The Website Marketing Group Blog

About The Website Marketing Group Blog

Michael Doyle - Managing Director of The Website Marketing Group

After 14 years of working in this industry, every day is a new learning curve which is why I love the job.

Here are some of our findings on the “best of the web” to keep you up to date with the latest news in the Internet business strategies.

From small businesses to Australia’s leading brands across multiple sectors and disciplines, this means we know what works and what doesn’t, allowing us to deliver tangible results that benefit your business where it really matters.

Whether it is a new brand identity-logo design, a social media marketing,  a complex website, an email marketing campaign or all of the above and more, our team can deliver the solution for your business.
Contact us today on 1300 911 772.

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Congratulations to the TWMG Team ! The Website Marketing Group has been successful in making the Smart50 for the SmartCompany Smart50 Awards 2011.

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Is Your Website Accessibility Compliant? If Not, Better Call The Geeks

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The extended December 31 2014 deadline for Australian website accessibility compliance is fast approaching (WCAG 2.0 Level AA standard). This is a mandatory requirement on all websites owned and/or operated by the Australian government departments and agencies under any domain. This includes external (public-facing or private) and internal (closed community) sites. Therefore, conformance is required for all internet, intranet and extranet sites.  Have you taken the necessary steps?

Read More…

Bidding Types For Facebook Ads (Infographic)

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Purchasing ads on Facebook is very important if you want to get serious competition on social media marketing battlefield.

The truth is, the demand for reaching personalised prospects is greater than the supply of ad space on Facebook. This way, you are virtually competing against millions of others to get their message seen. When targeting a segment of Facebook’s users, understanding different bidding strategies is important to make sure your ads come out on top of their News Feed.

Take a look at the infographic below for more comprehensive explanation about numerous Facebook Ad bidding types, how they impact your reaching, and some tips to help you achieve your campaign ROI goals at scale.

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The New Beats Audio Feature in Apple TV

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Since its announcement on iPhone 6 series and Apple Watch, Apple silently released its Apple TV with fresh software that includes the latest iOS 8-like design and Beats Music.

For Beats Music only, Apple has paid $3 billion dollars which includes the earbuds and headphone technology as well as the still relatively new Beats Music subscription service. Now, the software update changes, giving Beats Music a sweet spot, right below “Music”, in the Apple TV interface.

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For those who haven’t signed up before, a free two-week trial through Apple TV is available. Members just have to pay $9.99 a month or $99.99 a year for unlimited streaming music. In addition to singles and albums, Beats offers an entire curated music selection, with some lists coming from the likes of Oprah Winfrey, Common, Ellen DeGeneres and Peyton Manning.

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Moreover, Apple also added more unique features including Family Share, which will allow up to six family members (each of whom can have their own Apple ID) to share content, as long as it’s all purchased with the same credit card. However, to use this feature, you need to sign into an iCloud account. Once you do, you can simply add new Apple IDs as Family Share members.

The new ‘Ask to Buy’ feature will allow parents to add purchase permission controls. The requests will show up in iOS notification (on the iOS 8 iPhone or iPad), where parents can approve or deny Apple TV content purchases. The update is live, but once you start, it can take a while to finish.

Facebook Reveals New Policy For Its News Feed & Timeline

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The latest update to Facebook’s News Feed directs to answer the common problem of seeing old posts on the platform.

In a official blog post, Facebook software engineers Erich Owens and David Vickrey admitted that the current News Feed often isn’t as fresh as it could be:

Our goal with News Feed is to show everyone the right content at the right time so they don’t miss the stories that are important to them. We’ve heard feedback that there are some instances where a post from a friend or a Page you are connected to is only interesting at a specific moment, for example when you are both watching the same sports game, or talking about the season premiere of a popular TV show. There are also times when a post that is a day or two old may not be relevant to you anymore. Our latest update to News Feed ranking looks at two new factors to determine if a story is more important in the moment than other types of updates.

As a part of the update, Facebook will give greater priority to users’ posts that tie in with its trending list. It means that when a friend or Page you are connected to posts about something that is currently a hot topic of conversation on Facebook, that post is more likely to appear higher up in News Feed. This way, you can see it sooner which is quite similar to Trending Topics feature on Twitter. The latest testing revealed that such posts got a 6% jump in engagement.

Perhaps Facebook’s biggest change to News Feed is considering the timeliness of posts:

“The second update takes into account the rate at which people are liking or commenting on a post. Currently one of the signals we look at is the total number of likes that a post has received when determining how high up to to show it in News Feed. With this update, we are going to begin looking at when people are choosing to like, comment and share. If people are engaging with the post right after it is posted, and not as much a few hours later, this suggests that the post was most interesting at the time it was posted, but potentially less interesting at a later date. Based on this signal it is more likely to appear higher in News Feed earlier on and lower at a later date.”

Facebook officials stated that the timeline will also influence which stories get a “bump up” in News Feed.

The Complete Guide To Responsive Website Design (Infographic)

Starting off as a trend, Responsive Web Design has become the hottest topic of Internet industry.

What is responsive web design? It is a way to build a website that acceptable for any devices. Rather than building separate sites for each web and mobile device, responsive web design uses CSS3 media queries to create a single website that automatically adjusts its layout and features based on how its being viewed.

Responsive websites are easy to manage since we only have to focus on a single website only. In the following infographic, we will elaborate everything you need to know about responsive website design.

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The Ultimate Guide To Google+ For B2B Marketing

As one of the newcomers in social media world, Google+ is often underrated by most social media marketers.

While numerous marketers are trying their best effort on this social media channel, many of them failed to grasp the desired result. Another marketing place is needed, so the probability to get deals will increase. Well, you not only have to know what to say, but also how to say it. Ideally, creating posts in the correct format will facilitate users engagement. At the same time, it will increase the proportion of delivered messages.

Whether you are a brand or a potential client, the information from the infographic below will ultimately re-align your approach on Google+.

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“A Man Trapped Inside A Vending Machine?”: The Latest Creative Campaign From Walkers Crisps

It looks like that vending machine is the source of most creative campaigns.

A snack manufacturer, Walkers, have just launched a series of interactive campaign in some bus shelters across London. The campaign, which named Twitter Powered Vending Machines, takes place inside bus shelters where Walkers’ ambassador, Gary Lineker, is sitting inside the vending machine. Well, it’s not Gary himself, but his virtual form.

The main goal of the campaign is to provide free samplings of three Walkers Crisps new flavours in the hands of bystanders across London. All they need to do to get a free pack is tweeting about the campaign, presumably with a certain hashtag. This is definitely a cool and creative way to distribute free samples of new products, while at the same time promoting them. Good job, Walkers Crisps.

 

The Complete Social Media Cheat Sheet For Professionals (Infographic)

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Social media marketing can be a daunting task, especially with the huge selection available out there.

Nowadays, with all of the social media channels on the market, it can be a little bit perplexing to decide which one to focus on. Should you tweet, like, snap, or comment? The following infographic breaks down the most popular social media services into easy to understand chunks, describing how they can be exploited, the demographics of each social media channel, as well as highlighting their pros and cons. Learn how to best leverage each platform for your business and start socialising right away.

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Bitcoin Swipe Cards Have Been Released In Australia

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It seems Bitcoin will become a legal payment method in the near future.

CoinJar, a Melbourne-based bitcoin platform, has taken an advanced step to make bitcoin more easily accessible for people by releasing Swipe cards. The cards are being tested on one hundred random bitcoin users, ranged from early adopters to everyday consumers. The CoinJar account will allow customers to convert bitcoin into Australian dollar, ready to spend.

The cards will let you buy your groceries, withdraw cash at any EFTPOS ATM and pay your bills just like a regular bank card.

With 11 million bitcoin flying around the world and a market cap at $6.1 billion bitcoin globally, CoinJar placed itself as part of the evolution. The company has already processed more than $50 million worth of bitcoin transactions on the platform in the past 12 months for more than 30,000 customers.

Nowadays, it was estimated that 500,000 Australians are already using bitcoin. Yet, many others are still confused by the whole concept.

“Swipe demystifies bitcoin and makes it accessible to everyone through a secure platform,” CoinJar CEO Asher Tan said. He goes further by saying that the bitcoin world is for people “who want a full-control over their money.”

“It is not controlled by a bank or other other third parties, but by a network of computers worldwide backed by strong encryption that verify transactions multiple times to ensure that no fraudulent transactions occur. This means nobody has total control over your money but you.”

So how do regular Australians start paying with bitcoin? Easy. Anyone with a bank account can convert their AU$ into bitcoin using a platform such as CoinJar. The current rate of conversion is 1 bitcoin = AU$506.94.

The service will set you back a two per cent exchange fee, which is a relatively small price to pay.