The Website Marketing Group Blog

About The Website Marketing Group Blog

Michael Doyle - Managing Director of The Website Marketing Group

After 14 years of working in this industry, every day is a new learning curve which is why I love the job.

In this blog, you will find some of our findings on various “the best things of the web” to keep you up to date with the latest news in the Internet business.

From small businesses to Australia’s leading brands across multiple sectors and disciplines, this means we know what works and what doesn’t, allowing us to deliver tangible results that benefit your business where it really matters.

Whether it is a new brand identity-logo design, a social media marketing,  a complex website, an email marketing campaign or all of the above and more, our team can deliver the solution for your business.
Contact us today on 1300 911 772.

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Congratulations to the TWMG Team ! The Website Marketing Group has been successful in making the Smart50 for the SmartCompany Smart50 Awards 2011.

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The Latest Content Streaming Provider For Australians, Presented By Roku and Telstra

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Now Australians have another option to stream all the past episodes of Breaking Bad.

Recently, Telstra announced it has partnered with the U.S.-based company Roku, which makes digital set top boxes that supply one point of access to apps, channels and streaming platforms, to launch Telstra TV. Available from September, Telstra TV will offer customers one handy point of access to home-grown streaming platforms Presto and Stan, TV catchup services, BigPond Movies, as well international streaming player, Netflix.

“Rather than restrict our customers’ choices, we want to host all the popular streaming video services on our platforms and make it easy for them to get all the content they want in the one place,” Joe Pollard, group managing director at Telstra, said in a statement.

Telstra TV will only be available to Telstra fixed broadband customers and users will still have to pay subscription fees to the streaming services, although they will possibly be available for a bundled price down the track, a Telstra spokesperson confirmed to Mashable Australia.

Roku is hugely popular in the United States, with more than 10 million players sold, and is integrated directly with TV sets made by manufacturers HiSense, Insignia, Haier and TCL. The Roku 2 device will be rebranded in Australia as Telstra TV, and Telstra is working with Roku to bring Australian customers the variety of apps the company has approval for in the U.S market.

In the U.S., the latest Roku device, the Roku 3, is available for $99.99 (A$136.13), and offers users access to content such as Netflix, HBO Go and Hulu. Although the Roku 3 is not officially for sale in Australia, various online forums detail how Australians can get their hands on and use the device.

Pricing and further content details for Telstra TV will be available closer to launch

Review is Good, Yet Purchasing It Will Kill Your Creativity

Reviews

Review keeps your customers informed about your business.

Recently, “premium” review has gained more popularity from certain businesses. However, it remains a serious issue and is being brought into focus by the popularity of global media.

Many media experts state premium reviews are murdering creativity. Channel integration is a difficult thing to do in practice, because it’s complex and very time-based. The similar thing is true in media. CEO of independent media agency Slingshot, Simon Rutherford, agreed that slashing costs to scoop business is not a wise move.

“Reducing your prices just to win pitches isn’t sustainable, and just puts your agency and staff into a bad position, because you have to start looking where you can recoup dollars before you even start,” Rutherford said. “We’re in the service industry, so it’s important that our clients value the service we provide and the agency can afford to provide a great service. No-one wins in a price war –not the client, not the agency and certainly not staff.”

The number of brands here and abroad that have called media reviews over the last few months has sparked waves of rumors as to why. However, announcements of such reviews keep on coming.

Some commentators speculate that many businesses won’t even result in accounts moving, yet will largely drive prices down. First dubbed as the “media-palooza” by overseas media and adopted by some here, local billings for media accounts up for grabs are said to be up to the $250 million mark. On the larger scale, this runs into billions, with estimates hovering around US$10 billion.

However, CEO of Match Media, John Preston, said many of these global clients haven’t reviewed for quite some time – firstly due to efficiency and secondly because the market has experienced immense change.

“They are spending an enormous amount of money on a global level, and can one agency partnership derive more financial return back to their business? That would be the procurement component” said Preston. “The second part is because the market has changed so much over the past three years and will continue to change, quite dramatically. I think what they [clients] are seeing is quite a significant volume of dollars shifting to digital, and specifically into programmatic, and that area of digital, data, technology, programmatic buying all wrapped into one, I believe, is confusing to a lot of the major clients around the world, in the sense that it’s not 100% transparent to them, in some cases.”

Preston said it’s something clients need more education around, adding that brands have to reignite trust with their agencies to ensure they are getting the best advice.

“So, probably what’s driving this is just a look around to see if there is a better informed agency, a better approach to technology, data and programmatic.”

How To Combat Conversion Killers? (Infographic)

There’s nothing more frustrating than a landing page, form or campaign that just doesn’t deliver.

We talk a lot about ways to optimise conversions. But it’s just as important to recognise the danger zones that, if left unchecked, can become serious conversion killers.

The good news is, with a few minor modifications to design, messaging or timing, these conversion killers can be transformed into conversion heroes. By using a measured and strategic approach to deploying changes (and keeping track of what works) you can write your own playbook detailing exactly how to transform a weakness into an opportunity.

This infographic illustrates 5 common problems that you may be facing when it comes to website form conversion.

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Click to Enlarge

Infographic credit: Formstack.

13 Top Notch Social Plugins For WordPress

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In today’s post, we will share the best social plugins available for WordPress.

No matter how big or small your business is, if WordPress is your main ground, you are definitely in need of a plugin to verify your site’s presence on various social media in order to increase site engagement. The following list is likely to feature a solution to your social problem.

1. Alpine PhotoTile for Instagram

  • Downloads: 30,000+
  • Rating: 4.4 out of 5 stars

Feature Instagram content on your site with the Alpine PhotoTile plugin. The plugin enables users to retrieve photos from specific Instagram users or tags and display them on their WordPress site. Plus, users can display photos in a sidebar, post or page as well as can leverage the plugin’s Lightbox feature for an interactive slideshow.

2. BuddyPress

  • Downloads: 100,000+
  • Rating: 4.2 out of 5 stars

Make your site more social with the BuddyPress plugin, which is a suite of social network components. Through the plugin, users can create site memberships, feature activity streams, enable private messaging, create groups and more. Essentially, users can turn their WordPress site into a social network.

3. ContestFriend

  • Downloads: 100+
  • Rating: 5 out of 5 stars

While not downloaded nearly as much as other plugins on this list, ContestFriend helps users run social sweepstakes, contests and giveaways. The plugin includes social sharing buttons, built-in URL shortening, a weighted entry system and more. Plus, ContestFriend integrates with MailChimp, AWeber, CampaignMonitor and GetResponse.

4. Facebook Comments

  • Downloads: 90,000+
  • Rating: 4.5 out of 5 stars

Add Facebook Comments to your WordPress site with the Facebook Comments plugin. Additionally, users can insert the comment box as a shortcode into any post, page or template.

5. Kudobuzz Testimonial Widget

  • Downloads: 300+
  • Rating: 5 out of 5 stars

Display social testimonials on your WordPress site with the Kudobuzz Testimonial plugin. The plugin collects positive things people say on social, filters them and displays the content on users’ websites. Plus, users can collect reviews from their site visitors too.

6. Microblog Poster

  • Downloads: 10,000+
  • Rating: 4.3 out of 5 stars

With the Microblog Poster plugin, users can automatically have their new and old blog content published to social networks, including Facebook, Twitter, LinkedIn and Tumblr. This can help users ensure their content reaches social fans and followers.

7. NextGEN Facebook

  • Downloads: 30,000+
  • Rating: 4.4 out of 5 stars

Site owners can improve their socially shared content with the NextGEN Facebook plugin. The plugin offers social sharing buttons and can be leveraged to make sure social sites present shared content in the best way possible. What’s more, the plugin gives users control over all the information social website crawlers need, which can improve the site’s Google search ranking and click-through rates. Plus, the Pro/Power-User version of the plugin supports Twitter Card meta tags.

8. Pinterest Verify

  • Downloads: 9,000+
  • Rating: 4.7 out of 5 stars

The Pinterest Verify plugin enables users to verify their website with Pinterest by inserting a meta tag on their front page with no coding required. By leveraging the plugin, pinners will see the verification checkmark while users are also granted access to Pinterest’s free analytics.

9. Sharing Buttons & Analytics by AddShoppers

  • Downloads: 2,000+
  • Rating: 5 out of 5 stars

The Sharing Buttons & Analytics by AddShoppers enables users to add social sharing buttons to their WordPress sites as well as track sharing activity from networks, including Facebook, Twitter, Pinterest and Google+. Plus, the plugin offers social login and retargeting functionality, the ability to reward visitors for sharing content, an ROI tracking app for WooCommerce or WordPress eShop merchants and more.

10. Social Login

  • Downloads: 30,000
  • Rating: 4 out of 5 stars

The Social Login plugin can be leveraged to enable visitor commenting, login and registration with more than 25 social networks, including Facebook, Twitter, Google, LinkedIn, Instagram and more. The plugin is compatible with BuddyPress and can be used to increase user engagement.

11. Social Media Feather

  • Downloads: 100,000+
  • Rating: 4.6 out of 5 stars

If social media sharing and follow buttons is all you need, give the Social Media Feather plugin a look. The plugin totes itself as lightweight and supports social buttons for sharing and following for a variety of networks, including Facebook, Twitter, Google+, Pinterest, LinkedIn, YouTube, Tumblr, Instagram and more.

12. Tumblr Importer

  • Downloads: 20,000+
  • Rating: 4.3 out of 5 stars

Import a Tumblr blog into a WordPress blog with the Tumblr Importer plugin. The plugin handles post formats, can be used to import in the background and does not create duplicate imported posts.

13. Twitter

  • Downloads: 20,000+
  • Rating: 3.2 out of 5 stars

Launched in February, the official Twitter plugin for WordPress can be leveraged to optimise websites for Twitter audiences. Through the plugin, users can embed Twitter content and grow their audience on the social network. The plugin even generates Twitter Cards for a user’s Web pages in order to better highlight shared content.

Top Ten SEO Tips You Need To Know (Infographic)

Building a successful business today calls for you to go beyond offering a great product or services and creating a dazzling website. In fact, these efforts will be all for naught if you fail to reach your target audience and bring in the revenue you need to profit.

The infographic below proposes ten top tips that you should employ to survive and thrive in today’s competitive digital marketing world. Here are three highlights that easily become everyone’s favourite:

  • Make your website/blog mobile friendly: More than half of all online searches are now conducted on devices like tablets and smartphones. When you want to reach your targeted audience, it is critical that you make available a mobile version of your company’s website.
  • Make your mobile website easy and fun to use: Your company’s website needs to be entertaining and easy for your customers to use. Rather than turn them away with small text or links that are too small to click on, your should employ conveniences like vertical menus and large buttons.
  • Use a social media calendar: Successful search marketing requires that you remain active on social media platforms. However, if you are afraid that you are too busy to update your accounts on a daily basis, you can take care of this important marketing strategy by using a social media calendar.
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16 Modern Mobile-Friendly Website Designs That Will Rock Your Day

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Have you ever created a mobile site and failed miserably? Maybe the site is not responsive or perhaps it is really difficult to find what your customers were looking for. Or maybe it’s something else….

Whatever the problem was, you may have left to go to another site as a result. Google knows that unhappy website visitors will go elsewhere, thereby increasing bounce rates and decreasing the chances a site will rank on mobile searches. While some of the commotion was certainly a bit extreme, the update was a big deal, is a big deal, and will mean billions in revenue gained or lost in the coming years. This is especially true now that mobile search queries have already begun to surpass desktop.

Many brands across the globe have been working to improve their mobile website experiences. To inspire you on your own mobile web design, in today’s post we have compiled 16 companies that are doing a great job with their mobile optimisation. Let’s take a look at the designs of their mobile websites and go over what makes them so great.

1. Beaglecat

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With its bold colors and simple design, Beaglecat’s mobile homepage gives visitors a lot of helpful information without seeming overwhelming. With a few quick scrolls, visitors can quickly get an overview of Beaglecat’s mission, the value they provide, and who’s on the team. To learn more about any of these things, you can click on big call-to-action buttons that say things like “More Details” and “Learn More.” Finally, the forms on their pages are really short and easy to fill out on a mobile device.

2. Oakley Hall Hotel

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When you’re looking for a hotel, the top three things you want to see are big pictures of the rooms and spaces, room availability, and pricing information, right? Oakley Hall does a tremendous job capturing the essence of their hotel with big, high-definition images and a mobile-friendly availability feature that leads users to pricing options. They also provide concise but enticing descriptions of their room styles, as well as call-to-action buttons for users who want to learn more about weddings and their exclusive dining club.

3. Impact Branding & Design

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Impact’s mobile site is a great example of blending multiple elements of your value proposition into one, succinct scrolling page. Starting off with easy-to-click buttons, users can learn more about what Impact does and the value they provide — followed by customer testimonials, a graphic on what inbound marketing is, and finally, a big call-to-action button linking to their learning center.

4. Speckyboy

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Speckyboy is a design blog, so you’d expect a great mobile experience from them, right? Well, they deliver it well. The experience scrolling through Speckyboy’s blog is flawless, including intriguing imagery, article titles in large fonts, and an easy-to-read introductory paragraph teasing each article, which users can click if they want to read the rest. For lead capture, Speckyboy offers a mobile-friendly form that solicits subscribers to their newsletter: All you have to do is enter your email address. Toward the bottom of the homepage, Speckyboy keeps users engaged by offering two separate list of historic blog posts that users can click, including the “Most Popular” and “Recommended.”

5. Landscape Leadership

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One of the first things users see on Landscape’s mobile homepage is a press-to-dial phone number that connects directly to the firm. We love the placement of that call-to-action. The rest of the site then goes on to explain what Landscape specialises in, followed by useful content including blog articles, website links, and large, easy-to-press social media buttons. For visitors who want more information, Landscape provides a large search box near the bottom of the mobile page.

6. SyncShow

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Everything about SyncShow’s mobile website is clear, crisp, and concise. Their mobile homepage immediately offers can’t-miss call-to-action buttons, followed by a full description of their target market, B2B and B2C manufacturing companies. When you scroll down you’ll find succinct explanations of how the manufacturing industry’s changed, which is very relevant for their target audience. You’ll also find a short description of the company’s value proposition and a case study highlighting a recent five times return on customer investment. The pattern here? Short blurbs followed by call-to-action buttons for visitors who want to learn more.

7. NudeAudio

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NudeAudio sells portable speakers and their mobile homepage does a great job of providing visitors with exactly what they’re looking for on the website: Striking product imagery coupled with feature details and big call-to-action buttons. They also include product update links that send people directly to their blog, as well as a one-field form where visitors can enter their email address to sign up for the newsletter.

8. Influence & Co.

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Near the top of Influence and Co.’s mobile website is this compelling, inviting, and easy-to-understand value proposition: “We work with you to get you published in targeted online publications that showcase your expertise to your exact audience.” They go on to display a visual testimonial from Dell, along with a very short, touch-friendly form for interested prospects to quickly drop off their contact information.

9. 1252 Tapas Bar

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What would you want from a tapas bar’s mobile website? If you answered food pictures, a blurb about delicious, locally sourced food, and menus, then you’ll love this website as much as we do. Their full menu is designed to be mobile responsive, so no pinching and zooming is needed. They also tell a charming story about their head chef, Wes Tyler right on the homepage, which gives a welcoming feel to this local restaurant.

While the page has all of the relevant contact information and hours of operation, we love the special offering at the bottom of the page, which highlight 1252’s weekly food-and-drink specials with delicious-sounding descriptions.

10. TrendKite

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TrendKite takes all the good things about desktop websites and puts it on their mobile page. Their homepage starts with an aesthetically pleasing visual above the fold, and then goes on to explain their value proposition and contact information. Keep scrolling, and you’ll be able to click into ebook offers and read more information catered specifically to you, as they separate content “For Brands” and “For PR Agencies.” There are well-positions call-to-action buttons throughout.

11. Dog-a-holics

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Great mobile webpages have a lot of compelling imagery. Dog-a-holics knows to lead with their best K-9 face forward. Following an adorable first picture, visitors can read three, succinct reasons the company loves dogs, which are separated by delightful little icons.Before providing all details on store locations, hours of operation and clickable contact information, Dog-a-holics includes a few humanising details about the company to make them feel closer to the customer: a picture of the founder, and a call-to-action offering visitors the option to join as a “special member” of the store.

12. Rover Labs

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Rover Labs’ mobile homepage does three things exceptionally well. First, the page tells an easy-to-understand yet compelling story of why they exist and why their target audience needs them. Second, they include some awesome product shots that are really easily digestible on mobile. Finally, the entire experience is clean, brief, and offers users plenty of information along with calls-to-action to learn more.

13. VentureFar

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VentureFar’s mobile website has a difficult goal: They need to convince users to climb Mount Kilimanjaro on a cell phone. What’s impressive about the site is that they actually do a really good job. Starting off with a postcard image of the mountain, they immediately offer users the ability to compare tour-operating prices. (Yes, they know their demographic well.) They also include one of the better mobile responsive charts we’ve seen, which includes a simply designed but detailed chart showing all the tours they offer. Finally, their homepage ends with a short blurb answering frequently asked questions, like “Why Climb?” and “When Should You Go?” Being a remote tour company, VentureFar is also sure to include details on their licenses/verifications and options to book direct.

14. Blue Zone SUP

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Blue Zone SUP is a stand-up paddle boarding camp in Costa Rica, and after seeing their mobile site, we totally want to go. Their site begins with an enchanting hero image, followed by a quick company description and well-produced video that works really well on mobile. They also show visitors a nice chart they can measure their skill level by on a scale of one to five. This way, when browsing camp dates (which is offered via call-to-action button under their video), visitors will know which weeks are most applicable to their skill level. To showcase more of the company culture, Blue Zone provides links to blog articles and additional imagery.

15. TinyPulse

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TinyPulse’s mobile homepage is loaded with visuals, including customers from more well known brands and PR features from national publications. Instead of a text-heavy value proposition, the one on their mobile site is visual and concise, and they follow it with a mobile responsive product video.

16. AX Fitness, LLC

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AX Fitness wastes no time in showcasing their culture: The very first thing you see when you go to their mobile site is a large picture of a group running a foot ladder workout, along with the phrase (in all caps): “Real People. Serious Fitness.” We commend the focused approach. Keep scrolling, and you’ll immediately see a “first free class” call-to-action button along with a special first month deal. It also includes a few words from the owner, showing visitors her passion and commitment to customers as both a gym owner and fitness enthusiast. From there, users can learn about personal training, group fitness, read blog articles, and get information on exciting, upcoming events.

Bing Revamped Its Video Search Appearance

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Google number one competitor, Bing, has announced that it has done a huge makeover to its video search appearance.

In order to bring a better user experience Bing has introduced a variety of new features and capabilities on of which is bigger thumbnail images that Bing hopes will make finding the right video easier. Also, the search engine will begin to put additional information on the video search page akin to upload data and view count. Furthermore, Bing has also reworked the related searches functionality to be “inline” with users’ original search, meaning that as they scroll down the page they will see suggestions to help them refine their search.

Moreover, Bing updated its song search results by displaying an enlarged image, or “hero,” for the song. The hero will then play on screen or users can click through to go to the source of the video and watch it there.

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“People love online videos. A video can teach us something new, connect diverse communities, or simply entertain. It’s no wonder this space continues to boom with billions of videos viewed online each month. To make the Bing video-search experience even better, we just released a new layout that makes searching easier and faster. The design changes give you the information you need to quickly pick the right videos to watch.”

Toyota: A Sirious Safety Message

toyota-sirious-safety-message-campaign

You might or might not aware of the fact that most people are using their smartphone while driving.

This is definitely a dangerous habit and it has to be reduced or stopped, if possible. Recently, one of the big names in the automobile business, Toyota, has been arranging certain radio ads in Sweden that aim to turn off your mobile iPhone via Siri. The ads take advantage of “Hey Siri” auto listening feature on iPhones. While you have to have your phone plugged in and have the “Hey Siri” feature activated (not standard), this is definitely an intriguing and creative move to raise awareness of the growing problem of drivers playing with their phones while driving. Take a look at the following video which explains the core concept behind this campaign.

 

Start Optimising Your Images For Better, Targeted SEO

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It is an undeniable fact that images can enrich the websites content or blog post. Images can also make a site look more appealing and send the message on a better, clearer direction.

That said, image optimisation can help your site attract more targeted consumers while claiming valuable place in the Google Images search results. If you spend more time to fulfill the image with related keywords and in turn use pictures that directly relate to the keywords in your articles, you are going to see more search traffic than sites that fail to do so.

Here are three things to keep in mind when it comes to image optimisation:

  • Reduce and scale the image for optimal loading speed
  • Rename the image with a descriptive file name
  • Take advantage of Alt Text and image titles

Customising The Images

After you’ve either taken your own or found your images from an online image source (e.g. iStock, Shutterstock, Adobe Stock, etc.), you’ll want to choose appropriate names for the images. For example, if you have a picture of a Mount Everest, you should not keep the picture named all letters and numbers (the default for most stock-photo services is a naming convention, like: shutterstock_938731). Instead, channge the name into something relevant to the subject, so the search engine will be able to identify it without actually seeing it. In above example, your image should be named something like mount-everest-in-july.jpg.

The image now needs to be scaled and the file size reduced. To cut down on load times you’ll need to scale down the pixel size of your image. Even when you’re showing an image at 350×250 pixels if the original size is larger than the displayed dimensions the whole image will have to load, cutting down on the speed of your website. A slow website can be a ranking and conversion killer. Scale the image down to the actual size you’re going to display it on you post. It should be noted that while some CMSs will automatically scale the image down to the appropriate-viewing size, the photo should still be resized or it could slow down the page.

Aside from the scale of your image, you also need to reduce the file size. There’s a selection of online sites like JPEGMini or ImageOptim that can assist you in shrinking down the file size of your image. Other sites like GTmetrix will tell you whether the image is properly optimised or not.

Seeing the “Big Picture”

The text that accompanies your image also greatly affects how well it is optimised for website visibility. Captions, titles and alt text will help with the optimisation of the page, as well as a viewer’s ability to scan the article. Alt text is an important element of your website’s functionality, in the case that an image cannot be displayed. The alt text should include keywords that relate the article and picture together. There should be information about the subject of the image, without doing the infamous “keyword stuffing” method or using too many keywords in the alt text. Using specific and relevant keywords in this text field will boost your SEO and help a search engine’s indexing of the articles on your website.

A tool tip is what you see when you hover your mouse over an image. While this text is useful, it may not be the best place to provide critical information. It is nice to have information filling this spot for your image, but titles are not used for image SEO. It is a way to describe the image without worrying about using SEO keywords or pertinent information. Even though the SEO value is low for this area, you should take advantage of the tool tips to provide useful information or clarification about your image or what happens when one clicks the image.

Captions give you another area for optimising your images and adding value to the end users. Not only do they aid in scanning articles, the most popular way viewers read Internet articles, but they also hold more real estate for SEO keywords. Considering the function of your pictures and what purpose they serve within the article can help you come up with a descriptive caption that is going to give insight to the article as well as benefit the website’s SEO. Not every image requires a caption but if you think including information will be beneficial to the visitor as well as SEO for your page, you’ll want to write a caption.

Consider Making Images Sitemaps

A sitemap is a file that allows search engines like Google to crawl, understand and index the content on your site. Image sitemaps display image metadata information to Google in a format they can easily understand, dramatically increasing the likelihood that they will be indexed. As a basic SEO step, your website should have a sitemap and you should submit it to Google via the Google Search Console.

B.U.I.L.D Your Creativity In Five Easy Ways (Infographic)

Creativity is one of the most important aspect in the content creation business.

People often said that imagination has no limit. However, this “infinite possibilities” can sometimes be overwhelming. It is not a secret anymore that an idea is easier said than done. When you were a child, being creative comes easily and many people encourage you to do so. However, as an adult, it becomes more of an expectation. Sometimes, that creative block happen and you are stuck thinking in circles. You then look around for some inspiration only to find yourself rehashing the same old and boring ideas.

For writer, being creative is an uttermost requirement. Most of the times, you need to find many creative ways to be creative. In today’s post, we will share an infographic that contains the B.U.I.L.D  creativity model to help you (or your content creation department) to break through creative blocks and carry on with the typing. Take a look at the following infographic below for all the details on B.U.I.L.D. and start using it for yourself:

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Infographic credit: Wrike.