The Website Marketing Group Blog

About The Website Marketing Group Blog

Michael Doyle - Managing Director of The Website Marketing Group

After 14 years of working in this industry, every day is a new learning curve which is why I love the job.

Here are some of our findings on the “best of the web” to keep you up to date with the latest news in the Internet business strategies.

From small businesses to Australia’s leading brands across multiple sectors and disciplines, this means we know what works and what doesn’t, allowing us to deliver tangible results that benefit your business where it really matters.

Whether it is a new brand identity-logo design, a social media marketing,  a complex website, an email marketing campaign or all of the above and more, our team can deliver the solution for your business.
Contact us today on 1300 911 772.

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Congratulations to the TWMG Team ! The Website Marketing Group has been successful in making the Smart50 for the SmartCompany Smart50 Awards 2011.

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Getting More Share For Your Infographics With These Ten Practical Tips (Infographic)

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Content sharing is the backbone of social media and viral campaign. Getting the content shared as many as possible is one goal every online business should strive for.

In this visual age, infographics are one popular method to provide information, data and statistics in a way which is easy to understand. Infographics are also appealing enough to share through multiple social media and marketing channels. However, having a wonderful infographic is pointless, except you know how to get your message out there quickly.

In today’s blog post, we provide an infographic that offers ten practical tips to get your infographic shared quicker than you may thought. What are you waiting for? Start grabbing the attention of your audience and encourage them to share your content right away.

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For more useful tips and Internet marketing services, contact us today or just give us a call on 1300 911 772.

Hyperlapse: A New Standalone App From Instagram

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Brace yourself. The new fantastic stand alone app for Instagram has been released.

Lately, Instagram has released its latest time-lapse video app named Hyperlapse. The app allows Instagram users to easily make a time-lapse video without spending thousands of dollars on video equipment. Unlike Bolt andSlingshot, which have so far proved underwhelming, Hyperlapse is simple, elegant and useful.

“We designed Hyperlapse to be as simple as possible,” said Instagram on one of its official blog post.

In fact, the app’s interface is ridiculously simple. Record a video, select a playback speed, save and share. No additional editing, tweaking or user account required. Here is an example of a video that was made with Hyperlapse:

Just like Vine, think of Hyperlapse as a new social media marketing tool. You can use this app to create a super short infomercial. Who knows? Your imagination is the limit.

The Basics of Local SEO For Business (Infographic)

In a previous post, we have discussed that local SEO is undeniably important for your business. Now, how to start managing your own local SEO strategy?

It may not be realistic to rank high in search results for certain queries if you have small business coverage. However, if you follow the infographic below on local SEO ranking factors, you might find your business at the top of the search results pages faster than you think.

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For more complete SEO advice and service, contact us today or give us a call on 1300 911 772.

Digital Statistics: Twitch Is Amazon’s Second Biggest Acquisition….For Now

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Amazon finally revealed its acquisition list.

Amazon pulled the veil out from under Google on Monday when the company purchased the famous video game streaming site, Twitch.tv, for $US970 million in cash. Latest reports said Google would be the one buying Twitch, which was reportedly sought after by Yahoo as well.

The Twitch acquisition is a huge move for Amazon, yet it’s only the second-largest single purchase from the retail giant. Amazon’s biggest acquisition came in 2009, when it picked up Las Vegas-based online shoe shop Zappos, for a whopping $US1.2 billion. Of all of Amazon’s acquisition purchases, however, the most important may have been the 2012 acquisition of Kiva Systems, which created Amazon’s incredibly efficient systems for picking, packing, and shipping items from its gigantic warehouses to consumers’ doors.

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Pinterest Releases More Reliable Analytics For Its Platform

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Pinterest is getting serious with their commitment to bring out the best of their platform for advertisers.

The company announced that the latest analytics tool for Pinterest is now available to businesses worldwide. With this tool, businesses can see detailed data on the number of users who engage with their pins as well as other information, such as what countries those users are from, what their interests are on the social network and off network data for those who have Pin It buttons installed on their websites.

“We’re pretty excited about this because it’s actually our first global business tool launch that we’re doing. We talk here at Pinterest a lot about the importance of the user experience and how the pinned side of the ecosystem is important to us. Businesses are equally and critically important to us as well. At a high level, we are super interested in content creators of any types and also SMBs getting value out of this. At the end of the day, what we are hoping is that these guys will be able to derive insights from the tool, inform their marketing strategies and ultimately help pinners have a better experience by optimizing the type of content,” said  Jason Costa, Pinterest’s Product Manager.

Initially, the analytics tool was available in a limited beta test with fewer than hundred participants. Now, anyone can take advantage of this new analytics tools, as long as you sign up for a business account on Pinterest.

Pinterest previously introduced a more rudimentary analytics platform, which the company expects to phase out over the next month. The new analytics tool comes at a time when its “visual” social media competitor, Instagram, has released its analytics platform with a set of goals: attracting more businesses and gaining dollars. However, Costa suggests advertising is not the primary incentive, at least not for now.

“This isn’t so much an advertising tool. It’s a free tool that is really meant to inform these guys how their organic strategy is working on the service. By and large, we are putting this out there to make sure these businesses are getting the insights that they need to make sure their marketing and product strategies are improving over time.”

Pinterest introduced its first ad product, promoted pins, late last year and expanded on that initiative more recently with the introduction of self-service ads. The social media channel is now valued at $5 billion and is viewed by some analysts as the next big social network that will go public, once it fixes its monetisation engine.

Five Tips To Start Your Social Media Marketing On The Right Path

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Social media is an instant way to gain fame and success. However, when poorly executed, social media can become a one-way ticket to your business’ demise.

For the small business owners who just getting started, the vast landscape of social media can be discouraging. Here are five tips to avoid common pitfalls and start your social media marketing strategy on the right path.

1. Branded Social Profile is Important

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If you feel uncertain about taking the plunge into social media marketing, then you should still go ahead and claim a profile with your name on all the major social networks. It will allow you to keep your page private until you’re ready. Plus, you don’t want to run the risk of your business name being taken, as this will make it harder for search engines to find you. Latest research shows that 43% of website owners pick a domain name for their business at or before the time they launch it. Business owners should be doing the same thing on social media.

2. Never Rely on The Organic Reach Alone

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It’s no secret that organic reach (the number of people who see content you haven’t paid to promote on social media) has been declining lately. While several things that contribute to your organic reach are under your control, many factors are simply determined by each social media channel’s algorithm.

If the purpose of your social media marketing is simply to engage with your community of followers and establish a brand presence, you can still achieve that goal with organic reach. However, if your goals include e-commerce and driving traffic to your online store, the premium feature offered by each social media channels are definitely worth considering. For example, since they can be hyper-targeted, Facebook Ads are a relatively inexpensive way to get your content in front of a far greater number of just the right people.

3. Create, Then Curate!

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Content curating has literally become a full time job for some social media marketers. Finding and sharing great content helps you to grow your reach and connect with other marketers in your space. However, content curation at the expense of content creation is a pitfall you should avoid. When you are busy running a business, it’s important to find time to write original articles, create intriguing videos, and design unique posts. If all you ever do is share, the search engine optimization, site traffic, and brand building never comes on your own website.

4. Never Do A One-Way Conversation

Your website is the perfect place for listing your products and boasting about your accomplishments. On the other hand, while social media can help to raise awareness for your brand and your products, it’s not the same way as a website or an advertising piece. The fastest way to lose your social following is talk too much about yourself. People know they can visit your website if they want to buy something. They followed you on social media for a different reason: to connect on a deeper lever. Find a unique ways to work in announcements, showcase your products in context, and create conversations. You will see your audience engagement level increase in no time.

One creative way to get your audiences engaged is by creating an intriguing campaign that attract users’ attention:

5. Maximise The Visual Aspect of Your Business

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These days, social media is all about visual. Twitter’s new profiles allow viewers to sort by photo and video posts, Instagram and Pinterest are raging successes, and Facebook’s new layout features increased image post sizes and shows cover photos above every tab. If there is one particular area of your social media marketing strategy where you should not take shortcuts, it’s the image quality. Take advantage of all this new visual features by creating attractive, engaging posts and cover images for all your profiles.

Sony Introduces Several Underwater Apps To Accompany Its Waterproof Smartphone Series

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It looks like Sony has a lot of fun time creating some trivial apps to test their new waterproof feature.

So you already own one of those waterproof phone, yet what’s the point of that feature if you don’t have underwater apps? Yes, you read it right: underwater apps. Sony Experia marketing team feels the urge to release these special apps. The main purpose is to raise awareness of the technology. Thanks to the new ‘underwater detection’ sensors, the phone now will “know” when it’s underwater, not just being waterproof.

If you already have one of Sony’s waterproof smartphone, then the next thing you need to do is experimenting with its underwater apps. Here is the official promotional video from Sony:

Tech News & Info: WhatsApp Has Reached 600 Million Monthly Active Users

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It looks like Facebook has made the right decision when purchased the popular mobile messaging application, WhatsApp, in February 2014 for US$ 19 million.

Now, according to a tweet fromWhatsApp CEO and co-founder Jan Koum, WhatsApp has more than 600 million monthly active users. That’s up from the roughly 450 million it had in February when Facebook announced its plan to acquire the app.

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Previously, WhatsApp has garnered 500 million active user in April, thus it has added 100 million active users in just four months.

Facebook CEO, Mark Zuckerberg has alluded to the staggering growth rate in the original announcement of the acquisition, leading some to conclude that WhatsApp may be on pace to hit the 1 billion user mark more quickly than Facebook did.

With 600 million users, WhatsApp continues to lead the competition in the fast-growing messaging app battlefield. Free messaging and calling app WeChat revealed earlier this month that it had 438 million active users, while Line had around 235 million active users.

While WhatsApp acquisition has received regulatory approval in the U.S., it is still being reviewed in Europe. In its most recent earnings call, Facebook’s executives restated that they expect the deal to close later this year.

Remarketing And How To Incorporate It To Your Business (Infographic)

First of all, what is remarketing all about?

Basically, remarketing is a marketing technique that allows you to target users who have previously visited your website/blog with banner ads. You can use different marketing tools, such as social media, SEO and many more to bring a visitor to your website. Later on, you can use remarketing or retargeting method to bring the visitors back to your website when they are not buying anything and convert them into a sale.

Take a look at the following infographic that explains the importance of remarketing for your business.

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