The Website Marketing Group Blog

About The Website Marketing Group Blog

Michael Doyle - Managing Director of The Website Marketing Group

After 14 years of working in this industry, every day is a new learning curve which is why I love the job.

Here are some of our findings on the “best of the web” to keep you up to date with the latest news in the Internet business strategies.

From small businesses to Australia’s leading brands across multiple sectors and disciplines, this means we know what works and what doesn’t, allowing us to deliver tangible results that benefit your business where it really matters.

Whether it is a new brand identity-logo design, a social media marketing,  a complex website, an email marketing campaign or all of the above and more, our team can deliver the solution for your business.
Contact us today on 1300 911 772.

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Congratulations to the TWMG Team ! The Website Marketing Group has been successful in making the Smart50 for the SmartCompany Smart50 Awards 2011.

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Afterguard: Smart Glasses for Yacht Racing

With all of the “Glass” and wearable devices trend, here comes Afterguard glasses: a “new” product that has the similar theme with Google Glass. 

Specialised for water sports, Afterguard glasses bring highly accurate yacht racing data to your sunglasses. For years, yachts have been equipped with some of the most expensive and advanced devices and sensors you can imagine. This time, racers can read these data in real-time thanks to the Afterguard glasses.

Like the smart watches that we posted on our previous postings earlier, it seems like wearable-smart-techs will become a massive trend for this year.

How Much We Put Our Trust on Google? (Infographic)

Take a look at that question and think about it just for a moment. How dependent are we on Google?

The fact is almost 6 out of every 10 people would turn to Google search for a question’s answer before asking their family or partner. Based on a study of 2,000 citizens of UK, it was revealed that 52 percent of women verify breaking news on Google, 12 percent ask friends, while only 11 percent use social media for that. On the other hand, 48 percent of men verify a breaking news in Google search and 11 percent turn to social networking sites for that.

For more detailed (and shocking) facts, please take a look at the following infographic:

how-dependent-are-we-on-google

Click to Enlarge

 

The Internet Marketing Road-Map To Success (Infographic)

If your goal is to increase mobile, social and search for your marketing campaign, you will need a road-map that will will guide you through your digital marketing journey.

Marketing in the online world can seem a little bit daunting, yet it’s not as hard as you might think. In today’s infographic, you will learn the general overview of an effective marketing plan and focuses on the areas that needs to be considered in a successful digital marketing strategy. Here are some key points:

  • Building a good website is a must. You won’t get anywhere in the online marketing race if your website is not well tuned.
  • Content is still and always be a king, so make sure that you have a good, if not brilliant, content marketing strategy up on your sleeve.
  • Social media is like a NOS (nitrous oxide system) for internet marketing. If they are used in the right way, you can boost your business and increase its visibility at the same time!
digital-marketing-roadmap

Click to Enlarge

McDonald’s Australia Facebook Page Has Reached More Than 1 Million Fans

McDonald’s Australia has surpassed another milestone in the social media marketing. Macca’s Facebook Page has reached more than one million Facebook Likes. Today, it is the largest Australian Facebook Page for a fast food restaurant.

Two McDonald’s latest promotional campaigns, Track My Macca’s and Our Food Your Questions, are the biggest factor behind its success. To celebrate this, McDonald’s Australia and OMD World have created a hilarious, pixelated-style video for its loyal fans.

“With social media and digital playing an increasingly important role in McDonald’s brand communications, hitting the one million fan milestone is something we’re lovin’ ” said Mark Wheeler, the Head of Digital Marketing for McDonald’s ANZ.

Shoot The Cookies: A Clever Browser Extension That Scan Cookies and Delete Them For Good

Here is another creative campaign that has the similar vibe to Ajax Social Wipes that we posted on January. Introducing Shoot The Cookies, a Chrome extension from McVitie’s.

McVitie’s, a biscuit company from UK, has created a unique Chrome extension that might be initiated the “war between biscuits and cookies”. By adding Shoot The Cookies extension to your Chrome browser, you will be able to get rid all of your Internet cookies that track your internet usage in a fun, easy ways. All you need to do is just go to Shoot The Cookies website, install the plugin to your browser and start deleting cookies right away!

Escalate Your Marketing Performance With These 40 Amazing Tools (SlideShare)

Today, marketing job requires the mixed abilities from some elementary HTML knowledge to simple image editing. However, there are numerous free tools to make marketing tasks easier. Do you need to focus more on more streamlined marketing strategy? In today’s post, we will share you a slide from Eric Leist, the Senior Marketing Manager at TrueLens, that listed 40 amazing marketing tools that you will use. The tools ranged from these categories:

  • Web Applications
  • Desktop Applications
  • Email Tools
  • Mobile Apps
  • Browser Plugins
  • Learning Platforms

Can We Trust Traditional Advertising Media Anymore?

australia-map

Are you still struggling with traditional advertising strategy on newspaper? Here is a shocking fact: Less than 20% of Aussies trust newspaper journalists and TV reporters.

On the other hand, the rate talk-back radio presenters is only 15%. The latest research from Roy Morgan revealed that less than one in five Aussies rate TV reporters, newspaper journalists and talk-back radio announcers good in ethics and honesty. The 18% score was the best result for journalists have had in the survey since 2004. Talk-back radio presenters have also had a blow, dropping from their 21% in 2003 to 15% currently.

These working fields continue to rate poorly in the annual Roy Morgan Image of Professions survey, suggesting that ethics and honesty are not widely associated with the Australian media industry. Furthermore, the political bias depicted by most newspapers in the lead-up to last year’s Federal Election certainly was suspected as one of the biggest factor behind public’s trust decline in journalists. Here is the official statement from Roy Morgan:

“Roy Morgan has been tracking the image of Newspaper Journalists, TV Reporters and Talk-back Radio Announcers since 1986, 1989 and 2000 respectively, during which time they have performed consistently poorly, struggling to reach a 20% approval rating among the Australian public. If we can’t trust our media to deliver the news in an honest, ethical manner free of bias and ulterior motives, how are we expected to get a well-informed, balanced perspective on current affairs?”

newspaper-is-more-trustworthy-media-for-aussie

The New Algorithm Update and Redesign of Facebook

facebook hashtag

Recently, Facebook has polished its timeline, promising a better user experience.

The average Facebook user has roughly 1,500 stories per day that could appear in their news feed and Facebook selectively picks less than 20% of those stories. The company has been preoccupied with the timeline over the past six months, releasing series of algorithm updates and redesign. They want to provide every user with “personalised online timeline”. Here are some highlights on several alterations that have been made over the last six months:

1. Auto-play Videos Feature

The first tested auto-play videos in Facebook mobile was in September, while the desktop version got the auto-play videos in December. The social media company began testing this function for video ads a week later, but put off its full implementation until this day. These videos play automatically as you scroll through your News Feed. They won’t have any sound unless a user clicks on them. This does not include shared videos from third party sites, like YouTube, but only videos uploaded directly to Facebook.

2. Bigger Photos

Facebook included larger images in users’ timeline as a part of their platform’s redesign program, which was announced in March. Photos now span the entire width of the timeline.

3. High Quality News Stories

Facebook changed its news feed algorithm in December in order to provide better contents on the platform. That means more updated news and current events for users. This change affected both its desktop and mobile versions. It looks like that Facebook is trying hard to become Twitter’s competitor when it comes to provide the “latest” breaking news and quick social conversations that result from it.

4. “Looping” Contents

With the algorithm change that gives more “high quality” content, Facebook  will “accidentally” makes some stories reappear, even if you’ve read them. This may bother some users, yet Facebook does not want you to miss a conversation where your best buddies might be raving about.

Here’s Facebook’s official statement regarding the change, excerpted from its blog:

 ”After people read a story, they are unlikely to go back and find that story again to see what their friends were saying about it, and it wouldn’t bump up in News Feed. With this update, stories will occasionally resurface that have new comments from friends.”

5. More Content from Brands

On February, Facebook has made another small algorithm change to help brands expand their audience. The change is “when a brand tags another brand in its posts, their content can now reach fans of both brand pages”. This change is considered as a good move by social media marketers around the world, as companies and brands now can broaden their scoop towards new audiences.

Summary

With these changes, Facebook users can have more over their timeline. In order to have “personalised, rich user experiences” timeline, all you have to do is to participate with posts and Pages that you like most. You can like, comment, or share their contents to “show” your engagement. On the other hand, if you dislike some of the contents that “wildly” appear in your timeline, you can hide or report them to Facebook. Be proactive, that’s the key.