The Website Marketing Group Blog

About The Website Marketing Group Blog

Michael Doyle - Managing Director of The Website Marketing Group

After 14 years of working in this industry, every day is a new learning curve which is why I love the job.

Here are some of our findings on the “best of the web” to keep you up to date with the latest news in the Internet business strategies.

From small businesses to Australia’s leading brands across multiple sectors and disciplines, this means we know what works and what doesn’t, allowing us to deliver tangible results that benefit your business where it really matters.

Whether it is a new brand identity-logo design, a social media marketing,  a complex website, an email marketing campaign or all of the above and more, our team can deliver the solution for your business.
Contact us today on 1300 911 772.

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Congratulations to the TWMG Team ! The Website Marketing Group has been successful in making the Smart50 for the SmartCompany Smart50 Awards 2011.

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Yahoo Mail Contact Cards Now Include LinkedIn and Twitter

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Yahoo has teamed up with LinkedIn and Twitter to update its Mail Contact Cards.

Earlier this month Yahoo Mail launched a caller ID-like feature to bring users contact information in the inbox. Now Yahoo is sharing even more contact information via partnerships with LinkedIn and Twitter. In fact, the partnerships will enable users to see names for email addresses, profile photos and links to social profiles.

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You can also see the latest tweets on your contact’s search result page.

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“LinkedIn also provides us with up-to-date company and title information. With Twitter, search results pages and contact details for people may now feature their recent Tweets if they are active on Twitter. Both integrations are dependent on the email address you have for a contact being the one associated with their social profile. This new LinkedIn and Twitter information combines with our existing data to create perfect contact cards with vital information at a glance, including photo (or logo if it’s a company), phone number and job title”, stated the company.

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The announcement compliments the company’s existing data to create Contact Cards with important information, including a photo, phone number and job title. To take advantage of Yahoo’s integration with Facebook, Flickr, LinkedIn and Twitter, users must click on the gear icon in the top right corner of Yahoo Mail. Then, users must select “Settings,” followed by “Accounts” and choose “Connect” next to the desired account. From the Contact Card, users will be able to click on links to visit complete social profiles.

The Future Of Marketing In 2015 (Infographic)

2015 will be the year where marketersl have a record-high number of technologies, channels and tactics to choose from. They’ll also have vast metrics to track and challenges o navigate.

In the following infographic, we will share the secrets where marketers are focusing efforts – and how their budgets, metrics and strategies supported their goals.

Here are some important points:

  • Email is an integral touch-point along the customer journey for the majority marketers: 73 percent agree that email marketing is core to their business.
  • Marketers have been saying it’s the year of mobile for years, but in 2015, they mean business. Among marketers using mobile channels, 68 percent have integrated mobile marketing into their overall strategy.
  • In the last year, social media marketing has graduated from understudy to headliner. Accordingly, social media budgets are on the rise. Marketers are increasing budgets (70 percent) for social more than any other channel in 2015.

Take a look at the infographic below for more detailed information.

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Click to Enlarge

 

33 Most Heart Touching Photographs Ever Taken

A picture is worth a thousand words, yet some of them can touch deep into the soul. The following pictures are not only powerful, but also gripping and unforgettable. All of them speak about the human condition, about some of the best and worst moments of contemporary human existence.

A little warning for readers: some of these pictures may upset them, while others may fill them with joy, since these images reflect some of the best and worst parts of the human experience and world events. For the most part, they describe our present: our suffering and our triumphs, our perseverance and our failures, our compassion and our hatred, our intelligence and our stupidity.

1. Diego Frazão Torquato, 12 year old Brazilian playing the violin at his teacher’s funeral. The teacher had helped him escape poverty and violence through music.

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2. Australian Scott Jones kisses his Canadian girlfriend Alex Thomas after she was knocked to the ground by a police officer’s riot shield in Vancouver, British Columbia. Canadians rioted after the Vancouver Canucks lost the Stanley Cup to the Boston Bruins.

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3. Dr. Religa monitors his patient’s vitals after a 23 hour long heart transplant surgery. His assistant is sleeping in the corner. (1987)

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4. The patient not only survived the surgery, but outlived his doctor.

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5. Father and son. (1949 and 2009)

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6. Jewish prisoners at the moment of their liberation from an internment camp “death train” near the Elbe. (1945)

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7. A Buddhist monk shares his meal with a tiger at the Kanchanaburi ‘Tiger Temple’ in Thailand.

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8. Young man just found out his brother was killed.

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9. Christians protect Muslims during prayer in the midst of the uprisings in Cairo, Egypt. (2011)

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10. A soldier in Vietnam grasps what war really is.

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11. A firefighter gives water to a koala during the devastating Black Saturday bushfires in Victoria, Australia. (2009)

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12. Terri Gurrola is reunited with her daughter after serving in Iraq for 7 months.

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13. “Wait For Me Daddy,” by Claude P. Dettloff, October 1, 1940. The photo shows a line of soldiers march in British Columbia on their way to a waiting train as five-year-old Whitey Bernard tugs away from his mother’s hand to reach out for his father.

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14. Harold Whittles hears for the first time ever after a doctor places an earpiece in his left ear.

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15. A man fell from the World Trade Center on 9/11, also known as “The Falling Man.”

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16. Alcoholic father with his son.

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17. Sunset on Mars.

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18. Sergeant Frank Praytor took care of a two-week old kitten during the height of the Korean War.

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19. Werfel, a 6 year old orphan from Austria after being given his first pair of new shoes by the American Red Cross. (1946)

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20. A boy carrying his dog through Filipino flood disaster.

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21. The first mother in space. Anna Fisher, astronaut, with stars in her eyes on the cover of Life magazine. (1985)

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22. A North Korean man waves his hand as a South Korean relative weeps, following a luncheon meeting during inter-Korean temporary family reunions at Mount Kumgang resort October 31, 2010. Four hundred and thirty-six South Koreans were allowed to spend three days in North Korea to meet their 97 North Korean relatives, whom they had been separated from since the 1950-53 war.

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23. An old WW2 Russian tank veteran finally found the old tank in which he passed through the entire war – standing in a small Russian town as a monument.

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24. “La Jeune Fille a la Fleur,” a photograph by Marc Riboud, shows the young pacifist Jane Rose Kasmir planting a flower on the bayonets of guards at the Pentagon during a protest against the Vietnam War on October 21, 1967. The photograph would eventually become the symbol of the flower power movement.

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25. A woman cries while sitting on a road amid the destroyed city of Natori, Miyagi Prefecture in northern Japan after the massive earthquake and tsunami.

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26. The Graves of a Catholic woman and her Protestant husband in Holland. (1888)

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27. A French civilian cries in despair as Nazis occupy Paris during World War II.

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28. PoW Horace Greasley defiantly confronts Heinrich Himmler during an inspection of the camp he was confined in. Greasley also famously escaped from the camp and snuck back in more than 200 times to meet in secret with a local German girl he had fallen in love with.

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29. Protester plays piano over the sounds of chaos, with riot police in the backdrop.

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30. Lt. Colonel Robert L. Stirm is reunited with his family after being taken prisoner during the Vietnam war.

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31. Agim Shala is passed through a barbed wire fence to his grandparents at a camp for refugees of the Kosovo War.

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32. The iconic photo of Tank Man, the unknown rebel who stood in front of a column of Chinese tanks in an act of defiance following the Tiananmen Square protests. (1989)

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33. Earthrise: A photo taken by astronaut William Anders during the Apollo 8 mission. (1968)

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Becoming A Successful Social Seller (Infographic)

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Here is a fact that you might already know: Nearly 8 in 10 sales-people and marketers who use social networking sites as a selling tool outperform those who don’t.

No doubt, social selling has become an integral part of modern sales and marketing strategy. However, what are the skills of successful social seller? What are their personal traits and what makes buyers engage with them? Find out the answers to those questions in the following infographic.

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Click to Enlarge

 

Online Marketing Tips: How Experts and Top Marketers Measure Their Digital Marketing Metrics

It’s the end of the quarter and for B2B marketers everywhere it means one thing: analysing the online marketing activity from the last three months, measuring its lead generation success and proving the ROI value to the rest of the business. However with a sea of stats, analytics, dashboards and reports to wade through across all the different digital platforms, the question is where do you even start? And what digital metrics are really worth measuring?

It’s time to get rid of the misunderstanding and learn from the very best. Here are the top four digital marketing metrics the expert’s measure and why you should too:

1. Macro (overall) and Micro (campaign level) Conversions Percentage

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“Focus on measuring your macro (overall) conversions, but for optimal awesomeness, identify and measure your micro conversions as well” - Avinash Kaushik

What does it mean: Don’t forget your strategic goals when you’re planning your campaign activity. You need to constantly question whether the smaller KPI’s and metrics (micro conversions) are going to achieve the wider business goals (macro conversions) you have set before.

2. Cost Per Acquisition (CPA)

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“Cost per acquisition (CPA) is a critical metric for paid marketing channels where the costs scale linearly (or super-linearly) with conversions…If your CPA is too high you can reduce bids, increase conversion rates or increase customer spend” - Will Critchlow

What does it mean: With paid advertising activity, in particular, you have two ‘levers’ you can pull: your message and your bids. Keeping a close eye on cost metrics further through the funnel will make sure you don’t end up with lots of top-of-funnel vanity traffic, but negative ROI at the bottom.

3. The Percentage of Conversion Rates at Every Stage of the Funnel

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“Conversion funnel metrics (knowing the percent of potential customers make it through each step of a given conversion process, and which channels or behaviours predict that they’ll make it further)” - Rand Fishkin

What does it mean: If you want to generate the best return possible, you’re going to have to understand how your conversion at each stage of the sales funnel affects your ROI. Forecast conversion performance BEFORE you invest another penny in online marketing activity and you won’t be caught out further along the line.

4. Increase the Percentage in Channel ROI

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“When you’re talking to executives or CFOs, it’s my personal opinion that executives always want to see the money first. So focus on financials, conversion rates, number of sales, number of leads. They don’t want to go through the marketing first and then get to the numbers. Just give them what they want” - Ed Reese

What does it mean: 47% of B2B Marketers say their biggest challenge is ‘demonstrating importance’ of their activity to the wider business. Your digital marketing metrics need to translate into meaningful business outcomes for senior management, and that means proving it’s ROI. If your digital campaigns are successful lead generators, then shout about it.

Conclusion

When it comes to your digital marketing metrics, you’re swimming in a sea of data. However, if you struggle that overwhelming insight into accurate analysis throughout the whole sales funnel and translate your successes into meaningful business outcomes, you will be well set for anything the next three months.

ACR: The Street View Test

Google Street View has bring the driving license test to a whole new level.

Do you remember when you got your first drivers license? Most of the tests are involving boring, computerised theory work. You’d have to answer multiple choice questions for staged graphical and video scenarios, tap the button perhaps if you thought there was a reason to be alert, slow down, or stop.

That’s how it plays out in Australia, but it seems that Romania has taken the driving test business more seriously with a seemingly real-world test scenario’s with an entire educational program on Google Street View. The test utilises Google Street View, complete with a feedback loop that lets people add/flag new obstacles that are then automatically placed back into the next round of tests. Very cool indeed.

 

WhatsApp Has Garnered 2.4 Millions Australian Active Users

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Facebook’s most valuable messaging app – WhatsApp – has garnered approximately 2.4 million active Australian users as of Q4 2014 and continue to grow.

The data is concluded from recent report which stated that 65% of the Australian population use mobile internet services and 16% of these mobile internet users are active on WhatsApp:

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This statistic gives information on the percentage of mobile internet users in selected countries who are active WhatsApp users. As of fourth quarter 2014, the WhatsApp penetration rate among U.S. mobile internet users was eight percent. In contrast, European countries had far higher adoption rate with Spain being ranked highest with 70 percent of mobile internet user usage penetration. Overall, South Africa was ranked first with a 78 percent WhatsApp adoption rate.

Founded in 2009 by two former Yahoo! employees, WhatsApp is an instant messaging service available in multiple languages. In spring 2014, Facebook acquired this fast-growing messaging platform. Prior to Facebook’s acquisition, WhatsApp’s annual revenue in 2012 was an estimated 3.82 million U.S. dollars. This total grew to 10.21 million U.S. dollars in 2013.

Since Facebook’s acquisition of WhatsApp, the app has experienced significant growth. From the fourth quarter 2013 to the first quarter 2014, the growth of WhatsApp usage worldwide was measured by generation. In the measured time frame, WhatsApp usage by Baby Boomers worldwide grew by a significant 60%. In comparison, growth by Millennial users grew by 30% and Generation X users by 34%. These statistics reveal the worldwide appeal of the messaging app across the generations.