The Website Marketing Group Blog

About The Website Marketing Group Blog

Michael Doyle - Managing Director of The Website Marketing Group

After 14 years of working in this industry, every day is a new learning curve which is why I love the job.

In this blog, you will find some of our findings on various “the best things of the web” to keep you up to date with the latest news in the Internet business.

From small businesses to Australia’s leading brands across multiple sectors and disciplines, this means we know what works and what doesn’t, allowing us to deliver tangible results that benefit your business where it really matters.

Whether it is a new brand identity-logo design, a social media marketing,  a complex website, an email marketing campaign or all of the above and more, our team can deliver the solution for your business.
Contact us today on 1300 911 772.

.

……………………………………………………………………………………………………………….

Congratulations to the TWMG Team ! The Website Marketing Group has been successful in making the Smart50 for the SmartCompany Smart50 Awards 2011.

…………………………………………………………………………………………………………………

Please subscribe to our Facebook page to keep up to date with the latest news in web strategies.

Three Unusual Tips To Make People Clicking on Your Links

twmg-website-designers-sydney

People used to hire an online marketing agency because they need a good traffic-generator.

Seeing how people respond on certain situations is the key to know how to make people click. Here are three unusual, but useful, tips to make people clicking your links:

1. No one cares about the methods

Many business owners and marketers often get caught up in their methodology and their principles. They are so excited about the process or idea they have come up with. They forget that no one cares about the mechanics. People care about results. What can I do with this information? How can I use it? How can I make it mine? The thing is, you have to understand the vast territory that people perceive to be “results.” They may want to be informed, or they may want to be turned on, or they may want to be made to feel, or they may want to forget about something else.

What are you delivering? Delivering well is not just about delivering an interesting product. It’s about delivering well your interesting product that is wanted.

2. Be human

Get this picture of your target: A male or a female. Sitting at a computer. Their finger is on a mouse, or a keyboard, or a screen. Do you understand what you need to do? Make them move their finger. Think about that. That’s it.

To make someone take an action, you must reach inside their brain and pull a lever. This is not done by being boring, by being dull, by being a fact factory. It’s by being interesting. Which, for most of you, is harder than you think. It is very easy to be like everyone else. It is very hard to stand out.

Try to make a title that makes people wondering. Clicking is not about thinking. It’s about feeling. Get that, and get the traffic.

3. Have some guts

Many people believe that if everyone would just be a little bit nicer, they politely suggest, the world would be a kinder and fuzzier place. Sadly, this is not how it works. It’s about being willing to stand up and speak up your voice. It’s about being bold and taking risks. It’s about stopping being like everyone else and starting being like who you really are.

SAB Miller: Abraxas Interactive Print Ads

abraxas

A unique way to present your ad is always welcomed among customers and marketers.

In today’s post, we present a nice print-ad play powered by the LED light on your Smart Phone, with SAB Miller’s Abraxas Ad that challenges you to turn on your light, running it behind the page, to unveil the story as your phone directs light through the page in any given area. It’s nice, simple and no app needed. Definitely a cool campaign!

Created by the crew at Wunderman Phantasia PERU.

Online Shopping Carts: Facts and Figures

More than fifty percent of online shoppers (59% exactly) put an item in their online shopping cart only when they are planning to purchase it. However, 19% use online shopping carts as wish lists/reminders, putting in items they like to keep track of, and another 13% say they collect items in their carts until they get an offer for free shipping or a deal based on spend amount. One in ten (11%) say they abandon their cart more often than they purchase.

Click to Enlarge

Below, here are some interesting points which was based on data from a survey of 1,000 consumers:

Shopping With a Purpose

  • When shopping online, 41% of respondents say they go to a specific site with a specific product in mind, purchase it, and check out.
  • 36% say they spend the time to purchase the product they want from a site with the lowest price.
  • Only 20% of respondents shop online for fun, visiting a retailer’s site and adding items to their cart then deciding whether to buy or not later.

Targeted Ads

  • 70% of respondents say they are comfortable receiving ads and content specifically targeted to them.
  • Respondents say their online shopping behavior is twice as likely to be influenced by targeted Web ads compared with non-targeted ads — 52% vs 26%.
  • Mobile ads are four times more likely to influence online buying behavior when targeted — 22% vs 5%.

Click to Enlarge

Eight Fundamental Aspects of Mobile Marketing

All of us have heard of the traditional marketing mix, but there isn’t much information on the mobile world. In today’s post, The Website Marketing Group will provide a nice summary of eight fundamental aspects that build up the mobile marketing landscape. The list begins with:

1. Apps

In the past if someone said the word ‘App’, you might think there’s two letters, ‘L’ and ‘E’ missing from it. In fact, it is short for ‘Applications’. Thus, an app is a small piece of software that performs a certain action. Whether that’s a social network, a calculator, the news, a game or a map, these apps have an intended purpose, and are either pre-installed on your smartphone or can be downloaded from an app provider / store.

2. Mobile Advertising

One thing that mobile apps bring to us is the ability for ads to be displayed on the mobile devices. Just like ads that have appeared on your computer, nowadays gaining extra revenue from mobile ads has become primary target. The great thing about mobile ads is the company can ‘own’ that small screen. Whereas on a website there might be a few ads popping up, on a mobile ad most likely only one can appear.

Here are four forms of mobile ads:

  • Mobile banners and displays: graphical images or text that could include rich media
  • Mobile PPC: ad appears when you search for something in the paid listings
  • Contextual mobile ads: similar to PPC, but more on websites/apps rather than search listings
  • Idle screen advertising: ads shown while the user is waiting for a page or app to download

3. M-Commerce

After the word E-commerce was coined from buying online, the term has been applied to the mobile world as well. M-Commerce is the act of purchasing a product or service through your phone. So that could be anything from purchasing apparels to train tickets. As long as it’s purchased via a phone device, it can be called M-Commerce.

M-Commerce itself has revolutionised buying online as you can pretty much buy anything from anywhere. M-Commerce sales are rising rapidly and will more than likely explode over the next few years. Although the security aspect of buying via your phone is still a worry for some.

4. QR Codes

Known formally as Quick Response Codes or informally as QR Codes, these little things have become a quickly growing aspect of the mobile landscape. Basically, a QR code is a “barcode” that can appear on paper, a product or a billboard, and can be read using a smartphone or a dedicated QR reading device and contains a URL within it. So once you have captured the QR code the link could take you to anything from a website to a message or to a special offer.

5. Mobile Coupons

A mobile coupon is an electronic ticket or message sent to someone’s mobile phone usually via a SMS or MMS text for the person to redeem an offer or gain a discount on a product or service. This is a great way to drive either footfall to your store or traffic to your website. Mobile coupons are usually well targeted as they either know you would be interested in the offer, or you are in the local area and could take advantage of it.

6. Location Based Mobile Marketing

There are two types of this kind of marketing. The first is interrelated with the previous point about mobile coupons and being in the right location to redeem them. Targeted advertising using GPS is a fantastic way to reach a vast audience and is growing fast. The second part combines two aspects: apps or websites with location (known as geo-location). The most obvious example of this type is Foursquare, where the app allows you to post an update of where you are. Recently, Facebook’s ‘Check in’ and other social networks location finders have integrated mobile and location together to enable you to tell the world where you are.

7. Mobile Payments

Here is the situation: your friend wants to buy something online but has run out of money or someone owes you money. Instead of waiting ages for the cheque to clear you can now make that payment quickly through your mobile. That’s because by downloading an app money can be transferred into your account instantly through the power of your mobile device.

8. Mobile Websites

Finally, the most important aspect in mobile marketing  is mobile optimised websites. Yes, it is a website that accommodate mobile devices. If you typed this into a search engine on your mobile then this would be the interface you’d see. The site is more compressed with design, usability and navigation features that enable the site to be viewed from a small screen on a mobile.

The Science Behind Top Social Media Sharers (Infographic)

Do you want to get more shares on social media, especially on Facebook and Twitter?

Social media is truly an elusive beast. Randomness is definitely one of its most notorious nature and (at times) marketers often find this overwhelming. Most business owners are cautious of the unpredictable (and, at times, unmanageable) ROI that social media offers.

However, today is your lucky day. In this post, you will find a useful infographic which takes a closer look at the hottest social media posts in history and how you can be inspired to run a more successful social media campaign yourself.

Infographic credit: Express Writers.

most-successful-social-media-sharers-infographic

Click to Enlarge

30 Realistic Colorised Historic Photographs That Will Rock Your Day

A new artistic trend has broken out around the world which changes our perception of history dramatically.

In today’s post, we will present a series of colorised historic photographs from the late 1800′s and early 1900′s. All of the photographs are excellent, changing their actual appearance from something historic and different, into a scene from today.

The colorful image of Albert Einstein sitting beside the water gave me an entire new perspective on the genius. He goes from a brilliant historic relic, into a living brilliance of our era. The colorized photograph of Audrey Hepburn transforms our thoughts of beauty. Her photo goes from an intriguing historic photo to one of a sexy starlet of today.

It’s incredible how historic events move forward decades, or even a full century, by the addition of color. See for yourself!

1. Nazi Minister of Propaganda Joseph Goebbels scowls at a Jewish photographer, 1933

colorized-historic-photo-27-30

2. Nikola Tesla

colorized-historic-photo-21-30

3. Operation: Crossroads Atomic Detonation

colorized-historic-photo-29-30

4. Audrey Hepburn

colorized-historic-photo-28-30

5. Mark Twain, circa 1900

colorized-historic-photo-25-30

6. Charlie Chaplin, 1916

colorized-historic-photo-24-30

7. Elizabeth Taylor, 1956

colorized-historic-photo-23-30

8. Big Jay McNeely, Olympic Auditorium, 1953

colorized-historic-photo-22-30

9. Walt Whitman, 1887

colorized-historic-photo-26-30

10. Anne Frank, 1942

colorized-historic-photo-19-30

11. Abraham Lincoln, 1865

colorized-historic-photo-15-30

12. Kissing the War Goodbye, 1945

colorized-historic-photo-20-30

13. Theodore Roosevelt

colorized-historic-photo-16-30

14. British Troops Board Their Train for the Front, 1939

colorized-historic-photo-10-30

15. Oscar II, King of Sweden and Norway, 1880

colorized-historic-photo-11-30

16. Old Gold Country store, 1939

colorized-historic-photo-12-30

17. Hindenburg Disaster, 1937

colorized-historic-photo-4-30

18. Unemployed Lumber Worker and His Wife, circa 1939

colorized-historic-photo-9-30

19. Washington D. C., 1921

colorized-historic-photo-13-30

20. Japanese Archers, circa 1860.

colorized-historic-photo-5-30

21. Charles Darwin, 1874

colorized-historic-photo-14-30

22. View from the Capitol in Nashville, 1864 (Photo credit: Sanna Dullaway)

colorized-historic-photo-6-30

23. Albert Einstein in Long Island, 1939

colorized-historic-photo-7-30

24. London, 1945

colorized-historic-photo-3-30

25. Baltimore Slums, 1938

colorized-historic-photo-8-30

26. Thich Quang Duc’s self-immolation, 1963

colorized-historic-photo-18-30

27. Louisville, Kentucky, 1937

colorized-historic-photo-17-30

28. Harry Houdini, Hungarian-born American magician and escape artist, 1912. 

houdini-colorized-1024x768

29. Women boxing, circa 1930’s

colorized-historic-photo-1-30-1024x790

30. Broadway, Saratoga Springs, New York, 1915. Source

broadway-colorized

Five Benefits of Google+ for Your Business

google-plus-tools

There are many business owners that hesitate to put their maximum efforts on the content promotion via Facebook or Twitter.

The fact is, Facebook and Twitter are great ways to spread the word about new and existing content, and the only relevant social media platform available.

However, with the arrival of Google+ on the social media war, business owners have more options to  broadcast themselves, give more opportunity for them to promote their brand and products. Here are five benefits that we have found from using Google+ on business.

1. SEO

Setting up a Google+ page automatically gives you a little more search engine juice. This is simply Google+ is Google’s product, so the platform is designed to be more easily found by the Google search engines. Through the simple stages of page set up, you can choose to incorporate title tags, meta tags, and keywords through Google+’s step by step process. No extensive knowledge of coding needed.

2. Ownership Claims

One of the best features of Google+ is the ability to claim ownership of your own content as well as other blogs and sites. Whether your contents gain fame or simply something people find important, you can claim ownership of it. By claiming ownership of a specific post, your name will be seen, along with your blog post’s title, every time the piece shows up in the Google results pages. You can claim authorship by using the rel author tag, which helps Google link an author with their piece of work and, in turn, allows users to discover quality content.

The more often your name gets seen, the more likely you will be seen as an authority, and authorities are the ones who are more likely to have trusted content that readers share.

3. Create Circles

With Google+ Circles, users are able to place their followers within certain groups. While this may seem unnecessary, being able to place key influencers into a special Circle can be highly beneficial. There’s a little check mark box before you share a G+ post that says “Also send email to this circle?” While you certainly don’t want to check that box every post and spam your key influencers circle, using it sparingly can mean more key influencers will see your blog post. They will get an alert in their inboxes that you shared a post with them.

Creating specific Circles will make sure that all of your followers aren’t feeling spammed by constant information that may not interest them. You can tailor what they see in your news feed.

4. Communities

Don’t be afraid to join as many communities as you deem relevant to your business. You can also share your individual blog post with different communities just as you can share it with different Circles.

5. Multimedia

Reading your content is great but seeing the person behind the content is even better. Don’t be afraid to also utilize Google+ Hangouts in addition to the other features the platform offers. Companies can host Q & A’s through Google Hangouts, attend real time video chats with its followers, and post tutorials that can help further establish themselves in their specific field. Since Google+ Hangouts on air stream live on YouTube and automatically record to your YouTube channel, you will have multimedia content ready to go when you click ‘End Broadcast.’ Another tip is to use free YouTube editor to add enhancements to your video. All you need to host or join a Hangout is an internet connection and a webcam.

While people are raving about Facebook and Twitter dominate the text based social landscape and the importance to have a solid presence there, try to consider the benefits of Google+. It might be the best option for your business.