 30% of them have no idea on their social media strategy. On top of that, only 17% of small firms formally measure the return on their social media investment.

In the age of social media, being clueless on your social media marketing is unacceptable. Start crafting (or fixing) your social media strategy today! Contact our team now or give us a call on 02 9639 2711.

Here is the complete Yellow Pages Social Media Report from Sensis. Right-click here and choose “Save link as…” option to download the PDF version.

A Guide To Successful Blog Headline (Infographic)

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The hardest part of blogging is coming up with a great headline.

Great headlines are infamously difficult to come up because they need to carry out numerous things in such a relatively small amount of space. In just a few characters, you have to convey the message of your post without raising confusion. Also, the headline must be attractive enough to work for any popular social media channels like Twitter, Facebook, LinkedIn, Pinterest, Google+ (and Google itself) and any other network you hope to be found on.

For those who ever consider to take the easy way, keep in mind that click baiting is not a reliable solution, as it will tarnish your reputation and damage your business in a long term. Nobody will appreciate the bait and switch.

A “good” headline is enough for the beginning, but that’s not how you’re going to be able to grow your blog and your audiences. The following infographic will give you a simple formula for marvelous headlines. Though there’s no “universal” trick that guarantees a big jolt in your traffic, the tips below should help you to fix your headlines so your posts will get the attention they deserve.

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Pinterest Added Vevo Music Video To Its Service

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More content sources are coming to Pinterest. Yesterday, the social media platform has added Vevo music videos to its service, which you can search for, share, and watch on your own Pinterest pinboards.

This is not the first video integration for Pinterest, as YouTube and Vimeo have preceded Vevo. However, there are some points about this deal that make it more important than the other two.

First, Vevo is a big-name in premium content provider, thus it potentially provides a channel for online audiophiles to consume “specialised” things, like this series of live Nirvana concerts.

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Meanwhile, Vevo itself has been growing out its reaching and is now available on Xbox, Apple TV, Roku, Amazon Fire TV, Yahoo, AOL and other portals. Vevo’s representative states that the majority of Vevo’s nearly 7 billion monthly global views come from mobile, tablet and TV apps (62%), while desktop makes up 38% of its views.

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The Vevo deal proves how Pinterest is now building some significant growth to become a bigger social media platform. Adding more content that can be consumed on Pinterest will not only increase the amount of time that people spend on the site, but it will also give Pinterest the ability to monetise the content with ads and sponsorships.

Pinterest’s Promoted Pins Have Expanded To More Business Types

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Similar to Facebook and Twitter, Pinterest is rolling out its Promoted Pins option to more business types, after several businesses reported are being invited to join the pilot program.

Previously released, Pinterest’s “self-serving” Promoted Pins, a performance-based advertising platform is intended for small to medium-sized businesses looking to gain more views for their Pins from “regular” Pinterest users. Though the company had previously been testing its Promoted Pins product with a number of larger brands, including ABC Family, Banana Republic, Expedia, GAP, General Mills, Kraft, Lululemon, Nestle, Old Navy, Target, Walt Disney Parks and Resorts, and Ziploc, the initial group of Promoted Pins was sold on a CPM basis, based on the number of impressions generated.

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Promoted Pins from Kraft

Meanwhile, Pinterest’s Promoted Pins employed PTC-type method. It means the aforementioned partners only pay if users click through to view the promoted content. Now, more businesses that are receiving invites to try Promoted Pins may have already expressed an interest in the product.

“These partners are being selected primarily from those on the waitlist and also those that have been actively using Pinterest,” explains a company spokesperson. “We look forward to working with them and future partners to test the tool and gather feedback.”

The social media company declined to offer specifics as to how many businesses were currently participating in its Promoted Pins trial. However, the company did reveal more details related to tests with larger brands, which had signed either three to six-month commitments, which ranged from $1 million to $2 million for each commitment. This offer might comes handy for certain types of business, as Pinterest itself has incorporated a performance analytics for its platform:

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Pinterest Analytics

While it makes sense for big brands to establish a presence on the social network, the self-serve platform opened up Pinterest’s advertising to a broader group of customers, similar to how Google AdWords lets anyone bid on placements next to Google Search results. Of course, Pinterest’s reach is nowhere near Google and is outclassed in comparison with competing social networks like Facebook or Twitter. However, Pinterest has managed to grow a very attractive demographic when it comes to the following advertising opportunities: females, on mobile, and purchase intent.