The Website Marketing Group Blog

About The Website Marketing Group Blog

After 14 years of working in this industry, every day is a new learning curve which is why we love the job. In this blog, you will find some of our findings on various “the best things of the web” to keep you up to date with the latest news in the Internet business. From small businesses to Australia’s leading brands across multiple sectors and disciplines, this means we know what works and what doesn’t, allowing us to deliver tangible results that benefit your business where it really matters. Whether it is a new brand identity-logo design, a social media marketing,  a complex website, an email marketing campaign or all of the above and more, our team can deliver the solution for your business. Contact us today on 1300 911 772.
 
Congratulations to the TWMG Team ! The Website Marketing Group has been successful in making the Smart50 for the SmartCompany Smart50 Awards 2011.

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The Future of Visually Driven Marketing (Infographic)

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If you haven’t already heard, visuals can play a big part in boosting the performance of your marketing messages.

Earlier this year, Cisco predicting that up to 82% of all consumer Internet traffic will be video by 2020. Facebook predicts that the News Feed will be “mostly video” by 2019, content with images sees up to a 94% increase in page views versus content without – all the available data points towards visuals being key. Visuals do that, so it’s worth including images and considering the role visuals play in your outreach efforts.

To add some more perspective to this, Creately have put together this new infographic of key image stats and trends. Check it out here:

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Infographic credit: Creately

Top 10 Web Design & UX Tactics in 2017 (Infographic)

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2017 will be full of surprises. However, you still need to stay up-to-date for the latest trends in web design and user experience.

This infographic compiles ten great web design and UX trends to watch for in 2017. They’re all based on fundamental principles known to boost conversions. Try one or more of these tactics to make your website more powerful in the new year. Take a closer look at it.

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Infographic credit: The Deep End Web Consulting

Top 5 Pinterest Tips To Boost Your Blog and Web Traffic

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Pinterest is one of the most incredible tool for generating traffic to your website and blog.

With over 150 million registered users, this highly visual platform is bustling with consumers that are seeking to engage with your company – it’s a perfect platform to share your brand’s story, highlight products, connect with a new audience, and increase awareness.

If you’re looking for better ideas to leverage Pinterest in your social media marketing strategy, and get more eyeballs to your website, here are five quick yet effective ways to achieving this goal.

1. Create A Board For Your Blog Content

Simply creating a Pinterest board solely for your blog posts is a great move to driving fresh visitors to your content. Your blog board will make it easy for your audience to find, read, and follow regularly. This tactic can also influence your blog posts’ SEO ranking in some instances.

Choose keywords that your audience is actively searching for when considering your board’s name – this increases the chances of it showing up in Pinterest search results. Also, provide a good description that shares further insight to your content. Aim for a couple of sentences and naturally sprinkle your target keyword/s throughout.

Finally, remember to link your blog post to each of your Pins to send traffic to your blog.

2. Use Long Visuals To Stand Out

Because Pinterest is all images, it’s easy for users to pass by and overlook your content. As such, it’s important that your images stand out and capture attention.

Using long visuals is one way to separate your brand from the herd.

In fact, the most successful size for Pinterest images and graphics are the longer ones (typically 735 by 1102px). For this reason, infographics do amazingly well on Pinterest. You can easily add more infographics into your social media and overall visual strategy by following these tips and going to sites like Visme to simply create your own.

3. Host A Contest

Social contests can be a highly effective way to gain exposure, grow your leads, and build more “buzz” around your business. It gets your followers increasingly engaged with your content, driving more traffic to your boards and website.

When holding a content on Pinterest, be sure to adhere to their guidelines.

One way to boost traffic to your site includes creating a contest board and asking your audience to submit their favorite blog posts directly from your website (ask them to grab the URL and share it on Pinterest) and then have the participants write a comment about why they liked that post. You could name the person with the best thoughts in the comments as the winner.

Select prizes that are appealing to your audience to get them more engaged. Don’t forget to share the contest with your e-mail list and on other social properties, like Facebook and Instagram.

4. Opt For Popular Keywords In Lieu Of Hashtags

On Pinterest, keywords work better than adding a host of hashtags in your pins. In fact, Pinterest will demote your pins if you have too many hashtags and recommends against using them.

Instead, use keywords in your pin and board descriptions so they’ll show up in people’s Pinterest search results.

A good way to discover what’s trending on Pinterest to drive traffic is to check out the “Popular” section that reveals the hot topics for the day. Let this serve as a guide as to the types of pins you should be sharing.

5. Get Involved In Pinterest Contributor Boards

A sure-fire way to gaining a lot of traction to your site is when you share your pins to a Pinterest contributor board.

Known as Pinterest’s group boards, people collaborate and post relevant pins for all to see. The tangible benefits of leveraging contributor boards can be significant, including more repins, increased exposure, and new fans of your brand. It’s also a great platform to connect with other social influences, gain ideas, and discover which topics are creating momentum in your niche.

It is, however, important to always read the rules of each board to avoid violating them and being banned from the group.

Conclusion

In each of your posts, be sure your pins link to a URL – whether it’s your website, blog, or landing page. The goal here is to create traffic to your site so don’t forget to check and ensure your pins are being directed to your intended site page.

Finally, giving a clear call-to-action is vital to moving your viewers to the next step. Tell them specifically what to do (click on the link or image) to increase results from your social media marketing efforts.

Guest Blog Post – 115 Must Know Facts about Social Media [INFOGRAPHIC]

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We have put together a massive treasure trove full of fun facts here for you today. So, read along and take a look at the social media statistics infographic to learn a thing or two about how all of this online interaction can work for you. You may already know a few of the key points here, but there should be plenty of new information that you had never even considered before.

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Social Media Statistics 2016

It has only been about ten years since social media really became a big thing. Yes, it was around for a while before then in one way or another, but it just wasn’t on the same scale as we see today. Now in 2016, almost one third of the world population is on social media – 31% to be exact. The highest usage comes from North and South America, at 59% and 50% of the populations respectively.

The regions with the lowest usage of social media and therefore the biggest areas for potential growth for social media demographics in the years to come, are in Central and South Asia, and Africa. In these regions, only around 10% or less of the population say that they do not use any kind of social media. This is predicted to change fairly rapidly as access to internet and smartphones increases.

However, as access to internet services grows social media use does not increase at the same rate. From 2014 to 2016, the percentage of the world population with internet access grew from 35% to 46%. During this same period, the number of people who use social media only grew from 26% to 31%. There could be a number of reasons for this. For example, this could include the number of people who had previously used social media and have now abandoned it, or it could mean that only half of new internet users are interested in social media. It is most likely that it is a mix of the two examples given.

One of the best social media facts of 2016 to look at to gain a better understanding of which social media platform is currently the most popular, is the percentage of users who login/view their page daily. Facebook is winning this particular battle right now with 70% of its users coming back every day. Instagram is also doing very well, with over half (59%) of its users returning on a daily basis. Twitter, LinkedIn, and Pinterest make up the rest of the top five for this metric with 38%, 27%, and 22% respectively.

Facebook Statistics

We had to give Facebook statistics its own section here, because they are simply dominating the social media industry at the moment. You saw above and in the infographic that Facebook is winning when it comes down to how many of its users are returning to the site every day, but there is a lot more to know.

At the time of making this infographic, Facebook had around 1.6 billion active users from all around the world. This number only includes users who have been active within the past month and therefore does not include the millions of people who no longer use the service.

Due to the fact that Facebook has so many users on a truly global scale, it has made the company responsible for almost a quarter (22%) of mobile internet advertising revenue. With all other aspects considered, this makes the company worth over 300 billion dollars. This is about 20 times more than the platform in second place for revenue, LinkedIn, and about 100 times more than Instagram.

Social Media Facts For Business

The ways in which people talk about and interact with your business through social media can make or break you. One mistake, one awkward or ill-timed post could change your image from fan favorite one day to the target of endless jokes the next day. You could have a million followers who love you or you could have a lonely little page with a few dozen people who just stumbled across it.

So, when it comes down to marketing and creating a social media strategy for your business where should you be concentrating your efforts? Well, Facebook for a start. Everyone who is attempting to sell a product or otherwise increase brand awareness in 2016 needs to be on Facebook. It is not only the biggest platform with the most active users on a daily basis but it is also the leader when it comes to influencing purchase decisions.

Facebook is the winner from a pure sales perspective with 37% of people reporting that this platform influenced their decision to purchase. Twitter came in second at 32%, and Pinterest was third at 19%.

However, we compiled more than just that while making this infographic, and we found that Facebook was not the king when it came to certain other marketing statistics. For example, Twitter is the winner when it comes to purchase reminders, product recommendations, and product discovery.

Take a look at the infographic to see the full set of results.

Negative Social Media Statistics

It is too early to tell exactly what long-term impacts that the high amount of social media use will bring, but there are already a few statistics that should cause alarm.

For example, 58% of smartphone users said that they feel compelled to check on their phone at least once every hour. This is probably not as bad as it initially sounds though, as our phones have replaced watches and other things in our life. Therefore a chunk of that time is used checking to see what the time is.

Now for a statistic that has very little justification, half of all the teenagers in the US admit that they are addicted to some kind of mobile device, usually a smartphone. These are real teenagers who are freely admitting this and not just parents reporting what they feel about their kids’ phone usage.

Social Media Facts YouTube

YouTube is a lot of things these days. It’s a video sharing site, it’s a place to rent movies and yes, it is a social media platform too. Most people use YouTube from time to time but for teens and young adults it is a must. It was reported that 85% of this demographic report that they watch videos on YouTube regularly.

In a survey that we used while putting together this infographic, we found that YouTube came in just behind Facebook when it came to influencing purchase decisions. 27% of people reported that YouTube had influenced their purchase, compared to 31% who cited Facebook.

One last fun fact for the day: YouTube receives about 400 hours of new video uploads for every minute of the day.

We could go on for hours here about how much we learned during our endless research but we put it all into the infographic so you can see it presented much better in a more visual format. So if you are interested in this type of information, or you just want to impress your friends with your knowledge of social media statistics, then you should look through the full graphic.

Infographic & Content by: Skilled.Co

The State of Blogging in 2016 (Infographic)

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History is truly the best lesson for bloggers and online marketers.

As another year of blogging comes to an end, the content marketing landscape remains to be one of the most critical strategies that many B2B marketers are looking forward to leverage in the years to come. As a changing platform, we’ve seen a lot of shifts and trends towards how blogging was taken advantage by business this year.

Let’s take a look at what the blogosphere looks like today, in the following infographic.

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Infographic credit: Blogging.org

10 Online Marketing Tips To Prepare Your 2017 Strategy (Infographic)

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Infographic credit: WordStream

Mark Zuckerberg is Messing Around with The “Jarvis”, A Smart Home AI

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It looks like the Facebook founder has become Tony Stark in real life.

After promising to build a Home AI system, Mark has been introduced to “Jarvis AI”, his personal home assistant with the voice played by none other than Morgan Freeman.

Jarvis is connected to pretty much everything in his house. Lights, toaster, air-conditioning, FB messenger, Nest, Sonos, and even his T-Shirt gun. Take a look at the following video to see how awesome it is!

5 Useful Tips To Optimise Your LinkedIn Profile Picture

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If you want to win your business on LinkedIn, you have to go back to an era before Internet and social media even existed.

The truth is, since the first time human beings have been alive and doing business, people have decided who to give their trust, affection and money to others based on some rather simple factors, including one’s personal appearance and dress. Love it or hate it, this is the truth about how business often gets done in-person and online. This case is especially true on LinkedIn, where personal appearance is as important as professional looks than you might think.

Statistics from LinkedIn show members who include a photo receive up to 21 times more profile views, and up to 36 times more messages.

What’s really alarming is there are still people on LinkedIn today who don’t have a a photo uploaded on their profile – although, it should also be noted that if you upload the wrong type of photo on LinkedIn, you can do more harm to your personal and professional brand than if you’d had no photo at all.

So how can you ensure that your LinkedIn profile photo helps prospective clients and customers get to know, like and trust you? Here are five key tips.

1. Be Professional

LinkedIn’s not the place for a goofy Snapchat selfie or to crop your head out of your wedding photo. It is also not a place to upload your company logo as your profile photo, nor is it a place to show you holding your kids, hanging at the beach or playing fetch with your dog.  Instead, you need a professional photo. That means a clear, high-quality head shot of you looking your best and dressed to impress.

Also, the photo needs to be a “close up” of your face. LinkedIn will use that image all over the platform in various sizes, and people want to associate an easy-to-see face with the posts, comments and messages you send on LinkedIn. If your face is too far away or too small in the photo, it will be hard to see when LinkedIn displays your image in smaller sizes.

2. Keep It Organised

Remember to use a clean, clutter-free background for your profile photo. A simple, white background works best.

3. Avoid Wearing Sunglasses

Let’s set this straight: you don’t need to wear your sunglasses at night and you don’t need to wear them in your LinkedIn profile photo, either. Remember, people want to look you in the eye (even online), and if they can’t see your eyes, it makes it harder for them to trust you.

4. Keep The Smile

It’s so simple. Even if it kills you, it’s important that you smile in your LinkedIn profile photo. Smiling is so important you might want to retake your profile photo if your current one is not smiling.

5. Hire a Professional Photographer

According to LinkedIn, users who have a professional headshot get 14 times more views than those without. If you are asking potential clients and customers to spend thousands of dollars with you or your company, you need to look the part. A professional, high-quality headshot shows you’re serious, competent and able to deliver on what you’re promising.

Conclusion: Adapt, Modify and Learn

At first glance, it might feel silly to worry so much about what goes into your LinkedIn profile photo, but when you are first “meeting” someone online, it’s often the small details that matter the most. You don’t get a second chance to make a first impression, and your LinkedIn profile photo is usually the first (and sometimes only) chance you have to impress a potential client or customer. So take it seriously.

Top 6 Social Media Trends in 2017 (Infographic)

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If you are asking what’s the latest trend in 2017, the most obvious answer is the social media itself.

Although there is a lot of uncertainty going into 2017, social media is taking the cake with its obscure nature. With an astonishing percentage of young adults using Snapchat and other platforms, there’s no surprise that advertisers want to capitalize upon the traffic. Although Snapchat’s filters certainly cost a pretty penny for the company, the high amount of users undoubtedly makes up for it.

Here are six key trends marketers should keep an eye on in 2017.

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Infographic credit: Sproutsocial

8 Tips To Create The Best Business Card (Infographic)

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You might have heard that business cards are obsolete. However, that’s only half true. 

The type of business card that’s gone extinct is the ugly, boring, flimsy paper card. Super cool custom cards, on the other hand, are still alive and well. The key to keep your business card out of the trash can is by creating a card that’s so cool or so useful that nobody wants to throw it out. With that in mind, designers are getting more and more creative in how they customize business cards.

That’s why business cards are literally taking on all sorts of shapes. Some cards are 3D, while some are special die-cuts shaped like a company’s product. Designers are even creating dual-use cards that can function as tiny tools, kitchen utensils, or even a snack.

To start creating your own super awesome business card, you’ll want to check out these 8 steps to business card success from the creative team at Company Folders. They’ve compiled all their design wisdom to make sure your next business card is as cool as it gets.

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Infographic credit: Company Folders Inc