The Website Marketing Group Blog

About The Website Marketing Group Blog

Michael Doyle - Managing Director of The Website Marketing Group

After 14 years of working in this industry, every day is a new learning curve which is why I love the job.

Here are some of our findings on the “best of the web” to keep you up to date with the latest news in the Internet business strategies.

From small businesses to Australia’s leading brands across multiple sectors and disciplines, this means we know what works and what doesn’t, allowing us to deliver tangible results that benefit your business where it really matters.

Whether it is a new brand identity-logo design, a social media marketing,  a complex website, an email marketing campaign or all of the above and more, our team can deliver the solution for your business.
Contact us today on 1300 911 772.

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Congratulations to the TWMG Team ! The Website Marketing Group has been successful in making the Smart50 for the SmartCompany Smart50 Awards 2011.

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SEO & Website Design (Infographic)

Did you know that the design of your website affect its overall SEO performance and web traffic?

The infographic below gives you an insight into how to design an SEO-friendly website. It acts as the perfect reference guide for anyone wanting to find the balance between fantastic web design and super-charged SEO.

In this infographic, you’ll find:

  • The 10 crucial elements which ensure your site is beautiful, functional and works for SEO.
  • What 60% of Fortune 500 companies are doing – and how you can capitalise on this.
  • The simple and easy to implement tactic which could increase your traffic by 10%.
  • What NOT to do when designing a site if you really want to rank.
  • 6 tips and tools you can use to become an SEO pro.
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PayPal Launches Working Capital Loan For Small Business In Australia

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It looks like PayPal is going to take Australian banks’ market share on small businesses.

Recently, the aforementioned payment company has launched its Working Capital Loan Product, which allows small businesses to access cash loans through their PayPal account.

The company currently has about 110,000 merchants using its payments platform in Australia and surveys the current market opportunity to be about 30% of its small business customers, or about 33,000.

Small businesses will be able to borrow up to 8% of the sum of their yearly PayPal transactions up to $20,000 and repayments are decided upon by the business owner when they make a sale but are between 10% and 30% of the loan size. The launch comes after it was reported this week Paypal Australia CEO Jeff Clementz had a number of strategic conversations with banks around working together. Australia, one of PayPal’s largest small business markets, is one of the first countries outside the US to get the new product.

Kareem Al-Bassam, PayPal Australia’s director of customer experience and delivery said allowing small businesses to gain access to capital fast will make them more agile.

“What we’re seeing through greater digitalisation and elaboration of the digital economy is the ability to get that moving faster, cleaner and more efficiently and for the end users whether it’s the consumer or the merchant, less costly as well,” said Al-Bassam. “We’re using data and technology to provide a tailored credit solution that meets the needs of small businesses today.”

Australia’s small business market hasn’t been properly serviced to date, which means the company sees the segment as overflowing with opportunity and this new offering is one way PayPal is hoping to fill that gap.

However, Al-Bassam stated it’s not about taking market share from the banks. In Australia there’s 2.2 million small to medium businesses. It’s an under-served segment. There needs to be better solutions to help small to medium businesses access capital as a business and at reasonable and transparent terms.

“PayPal’s investment in Working Capital is another demonstration of our commitment to support and encourage Australian SMBs, which make such an essential contribution to the Australian economy, by providing them with innovative solutions and technology to expand their businesses.”

Giving PayPal merchants the flexibility to pay when they get paid, Working Capital uses a business’ transaction history and performance to determine lending eligibility before allowing small businesses to access capital. It’s not a startup facility. To access the loans, merchants need to be a PayPal user with a solid trading history for about a year which is part of what the company sees as its advantage.

“We’re able to look at the data history that we have,” Al-Bassam said, adding that access helps the company make more informed decisions because PayPal can see, amongst other things, what kind of stock a merchant has up on eBay and the volume of monthly trading history which traditional lenders cannot. “That data is critical to good credit underwriting policy,” he said. “What it helps us all to do is make more balanced decisions with a larger, more representative data set so you’re not having to make a blind choice on a consumer or a merchant.”

Having that information also lowers business risk and costs but there’s a point where a company can have too much information, Al-Bassam said.

“I think we have too much information already. It’s not about how many terabytes we all have in our databases, it’s about how effectively we’re mining it and obtaining good insights based on that data.”

Responsive Design Versus Server-Side Solutions (Infographic)

Do you really need a responsive-designed website?

Responsive design is the best and most practical solution for a professional company website. Still there are many alternatives for optimising the experience of mobile users on your site. One of them is a server-side website. Top Internet brands like Facebook, Google, Netflix and more choose server side solutions to deliver mobile web content to their visitor. The following infographic provides a fair comparison between server-side solutions and responsive web designs. The goal is to help you to decide which solution works better for your problem.

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40 Most Popular Social Media Channels Around The World

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Social media has became one of the biggest Internet sensation these days.

In fact, many business owners use Twitter and Facebook to promote their existing and upcoming businesses. People who are looking to connect with other business-associated contacts usually move to professional-oriented sites like LinkedIn. However, we need to understand that social media is beyond Twitter, Facebook or LinkedIn. Here is a list of 40 most popular social media channels around the world:

1. Facebook

This is undeniably the most popular social media channel across countries. With Facebook you can:

  • Browse and join networks, which are organised into four categories: regions, colleges, workplaces and high schools.
  • Pull contacts from a Web-based e-mail account, into Facebook.
  • Find friends in several ways with its reliable Graph Search feature.

2. MySpace

On MySpace, your account starts growing from the first day. When you join MySpace, the first step is to create a profile. You then, invite friends to join there and search for your friends on already profiled on MySpace these friends become your initial Friend Space. Once the friendship is confirmed all the people in your friends’ Friend Space become part of your network. In that sense, everyone on MySpace is in your Extended Network. To register on MySpace, you must be at least 14 years old.

3. Twitter

Often billed as the best microblogging media in the world, Twitter is a very simple service that is rapidly becoming one of the most renowned social media channels. It is similar to short messaging service. When you have a Twitter account, you can use the service to post and receive messages to a network of contacts, as opposed to send bulk email messages. You can build your network of contacts, invite others to follow you and follow other members’ posts. Twitter makes it easy to opt into or out of networks. Additionally, you can choose to stop following a specific person’s feed.

4. LinkedIn

LinkedIn is an online social network for business professionals, which is designed specifically for professional networking, to help them find a job, discover sales leads, connect with potential business partners. Unlike other social media networks, LinkedIn does not focus on making friends or sharing media like photos, videos and music. Instead, LinkedIn’s biggest power lies on its connections. To start using LinkedIn you need to register and create a profile page. To register to LinkedIn, you need to provide personal information. You can update the profile with your education and job details and a summary. Additionally, you can also give and receive recommendations from co-workers and bosses. There are more than 75 million professionals registered on LinkedIn.

5. Bebo

In the United Kingdom, Bebo is the second best social network. Bebo allows users to create social networking profiles for free and offers many of the same features as other social networking sites. You can register a free account with Bebo and upload photos, videos and information. The site lets you connect with old friends and make new ones using a unique user interface. It boasts users from more than a dozen countries, including the United States, Australia, Canada, Poland, France and Germany.

6. Friendster

Friendster was one of the first social media that bring the hype into mass culture. It was designed as a place to connect with friends, family, colleagues and new friends over the Internet. However, it went beyond just a one-way communication. Using Friendster, you can connect with friends and family, meet new people through the connections you already have, find people with similar interests, backgrounds or geographical locations, join groups by activity, school or interest, interact through message posts, games, blogs and application sharing, and share your details with the Internet community.

7. Hi5

Hi5 shares many similarities with many social network sites out there. However, it introduces some twists that make it worthwhile for people who love trying out new and interesting online communities. Unfortunately, it is not so popular in the United States. Hi5 claims around 60 million members from more than 200 countries other than the US. One of the site’s biggest transformations is the addition of many entertainment options, including games, into its service.

8. Habbo

The Habbo online community is inhabited by pixelated, cartoon-character alter egos. You can meet others in public rooms (nightclubs, restaurants, shops) and create private rooms for selected friends. Habbo employees heavily moderate the site, catering to its solid teen user base. Most of the users of Habbo are between the age group of 13 – 18 years. Although, a major part of the users are from the U.S., Habbo social networks is very popular in places like the United Kingdom, Japan, Sweden, Spain, Italy, Finland and more.

9. NING

Ning is the leading online platform for the world’s organisers, activists and influencers to create social experiences that inspire action. It helps you create a safe and secure place online for like-minded people. Ning takes the idea of groups to a whole new level. The ability to create your own community makes Ning a great home away from home for organisations and groups looking to fill the social void.

10. Classmates

Classmates is different from most social networks, in the sense that most of its features are available to premium member. The price for premium members depends on the length of the agreement – shorter term results in a higher cost per month. Classmates is primarily used to reconnect with old classmates. The site features a search engine that lets you view other people who went to the same school you attended. Creating a basic Classmates profile is free and easy. However, most of the advanced features in Classmates are only available to paid users.

11. Tagged

Tagged is a combination of social networking features that MySpace and Facebook users will find very familiar. Tagged was designed to help users meet lots of new people with similar interests in a short amount of time. You can access and register directly or be invited by a friend to join Tagged. This is a free social network that allows you to view your friends’ newly uploaded Tagged photo album. Tagged encourages its users to meet strangers based on shared interests, with the idea of growing your network to meet as many people as possible.

12. myYearbook

myYearbook is the best place to meet new people and one of the 25 most-trafficked sites in the United States. myYearbook has Flash-based games, and the games incorporate Lunch Money (the myYearbook virtual currency). It includes a virtual economy through which people can purchase of gifts which members send to each other. Lunch Money is also donated by members to their favourite charity. In 2010, myYearbook donated money to the Haiti Relief Fund to help victims of the earthquake in Haiti.

13. Meetup

Meetup is an online social networking portal that facilitates offline group meetings in various localities around the world. It makes it easy for anyone to organise a local group or find one of the thousands already meeting up face-to-face. More than 2,000 groups get together in local communities each day, each one with the goal of improving themselves or their communities.

14. MyLife

MyLife (formerly Reunion.com) can search over 60 social-networking sites and other information resources on the Web. MyLife searches the web to deliver accurate and timely results. Even in cases when you don’t immediately find who you’re looking for, MyLife continues searching and provides updates and alerts. MyLife suggests friends and contacts you may know based on your profile information and existing contacts. It also intimates you when someone else is looking for you. MyLife gives you a global view into the most popular sites your friends are part of, including LinkedIn, Facebook and MySpace as well as 50 other sites.

15. Flixster

Flixster is a social networking site for movie fans. Users can create their own profiles, invite friends, rate movies and actors, and post movie reviews as well. From the site, people can also get information about movies, read user-generated movie reviews and ratings, converse with other users, get movie show times, view popular celebrity photos, read the latest movie news, and view video clips from popular movies and TV shows. Flixster also operates leading movie applications on Facebook, MySpace, iPhone, Android, and BlackBerry.

16. myHeritage

MyHeritage is a family-oriented social network service and genealogy website. It allows members to create their own family websites, share pictures and videos, organise family events, create family trees, and search for ancestors. There are more than 15 million family trees and 91 million photos on the site, and the site is accessible in over 35 languages.

17. Multiply

Multiply is a vibrant social shopping destination, but faster and more convenient, where sellers and buyers interact. A user’s network is made up of their direct contacts, as well as others who are closely connected to them through their first-degree relationships. Users are also encouraged to specify the nature of their relationship with one another, making it possible to share content based on relationship. Many shoppers in the Philippines, Indonesia, Malaysia, Singapore, Thailand and Vietnam have made the Multiply Marketplace a favourite shopping destination.

18. Orkut

Orkut is a free social networking website where you can create a profile, connect with friends, maintain an online scrapbook and use site features and applications to share your interests and meet others. The prerequisite for logging on to Orkut is that the user must be over 18 years old. Currently, Orkut is the most popular in Brazil. The number of Orkut users in India is almost equivalent to those in its original home in the United States.

19. Badoo

Badoo is a multi-lingual social networking website. It is gaining popularity in emerging markets like Russia and Brazil. The site allows users to create profiles, send each other messages, and rate each other’s profile pictures at no cost. However, features that are designed to make user profile more visible to other users are provided at a cost. Badoo includes geographic proximity feature that identifies users’ locations based on analysis of their network connection. This lets users know if there are people near their current location who may wish to meet.

20. Gaia Online

Gaia Online is a mix of social networking and massive multiplayer online role-playing games. It is a leading online hangout for teens and young adults, and offers a wide range of features from discussion forums and virtual towns to fully customisable profiles and avatars. It provides a fun, social environment that inspires creativity and helps people make meaningful connections around shared interests such as gaming, arts and anime.

21. BlackPlanet

Initially, BlackPlanet was designed as a way for African-American professionals to network. Since then, it’s grown and evolved as a site operating under the principles of Web 2.0. Members can read other members’ blogs, watch music videos, chat with one another, look for new careers and discuss news. Though BlackPlanet is not restricted to any community, this site is more popular amongst African-American. This site helped Obama to connect to nearly 200,000 potential supporters.

22. SkyRock

SkyRock is a social networking site that offers its members free web space where they can create a blog, add a profile, and exchange messages with other registered members. The site also offers a specific space for members who create blogs showcasing their original musical compositions. SkyRock is very popular in France and French speaking markets including Switzerland and Belgium. The site is also available in English, German, Dutch and Spanish. It’s very popular in the European Union.

23. PerfSpot

PerfSpot provides a web portal for people of any age, gender, or background to share their interests and favourite things on the web. PerfSpot currently publishes its site in 37 different languages, with comprehensive moderator team based in the U.S. and the Philippines that screens through up to a million pictures on a daily basis.

24. Zorpia

Zorpia is a social network that has a large international community. Zorpia’s features include profile customisation, networking features and an incredibly detailed search. Zorpia has an impressive music section featuring popular artists like Ashlee Simpson, Vanessa Hudgens, Alanis Morissette and more. You can purchase a Royal Membership for extra networking options such as an ad–free profile, extra profile design features and unlimited messaging.

25. Netlog

Netlog (formerly known as Facebox and Bingbox) is a Belgian social networking website specifically targeted at the European youth demographic. On Netlog, you can create your own web page with a blog, pictures, videos, events and much more to share with your friends. Netlog is pageview market leader in Belgium, Italy, Austria, Switzerland, Romania and Turkey. In the Netherlands, Germany, France and Portugal, Netlog covers the second place. Netlog has been localised in over 25 languages, to enable users from around the world to access the network.

26. Tuenti

Tuenti is an invitation-only private social networking website. It has been referred to as the “Spanish Facebook”, by many social network watchers. It is one of the largest social networking sites in Spain. It allows you to set up a profile, upload photos, link videos and connect and chat with friends. Many other utilities, such as the ability to create events, are also offered. From 2009, utilising a simple interface, Tuenti user can change their language to Catalán, Basque, Galician, and English. Tuenti is also available as an iPhone App.

27. Nasza-Klasa.pl

Nasza-Klasa.pl is considered one of the largest and most used social networking sites in Poland. It primarily brings together school’s students and alumni. The site is in polish therefore restricting its popularity only to Poland and polish speaking people. Nevertheless, it claims to be the most popular networking site in Poland, and therefore, has found its niche in the competitive social networking space. The site where one might say, new meets old, where the intractability is like Facebook, yet traditional with old styled forums.

28. IRC-Galleria

IRC-Galleria has been one of the most popular social networking sites for over 10 years in Finland. It has more than 5.5 million registered users, 90% of which use the site regularly. IRC-Galleria is popular within the age group of 18-22. To be able to create an account with this site, at least one of the uploaded images must be accepted by the administrator. While regular users can upload only up to 60 visible images, you have the option to upgrade to VIP status that enables you to upload 10,000 visible images. Using this site, users can communicate with other users, comments on photos, and join over a 100 communities.

29. StudiVZ

StudiVZ is the biggest social networking site in Germany. It is also popular in German-speaking countries, like Switzerland and Austria. This site works as a student directory in particular for college and university students in Europe. It allows students to maintain a personal page that containing their personal information like name, age, study subjects, interests, courses and group memberships within StudiVZ.

30. Xing

Xing (formally known as openBC/Open Business Club) is a professional networking tool. It is popular in countries like Germany, Spain, Portugal, Italy and France. Xing is similar to LinkedIn and claims to have professionals from over 200 countries. Xing has two service options: Basic and Premium. It is available in different languages including English, German, Spanish, Portuguese, Italian, French, Dutch, Chinese, Finnish, Swedish, Korean, Japanese, Russian, Polish, Turkish and Hungarian.

31. Renren

Renren (formerly called Xiaonei Network) is one of the largest social networking sites in China, and caters to people of Chinese origin. It is very popular amongst college students. Renren also has a WAP version, which users can access through mobile phones. It features an instant messaging service for its users. Users can use the same username to log in both Renren and Kaixin. Renren appeals more to Chinese college students who use internet cafes, while Kaixin001 targets Chinese white-collar workers who have internet access at work.

32. Kaixin001

Kaixin001 is a popular professional networking tool in China. The target audience for Kaixin’s, are typically white-collar middle class who come from a first tier city. This site in China is extremely popular among people who work for multinational companies, ad agencies and other white collar companies. Kaixin001 has gained much more popularity since 2009, since numerous social networking sites are blocked in China.

33. Hyves

Hyves (ronounced “hives” from “beehives”) is the largest social network in Netherlands, with many Dutch visitors and members. Hyves Payments and Hyves Games, allows you to play games and pay friends through the social network. Hyves provides usual amenities of a social networking site, including profiles, blogs, photos, and so on. ‘Hyven’ (Hyving) became a common word in Dutch, and is gaining popularity across Europe.

34. Millat Facebook

MillatFacebook is a Muslim-oriented social networking website. Originally launched in Pakistan, it has gained popularity in Arab counties as well. This site came into existence after Facebook was banned in Pakisthan. Millatfacebook offers video chat, bulletins, blogs, polls, shout box, and customisation of profile page. Members can change the page CSS and design it on their own will.

35. Ibibo

Ibibo stands for iBuild, iBond. It is an Indian social networking site. It is an umbrella site that offers a variety of applications under its social network. The services offered include games, blogs, photo unlimited storage, mail, messenger, videos, free SMS service, mail, polls and surveys.

36. Sonico

Sonico is a free-access social networking website focused on the Latin American audience. You can do a to rage of things in this site including search and add friends, interact with friends over message, update their own personal profile, manage their privacy, upload photos and videos, organise events, play games with other users. Sonico, more importantly, let’s its members more control over their profile by giving them three distinct profiles that the user can organise based on the need: a private profile, a public profile, and a professional profile. This site is popular in Latin America and other Spanish and Portuguese-speaking regions.

37. Wer-kennt-wen

Wer-kennt-wen, is one of the most popular social networking website in Germany. It is by an invitation-only social networking website, and only for people over 14 years old. The site provides the user to write blogs, chat with friends, and write in their guestbook. It provides users a social community for people, to interact with anybody they want.

38. Cyworld

Cyworld is a South Korean social network service. It has had a big effect on Korea’s Internet culture. Many renowned Korean socialites and celebrities have accounts where they post upcoming tours and works. Cyword has networks in South Korea, China, and Vietnam and is gaining popularity across Asia and the Pacific Island. Users have access to a profile page, photos, drawings and images uploading, an avatar, neighbourhoods, and clubs.

39. Mixi

Mixi is primarily for Japanese. Mixi offers options to meeting new people, send and receive messages, writing in a diary, read and comment on others’ diaries, organise and join communities and invite their friends. The site requires users to own a Japanese cell phone which disallows non-Japanese residents to use the service.

40. iWiW

iWiW (abbreviation for International Who is Who) is a Hungarian social networking web service. The site is an invite-only website, where a user can provide personal information. Users can search for friends using the search tool. iWiW allows users to log in to external websites using their iWiW credentials. The social media platform is also available for iOS and Android.

Five Ultimate LinkedIn Tips For B2B Companies

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As B2B businesses and brands increase over the years, most marketers all around the world become aware that LinkedIn can seriously boost their company profile.

LinkedIn is by far the most focused business-oriented social media platform. In fact, more than three million companies own LinkedIn pages. If you’re on LinkedIn, there’s a good chance your clients are too. Try to follow these five tips for a more successful LinkedIn campaign.

1. Start A LinkedIn Group

Right now, LinkedIn members are sharing insights and knowledge in more than 2.1 million LinkedIn Groups. Instead of joining an existing group, why not start your own? It’s a great way of getting people talking while establishing your business or brand as the dominant force. You must not make it self-promotional. Try to get the conversation started by flagging up an interesting development within your industry or suggest a new idea.

2. Be The Leader

LinkedIn has recently opened up its publishing platform, so that users can publish long-form posts about important professional topics. So if you’re a connoisseur in your field, then this is the most appropriate space to let people know. Consider it as an opportunity to position yourself as a ‘thought leader’, showing your clients that you’re at the forefront of your industry. These posts become part of your professional story when people visit your profile.

3. Fresh Content Is A Must

Once you start posting on LinkedIn, keep going. Don’t let your account sit idle for weeks on end with no sign of activity. Think what kind of a message for your clients and potential customers. Right now, someone else could be reading your company profile on LinkedIn. Will they be getting the best possible impression of what you offer? Used wisely, LinkedIn gives you the opportunity to control what clients discover about your company and, more importantly, your brand.

4. Branding

It might be a business network, but your LinkedIn account doesn’t have to be uninteresting. The look and feel of your page is really important. Put your brand on display, starting with your banner image. Think about how best to utilise the 646 x 220 pixel available space for your need. It could be a chance to feature your product, or even the people who make your product. Exercise a little creativity to impress existing and potential clients.

5. Utilise The Analytics Feature

Your LinkedIn account might be full of information, but have you ever thought about your readers? It’s quite easy to view the data about your company’s performance with LinkedIn’s analytics page. You can see how engaging your individual posts are, understand more about your follower demographics and sources, and discover more about your page traffic and activity. Taking ten minutes to review this information could give a seriously useful insight into your company, and help you adjust your strategy to become more competitive.

Conclusion

LinkedIn is the world’s largest professional network on the Internet with more than 300 million members in over 200 countries and territories. Professionals are signing up to join LinkedIn at a rate of more than two new members per second. When we talk about marketing your business/brand to other businesses, using LinkedIn is the best decision. It’s a serious platform where connections can be made and fostered. Can you afford not to be LinkedIn?

Ten Basic Tips On Responsive Web Design (Infographic)

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Responsive website design has become the hottest topic of Internet industry these days.

In brief, responsive web design is a technique that allows web designers to create flexible web page layouts that change depending on the screen size of the site visitor. This technique allows us to optimise user experiences for the increasingly variable ways people are accessing the web. If you’d like to learn a bit about this new web design technique, or if you need some basic educational resources to present to your clients, then the following infographic might be suitable for you. It outlines ten things that you need to keep in mind when developing a responsive website. The infographic itself is a little bit lengthy, but the information contained inside is valuable enough for your time.

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The Latest Ad Campaign From Foursquare

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Foursquare is releasing its first ad campaign, right after introducing a new logo and app.

The campaign illustrates how people with very different tastes can use Foursquare to find what they’re looking for. One execution features an older businessman and a young, bearded hipster who are both waiting for shoe shines. The younger man likes art house films and kale shakes, while the middle-aged guy prefers Kobe beef and Duck a l’orange:

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Foursquare Ad Campaign

If you’re puzzled why there’s no mention of check-ins or “becoming a mayor” thing, then you are the right target for these ads. Recently, Foursquare introduced a new version of app that attempts to learn your favourites, so it can recommend nearby attractions. The check-in features that Foursquare is famous for are now available in Swarm, another Foursquare-owned app. It becomes clear that the company is trying to reach a broader mainstream audience beyond hipster insiders.

foursquare-ad-campaign-2

Another Foursquare Ad Campaign

So far, Foursquare has collected around 50 million “favourites” — the pink bubbled featured in the ads that outline individual preferences. Foursquare also now has 55 million registered users, up 10% from the previous quoted figure of 50 million. The company, however, doesn’t share its monthly unique users figure.

The Secrets To A Viral Video (Infographic)

Want your video to get viral? Congratulations. You’re not the only one.

“Viral marketing” is the new buzz phrase in marketing industry, and it seems the number one goal of every Internet marketer in the world. Fortunately, both professional marketers and amateurs realise that videos have the biggest viral ability compared to other media formats. Research shows that we remember images and spoken words more than printed text. Plus, visual content gets a lot more shares, clicks, and likes than just plain text.

If you really want to reach your audience online, video is your best shot. Research shows that 85% of Internet users in Australia alone watch video online, and the average visitor to your site will spend 100% more time on a page that has a video. Plus, after watching a product video, viewers will be 85% more likely to purchase that product.

However, getting people to watch your video is the intricate part. Every single minute of the day, over 60 hours of video are uploaded to YouTube, and 700 of those YouTube videos are shared on Twitter. Most of those videos just get lost in the crowd. That’s why it’s important to prepare your video to go viral.

While luck is certainly a factor in going viral, it’s not everything. There is no 100% guarantee even the perfectly shareable video will viral. Luck is hard work, and understanding what is opportunity and what isn’t.

You can prepare your video for Internet fame by following the steps covered on the infographic below. From what content to include, to the perfect time to release your video, to exactly where and how to promote it, check out the graphic below for an all-inclusive guide to getting your video to go viral.

The Secrets To Viral Video (Infographic)

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Reviewing B&Q’s Latest £60m Responsive Website

What can you buy with £60m these days?

That’s the amount of cash that Real Madrid paid for James Rodriguez, the face value that Michael Gove wanted to spend on a new yacht for the Queen, and the exact sum that B&Q has seemingly invested in its new website. It’s clear that the home and garden retail company didn’t want to lose its position by its rival, Selfridges, which recently invested £40m to revamp its website.

Later on, B&Q’s director Michael Durbridge said that the new site would be launched with an upgrade to the company’s newest back-end systems. This would allow the website and in-store ordering systems to run off the same database, with the user interface customised for each channel. B&Q would then have taken a huge step towards forming a single customer view.

So, just how good is this new £60m responsive site? Here is the review:

1. Homepage

The new version does not differ in such a dramatic way compared to the old version, still B&Q has made a few alterations to the colour scheme, which has made the search tool more significant.

Old Homepage

bnq-old-homepage

Both versions of the site make use of a carousel, which may solve internal arguments about whose products deserve price of place, yet many experts state that it doesn’t add much to the UX.

New Homepage

bnq-new-homepage

The biggest change has probably been in the design of B&Q’s mega menus:

Old mega menu

bnq-old-megamenuThe new navigation (see below) focuses on types of rooms and products rather than departments. This probably makes more sense in terms of the user journey. The list of rooms is present within each of the four dropdown menus, but the rest of the navigation options differ in each one.

New mega menu

bnq-new-megamenu

On mobile the site is less appealing. It retains the carousel and the range of product images beneath, which means you get a big, unexplained image of two Crown Paint containers:

bnq-mobile-view

The huge range of products means navigation was never going to be a simple task on mobile, but commendably the menus are still relatively easy to navigate within the hamburger menu.

2. Search Tool

A decent site search tool is very important for the user experience. B&Q’s site search is prominently positioned, but there are a few bugs that need to be ironed out.

Firstly, the predictive search feature is a bit slow. During a site test, the suggested search terms and products only appeared a second or two after tester stopped typing.

Another issue is with its accuracy. When trying to search for “smoke alarm”, these are the less-than-useful results:

bnq-search-tool

That example aside, the search tool generally works quite well and the fact that the suggested results include specific products as well as search terms adds more positive points.

3. Search Results Page

The search results pages are neatly placed so it’s very easy to browse through the different options. Each product listing includes a star rating and availability details, while users can also compare up to four items side-by-side.

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Looking at the product filters, I like that ‘availability’ (home delivery or in-store) is included in the broad range of options.

B&Q also returns articles in its search results, so in this example shoppers can learn more about which type of kitchen tap they need, and how to fit a new sink.

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4. Hub Pages

A big thumb up goes to B&Q’s hub pages, which used a tiled layout to present links to different products and departments. For example, if you choose to shop ‘Bedrooms’ you are directed to this page which features yet another carousel as well as a range of subcategories for different bedroom products.

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Though it is assumed that few people would navigate to these hub pages, they are useful from an SEO perspective.

5. Product Pages

For a £60m website, the product pages will become the main highlight. However, that doesn’t seem to be the case. For this kitchen tap there is only one single photo, albeit a very nice photo.

The product page really doesn’t give shoppers a decent view of the product they’re about to buy. It would be useful to see an image of the tap in a kitchen so you can get a better idea of the scale.

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On the other hand, B&Q has also gone big on content within its product pages. The ‘Help & Advice’ tab includes a video series on installing a new kitchen sink, how-to guides, a buying guide and inspiration for new design ideas.

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Click & Collect has been given centre stage on the new site with its own CTA alongside one for ‘home delivery’. If you choose to use click & collect the first stage is to select your local store before heading to the checkout. It’s worth noting the attempt to upsell related items before users get to the shopping basket.

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When using a mobile the product pages look okay, but larger CTAs are better. Sadly, some problems happens when we try to get the videos to work properly.

 bnq-video-sections-mobile

6. Shopping Basket and Checkout

The shopping basket ticks all the best practice boxes with a detailed product summary, security reassurances, and upfront delivery costs (it’s free). Unfortunately, it hits the skids by failing to offer a guest checkout. Forcing people to register an account is a common cause of basket abandonment, yet B&Q has decided to hit customers with it on the first page of the checkout. The reason for this is likely to be that B&Q wants to have a unique identifier for customers across online and offline channels.

Durbridge previously stated that the company was trialling Wi-Fi in-store that used the same login as the website.

 bnq-registration-page

Once the login is out of the way the checkout is quick and simple, and again ticks many boxes for best practice.

It uses a progress bar, persistent order summary, postcode lookup tool, and the checkout is enclosed. Also, text fields are kept to a minimum and surrounded by plenty of white space.

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Again, the checkout looks good on a mobile screen and the checkout makes use of a numerical keypad where relevant.

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Conclusion

B&Q’s new site is an integral part of its wider multichannel strategy. It’s for this reason that in-store functionality (e.g. click & collect, stock checker) is given such edge among others, which also explains why customers are forced to register an account.

Overall, the site is a decent first stab at building a new responsive site and presumably B&Q will roll out upgrades over time.

Whether or not it justifies the £60m, we can’t say more. The sum might be a part of PR spin, and partly down to the cost of integrating the site in-store and adding B&Q’s massive product range to a new database.

38 Reasons Why You Need To Live In Sydney

Sydney is a wonderful city filled with beaches, harbours and incredible food. You’ll never want to leave.

1. Because you get used to waking to bright skies every morning, going for your morning run on days like this beginning your day bobbing around in this or battling morning traffic like this.

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2. Because Sydney is surrounded by water so you can commute to work like this.

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3. Because you share your veranda and parks with these guys.

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4. Because winter looks like this and whatever the season, there are always blue skies and dazzling colours (something is flowering all year round!).

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5. Because Sydney’s prime real estate is home to the Royal Botanic Gardens – free and open to all.

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6. Because we are living on ancient land and can still see traces.

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7. Because AFL may be “Melbourne’s game”, but Sydney made it beautiful.

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8. And what other city has 10 different teams competing in a national league?

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9. Because New Year’s Eve (and New Year’s Day recovery session) looks like this.

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10. Because Sydney is basically foodie heaven. From Palm Beach to Bondi, you’ll never eat as well anywhere else.

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11. Because Sydney Fish Market is so good that Japanese buyers come early to grab the best stuff for Tokyo’s Tsukiji.

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12. Because you can shop at the most incredible butcher on earth.

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13. And Paddy’s Market in Chinatown is the best place in the Western world to stock up on Asian groceries.

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14. Because once you’ve eaten a Ginger Brulee Tart at Bourke Street Bakery, you’ve basically died and gone to heaven already.

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15. Because Sydney’s hottest restaurants are in the suburbs, not the CBD.

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16. If you want to eat like a boss, you can enjoy the world’s greatest view, complete with Australia’s best desserts.

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17 Because you never need to drink the same drink twice. The Baxter Inn, Lobo Plantation, and Bulletin Place are at the vanguard of the CBD’s small bar renaissance.

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18. Because you could happily spend the rest of your life on the Inner West coffee trail.

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19. And the only place better than Lakemba for Lebanese food is Beirut.

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20. Because fish ‘n’ chips anywhere else is just plain wrong. (Manly Beach, The World’s Greatest Outdoor Diner.)

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21. Because the ultimate hipster beer is brewed right here.

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22. BECAUSE OF CHUR BURGER.

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23. Because you can eat the World’s Greatest Gelato. Every. Single. Day.

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24. Because you can choose from more than 100 beaches, from Palm Beach in the north via Avalon and Tamarama to Cronulla in the south.

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25. Because there are incredible outdoor pools everywhere, with more than 30 ocean rock pools. So there’s always a swimming option, even when the sea is too rough.

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26. Bookworms will surely love Sydney, since book swaps look like this.

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27. Because once you enter Gould’s Book Arcade, you’ll never come out.

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28. Because boutique shopping looks like this.

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29. Because Melbourne isn’t the only city with amazing laneways.

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30. Because there’s an amazing funfair right in the heart of the city.

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31. Because where else can you say “meet you at the Coke sign” and people know what you’re talking about?

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32. Because the world’s most dramatic clifftop coastal walk is on your doorstep and the city is surrounded by national parks an hour away to the north, south, and west.

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33. Because where else does a zoo overlook the CBD?

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34. Because Sydney kites look like this.

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35. Because Sydney has “the finest harbour in the world, in which a thousand sail of the line may ride in the most perfect security”.

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36. Because you get to look at the most beautiful building on earth.

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37. And cross a marvel of engineering every single day that never fails to take your breath away.

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38. Because Sydney sunsets will give you thrilling feeling.

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No city can beat Sydney for beauty, beaches and warmth. Its attractions and gorgeousness have ruined you. So smile if you’re a Sydneysider forever.