The Website Marketing Group Blog

About The Website Marketing Group Blog

Michael Doyle - Managing Director of The Website Marketing Group

After 14 years of working in this industry, every day is a new learning curve which is why I love the job.

In this blog, you will find some of our findings on various “the best things of the web” to keep you up to date with the latest news in the Internet business.

From small businesses to Australia’s leading brands across multiple sectors and disciplines, this means we know what works and what doesn’t, allowing us to deliver tangible results that benefit your business where it really matters.

Whether it is a new brand identity-logo design, a social media marketing,  a complex website, an email marketing campaign or all of the above and more, our team can deliver the solution for your business.
Contact us today on 1300 911 772.

.

……………………………………………………………………………………………………………….

Congratulations to the TWMG Team ! The Website Marketing Group has been successful in making the Smart50 for the SmartCompany Smart50 Awards 2011.

…………………………………………………………………………………………………………………

Please subscribe to our Facebook page to keep up to date with the latest news in web strategies.

Getting The First 1,000 Followers on Pinterest (Infographic)

Pinterest is a lovely social media platform for business. However, it is notoriously hard to master.

Has your Pinterest growth stalled? Are you wondering how to grow your Pinterest audience?

Wonder no more. In the infographic below, you’ll discover five simple steps to quickly increase your number of Pinterest followers. Here are some key points:

  • Fill out your profile completely. Make sure you fill out as many of the following as possible: e.g Email address, contact name, profile picture, about section, website, etc.
  • Verify your website or blog so you can implement Rich Pins and have a verified icon of your website on your profile. Fact: Pinterest Rich Pins with prices averaged 1.5 likes while those without averaged only 1.1 likes.
  • Include a Pinterest button on your product pages: Pinterest offers 5 different styles of buttons and widgets that you can place on your website.
getting-1000-followers-on-pinterest-infographic

Click to Enlarge

Infographic credit: Quicksprout.

Three Preliminary Steps To Prepare An Instagram Video Campaign

Instagram Video

Here are three initial steps to prepare your video campaign on Instagram:

1. Revise Your Current Instagram and Vine Strategies

If you’ve done nothing on either Instagram or Vine, you should start revising your current strategy as soon as possible. If you are using Instagram and realizing some success in the form of engagement, analyse what it is about your content that makes it successful. Once you understand what your community responds to, update on how new video content can also be ingrained with those qualities. If you’ve established a certain photographic voice or persona, your Instagram videos will need to adhere to it.

2. Avoid Content Duplication

If you’re utilizing both Instagram and Vine, it’s likely that you have two very different communities. Obviously your Vine followers are interested in seeing videos from you, but will your Instagram followers be? It’s important not to simply transfer or duplicate your Vine activity to Instagram. You could alienate your Instagram followers and neglect those on Vine. Instead, keeping doing what you’re doing on Vine and test the response by using Instagram video. Given the unique 6-second format on Vine, it’s likely that you can manage two very different micro-video strategies at once.

3. Consider Assigning Dedicated Responsibility

Given the mobile nature of Instagram, consider delegating management to one trusted staffer – preferably someone with an artistic eye and who is in the thick of the action within your business or organization. This will allow you to produce and broadcast content quickly without the barriers and bottlenecks common among other video productions. Spontaneity tends to breed creativity.

Five Essential Marketing Workflows (Infographic)

content-marketing-tools-list

The key of successful marketing strategy lies on the solid and reliable marketing workflow.

Marketing can be chaotic, Shifting priorities, ongoing revisions, and countless approvals – not to mention tracking, measuring, and reporting the results of campaigns. It can all be overwhelming. A good workflow is sanity-water, making teamwork more efficient, eliminating unnecessary errors and stress, and aiding repeat success. To maximise your marketing efforts, use these 5 essential workflows compiled in the infographic below to cure the marketing madness.

essentials-marketing-workflows-infographic

Click to Enlarge

Infographic credit: Wrike.

103 Questions You Need To Ask Before Developing A Website

twmg-website-designers-sydney

Aside from actual on-page optimisation and linking efforts, there is nothing that impacts a site’s performance more than the development and design.

In fact, a website with excellent on-page optimisation and strong linking will always suffer under a poorly coded site architecture and/or design. Most of the times, businesses come to us after the site has already been designed and coded. SEO companies then charge the client hundreds, if not thousands of dollars, to make the site search engine friendly. Only then they can start optimising, promoting and marketing the site.

The problem here is that making the site search engine friendly should not be done after the site is designed. It should be done while the site is being designed. It’s the developer’s job. They are coding everything, so for the sake of HTML (and all other web programming languages), they have to do it right.

Marketing Always Comes First

All good design should start with marketing. It’s marketing that determines what looks good visually. It’s marketing that determines the layout of the site. It’s marketing that constructs effective navigation layouts. It’s marketing that ensures the design adheres to best usability practices or considers the audience’s needs and requirements. It’s marketing that then takes that site and turns it into a revenue generator for the business

In short, marketing comes first and foremost. The rest is built from that.

In today’s post, we have compiled a list of over 100 questions that you can use to determine the scope of any new web development project. These questions allow you to:

  • get a good understanding of the business, who their audience is and what the client is looking for;
  • produce a quote that is as accurate as possible to the client’s needs and produce a website that meets their expectations; and
  • build a site that is ready to be marketed online, staying true to the business’s core principles and vision.

The questions below are listed under Background Information and Scope & Specs.

  1. Describe your target audience.
  2. What is the purpose of the website?
  3. What are your corporate core values and how do you express them to your visitors?
  4. What makes you different from your competitors?
  5. Why should people do business with you rather than your competitors?
  6. Describe the style of the website you want.
  7. Do you have specific company colors that need to be used?
  8. Can you provide the Pantone numbers for your company colors?
  9. Do you have any other materials that the site needs to match with in some way (brochures, press materials, etc.)?
  10. What do you like most about your current website?
  11. Is there any functionality or options on your current website that you plan to keep (other than the content)?
  12. What are your top 3 frustrations with your current website?
  13. What do your current competitors’ websites have that you wish to have?
  14. Are there any websites with designs that you like?
  15. What about those websites would you like to be incorporated into your website?
  16. What types of things do you see on other websites that you really like?
  17. What types of things do you see on other websites that you really hate?
  18. Name the 3 things that are most important in the design of your new website.
  19. Name the 3 things that are least important in the design of your new website.
  20. Where is your website hosted?
  21. Do you have full access?
  22. Can you provide usernames and passwords?
  23. Who will be involved on your end in the development of the website?
  24. Any other contractors?
  25. Who or how will you be managing website upkeep?
  26. Do you have a budget you are trying to meet?
  27. Does your current web host meet all your new website’s needs (space, bandwidth, databases, etc.)?
  28. Do you plan on or need to move to a new host provider?
  29. Do you need help finding the right web host?
  30. Do you already have a URL you plan to use?
  31. If not, do you need help selecting and registering a good URL?
  32. Do you have a logo you plan to use or will one need to be created?
  33. If you have one, can you provide the original artwork files?
  34. Will you need a favicon created?
  35. Do you have a tagline you wish to use or do you need help creating one for your site?
  36. Do you have a completed site architecture for the new website or will this be part of the scope of work?
  37. How many pages will the finished website be (estimated)?
  38. Do you have any page wireframes ready or will those need to be produced as part of the scope of work?
  39. Do you have the content for the website or will content creation be a part of the scope of work?
  40. How many pages of content will need to be developed?
  41. Will there be any cross promotion of content within the site?
  42. Please provide details on content cross promotion.
  43. Will we be importing and formatting your content, or do you plan to do this?
  44. Do you or your team need training for making website updates, content publishing guidelines, etc.?
  45. What types of actions do you want your visitors to take on your website?
  46. Do you have any specific photos you plan to use?
  47. Do you have full rights to those files?
  48. Can you provide hi-res files to us?
  49. Will we need to find and/or create any images for the website?
  50. Will video or audio be a part of the new website?
  51. Can you provide us the proper files or is creation of this content part of the scope of work?
  52. How many videos or audio files will be added and/or created?
  53. Will any customisations need to be made such as optimising for search, adding content overlays, customised wrappers, etc?
  54. Do you require online chat features?
  55. Do you have any other media or PDF documents that need to be incorporated, or will any need to be created?
  56. Will these need to be optimised for search?
  57. Will your visitors require any special needs (i.e., screen reader ready, larger fonts)?
  58. Do you require your site to be mobile friendly (responsive design)?
  59. Do you have any specific mobile requirements?
  60. Do you need multi-language support?
  61. Will you need a shopping cart system for e-commerce?
  62. Do you have a system you already use?
  63. Are you in need of an upgrade?
  64. Do you need a content management system?
  65. Do you have a preference for which CMS to use? (i.e., WordPress, Joomla, Drupal, Concrete 5, Magento, etc.)
  66. If not, do you need help selecting the best CMS for your needs?
  67. Will you need multiple levels of access?
  68. Do you need to be able to manage content publishing approval processes?
  69. Does your site need a blog or a forum?
  70. Will users need to log in to your site for any reason?
  71. If so, why?
  72. Do you need any password protected areas?
  73. What kind of content will be put behind password protected areas?
  74. How many web forms does your new site need?
  75. What is the purpose of each?
  76. How do you want the submitted info handled? (email, database, etc.)
  77. Do you need any social sharing features built in (tweet, like, +1, share, etc.)?
  78. Will there be any third-party applications that will need to be integrated?
  79. What are they?
  80. Will you need an events calendar feature?
  81. Do you have any subscription services?
  82. Do you use a third party for any part of subscription content delivery and/or payment?
  83. Do you require printer friendly options?
  84. Do you wish to employ any “content-on-demand” features (i.e., hidden elements that are made visible with certain actions)?
  85. Do you want a fixed-width or fluid-width design?
  86. What information must be on the home page?
  87. What information must always be visible?
  88. What features, sections or information do you want emphasised on the site?
  89. How would you like that to be featured?
  90. Will different sections of your site require different designs, layouts or coloring?
  91. Do you have any flash elements you want included?
  92. Will those be provided or do they need to be created?
  93. Do you need an internal site search feature?
  94. Do you want contact phone numbers prominently displayed?
  95. Do you require a database?
  96. What specific functionality will it need?
  97. Will you be offering advertising on the site?
  98. How should that be implemented?
  99. Do you have a Google Analytics account?
  100. Can you provide us access?
  101. Do you have any other specifications or need specific functionality that has not been addressed?
  102. What is your time frame for total project completion?
  103. Will you be looking for keyword optimisation beyond the design/development scope?

How to Make Compelling Social Media Content? (Infographic)

Creating a great social media presence is not an easy task. If you are a startup, you need to build your credibility from the scratch.

Nobody likes automated posts. It will create a lazy impression upon yourself and your company. What people love is a beautifully curated content, and this kind of content will make your friends and followers share your posts. The engagement and relevance of your updates are important. In this infographic, you will learn various tips that may help you to improve your social media engagement rate. Check this out.

Click to Enlarge

 

The Ultimate Content Marketing Checklist (Infographic)

Have you created a content marketing plan for your business?

Content marketing plan for professional business is more than writing an article on the company blog and sharing it up on your website. The best content marketing plan should covers a lot of planning, preparing, research, writing and editing until you get something that truly resonates with the audience you’re trying to reach.

To understand more about this topic, today we present a content marketing checklist that you might find useful when creating and promoting content for your business.

five-content-marketing-checklist

Click to Enlarge

LinkedIn Tips: How To Make Your LinkedIn Presence Matter (Infographic)

How do you decide which partners will benefit from your business on LinkedIn?

As of 2015, LinkedIn boasts more than 364 million registered members around the world, each one a potential business partner.

Regardless of the technology, the ancient “divide and conquer” strategy still makes your brand matter to the right people on LinkedIn. It gives you the advantage by knowing:

  • The right partners to do business with.
  • The best way to reach them.
  • The best way to identify and outsell your competition.

The following infographic can help you better understand these concepts, letting you get the partners you want with the right content and presentation.

making-your-linkedin-presence-matters-infographic

Click to Enlarge

Infographic credit: SlideGenius.

Eight Amazing LinkedIn Tools for Your Business

LinkedIn is better known as the only social media channel that connects professionals. With its embedded reputation in business and career-oriented social networking, LinkedIn’s is sought after by marketers, especially its valuable demographic. It can help you grow professionally and improve your company’s networking effectiveness. Today, we will share eight amazing tools that you can use to tune up your company’s LinkedIn performance. Let’s start the list by elaborating the first tool, which is:

1. SlideShare

SlideShare is owned by LinkedIn, and it is an easy way to share your expertise. You can create webinars, embed YouTube videos, and upload your sales and marketing presentations, PDFs, portfolios, and conference presentations. Just connect to your LinkedIn and Facebook profiles to broadcast your thought leadership.

2. OFunnel

OFunnel is similar to Google Alerts for relationships. This app alerts you when someone in your LinkedIn network makes new connections. If you’ve ever used the “Saved Searches” feature, you’ll find that OFunnel is more robust. It’s also a great replacement for the LinkedIn RSS service, which was ceased last year. This app is particularly helpful for salespeople who are looking to manage relationships and gain entry to new accounts.

3. SyncME

Are you dreaming for a unified contact list? SyncME synchronizes your smartphone with your connections’ latest photos, email addresses, and phone numbers. Whenever one of them changes something on their profile, such as their job title, the app automatically syncs with LinkedIn and Facebook — no action required on your part. You can see their photos full-screen when they call you, and you can select how you appear on their phones when you call them via the use of a mobile business card.

4. LinkedIn Pulse

LinkedIn Pulse is a visual feed that sends you news, social network updates, and RSS, magazine, and blog feeds to your smartphone. It enables you to customize your news reading experience, explore content, and share stories to your favorite social platforms. Sign in with your LinkedIn account to sync what you’re already following, save articles, and join the conversation.

5. Oktopost

Oktopost is designed for B2B social-media marketers. It distributes content and helps you manage and track the metrics of social campaigns and review/reply to all comments across social networks via one interface.

6. Five Hundred Plus

Five Hundred Plus is an app that uses LinkedIn to help you make the most of your connections. Inspired by CRM (customer relationship management) tools, it help you track when you were last in touch with someone someone in your network and when you should get back in touch so they don’t forget you.

7. Outlook Social Connector

Outlook Social Connector synchronizes your LinkedIn contact data with Outlook, helping you obtain information about your friends and colleagues and see their status updates from other networks. It can also display a quick view of related Outlook content — conversations, meetings, and shared attachments — when you click on one of their email messages.

8. Connection Timeline

Connection Timeline visualizes your LinkedIn connections in a three-dimensional timeline that implicitly groups your connections into a social graph. It helps you you reconnect with old contacts and grow your network based on degrees of separation.

The New iOS Based Content Discovery App From Hootsuite

HootSuite

One of the big social media management platform, Hootsuite, has launched a new iOS app to help users discover and share more content easily on mobile devices.

The app, named “Suggestions for mobile”, makes it easier for Hootsuite users to discover, schedule and share various content from their smartphones. In fact, the app aims to take the guesswork out of deciding which content to share with followers by providing a curated list of timely articles and blog posts based on a users’ interest and expertise. Moreover, Hootsuite’s Suggestion for mobile app can also help users to have a better engagement with their current followers and build stronger relationships.

“The ability to share quality content with followers is critical to social success,” said Ryan Holmes, CEO of Hootsuite. “Customers often tell us that they want to share more on social media, but that it’s too time-consuming. Suggestions for mobile allows people to easily find and share content wherever they are and when it’s most convenient for them.”

With Suggestions, users can reduce the time it takes to discover and share content to social networks with a single swipe. Content scheduling can be done in advance too. It is important to note that Suggestions for mobile is also available as a Web feature in Publisher.

hootsuite-suggestion-app-for-ios

“We use Suggestions to improve the heartbeat of our clients’ social media profiles and they are thrilled with the content they’re seeing. Not only are the suggested articles relevant to their industries, but they are also interesting and timely. We like Suggestions so much, we also use it for our own brand,” said Jonathan Goodman, president of Internet marketing agency, Halyard Consulting.