The Website Marketing Group Blog

About The Website Marketing Group Blog

Michael Doyle - Managing Director of The Website Marketing Group

After 14 years of working in this industry, every day is a new learning curve which is why I love the job.

Here are some of our findings on the “best of the web” to keep you up to date with the latest news in the Internet business strategies.

From small businesses to Australia’s leading brands across multiple sectors and disciplines, this means we know what works and what doesn’t, allowing us to deliver tangible results that benefit your business where it really matters.

Whether it is a new brand identity-logo design, a social media marketing,  a complex website, an email marketing campaign or all of the above and more, our team can deliver the solution for your business.
Contact us today on 1300 911 772.

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Congratulations to the TWMG Team ! The Website Marketing Group has been successful in making the Smart50 for the SmartCompany Smart50 Awards 2011.

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Incorporating Video Marketing In Your 2015 Social Media Campaign

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Here are some expert advice on planning the best 2015 social media campaign.

Social media is now turning into video marketing. Online video has proven itself to be one of the most engaging and compelling content form for social media users who watch and share thousands of them. Every major social network has developed their own native video services and/or promoted video ads, implying that 2015 will be the year that video marketing finally takes over social media.

In today’s post we will discuss briefly through each major social network and try to tell you the necessity to go for video marketing to boost your 2015 social media campaign.

1. Facebook

New Facebook Logo

This biggest social media giant has a simple and direct statement about video on social media, as Zuckerberg himself has recently stated that Facebook will make bigger efforts towards video marketing next year. He claimed that “most of the content on Facebook is content that people are sharing with their friends and the people around them. And if you look into the future, a lot of the content that people share will be video. It’s just very compelling.”

However, promoting native videos on Facebook is almost impossible nowadays with the Premium Video Ads service runs just for selected advertisers and ranges from 1 to 2.5 million dollars a day. Zuckerberg’s words are great news for brands that are already running video marketing campaigns and those who were skeptical in doing so.

2. Twitter

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This micro blogging network has recently launched a beta version of Promoted Video Ads that will be available in full version by 2015. This is surely a huge step for Twitter. It’s already inspiring and encouraging marketers to get their online videos ready for what’s coming next. Twitter has a sharing rate of more than 2,000 tweets that include video links per minute, but they had neither included native video embedding nor native video promotion until now. The Promoted Video switch allows video tweets promotion for the very first time, and offers complete video analytics through a pay-per-click system.

3. YouTube

promotional video channel

Since its acquisition by Google, YouTube remains the 2nd largest search engine in the world and 3rd largest social network. Thus, as long as it stays on top, you must have your videos running and optimised in your YouTube channel on 2015. With no less than 1 billion monthly users, YouTube is the easiest way for any online business to share and promote their brand with marketing videos. Plus, it’s a great place to build your video marketing strategy through community engagement by following, commenting and sharing with other brands.

4. Pinterest

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Do you just share images and infographics on Pinterest? Well, this has to change next year, because you’ll learn that Pinterest is also a great social network to share (and soon promote) your marketing videos.

Videos hosted on YouTube and Vimeo are pinnable and playable on Pinterest and this can definitely widen your videos’ viewership and sharing rates. Just like on YouTube, make sure you choose and eye-catching thumbnail plus wise tags, and all should be fine and dandy. Pinterest now offers great analytics tools and is ready to launch its very own Promoted Pins service in 2015.

5. Vine and Instagram

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Instagram has announced its own Video Ads last month, along with some basic analytics tools which allow target users by age, gender and country. They’re now looking to optimize the service for next year to “avoid spammy feeds”. On the other hand, Vine (officially launched less than 2 years ago) is experimenting with 6-second promoted video ads and it has already had great reviews for its compelling branding results.

2014 Search Marketing Trends & Tips (Infographic)

Are you still struggling with the most appropriate SEO strategy for your company?

Getting baffled with latest updates from Google? Have a look at how experts see the future of search marketing, what they denote as big mistakes in marketing and SEO localisation packed with some valuable advice on common social media marketing practices that modern marketer should leave behind hereafter. Find out the detailed information on the infographic below.

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Nutri-Grain ThrowDowns Instagram Campaign

Are you in a quandary to decide the new Instagram campaign for your brand?

Well, take a look at this campaign. Recently, Kellogg has launched an Instagram challenge addressed to Australian teens and their smartphones. The campaign is named ‘Nutri-Grain Throwdowns’, a real-world mobile gaming experience that has been launched with its companion app which challenges its users to participate through 21 interactive challenges. They can compete against their friends with outdoor-themed activity like surf, skate, bike, dance and many more. Users select a challenge, record themselves completing it, then throw it down to their friends on Instagram. A smart campaign indeed. Here is the video:

 

20 Intriguing Marketing Facts and Figures in 2014 (Infographic)

Social media has been regarded by some experts as the beginning of the demise of intelligent writing with cat videos and selfies dominate popular opinion and media consciousness.

Fortunately, it has proven otherwise with the evolving digital world. The previously unknown potential writers become visible, revealing their brilliancy. Internet is providing a platform for writers to hone and grow their skills. It’s also the best place to receive feedback that makes them better artists. Attention on the web is more about learning and feedback than narcissism.

Content creation can be boring and put you to deep slumber. However, Internet offers various items to be read that delights, surprises and entertains. In the following infographic, you will find twenty marketing statistics that might be useful for your business.

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Tumblr And Pinterest Become The Fastest Growing Social Media

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On the first quarter of 2014, Instagram led the race of the fastest-growing social platform. Now, its position is going to be overtaken by Tumblr and Pinterest, which have beaten out the picture-sharing app for greatest increase in active users.

In the last six months, Tumblr’s active users has grew by 120%, while Facebook’s active users grew by just 2%. Pinterest comes in right behind Tumblr with a 111% growth in active users.

Earlier this year, Instagram was on top position. Unfortunately, now it has dropped to third place. Of the top eight, in fact, Facebook is in last place, behind LinkedIn, Twitter, YouTube and Google+.

Still, these numbers only refer to growth. While growing fast, Tumblr still comes in at eighth place for overall active users. Facebook maintains a considerable lead when it comes to number and popularity. However, the social media giant seems like it could be reaching its breaking point of interest for users. Most of Tumblr’s audience is youngsters, while Facebook is heavily populated by seniors more than any other social media channel.

For mobile apps, Snapchat had the biggest growth, with a 56% growth in six months. Facebook Messenger came in second, though this isn’t too surprising since Facebook has obliged many of its users to download the independent app to use its service. Instagram came in third for app usage, followed by LINE, Pinterest, KakaoTalk and Vine.

It should be notified that Facebook has some big problems to face as it moves forward. Many people are getting bored with the platform, as more people are using it far less frequently than they used to. For now, Facebook’s leader status seems safe, yet the market of social media is a fierce battlefield. Everybody needs to stay alert in order to gain the best result.

Holiday Shopping Trend In 2014 (Infographic)

Are you ready to deal with the holiday season sales?

Christmas holiday is coming and the holiday shopping frenzy is about to begin. In today’s infographic, we compiled a lot of shopping trends and a few ideas for campaigns that will help you connect with more of your fans and followers during holiday season.

Here are some highlights:

  • The average shopper will do 44% of holiday shopping online.
  • 44% of consumers want ability to buy online and pick up in store.
  • 30% of consumers have made a purchase based on their engagement with a social network in the last 12 months.
  • 59% of consumers say an exclusive discount would motivate them to buy via a social site.

For more detailed information, take a look at the following infographic.

2014-holiday-shopping-trend-infographic

Click to Enlarge

 

Dropbox Has Added An Integrated Microsoft Office Editing Feature Within Its App

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It looks like Dropbox has just made a good decision by integrating its mobile apps with Microsoft Office.

The cloud storage company updated its iOS and Android apps with the new Microsoft Office support that allows Dropbox users users to open documents, spreadsheets or presentation slides stored in their Dropbox accounts and edit them with Office apps. Those who don’t have the Office apps already installed will be prompted to download the relevant app. Changes made in the Office apps will automatically be synchronised and saved to your Dropbox account.

This update is the result of a recently announced partnership between the two companies and is part of Microsoft’s broader push to make it easier for Office users to create, edit and collaborate on documents, especially on mobile.

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Microsoft released Dropbox integration to its suite of Office updates earlier this month in a bigger update that also made the Office mobile apps free on iOS and Android. We could expect that the support for Microsoft Office will also available to Dropbox on the web with integration with Office Online, yet it won’t happen until 2015, according to the companies.

Airbnb Is Launching Its First Global Ad In Australia

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Airbnb continues to build its audience to a higher level, as its first global ad campaign is hitting Australia today.

It’s not a big secret that Airbnb has relied on social media and word of mouth to build its consumer base. Recently, the company have aimed a bigger target: Australians.

As part of the campaign, the company hired Coca-Cola’s head marketer, Jonathon Mildenhall as its new CMO and hired a new global lead creative agency TBWA\Chiat\Day Los Angeles. The campaign is based around a short film entitled ‘Welcome to Airbnb’. Basically, it marks the first global ad campaign under the marketing arrangement. It is designed to help a wider audience understand Airbnb.

“Australia remains an enormously important part of the Airbnb global business. In the last 12 months alone, there has been a 135% increase in the number of Aussies listing their homes with Airbnb, to nearly 20,000 listings and an increase of about 200% the number of inbound guests using Airbnb for their visit.”

The campaign is based on the premise of Airbnb being both “real and unique”. The film was shot in one take without any computer generated imagery. It also showcases six miniature figures of real Airbnb guests.

“As you board the train in this film, you’re transported into a magical world that represents the very heart of Airbnb,” Mildenhall said. “As you wind your way through some of the amazing listing Airbnb has to offer, you get a different perspective on the world. With each viewing, you see something unique and interesting tat you didn’t notice before, mirroring the experience that many people have when they travel with Airbnb. The campaign itself will be distributed primarily through digital but will include a strong push through social and cinema.

While it is a first for Australia, it is not the first film created by Airbnb to boost it’s wider branding. In May, the company and agency Pereira & O’Dell launched the campaign “Views” which was distributed throughout US, UK, Germany, France, Singapore, South Korea, Japan, Brazil and China.

Here is the “Welcome to Airbnb” promotional video: