The Website Marketing Group Blog

About The Website Marketing Group Blog

Michael Doyle - Managing Director of The Website Marketing Group

After 14 years of working in this industry, every day is a new learning curve which is why I love the job.

In this blog, you will find some of our findings on various “the best things of the web” to keep you up to date with the latest news in the Internet business.

From small businesses to Australia’s leading brands across multiple sectors and disciplines, this means we know what works and what doesn’t, allowing us to deliver tangible results that benefit your business where it really matters.

Whether it is a new brand identity-logo design, a social media marketing,  a complex website, an email marketing campaign or all of the above and more, our team can deliver the solution for your business.
Contact us today on 1300 911 772.

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Congratulations to the TWMG Team ! The Website Marketing Group has been successful in making the Smart50 for the SmartCompany Smart50 Awards 2011.

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Using Social Media For Recruiting (Infographic)

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One of the most unique ways in recruiting right now is using social media to reach candidates.

One of the reasons it works so well (as highlighted in the infographic below) is that it helps recruiters and hiring managers reach a segment of the potential candidate pool that’s been traditionally hard to connect with – people who aren’t actively looking for a new job.

Also known as “passive candidates” these are people who have great qualifications and would consider working elsewhere, but just haven’t started the job search. It turns out that 75% of potential candidates are not actively searching for a job.

Recruiters can now reach this huge talent pool using Periscope, Twitter, Facebook and Instagram. LinkedIn also offers tools that make it especially powerful. It’s great news at a time when it’s taking longer than ever to fill positions, and when 60% of hiring managers are concerned that unfilled positions are hurting the bottom line. However, using social to reach passive candidates begs a question: “Do candidates who weren’t actually seeking jobs perform as well as active job seekers?”

Take a look at the following infographic for more detailed information.

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Infographic credit: Betterteam

3 Sneaky Ways to Get Influencers Share Your Content

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Wouldn’t it be great if you could get other bloggers, industry influencers, and relevant companies to share your articles for you?

The truth is, it’s not as hard as you think. The important key is providing a compelling reason to share your content.

Everybody loves compliments. If someone wrote an awesome article about you, wouldn’t you want to share it around? With that in mind, here are three ways you can craft your content to encourage others to share it for you. As you create your next content, please try one of the following strategies:

1. Mentioning the Experts on Your Field

Email the experts in your industry and ask them the same question. For example, you might ask, “What are your favorite non-traditional social profiles for SEO and branding purposes?”. Make sure to explain the kind of article you’re pulling together in your email and make it clear the kind of names you’d be featuring. Don’t be bashful if you already have someone big onboard – it’s more likely to convince others to submit their answers too.

The genius of this strategy is that everyone you quote has some skin in the game. Every time one of those experts shares the article, you’re expanding your organic reach and earning industry credibility along the way. Just remember to follow up after you’ve published to alert them to the finished product.

2. Highlighting Famous People or Organisations

Everyone loves to be complemented. Find some people or companies worth shouting out and give them some space in your article. Explain what makes them stand out and link to their website (everyone loves backlinks). The benefits here are fairly obvious. Companies are likely to return the favor with a retweet or a share. You can email and/or tweeted people from every single company on the compiled email list. Most of the times, you will get retweets from Canva, Buffer, RiteTag and a handful of others. Their enthusiasm will catapult your article without much of your own additional effort.

3. Using the Piggybacking Strategy

This is a fun way to shout out someone famous and piggyback off their existing success. You might write something like “20 Ways Canva Has Completely Changed My Career”. You can expect a bit more traffic thanks primarily to the name recognition, but more importantly, it might convince Canva to share my content. They’d love to have a glowing article like that shared around.

 

Conclusion

When seeking extra attention for your articles, it can be tempting to use crazy titles and even crazier content. Remember, it’s important to keep your blog in line with your brand. It’d be pretty disappointing if your next article blew up but didn’t quote portray you the way you wanted.

Get creative but don’t forget that you’re building your online reputation along the way.

11 Quick Tips to Create Amazing Visual Content (Infographic)

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Nowadays, online content is being produced in formidable speed, where every story is being presented for the audience to see and where users are constantly choosing what to consume.

However, visual content still gets the most appealing type to our senses. Information that is driven through visual content can drive in more blog traffic and hold the interest of your readers.

Visual content can be the secret recipe to boost your blog engagement and traffic. They can be eye-catching, attention-grabbing and compelling additions to a blog post that can increase traffic by manifold. For more useful tips regarding visual content and how it can help your blog further, take a look at the following infographic:

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Infographic credit: Fast Web Start

Understanding Viral Content: A Brief Introduction (Infographic)

Viral content always wins a special place in every marketer’s heart. However, creating a well-established viral content is completely different case.

We should agree that the term “viral marketing” is quite offensive. For those who are not familiar, viral marketing will sound like something evil and unhealthy. However, any serious business owners have to embrace the power of this “virus”. It has a unique way to spread and affect others unconsciously. It hosts on other entities and uses them to multiply. In the right place, this “virus” will grow at a faster rate.

If the “virus” has unique characteristics and good media to spread, an “outbreak” may happen. Take a look at the following infographic for short introduction to viral content.

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Infographic credit: BuzzSumo

10 Ways to Allocate Your Budget for Social Media Marketing (Infographic)

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Nowadays, people are spending a significant part of their time on social media. Unfortunately, this fruitful fact is often ignored by most startups and business owners due to their lack of awareness and courage to place a bigger bet on social media marketing.

Most social media users are on Facebook and other social media apps for an average of 50 minutes each day. With over two new members per second signing up to join LinkedIn, it’s no wonder that advertising on these social media platforms has become a major point of interest. As users are already engaged in these websites, half the battle has already been won. That said, the number of social media sites can make it difficult to assess which advertising methods are worth your budget.

Fortunately, determining where to allocate your social media budget isn’t too difficult once you start thinking of social platforms as separate entities, and not under one big social umbrella. It all starts with comparing data, and then looking separately at your advertising options for each network. Take a look at the following infographic and you’ll find that this process is well worth your efforts.

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Infographic credit: Salesforce

Australian Brands Suffer From Poor Ads

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The majority of Australians say there is too much advertising, most is forgettable and it can’t be trusted.

Grey Group Australia has conducted research in partnership with Zing Insights for its Eye on Australia report, looking at how brands are fairing in a new media world. However, the study has found that brands are suffering and that advertising might be to blame.

According to the report, 79% of Australians think there is too much advertising and as a result none of it stands out. A further 78% think most advertising is forgettable and 73% don’t think they can trust branded messages.

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Grey Group Australia national planning director Danish Chan says:

“Advertising doesn’t work the way it used to. It can still be an engine of influence – but it needs to adapt,” Chan says. “Technology has changed the way Australians consume media and run their lives. Continuously connected and always-on, Australians may be easier to reach but are tougher to influence.”

While 40% of respondents feel that brands are all similar nowadays and another 53% are not loyal to any brand, the vast majority – 73% – believe brands are important in helping make judgements about quality. Furthermore, the report says that given the figures, brands need to change the way they advertise if they want to see results.

 

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Essentially, brands take the wrong tact with social media, with too many using it to broadcast rather than create participation. It says brands need to move from ‘storytelling’ to ‘story-making’, which makes other people the storytellers of the brand.

In addition, the report says “brand experience” is also more important than advertising campaigns, with a relentless focus on the customer increasingly important.

Is This The Demise of Video Advertising?

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Most media companies are pouring resources into video. However, it may not be the holy grail for much longer.

Everyone’s raving on about video advertising, but many tech experts opined that it could all end up being a fad. While there’s no denying the rise of video ads, we must question the real value of our customers.

As media companies search for new sources of revenue, everyone seems to be focusing on video as the new holy grail. Why? Because video advertising is one of the few remaining places in the media business that is still producing significant amounts of revenue. Still, how long can that last with the supply of video content continuing to increase exponentially?

Everywhere you look, you can see news and media organizations devoting more resources to video. Several big names in media, including Mashable recently restructured the entire company and laid off dozens of people so that it could focus more on video, and the New York Times has set up a team just to do Facebook Live video. BuzzFeed has an entire content arm called BuzzFeed Motion Pictures, not to mention several standalone Facebook pages that primarily do video.

The urge to produce more video is being driven by a number of converging factors. One is that traditional display advertising on the web is an increasingly terrible business—the amount of money that a traditional news or entertainment outlet can earn is minimum and getting smaller every day. That’s why so many media companies are driven to add pop-ups and viral-marketing “related story” links and other gimmicks.

The Ultimate Marketing Guide to Pinterest (Infographic)

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Does your business know how to use Pinterest to attract web traffic and business leads?

If the answer is no, then you will have a good treat today. It is a relatively new social network that many people and businesses are trying to work out. However, Pinterest is a great platform for your content to get discovered and for your site to earn organic traffic once you know how to make Pinterest work for you. In today’s post, we will share numerous valuable tips for running a successful Pinterest marketing campaign. Check the following infographic out.

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Infographic credit: CoSchedule

The Next Rembrandt: A Creative Collaboration Between Tech and Art

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Rembrandt might have been died in 1669 but a new piece of work created with computer data will bring him back to life.

Launched at Netherlands, ‘The Next Rembrandt‘ is the result of an 18-month project undertaken by a group of art historians, developers, scientists, engineers and data geeks to re-create his style of painting, so that almost any piece of art could now be created in the Rembrandt style to allow his legacy to live on.

Created by JWT, the portrait is of a 17th century man that looks exactly like Rembrandt’s work. It consists of over 148 million pixels and is based on more than 160,000 fragments from the artists’s works. The artwork is printed with 13 layers of paint-based UV ink. Take a look at the video below: