The Website Marketing Group Blog

About The Website Marketing Group Blog

Michael Doyle - Managing Director of The Website Marketing Group

After 14 years of working in this industry, every day is a new learning curve which is why I love the job.

Here are some of our findings on the “best of the web” to keep you up to date with the latest news in the Internet business strategies.

From small businesses to Australia’s leading brands across multiple sectors and disciplines, this means we know what works and what doesn’t, allowing us to deliver tangible results that benefit your business where it really matters.

Whether it is a new brand identity-logo design, a social media marketing,  a complex website, an email marketing campaign or all of the above and more, our team can deliver the solution for your business.
Contact us today on 1300 911 772.

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Congratulations to the TWMG Team ! The Website Marketing Group has been successful in making the Smart50 for the SmartCompany Smart50 Awards 2011.

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SEO Tips: Keyword Research In 30 Minutes A Day

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Startups are often overwhelmed with time management. However, no matter how busy you are, putting aside 30 minutes every day for SEO can create a meaningful impact on your website’s traffic and lead generation abilities.

In order to get started on the right foot, it’s important to select a good keyword and theme. Before you can optimise your website for any keywords, you need to find out how your future prospects are searching for your products or services. The quickest way to get a snapshot in search terms and popularity is by checking out the competition.

One of the easiest tool for keyword researching is Google Keyword Planner. It is free and very easy to use. Once you open the keyword tool, select “search for new keyword and ad group ideas.”

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Simply enter the URL of one of your competitors and you will get a list of what keywords Google thinks their website is about. Pick just one keyword that has “low” competition and gets a reasonable amount of searches. The number of searches needed to make a keyword worthwhile depends on what products or services you offer. If your profit per conversion is $2, you will need a much higher search volume than if it is $20K per conversion.

Once you find an acceptable term, take the low competition keyword that you found, enter it into the keyword planner by selecting “modify search” above the keyword information.

2-keyword-suggestions

Delete the URL of the competitor from the “landing page” box and enter the low competition keyword you found in the last step into the “your product or service” box, then click get ideas.

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You will then be provided with a list of terms Google believes is relevant to the term you entered. Including them is more important now than in the past since Google has released updates that help its algorithm determine the overall topic of a page. So, if you are still creating pages for every keyword, you need to stop now. Instead, you should have a page themed around the relevant topic which should include the appropriate keywords.

As with the original search, you will be given a list of terms related to the keyword you entered as well as the search volume and competition. On the example below, this method returned several low competition terms that have search volume.

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Your particular product or service offerings would determine which of the terms you choose to include.

After a few trial and error process, you will be able to complete the process outlined above. That means you could create a list of topics and keywords for an entire months’ worth of blog posts in just 30 minutes or less.

5 Useful Social Media Apps That You Will Use

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There are millions of social media applications that you can use to optimise your business. However, you won’t need all of them. The question is, which one you should use?

In today’s post, we will share five road-tested social media apps that might be helpful with your social media marketing.

1. Circloscope

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In short, what does Circloscope do for you? Here is the ad copy, which was taken from the website:

  • Quickly and easily create circles of engagers from any Google+ post – those that commented, shared, and +1’d the post.
  • Create circles from those that engaged with the most recent posts of any Google+ profile, and those that have been circled by others.
  • Easily create circles of those that have commented on your event, and those that replied Yes, No, or Maybe.
  • Know exactly who is following you back and who isn’t, plus how active and popular they are. Unfollow by any metric you choose.

There is a free version that does everything the premium version does, except the mass adding & removing of people — so you don’t have to go in blind, though the it’s the mass adding & removing of people that’s the most compelling feature of this app.

2. FullContact

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If you have terrible problems with duplicate contacts, bad merges and out-of-sync issues, then you should give FullContact a try. It allows you to merge duplicate contacts easily. It also enables to use the power of all your social media platforms to update all of your current contacts with their social media profiles, up-to-date contact info, and profile photos. You might consider the premium version, which costs either $9.99/month or $99.99/year.

3. Scrubly

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If you are still hesitate to use FullContacts, you can try Scrubly as an alternative way of doing a power-wash of your contacts. It does the same thing as FullContact does, but it takes a lot longer. Plus, it is a lot funnier as they keep it charming and silly while the app goes through your contacts and social media accounts. However, when it’s done, everything is tidy, neat, and updated. The service is available for $19.95-per-scrub or $39.95 for a year.

4. Buffer

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Buffer App is undeniably so cool. It makes content marketing automation easier than before. It can embed itself into your browser and all your images to easily share content inline with Reddit, Twitter, Facebook and and many more. You can also queue up lots of content that you can then share over all of your social platforms, including Facebook, LinkedIn, Twitter, and Google+ as well as Facebook Pages, LinkedIn Company Pages, Google+ Pages, LinkedIn Groups and more. You can plug in all your RSS feeds and they can then get buffed into your Buffer queue. You can also use Buffer as a way to retweet from Twitter instead of that ugly and awkward “quote tweet”. Buffer does everything better, period.

5. GaggleAMP

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What does GaggleAMP do? It’s like a social media list service. Gaggle is comprised of people who have subscribed to your social media feed. So, when people subscribe to your Gaggle, they can easily retweet the tweets you place into your Gaggle queue and share any of the LinkedIn, Facebook, and Google+ content you place into the queue. You can also automatically queue up all of your blog posts and articles via RSS. Plus, Gaggle allows subscribers to set up their Twitter and LinkedIn accounts to AutoAMP their content. It’s set up more for business than personal, but branding and sharing is the selling pont of GaggleAMP. Even if you don’t have a company, you can become a valuable content curator. Prices start at $50/month, but it’s really woth the price. GaggleAMP is a true social media secret weapon.

Online Statistics: Most Australians Spend At Least 10 Hours On The Internet

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Australians spend almost ten hours a day connected to the internet and consuming media.

The latest survey, which were gathered from 25 countries, ranks Australia number four on a list of consumers who spend most of their time with online media. The US takes the first place with an individual’s average daily consumption coming in at 11.3 hours, then Canada at second place (10.6 hours) and in third place, Singapore (10 hours). Australians on average spend 9.9 hours a day glued to an online device.

The research states that online engagement often doesn’t come at the expense of other types of media consumption, like radio or TV. With the rise of social media multitasking, it’s possible for most people spending time doing both activities at the same time.

However, according to the same research, traditional radio comprises 15% of Australians’ media consumption time, down from almost one-quarter (23%) in 2008. The next infographic provides a good insight of some of global research findings regarding to the social media consumption:

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The ability to “media multi-tasking” has become the prominent characteristic of modern media behaviour. Media consumption no longer follows a linear pattern. There is a lot more overlap in media usage as a result of connected mobile devices that allow consumers to access content from different channels simultaneously.

How To Refresh Your Company Social Media Accounts (Infographic)

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When your social media strategy is not as successful as you plan earlier, you might need a social media ‘reset’.

When things go wild on social media, it’s always a good idea to provide some time once per month to clean up your company social media accounts. You might need to take a step back to re-evaluate and update your current online presence. This way, you will be able to strengthen your brand and grow your online marketing efforts in the future.

Furthermore, here are some easy ways to refresh your company social media accounts:

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Color Trends in 2014 (Infographic)

There is nothing more universal than the human response and perception of colour, along with the human emotional response to smell and music.

For years, marketers have exploited this knowledge to their advantage. They craft their content in such ways, so it will deliver the most favourable message for their targeted audiences. Check out the infographic below to discover which colours are trending around the world. You will find some some facts and figures that cover almost every aspect about colour and how it affects your business.

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The Top Ten Content Marketing Lessons

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In today’s social media era, everyone is a publisher. They want to be awesome online. No one wants to be average.

Here are top ten lessons you can learn and apply to your content, blog and website:

1. Don’t expect to be successful all the time.

All marketers want their content to be successful every time. However, that’s not going to happen. A recent study revealed that only 0.3% of articles will reach the top level with over 1,000,000 views. The reality is that you will only have some of your content go viral.

So how to achieve success? Persistence is the key. A lot of trial and error experiments might be tiresome and frustrating, but that’s the only reason you will stay in the game longer than the others.

2. Write multiple headlines for each article.

David Ogilvy was famous for having written over 100 headlines for one advertisement. If you are serious about content marketing this is one of the “biggies”. Learn and keep learning to write the best headlines you can.

3. Make a large listicle of headlines.

In order to build a solid editorial, you need to master the art and science of large list headlines called “Listicles”. It is a short-form of writing that uses a list as its thematic structure, but is fleshed out with sufficient copy to be published as an article.

4. Test your headlines to find the best ones.

When you have written multiple headlines, you need to test them. In certain circumstances, one headline shines better than others.

5. Stack images in content.

Stacking images in articles can be very handy, especially for visual-oriented readers. This tactic becomes very effective, since you are giving your article the best chance to resonate with your audience, thus urging them to share it. Sometimes, less images would not have received that level of viral traffic.

6. Make it easy for readers to share.

The title says it all. You need to have a very clever technical tactic that makes it easy for your readers to share different parts of the article. You might want to include hovering share buttons that pop up as the user scrolls down the article. According to Upworthy’s research, the result of this “small update” is as big as 398% increase in traffic!

7. Curate the best content possible.

Don’t try and break the news. It would be better if you can give a constant lookout for what works and then curates it. On the other side, this technique can improve the framing on the site you’ve curated, so that more people see it.

Content curation is a mutual relationship. It should be an important part of your content marketing strategy. Watch what is trending and then add your own spin to it.

8. Make it easy for people to like your Facebook page.

You have to love the relentless pursuit of squeezing every piece of viral sharing capability out of readers. You can add a pop-up that appears after you have finished watching a video that politely inquires whether you want hang out with them on Facebook. This produced 419% more likes. You can also added a hover banner that asks the readers to “like” your Facebook page.

9. Target a niche, cause or issue.

As content marketers, we are often trying to reach a broad audience to get that mass appeal. However, it’s more important to tap into niches and cause, because readers are often much more passionate about the right topics.

10. Keep looking for “awesome content”.

Trying to be unique all the time can be an exhausting process. Sometimes, all you need to do is keep reading, hunting and seeing what sort of content works well on the web and your competitors sites.

You might want to look for content that contains:

  • A “hero”
  • A “villain”
  • An emotional story
  • An inspiring message

How To Construct A Super Social Media Strategy (Infographic)

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Social media can be complicated at times.

You might have all the social media accounts across various different platforms, with loads of great ideas for posts to promote your business. However, for some reason, it’s just not right. There is something missing.

Social media looks easy, but like any other area of business, it needs a proper strategy. You need to think about who your target audience is, what they are looking for online and how you can solve their problem. Social media is the best way to engage and build relationships with customers, and potential customers, while showing off your brand’s personality at the same time. In the following infographic, you will learn 10 great stats and 6 actionable tips you can use to develop an even more awesome social media strategy that (hopefully) will increase your sales.

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26 Statistics That Verify The Effectiveness Of Content Marketing To Increase Lead, Sales and ROI

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Marketers from around the world might have heard about the power of content marketing and how it affects your business.

First, let’s make it clear: what is content marketing?

Content marketing covers any efforts to convert online visitors to buying customers through tactics that align content with customer interests, nurture these leads along conversion paths into customers, and persuade these customers so they become outspoken promoters of the company.

If you are still unassertive about content marketing, here are some impressive statistics that might convince you that content marketing is definitely worth the time, money, and effort.

1. Five Statistics About How Consumers Feel About Inbound Marketing

Knowing where your consumers are spending their time online, how they assimilate information, and how they are influenced is the first step to formulating an effective inbound marketing strategy.

  1. 80% of business decision makers prefer to get information in a series of articles versus an advertisement.
  2. 61% of consumers say they feel better about a company that delivers custom content and are also more likely to buy from that company.
  3. 90% of consumers find custom content useful.
  4. 78% of consumers believe that organizations providing custom content are interested in building good relationships with them.
  5. 50% of consumer time online is spent engaging with custom content.

2. Four Statistics Showing Increased SEO, Website Traffic, and Conversion Rate

Understanding your consumers is a great first step, but does inbound marketing actually improve your website rankings, drive traffic, and compel visitors along the buyer’s journey? The following stats answer that question with a resounding “Yes!”

  1. Blogs give websites on average 434% more indexed pages and 97% more indexed links.
  2. Year-over-year growth in unique site traffic is 7.8 times higher for content marketing leaders compared to followers (19.7% vs 2.5%).
  3. Website conversion rate is nearly 6 times higher for content marketing adopters than non-adopters (2.9% vs 0.5%).
  4. Inbound marketers double the average site conversion rate, from 6% to 12% total.

3. Nine Statistics Proving Inbound Marketing Increases Lead Generation

Not only does inbound marketing improve your online presence, it can dramatically increase the number of marketing qualified and sales qualified leads.

  1. 78% of small businesses attract new customers through social media.
  2. 34% of all leads generated by marketers in 2013 come from inbound marketing sources.
  3. Inbound practices produce 54% more leads than traditional outbound practices.
  4. 54% more leads are generated by inbound than by outbound.
  5. HubSpot customers average a total of 9,100 leads after 1.5 years of inbound marketing.
  6. Brands that create 15 blog posts per month average 1,200 new leads per month.
  7. Businesses with 31 to 40 landing pages got 7 times more leads than those with only 1 to 5 landing pages.
  8. Those with over 40 landing pages got 12 times more leads than those with only 1 to 5 landing pages.
  9. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.

4. Five Statistics Proving Inbound Marketing Increases Sales

Increasing the number of leads is nice, but it’s all about the bottomline sales.

  1. Customers who receive email newsletters spend 82% more when they buy from the company.
  2. Nurtured leads make 47% larger purchases than non-nurtured leads.
  3. Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.
  4. Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate.
  5. Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads.

5. Three Stats Proving Inbound Marketing Increases ROI

Swimming in sales is euphoric, but take it a step further by showing your boss that inbound marketing actually costs less per lead compared to traditional marketing with the following stats.

  1. Content marketing produces 3 times more leads per dollar.
  2. Inbound marketing costs 62% less per lead than traditional outbound marketing.
  3. Within the first 6 months, SmartBug Media ranked in the highest client ROI in HubSpot history with an overall 1,047% ROI.

These are just a handful of compelling stats out there proving that inbound marketing is too important to ignore. Do you have any other stats to add?

17 Examples of Great Content Marketing Strategy in Australia (SlideShare)

Content marketing development in Australia has been grown fast for a couple of years now.

Google’s recent algorithm change has taught us that content marketing is very important for all businesses that want to take online selling more seriously. According to one research report, spending on content marketing in Australia is set to increase by 61%, with 12% of respondents saying they will be ‘significantly increasing’ their budget this year.

Obviously, this statistic has marked the rise of content marketing age in Australia. Here are some prime examples of Australian brands that doing their content marketing job well.