The Website Marketing Group Blog

About The Website Marketing Group Blog

Michael Doyle - Managing Director of The Website Marketing Group

After 14 years of working in this industry, every day is a new learning curve which is why I love the job.

Here are some of our findings on the “best of the web” to keep you up to date with the latest news in the Internet business strategies.

From small businesses to Australia’s leading brands across multiple sectors and disciplines, this means we know what works and what doesn’t, allowing us to deliver tangible results that benefit your business where it really matters.

Whether it is a new brand identity-logo design, a social media marketing,  a complex website, an email marketing campaign or all of the above and more, our team can deliver the solution for your business.
Contact us today on 1300 911 772.

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Congratulations to the TWMG Team ! The Website Marketing Group has been successful in making the Smart50 for the SmartCompany Smart50 Awards 2011.

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Three Strategies On Content Creation That Will Help Your Business To Gain More Traffic (Infographic)

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Did you know that 90% of the information your brain receives is in the visual form? Or that blog posts with images tend to get 94% more views?

Using images is not the sole strategy you can rely on to get more engagement. Increasing your word count can help too. Blog posts that contain 3,000 to 10,000 words, on average, get more social shares.

To show you how you can gain more traffic through content creation, here is an infographic that dissects all the content creation strategies you need to follow. From increasing readability to gaining more social shares, the information in this infographic will be handy for all serious marketers.

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Seven Biggest Social Media Marketing Mistakes That You Should Avoid

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Social media marketing is like a double-edged sword. If you are not careful when using it, you can cut your business into pieces.

The problem is, most companies and marketers haven’t figured out how to manage their social media marketing in the right way. Most of them are not fully aware that the ultimate goal of social media marketing is to create a personalised, relevant and enjoyable experience for their audience.

Brands with a socially awkward attitude aren’t just pushed aside. They also miss out on the opportunity on building valuable relationships, which in some cases, end up on a viral list of social media blunders. Whether the message of the said brand is too boring or too exposed, your social media approach should be primary in your consumer’s mind all the time. Here are seven biggest social media marketing mistakes to avoid. Hopefully, by avoiding the following points, you can keep your audience engaged, interested and loyal.

1. One Way Conversation

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One way conversation is a big mistake that almost every companies made on the past. The key to social media content is “to show,” not “to tell”. Research has revealed that audiences prefer engaging with visual content over text. Did you know that tweets with image links get an engagement rate 200% higher than those with just 140 characters? Flooding your feeds with line after line of text could cause you to miss out on a huge opportunity to connect with your buyers.

Luckily, it’s easier than ever to share visual content these days, thanks to Instagram, Vine, Pinterest and other “visual” social media channels. Picture really is worth a thousand words, but more importantly, it avoids one way conversation.

2. Combining Direct Sales With Social Media Marketing

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Trying to apply your advertising approach to social media marketing is a big mistake. In fact, one reason behind the effectiveness of social media is because so many people tune out traditional media and mass messaging. On social, it’s even easier to mute brands that talk, but don’t listen. With a quick click, consumers can unfollow or remove your content from their feed.

Instead of talking about yourself all the time, make your audience the center of attention by highlighting their interests make your audience the center of attention by highlighting their interests. Your social following isn’t a captive audience, so take a break from broadcasting and start sharing content they’ll actually want to click on.

3. Tweeting Without Thinking

Remember this one?

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Staying relevant today isn’t easy as trending topics go from viral to ancient history in a daily basis. So how can marketers keep up? The quick solution is newsjacking. Instead of trying to generate buzz from scratch, brands piggyback on the popularity of top headlines to amplify their own content. However, social media mistakes are often caused by careless actions.  Think about your messages carefully before posting them on your social media accounts.

4. Assuming All Social Media Platforms Are Equal

A good social strategy should not be one size fits all. For example, B2B audiences spend most of their time on LinkedIn, while B2C buyers can be found on Facebook. Find the channels that best align with your audience’s interests, then experiment with the type and style of the content you think will resonate most. Test all of your materials to determine what works and what doesn’t, and optimise accordingly. Instead of publishing the same content to every channel, the best social media teams create tailored approaches based on the medium and the message.

5. Muting Consumers

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It used to be that if a customer had a complaint about your product or service, they could tell their friends, family or a 1-800 number. Today, consumers can share negative reviews with their entire network with a simple click. Not surprisingly, 72% of customers who complain about a brand on social expect a response within an hour. Still, in some cases, they are lucky to get noticed at all. Whether you have a handful of followers or 31 million Facebook fans like McDonald’s, you can’t afford to ignore your audience. Period.

6. Becoming Less ‘Human’ Towards Your Consumers

In an age where buyers are constantly bombarded with deals, promos and ‘lowest price’ taglines, your brand’s personality is crucial to stand out from the pack. Corporate jargon and automated replies will send your audience running in the other direction, while brands that aren’t afraid to let loose will be welcomed with open arms.

Building a community of brand advocates today isn’t about what you’re selling. It’s about what you’re saying. Luckily, the casual nature of social media makes it easier than ever for us to talk to our audience like humans.

7. Assuming Your Social Strategy Works Perfectly

Nowadays, measuring the true impact of your marketing efforts was nearly impossible. Luckily, marketers today have more data than ever to truly understand how our efforts impact the company’s bottom line. Still, of the 88% of brands using social media platforms for marketing, only about 37% are taking the time to measure the ROI of their efforts. It’s easy to tally likes and retweets to get an idea of how engaged your audience is on social, but those numbers don’t tell the whole story. There are myriad metrics to consider to help put a dollar value on your Twitter, Facebook or LinkedIn efforts.

From here, every marketer has a different path, but avoiding these seven social mistakes can help us all steer clear of serious pitfalls.

33 Wise Tweets About Linkedin Use For Business (Infographic)

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LinkedIn is a must-have social media channels for all professionals all over the world.

LinkedIn is probably the biggest online networking platform for professionals. If you’re serious about your career, you need to own a ‘serious’ LinkedIn account. The necessity to use LinkedIn are doubled for public speakers and presenters, since they need to use LinkedIn to secure speaking opportunities, and build credibility with an audience. Also, LinkedIn is an incredible tool for developing an influential platform as a thought-leader. Moreover, the following 33 LinkedIn tips below are all collected from various tweets from social media experts and professionals. Their short form of these tweets are making it easy for readers to skim through the tips and move on to the important task of being active in the LinkedIn community.

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Five Great Tips For Effective Hashtag on Twitter

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Want to get noticed on Twitter? Start using hashtags in the right way!

Using the right hashtag(s) in your tweets will bring you the relevant audience and exposure. This is also with those that you will be able to follow conversations known as chats. How to use hashtags efficiently? How many is too many? Let’s have a look at hashtags best practices on Twitter.

1. Do Not Overuse Hashtags

Social media experts seem to agree that three is the maximum number of hashtags that you should include in a single tweet. Don’t confuse your followers with too many hashtags. You need to choose the most appropriate only. The more relevant your hashtags with the tweet, you will get the better result.

2. Avoid Applying Popular Hashtags To Irrelevant Tweets

The temptation to use popular hashtags like #swag or #yolo might be appealing as they are widely used. However, if your tweet has nothing to do with the hashtag you use, your tweets will become instantly irrelevant to both your current and potential followers. The right solution is creating relevant tweets to the trending hashtags.

3. Size Does Matter

When it comes to hashtags, the shorter the better. Shorter tags will save you space in your tweet. 140 characters are not big space, so don’t use half of those for your hashtag only. Two to three words are enough, no need to make a full sentence out of it. Tip: use capital letters for each words, so it’s easier to read.

4. Be Specific

Hashtags with broad meaning will confuse users. Using #marketing or #business in your tweets won’t bring you more exposure as they are widely used words. Target specific conversations instead with hashtags like #TwitterTips or #NativeAdvertising, depending on your topic. Creating a unique hashtag for a specialised campaign is a good idea. However, you have to make sure that the hashtag has to be well advertised and shared, otherwise you won’t get the desired results.

5. Do A Little Research

Search the hashtag on Twitter to see whether your hashtag has been used before or not. What kind of conversations does theishashtag trigger? Is it where you want to go?

The art of hashtag is far beyond these tips. Yet, if you follow our five handy steps, you will see real result than when you blindly put hashtags on every of your tweets. Happy hashtagging!

Getting More Share For Your Infographics With These Ten Practical Tips (Infographic)

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Content sharing is the backbone of social media and viral campaign. Getting the content shared as many as possible is one goal every online business should strive for.

In this visual age, infographics are one popular method to provide information, data and statistics in a way which is easy to understand. Infographics are also appealing enough to share through multiple social media and marketing channels. However, having a wonderful infographic is pointless, except you know how to get your message out there quickly.

In today’s blog post, we provide an infographic that offers ten practical tips to get your infographic shared quicker than you may thought. What are you waiting for? Start grabbing the attention of your audience and encourage them to share your content right away.

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For more useful tips and Internet marketing services, contact us today or just give us a call on 1300 911 772.

Hyperlapse: A New Standalone App From Instagram

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Brace yourself. The new fantastic stand alone app for Instagram has been released.

Lately, Instagram has released its latest time-lapse video app named Hyperlapse. The app allows Instagram users to easily make a time-lapse video without spending thousands of dollars on video equipment. Unlike Bolt andSlingshot, which have so far proved underwhelming, Hyperlapse is simple, elegant and useful.

“We designed Hyperlapse to be as simple as possible,” said Instagram on one of its official blog post.

In fact, the app’s interface is ridiculously simple. Record a video, select a playback speed, save and share. No additional editing, tweaking or user account required. Here is an example of a video that was made with Hyperlapse:

Just like Vine, think of Hyperlapse as a new social media marketing tool. You can use this app to create a super short infomercial. Who knows? Your imagination is the limit.

The Basics of Local SEO For Business (Infographic)

In a previous post, we have discussed that local SEO is undeniably important for your business. Now, how to start managing your own local SEO strategy?

It may not be realistic to rank high in search results for certain queries if you have small business coverage. However, if you follow the infographic below on local SEO ranking factors, you might find your business at the top of the search results pages faster than you think.

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For more complete SEO advice and service, contact us today or give us a call on 1300 911 772.

Digital Statistics: Twitch Is Amazon’s Second Biggest Acquisition….For Now

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Amazon finally revealed its acquisition list.

Amazon pulled the veil out from under Google on Monday when the company purchased the famous video game streaming site, Twitch.tv, for $US970 million in cash. Latest reports said Google would be the one buying Twitch, which was reportedly sought after by Yahoo as well.

The Twitch acquisition is a huge move for Amazon, yet it’s only the second-largest single purchase from the retail giant. Amazon’s biggest acquisition came in 2009, when it picked up Las Vegas-based online shoe shop Zappos, for a whopping $US1.2 billion. Of all of Amazon’s acquisition purchases, however, the most important may have been the 2012 acquisition of Kiva Systems, which created Amazon’s incredibly efficient systems for picking, packing, and shipping items from its gigantic warehouses to consumers’ doors.

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Pinterest Releases More Reliable Analytics For Its Platform

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Pinterest is getting serious with their commitment to bring out the best of their platform for advertisers.

The company announced that the latest analytics tool for Pinterest is now available to businesses worldwide. With this tool, businesses can see detailed data on the number of users who engage with their pins as well as other information, such as what countries those users are from, what their interests are on the social network and off network data for those who have Pin It buttons installed on their websites.

“We’re pretty excited about this because it’s actually our first global business tool launch that we’re doing. We talk here at Pinterest a lot about the importance of the user experience and how the pinned side of the ecosystem is important to us. Businesses are equally and critically important to us as well. At a high level, we are super interested in content creators of any types and also SMBs getting value out of this. At the end of the day, what we are hoping is that these guys will be able to derive insights from the tool, inform their marketing strategies and ultimately help pinners have a better experience by optimizing the type of content,” said  Jason Costa, Pinterest’s Product Manager.

Initially, the analytics tool was available in a limited beta test with fewer than hundred participants. Now, anyone can take advantage of this new analytics tools, as long as you sign up for a business account on Pinterest.

Pinterest previously introduced a more rudimentary analytics platform, which the company expects to phase out over the next month. The new analytics tool comes at a time when its “visual” social media competitor, Instagram, has released its analytics platform with a set of goals: attracting more businesses and gaining dollars. However, Costa suggests advertising is not the primary incentive, at least not for now.

“This isn’t so much an advertising tool. It’s a free tool that is really meant to inform these guys how their organic strategy is working on the service. By and large, we are putting this out there to make sure these businesses are getting the insights that they need to make sure their marketing and product strategies are improving over time.”

Pinterest introduced its first ad product, promoted pins, late last year and expanded on that initiative more recently with the introduction of self-service ads. The social media channel is now valued at $5 billion and is viewed by some analysts as the next big social network that will go public, once it fixes its monetisation engine.