About The Website Marketing Group Blog

With more than 15 years of experience, The Website Marketing Group (TWMG) are proudly one of the leading digital agencies in Australia. In this blog we will share some of our findings on how the digital industry has evolved and to help you keep up with the latest news in digital by reading this blog.

TWMG is a full service web development and digital marketing agency. TWMG creates, designs, promotes and maintains web solutions for Australia’s top brands.

As a leader in website development, search engine optimisation (SEO), digital marketing, digital strategy, CRM integration and social media marketing TWMG offers services to a range of businesses; from small start-ups to the top 1000 companies across all industry and government sectors in Australia. Since 2001, TWMG have been delivering a strong return on investment (ROI) for its diverse range of Australian clients.

Please feel free to give us a call on 1300 911 772 and let our team provide the best solution for your business.


TWMG is Awarded as “Australia’s Best Email Marketing Campaign” by Gloc Media


TWMG is proudly announced that we have been awarded the Gloc Media Awards for the Best Email Marketing Campaigns in Australia.
The jury said:

Congratulations to the winners! The 10 companies below achieved digital excellence and demonstrated a brilliant campaign performance, and were therefore awarded in the Gloc Media Awards 2016 in the category Best Email Marketing Campaigns.

As … Continue reading “TWMG is Awarded as “Australia’s Best Email Marketing Campaign” by Gloc Media”

Content is King: The Golden Rule of SEO


If it has been around the search marketing block a few times, you’ve heard this statement more times than you can count. It sounds redundant, but until more companies do a better job at focusing on their content, it bears repeating.
Well written content is important for three primary reasons:

Readers’ engagement
Search engine rankings and traffic increasing
Promoting … Continue reading “Content is King: The Golden Rule of SEO”

Inbound Marketing: A Short Illustration


Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.
Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to … Continue reading “Inbound Marketing: A Short Illustration”

Simple Tips For Planning and Improving A Website’s Performance (Infographic)


Planning for a website redesign is quite daunting, yet it can also become a captivating experience. With different factors to contemplate, it is important to have a defined list of expectations and criteria. To assist you with this, we include this infographic to simplify the grueling process of planning, designing, and optimising your website. The infographic takes … Continue reading “Simple Tips For Planning and Improving A Website’s Performance (Infographic)”

The 3 Monsters of CMS: A Fair Comparison (Infographic)


Nowadays, the best websites are empowered by content management systems (CMS). The services allow even a complete beginner to update a website’s content without any coding knowledge. If you want to get a new, powerful website online yet can’t wait around or spend big bucks for a specially customised site, then you definitely need to learn more about … Continue reading “The 3 Monsters of CMS: A Fair Comparison (Infographic)”

Top Website UX / UI Trends in 2017 (Infographic)


2016 has proved to be phenomenal for businesses globally with a shift of physical businesses to online. However, will 2017 be the busiest year in terms of new projects landing and completed?
Getting a website made in 2016 was not a massive mountain to conquer. Still, it required the design agency to follow the trends that were prevailing in … Continue reading “Top Website UX / UI Trends in 2017 (Infographic)”

How To Master Inbound Marketing (Infographic)


Mostly, the workflow between marketing and sales is linear: the marketing department is looking for leads and salespeople are following up with those leads. At a glance, this practice seems correct, yet it is actually a guaranteed failure for inbound marketing.
When it comes to inbound marketing, people travel in different directions across the sales funnel. They don’t follow … Continue reading “How To Master Inbound Marketing (Infographic)”