The Website Marketing Group Blog

About The Website Marketing Group Blog

Michael Doyle - Managing Director of The Website Marketing Group

After 14 years of working in this industry, every day is a new learning curve which is why I love the job.

Here are some of our findings on the “best of the web” to keep you up to date with the latest news in the Internet business strategies.

From small businesses to Australia’s leading brands across multiple sectors and disciplines, this means we know what works and what doesn’t, allowing us to deliver tangible results that benefit your business where it really matters.

Whether it is a new brand identity-logo design, a social media marketing,  a complex website, an email marketing campaign or all of the above and more, our team can deliver the solution for your business.
Contact us today on 1300 911 772.

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Congratulations to the TWMG Team ! The Website Marketing Group has been successful in making the Smart50 for the SmartCompany Smart50 Awards 2011.

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Five Biggest Mistakes You’ll Never Want To Make On Twitter

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With all of its limitations, it’s quite easy for people to fall into a marketing blunder on Twitter.

Most people think that doing social media marketing is a trivial task. If handled carelessly, a social media disaster can happen and take down your business in no time. To avoid that, in today’s post we will share five biggest mistakes that will destroy your credibility in the Twitter universe. Stay away from them and you will be just fine.

1. Buying Fake Followers

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Here is a question for those who are buying fake Twitter followers: What are you trying to achieve?

All of you may want to sell your product, start a personal brand or genuinely connect with a group of people who care about all the stuff you do. All of this is because it makes you and your customers feel good.

However, buying fake followers is counter-intuitive with the above notion. No one will want to buy your products, because it just a matter of time when they find out that your followers are fake. These fakers don’t actually advocate what you have to sell. Ultimately, no real people will want to connect with you, because it is obvious that all you care about is a number, not a mutual relationship.

Rather than buying fake followers, you can invest your time in developing social media assets. The more time you put into the relationships at the beginning, the bigger the rewards will be in the future.

2. Following then Unfollowing

It’s quite annoying when someone follows you, and then a day or a week later clicks that unfollow button.

Keep in mind, it’s not about how many followers that you have. It’s about creating a community, a connection and a valuable relationship for the future. The next time you’re going to follow someone, ask yourself these questions:

  • Will you enjoy reading their Tweets in your feed?
  • Will you click on the links they are sharing?
  • Will you re-tweet their content to your followers if they are truly interesting?
  • Would you value their opinion if you asked them a question?

If you answer ‘Yes’ to these questions, follow them. If you answer ‘No’, then perhaps it’s a connection you don’t need.

3. Using too many hashtags

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When you see a tweet with a lot of hashtags, what is your reaction?

Most of the time, excessive hastags on a tweet discourages others from re-tweeting. It also drops the credibility of the user. Instead of spamming your followers with hashtags why don’t you piggy-back an event, a hot news story or a trending industry topic?

4. Too much ReTweeting

All of us agree that Re-Tweeting is a great way to connect with people and show you are willing to share their content. However, if it is all you do, then you are not adding value to anyone. Ultimately, you are reducing the chance of people that are wanting to follow you.

Twitter is essentially marketing yourself, you are marketing your content. You are marketing the content that you’re sharing. So ask yourself this; what can I share RIGHT NOW that will draw on my followers’ emotions and add value to their day? By adding value to your followers you are repaying the favour for them following you.

If you’re not adding value, don’t Re-Tweet it.

5. Becoming someone you’re not (Or even worse, an egg!)

Remember: authenticity breeds trust, pretending breeds fear and it’s a huge turn off when people are fake.

The brands and people that create meaningful connections on a regular basis do so because they are authentic. They are focused, clear and purposeful in their interactions. By being clear on your purpose (or goal) for engaging on Twitter and aligning your communication to that purpose you will gain followers that trust and admire you.

A starting point for being authentic on Twitter is your profile photo and description. Make sure this captures your personality, and do us all a favour – Don’t be an egg!

If you want to build a large list of people on Twitter; buy your followers, follow then unfollow, use an excess of hashtags, re-tweet everything and pretend you are someone you’re not. But if you want to create a community of engaged Twitter followers above all else be authentic.

The Unspoken Rules Of Social Selling (Infographic)

Social media is the perfect tool to sell your products….until you get carried away.

Too much selling is one of the worst mistakes in social media marketing that you’ll want to avoid. You will put yourself in a big risk of losing many potential fans if you insist on doing massive selling on Facebook. No-one likes spam, so don’t do it. Instead, you can start building healthy professional engagement with your audiences. Many cases have shown that a strong sales pitch will make your prospects run away. On the contrary, little engagement will take you nowhere. You will never be able to source qualified leads.

In the following infographic you will find some do’s and don’ts that will help you understand the unspoken role of social media. With this information in hand, hopefully you can apply a better approach to social selling and generate more leads than before.

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The Importance Of Local SEO For Your Business (Infographic)

Local SEO is very important for every business, yet you should understand that smaller businesses shouldn’t be competing on the same level as the big players.

Not now, at least. If you are considering your business as a startup or small-size business, then you might want to get the customer base in your local area. It is perhaps the most important tool in your marketing arsenal and one that every business should be getting into.

How to get them? By employing a local SEO strategy, of course! This way, you can increase your visibility both in the local area and online.

In the following infographic, you will see the three most important things that you should include on your to-do list for local SEO optimisation.

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Mediata Has Released The First “Hyperlocal” Targeting For Mobile in Australia

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Mediata, an audience management specialist, has claimed to be the first Australian company who employs geo-targeting campaigns beyond mobile after cooperating with location specialists Skyhook to drive “hyperlocal” targeting.

Skyhook’s Hyperlocal IP technology was employed by Mediata to put positioning capabilities for local targeting campaigns. The service said to have 100 metres reaching from the mobile device.

John Stones, the head of the product innovation at Mediata, said that the development of the system would allow advertisers to create campaigns targeted on certain locations beyond mobile phones. The company has been working on the development of the audience targeting system that offers “granular targeting” across all devices and platforms for the past year. Stones said that the company will roll the system out across Australia and New Zealand. The system uses Wi-Fi to pinpoint devices using their IP addresses.

“We are targeting with enough accuracy that the pilot has demonstrated a 20% uplift in performance metrics,” Stones said. “Teaming up with the world’s leading location positioning company has already demonstrated very significant improvement in not only campaign performance, but also our audience intelligence. By being able to link granular geo with granular data its more distinctive and therefore we can more accurately link it to campaigns.”

How To Be An Irreplaceable Individual

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You are not special. EVERYBODY is replaceable.

Every business person may have heard the phrase “everybody is replaceable” said at some point in their professional careers.  It seems a simple and short – almost trivial – sentence, yet it can be quite “heavy”. It often discourages any loyal and dedicated employees who want to do their best for the company they’re working with. The phrase “everybody is replaceable” implicitly tells an employee that no matter what value he/she brings to the company, someone else can be hired to do the same job and have the same impact.

Are you irreplaceable?

Most people have always thought of themselves as an “irreplaceable” individual. As children, they were led to believe that they bring our own distinct value that we are special.

That’s what they think all along, until they entered the workforce and learned that they were not special employees. Thus, while we have seen many employees try to “shock the company” with their “I quit” proposal, the company, undoubtedly, manages to go on.

While it’s true that the company can and will go on without you, there is numerous evidence that the more perceived value you have, the more likely that an employer will want to keep you around.

How to increase your perceived value?

Building your skills and increasing your value does not automatically make you “irreplaceable”. Still, it certainly provides yet another good reason why an employer might not want to lose you. There are several ways that employees can increase their value in the workplace. Below we outlined three useful tips – structured as ABC’s – that you can start implementing today.

A = Align Yourself

Do you understand the mission and vision of the company? Do you understand the role of your department? How’s your boss’s expectations of you? If you haven’t found the answers to these questions, for God’s sake, get in the know. You will need to walk in alignment with the mission, vision, and goals every day. It is about your ability to live the mission and vision, and to live up to (if not surpass) your employer’s expectations. Alignment illustrates your willingness to commit to the overall strategy.

How do you do it? Well, you need to:

  • Demonstrate a clear understanding of the company’s goals.
  • Work together with people and teams who are working towards those goals.
  • Develop your own personal vision that directly supports both the organisational and departmental goals.
  • Be able to clearly communicate the value that you bring through alignment.
  • Keep track of your daily activities, decision-making, and performance. Compare your tasks to management’s expectations of you.

Make a commitment to “align yourself”. If you are able to help your boss, department, and the company to the next level, your elevation should naturally follow.

B = Build Your Network

Fortunately, with tools like LinkedIn, building your value through networking has never been easier.

However, always remember that as you build your network, surround yourself with people who have a similar vision. Be sure to connect with people who motivate and inspire you, perhaps someone in a position in which you’d like to be some day, or someone whose work ethic you admire.

  • Identify like-minded individuals.
  • Blend in. Join groups/networks in your industry of interest.
  • Widen your network with influential, thought-leaders.
  • Network both internally and externally: Build your network within the four walls of your organisation; but also make contacts outside of the company.

C = Create Your Brand

Unlike the common saying, it does matter what others think in the business world. Remember, your employer’s perception of you is reality; at least to them. If they see you as a go-getter, then that is what you are.

However, you have the power to direct and possibly control your employer’s perception. The key lies in the development of your personal brand.

You don’t have to be something you’re not. In fact, you should use your personal brand to advertise your best professional qualities.Your personal brand is how you communicate the unique value that you consistently bring. It is the way that you market yourself and drive the message to shape perceptions.

So, how to do it? Building one’s brand is a long journey, but here are a few steps to get you started:

  • Self-Assess and Act: Identify your strengths and be able to effectively and confidently communicate them. Recognise your weaknesses and challenges, and determine what steps you are going to take to address them!
  • Define Your Value: Do you know why you are valuable to your team and to the organisation? What do you do that no one else does? What processes have you implemented or improved? Being able to effectively communicate why you are valuable is crucial.
  • Demonstrate your value: Give your all! A key aspect of building your brand is showing how valuable you are. Don’t just talk about it! Demonstrate it!
  • Let Your Personality Shine Through: What are the best aspects of your personality? Share the best part of you by letting that personality shine! When you allow this to happen, it is easier to personally connect with clients, colleagues, and management, and establish a rapport.

Conclusion

It’s time to start thinking about the “next level”. Value is the keyword and you need to increase your perceived value. But it’s not enough. You need to effectively communicate to others the value you bring. Yes, an employer may be able to bring someone in to fill your position, but if you are creating and adding value, it is more likely that employers will want to keep you around.

Telstra Treats: A Localised, Geo-Targeted Mobile Reward App

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Telstra is launching a localised mobile reward app that offers local customers more discounts and deals based on their own personal preferences.

The app, called Telstra Treats, has been developed by Vivant and was soft launched in Sydney’s CBD this month. Soon, Telstra will bring the app to small businesses in the local area and offer more rewards. The offered ‘treats’ ranges from a free cup of coffee at your local cafe to designer clothing from a retailer in your area.

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The company claims that the app will be “an exciting new app that sends you special offers based on your location and interests. Telstra Treats offers special, ‘just-for-you’ treats based on what you tell us you like and where you are.” Basically, users tell the app about their personal data, including their age, gender, how much they like eating out, shopping and going out. Telstra serves adds for discounts that match in the local area.

The treats are available for all Telstra customers with a number of discounts, rewards and offers for local restaurants, cafes and shops within a limited time. The offers and deals each user receives will be customised based on how they respond and interact with the app. Current offers include deals on haircuts, group meal discounts, free coffee and dessert. It also offers time limited deals on discounted Telstra contracts and handsets as well.

The offers are targeted by location, so users will receive push notifications for nearby offers. The app features a map to help customers searching around for the deals to redeem. A Telstra spokesperson confirmed that the trial is in a “soft launch” phase and that it would be gathering feedback from both customers and small businesses involved before making any moves to roll it out beyond the Sydney CBD.

5 Essential Elements Of A Great Brand (SlideShare Presentation)

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Great brands have similar characteristics among themselves that distinguish them from the ‘ordinary’ ones.

However, becoming a great brand is not an easy task. You will need a lot of effort and dedication. In today’s post, we present an interesting SlideShare presentation on ‘What Makes A Great Brand’. While many startups and business owners might argue for and against on some of the content, it’s definitely worth a read over your coffee today.

The presentation was to give marketers practical guidance and ensure that their approach is conformable with what either customers or prospects want and expect. Moreover, it also covers five important features that every great brand should own. Enjoy!

Facebook Introduces Save: A ‘Read It Later’ Feature

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With the coming of Facebook Paper earlier this year, Mark Zuckerberg stated that Facebook is best described as a “personalised newspaper”. Fortunately, if you follow or Like the right Pages, the articles that appear in your news feed are the most engrossing read in the world, if not exactly the most timely one.

However, Zuckerberg knows that you could be reading Facebook more in any given day, and he did want to facilitate these readers. Recently, Facebook appears to be testing a new “save for later” feature. This isn’t the first time the company has tested their ideas, but this time it seems to be more advanced and closer to wide release.

Basically, the Save feature is what apps such as Instapaper, Pocket and Read It Later have been doing for years. The Apple browser, Safari, has added a similar feature called Reading List (available on mobile in iOS6 and on the desktop with Mac OS X Mavericks). Still, this feature differs in some significant ways. Firstly, you can save more than just articles. This way, you can set aside anything from your cousin’s holiday snaps to a change in your secret crush’s relationship status quickly. Secondly, it allows you to do your later reading within Facebook, where the company will be able to monitor and monetise ever more of your reading behaviour. What we don’t know yet is whether you will be able to read those articles and links when you’re offline.

This feature might come handy during free time, like while waiting in line for coffee. Knowing you can Save links for later and skim by them in favour of quick-to-consume content like photos and status updates could make brief feed sessions more pleasurable, and Facebook only needs to show you a few organic stories to slot in an ad alongside your fix of ambient intimacy.

Social Media Statistics: Ten Amazing Social Media Facts in 2014 (Infographic)

Social media is literally escalating to new heights, making it harder for marketers to control its power.

Nowadays, there is a social media platform for (virtually) anything you can imagine. Want to keep in touch with old friends? You have Facebook. Want to share a picture of your fancy food (and its recipe) or a beautiful sunset? You can use Pinterest and Instagram. Want to get connected with your boss, co-workers or, let’s say, competitors? Say hello to LinkedIn.

However, many of you may not be aware that social media is not only a great platform for social interactions, but also an ideal place for digital marketing. There is numerous data and statistics regarding social media floating around the Internet. In today’s post, we have crafted a list of ten essential facts you need to remember when using social media to promote your business.

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