The Website Marketing Group Blog

About The Website Marketing Group Blog

Michael Doyle - Managing Director of The Website Marketing Group

After 14 years of working in this industry, every day is a new learning curve which is why I love the job.

Here are some of our findings on the “best of the web” to keep you up to date with the latest news in the Internet business strategies.

From small businesses to Australia’s leading brands across multiple sectors and disciplines, this means we know what works and what doesn’t, allowing us to deliver tangible results that benefit your business where it really matters.

Whether it is a new brand identity-logo design, a social media marketing,  a complex website, an email marketing campaign or all of the above and more, our team can deliver the solution for your business.
Contact us today on 1300 911 772.

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Congratulations to the TWMG Team ! The Website Marketing Group has been successful in making the Smart50 for the SmartCompany Smart50 Awards 2011.

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33 Wise Tweets About Linkedin Use For Business (Infographic)

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LinkedIn is a must-have social media channels for all professionals all over the world.

LinkedIn is probably the biggest online networking platform for professionals. If you’re serious about your career, you need to own a ‘serious’ LinkedIn account. The necessity to use LinkedIn are doubled for public speakers and presenters, since they need to use LinkedIn to secure speaking opportunities, and build credibility with an audience. Also, LinkedIn is an incredible tool for developing an influential platform as a thought-leader. Moreover, the following 33 LinkedIn tips below are all collected from various tweets from social media experts and professionals. Their short form of these tweets are making it easy for readers to skim through the tips and move on to the important task of being active in the LinkedIn community.

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Five Great Tips For Effective Hashtag on Twitter

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Want to get noticed on Twitter? Start using hashtags in the right way!

Using the right hashtag(s) in your tweets will bring you the relevant audience and exposure. This is also with those that you will be able to follow conversations known as chats. How to use hashtags efficiently? How many is too many? Let’s have a look at hashtags best practices on Twitter.

1. Do Not Overuse Hashtags

Social media experts seem to agree that three is the maximum number of hashtags that you should include in a single tweet. Don’t confuse your followers with too many hashtags. You need to choose the most appropriate only. The more relevant your hashtags with the tweet, you will get the better result.

2. Avoid Applying Popular Hashtags To Irrelevant Tweets

The temptation to use popular hashtags like #swag or #yolo might be appealing as they are widely used. However, if your tweet has nothing to do with the hashtag you use, your tweets will become instantly irrelevant to both your current and potential followers. The right solution is creating relevant tweets to the trending hashtags.

3. Size Does Matter

When it comes to hashtags, the shorter the better. Shorter tags will save you space in your tweet. 140 characters are not big space, so don’t use half of those for your hashtag only. Two to three words are enough, no need to make a full sentence out of it. Tip: use capital letters for each words, so it’s easier to read.

4. Be Specific

Hashtags with broad meaning will confuse users. Using #marketing or #business in your tweets won’t bring you more exposure as they are widely used words. Target specific conversations instead with hashtags like #TwitterTips or #NativeAdvertising, depending on your topic. Creating a unique hashtag for a specialised campaign is a good idea. However, you have to make sure that the hashtag has to be well advertised and shared, otherwise you won’t get the desired results.

5. Do A Little Research

Search the hashtag on Twitter to see whether your hashtag has been used before or not. What kind of conversations does theishashtag trigger? Is it where you want to go?

The art of hashtag is far beyond these tips. Yet, if you follow our five handy steps, you will see real result than when you blindly put hashtags on every of your tweets. Happy hashtagging!

Getting More Share For Your Infographics With These Ten Practical Tips (Infographic)

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Content sharing is the backbone of social media and viral campaign. Getting the content shared as many as possible is one goal every online business should strive for.

In this visual age, infographics are one popular method to provide information, data and statistics in a way which is easy to understand. Infographics are also appealing enough to share through multiple social media and marketing channels. However, having a wonderful infographic is pointless, except you know how to get your message out there quickly.

In today’s blog post, we provide an infographic that offers ten practical tips to get your infographic shared quicker than you may thought. What are you waiting for? Start grabbing the attention of your audience and encourage them to share your content right away.

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For more useful tips and Internet marketing services, contact us today or just give us a call on 1300 911 772.

Hyperlapse: A New Standalone App From Instagram

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Brace yourself. The new fantastic stand alone app for Instagram has been released.

Lately, Instagram has released its latest time-lapse video app named Hyperlapse. The app allows Instagram users to easily make a time-lapse video without spending thousands of dollars on video equipment. Unlike Bolt andSlingshot, which have so far proved underwhelming, Hyperlapse is simple, elegant and useful.

“We designed Hyperlapse to be as simple as possible,” said Instagram on one of its official blog post.

In fact, the app’s interface is ridiculously simple. Record a video, select a playback speed, save and share. No additional editing, tweaking or user account required. Here is an example of a video that was made with Hyperlapse:

Just like Vine, think of Hyperlapse as a new social media marketing tool. You can use this app to create a super short infomercial. Who knows? Your imagination is the limit.

The Basics of Local SEO For Business (Infographic)

In a previous post, we have discussed that local SEO is undeniably important for your business. Now, how to start managing your own local SEO strategy?

It may not be realistic to rank high in search results for certain queries if you have small business coverage. However, if you follow the infographic below on local SEO ranking factors, you might find your business at the top of the search results pages faster than you think.

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For more complete SEO advice and service, contact us today or give us a call on 1300 911 772.

Digital Statistics: Twitch Is Amazon’s Second Biggest Acquisition….For Now

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Amazon finally revealed its acquisition list.

Amazon pulled the veil out from under Google on Monday when the company purchased the famous video game streaming site, Twitch.tv, for $US970 million in cash. Latest reports said Google would be the one buying Twitch, which was reportedly sought after by Yahoo as well.

The Twitch acquisition is a huge move for Amazon, yet it’s only the second-largest single purchase from the retail giant. Amazon’s biggest acquisition came in 2009, when it picked up Las Vegas-based online shoe shop Zappos, for a whopping $US1.2 billion. Of all of Amazon’s acquisition purchases, however, the most important may have been the 2012 acquisition of Kiva Systems, which created Amazon’s incredibly efficient systems for picking, packing, and shipping items from its gigantic warehouses to consumers’ doors.

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Pinterest Releases More Reliable Analytics For Its Platform

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Pinterest is getting serious with their commitment to bring out the best of their platform for advertisers.

The company announced that the latest analytics tool for Pinterest is now available to businesses worldwide. With this tool, businesses can see detailed data on the number of users who engage with their pins as well as other information, such as what countries those users are from, what their interests are on the social network and off network data for those who have Pin It buttons installed on their websites.

“We’re pretty excited about this because it’s actually our first global business tool launch that we’re doing. We talk here at Pinterest a lot about the importance of the user experience and how the pinned side of the ecosystem is important to us. Businesses are equally and critically important to us as well. At a high level, we are super interested in content creators of any types and also SMBs getting value out of this. At the end of the day, what we are hoping is that these guys will be able to derive insights from the tool, inform their marketing strategies and ultimately help pinners have a better experience by optimizing the type of content,” said  Jason Costa, Pinterest’s Product Manager.

Initially, the analytics tool was available in a limited beta test with fewer than hundred participants. Now, anyone can take advantage of this new analytics tools, as long as you sign up for a business account on Pinterest.

Pinterest previously introduced a more rudimentary analytics platform, which the company expects to phase out over the next month. The new analytics tool comes at a time when its “visual” social media competitor, Instagram, has released its analytics platform with a set of goals: attracting more businesses and gaining dollars. However, Costa suggests advertising is not the primary incentive, at least not for now.

“This isn’t so much an advertising tool. It’s a free tool that is really meant to inform these guys how their organic strategy is working on the service. By and large, we are putting this out there to make sure these businesses are getting the insights that they need to make sure their marketing and product strategies are improving over time.”

Pinterest introduced its first ad product, promoted pins, late last year and expanded on that initiative more recently with the introduction of self-service ads. The social media channel is now valued at $5 billion and is viewed by some analysts as the next big social network that will go public, once it fixes its monetisation engine.

Five Tips To Start Your Social Media Marketing On The Right Path

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Social media is an instant way to gain fame and success. However, when poorly executed, social media can become a one-way ticket to your business’ demise.

For the small business owners who just getting started, the vast landscape of social media can be discouraging. Here are five tips to avoid common pitfalls and start your social media marketing strategy on the right path.

1. Branded Social Profile is Important

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If you feel uncertain about taking the plunge into social media marketing, then you should still go ahead and claim a profile with your name on all the major social networks. It will allow you to keep your page private until you’re ready. Plus, you don’t want to run the risk of your business name being taken, as this will make it harder for search engines to find you. Latest research shows that 43% of website owners pick a domain name for their business at or before the time they launch it. Business owners should be doing the same thing on social media.

2. Never Rely on The Organic Reach Alone

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It’s no secret that organic reach (the number of people who see content you haven’t paid to promote on social media) has been declining lately. While several things that contribute to your organic reach are under your control, many factors are simply determined by each social media channel’s algorithm.

If the purpose of your social media marketing is simply to engage with your community of followers and establish a brand presence, you can still achieve that goal with organic reach. However, if your goals include e-commerce and driving traffic to your online store, the premium feature offered by each social media channels are definitely worth considering. For example, since they can be hyper-targeted, Facebook Ads are a relatively inexpensive way to get your content in front of a far greater number of just the right people.

3. Create, Then Curate!

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Content curating has literally become a full time job for some social media marketers. Finding and sharing great content helps you to grow your reach and connect with other marketers in your space. However, content curation at the expense of content creation is a pitfall you should avoid. When you are busy running a business, it’s important to find time to write original articles, create intriguing videos, and design unique posts. If all you ever do is share, the search engine optimization, site traffic, and brand building never comes on your own website.

4. Never Do A One-Way Conversation

Your website is the perfect place for listing your products and boasting about your accomplishments. On the other hand, while social media can help to raise awareness for your brand and your products, it’s not the same way as a website or an advertising piece. The fastest way to lose your social following is talk too much about yourself. People know they can visit your website if they want to buy something. They followed you on social media for a different reason: to connect on a deeper lever. Find a unique ways to work in announcements, showcase your products in context, and create conversations. You will see your audience engagement level increase in no time.

One creative way to get your audiences engaged is by creating an intriguing campaign that attract users’ attention:

5. Maximise The Visual Aspect of Your Business

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These days, social media is all about visual. Twitter’s new profiles allow viewers to sort by photo and video posts, Instagram and Pinterest are raging successes, and Facebook’s new layout features increased image post sizes and shows cover photos above every tab. If there is one particular area of your social media marketing strategy where you should not take shortcuts, it’s the image quality. Take advantage of all this new visual features by creating attractive, engaging posts and cover images for all your profiles.

Sony Introduces Several Underwater Apps To Accompany Its Waterproof Smartphone Series

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It looks like Sony has a lot of fun time creating some trivial apps to test their new waterproof feature.

So you already own one of those waterproof phone, yet what’s the point of that feature if you don’t have underwater apps? Yes, you read it right: underwater apps. Sony Experia marketing team feels the urge to release these special apps. The main purpose is to raise awareness of the technology. Thanks to the new ‘underwater detection’ sensors, the phone now will “know” when it’s underwater, not just being waterproof.

If you already have one of Sony’s waterproof smartphone, then the next thing you need to do is experimenting with its underwater apps. Here is the official promotional video from Sony: