The Website Marketing Group Blog

About The Website Marketing Group Blog

Michael Doyle - Managing Director of The Website Marketing Group

After 14 years of working in this industry, every day is a new learning curve which is why I love the job.

In this blog, you will find some of our findings on various “the best things of the web” to keep you up to date with the latest news in the Internet business.

From small businesses to Australia’s leading brands across multiple sectors and disciplines, this means we know what works and what doesn’t, allowing us to deliver tangible results that benefit your business where it really matters.

Whether it is a new brand identity-logo design, a social media marketing,  a complex website, an email marketing campaign or all of the above and more, our team can deliver the solution for your business.
Contact us today on 1300 911 772.



Congratulations to the TWMG Team ! The Website Marketing Group has been successful in making the Smart50 for the SmartCompany Smart50 Awards 2011.


Please subscribe to our Facebook page to keep up to date with the latest news in web strategies.

Six Social Media Safety Tips For Professionals (Infographic)


Social media is a fun place indeed, but it also has several in-built vicious dangers on it as well.

Social media has shifted the way people communicate and connect around the world. Still, sharing personal information online can be troublesome with the rising trend of identity theft and account hacking. In the following infographic, you will learn six way to protect your account and your identity when using social media. Here are some of our favourite tips:

  • Look out behind you: Before you post that selfie photo at work, check and make sure there’s nothing in the area behind you that reveals confidential or sensitive information.
  • Skip the shortcut: Many websites and application allow you to avoid creating an account by signing in with a social media login. As tempting as this can be, it is much safer to create a unique account instead. That way if one of your social media accounts is hacked, the hackers can’t access other accounts and apps along with it.
  • Prune your network: Check your list of connection on a regular basis, and flag or block any strangers or anyone that doesn’t have a profile or any content of their own.

Click to Enlarge

Infographic credit: Avnet

The Complete SEO Checklist For E-Commerce Businesses


Many ecommerce companies know that they need to be ahead of everyone when it comes to search engine optimisation (SEO).

In today’s digital age, there are many different ways to look at SEO. Initially, you might think that many of your SEO strategies are going to be the same, regardless of the type of company you run. Unfortunately, things are not going to be that way, especially when you’re dealing with e-commerce sites. The structure of these companies differs because of their goals and more importantly because of the different pages that they have on their websites. How you optimise these different pages is important to understand right away so that you’re sending your audience to the most relevant content based on where they are in the sales funnel.

To aid you in discovering the most appropriate SEO stratgey for your business, we present the following checklist (created by Sergio Aicardi). His advices are gem and you might find some useful insights and ideas here.


Click to Enlarge

The above checklist is made by Sergio Aicardi. He is the owner of The Miami SEO Company and works with the No Risk SEO Team. His responsibilities include developing business relationships and optimising internal processes to ensure the business is constantly growing, while constantly enhancing the quality of services rendered. He has been in the industry for over six years, and his core competency is in analysing traffic data to enhance campaign performance.

10 Great Magento Themes For Your E-Commerce Website


Magento has gained its reputation as a smooth, flexible and powerful CMS for e-commerce platform.

In today’s competitive online world, business owners must be cautious on updating their websites so they can outperform what end-users expect from them. It doesn’t have to be overly complicated, at least for those running on the Magento platform.

Various themes can be added to your website to create dynamic features and appropriate online traffic for your business. That’s the main reason why Magento theme development has now become an important part of the strategy owned by SEOs in developing a website. There are a number of professional theme developers especially for the Magento platform which provide you with the latest trends and themes. This ultimately helps in enhancing your online business as well as the future needs of the company.

While the traditional Magento theme consists of a plain white background with simple navigation, it allows you to customise the colors very easily. There are other types of themes that can prove to be helpful for the e-commerce sites. In today’s post, we will examine ten popular Magento themes that you might find useful for developing your website.



This is a flexible, user-friendly and fast responsive Magento theme. Everything is responsive in this theme at such an extent that all the tables also respond. All pages are fully customised right from catalog pages to customer account pages and many more. Tabs on pages are displayed on pages according to the screen size.



It is a premium multipurpose responsive Magento theme along with advanced admin module. It’s a pretty consumable, easy-to-use and fully responsive theme which is suitable to almost every kind of online store.



A theme developed by, it is a highly responsive Magento theme. The JM craft is a theme loaded with features perfect for any online craft shop. It can be a perfect theme for those who want to impress their buyers by providing an artistic and vivid experience.

JM craft theme is fully equipped with extensions like homepage slideshows, smoother color customisation, catchy titles and graphics and quick view features for viewer’s convenience.



Le-Santana is a primary responsive and retina ready Magento theme including clean, modern and elegant designs. It was designed with an aim to make user experience and usability easy and quick with respect to Magento shopping. It can be easily customised and fully responsive and comes with a lot of features.



Awesome can said to be a next-gen multipurpose Magento theme. This theme is very easy to set up so you can’t set your website in just a couple of minutes. It is customisable and suitable for any kind of device. This theme is a general purpose theme which can be customised and tailored for high-level Magento stores. Awesome Magento theme has been tested and designed to be surely responsive so it works and displays flawlessly on all types of devices.



If you are looking for a street-style fashion store then JM Siotis is the best option for you. JM Siotis includes six exciting features like JM Mega Menu, JM Products slider, JM Slideshow2, JM Product, JM Quick Buy and the awesome JM Basetheme. Due to this you get unlimited options and choices so you can customise your site with less effort.

This is the only theme which supports off-canvas menu that is used in mobiles and tablet devices. It also comes with a Quick Buy module, which supports transitions and effects specifically developed for this particular theme.



This is Magento’s latest theme, which consists of layout, speed, nonstandard solutions which can catch the eyes of customers. This is an innovative Magento theme designed by expert and experienced developers.



Gala Vineyard is a special theme that is designed to keep themes clean and neat with maintaining its spirit. A combination of black and white can create a strong personality for shops like that of wine/alcohol.

3-D effects and transitions will create such beautiful visuals that you can ever imagine. You can logically store all your categories and add many levels and columns by using Mega menu and Mega menu builder. By the feature of automatically resizing at different resolutions, it can comfortably load on any device and give the best appearance on all devices.



This theme is specifically designed for stores of cameras, mobiles, and hi-tech gadgets. Based on Leo framework this theme is fully responsive and looks perfectly in every device.

This theme comes with five spectacular theme colors, flexible layout and mega-menu support. The Ves theme module makes is easy for you to control template direction, changing theme, and template width via updating few configuration without hacking, customising the code.



This is an online Bookstore Magento theme for Magento 1.5, Magento 1.6 and Magento 1.7. Having a fresh and clean design can help you easily customise templates.

The State of Social Impression in 2015 (Infographic)


In the social media and e-commerce world, first impression is everything. It determines whether someone want to “connect” with you or not.

In the newest 2015 Recruiting Nation Survey by The Polling Company and Women Trend, professional recruiters and human resources experts create a compelling picture of the state of the industry. In order to get a better view about the increasingly competitive employment markets, they are striving on increasing the quality of the recruitment methods by utilising the power of social media to locate and nurture dedicated workers.

If you have the similar problem in recruiting new crews, you might want to take a look at the following infographic. It details numerous trends, challenges, and opportunities that most recruiters face in today’s digital age. Some nice tips and tricks are also included.


Click to Enlarge

Infographic credit: Jobvite

Five Wonderful Ways To Create Content That People Love Backlink To


Backlink is infamously known as one technique of ‘black hat’ SEO. However, for search engine optimisation (SEO), content with a good amount of links to it tends to rank well.

When authoritative websites link to a certain piece of content on a website within their story , basically it “tells” Google that the content provides value to others. For this reason, a strong backlink source plays a great role when it comes to where pages will appear in search results on search engines like Google.

Any good piece of content takes effort to create. While the types of content addressed below may be sizeable investments in both time and resources, they have a big chance of ROI. Many marketers have built unique pieces of content time and time again found themselves discouraged by a lack of immediate results. However, slowly they should found that these pieces of content were performing well over time and consistently generated organic traffic months after publishing.

For any business which are looking to link their website’s homepage, specific styles of content tend to work most effectively. In today’s post, you will find five types of content you need to try when developing your content marketing strategy in the future.

1. Special Case Studies

If a company has unique data about a certain initiative it has executed successfully, marketers should be completely transparent with it and use that as a way to attract new users, potential customers and the eyes of others within that industry. Whatever their vertical, brands should treat the case study like they would a scientific case study, but in a manner that makes it easily understood by the readers. Include as many actionable tactics and impressive results as possible. Brands want to showcase how they made improvements to a certain aspect of a business or client’s business so that others can apply it to the needs of their own company, citing it as a resource with a link for their own content marketing initiatives later on.

2. Keyword-Oriented Content

When creating blog posts or written content intended to perform well over time, that contribute to a well-balanced and authoritative backlink profile by attracting natural links, it’s crucial that marketers consider keywords during the curation process. They’ll want to identify keywords that are relevant to their business and the topic they’re addressing and keep them in mind as they start writing. The keywords should occur naturally throughout the content and not over-saturate the material simply for the purpose of inclusion. Ultimately, this makes it more likely for content to appear prominently when users search Google for that specific term.

3. Infographic

An infographic is a substantial investment of resources seeing as brands need to collaborate with a design team in order to make something that people find particularly unique and interesting. That being said if a marketer is designing one, make sure that they have something quotable or material that someone else covering a similar subject would like to include in their own article. Unless one works for a massive brand or a consumer product goods (CPG) company with a household name, his or her company’s expertise alone may not be enough to simply state facts that are validated based on their brand’s influence. Not every company and their employees will be considered thought leaders right away. If marketers make an infographic, they may not be credible enough to attract natural links just because they’re saying something interesting. Instead, it’s best to create content that substantiates bigger ideas, and is backed by trustworthy information from a recognised data provider.

4. FAQ Videos

Answering a FAQ that is relevant to an industry and a business in video form tends to help generate a lot of traffic. While it’s fairly simple to do a standard, written blog post that answers questions many people might have—it’s too common, and thus is harder to attract links to. When marketers are in an environment where it’s typical to try and respond to questions in comments or in blog posts, having a video instead can truly make you stand apart.

5. Breaking News

Injecting an organisation’s ideas and employee expertise into current events or newsworthy items is an effective way to build content that will gain traction as a resource for others. When a newsworthy item breaks that is related to a company’s industry, if their marketers are on the forefront of content creation before a lot of their competitors can do the same, they’ll likely get referenced as other reporters and journalists start shaping out their own articles on that particular subject. Whether they include a link to their content because they are quoting the marketer’s company in it or they link to the post to provide general support and substantiate their own story, the marketer’s enterprise will be receiving links.


Effective content marketing is crucial to the success of any SEO strategy or overall online marketing plan. To enhance the ranking of your content and to produce an increase in traffic to your website, you need links from authoritative platforms. Interestingly, creative content that engages the user will undoubtedly assist in achieving the objectives of your content marketing plan by natural links.

Five Wonderful Ways To Create Content That People Love Backlink To

The Importance Of A Solid Social Relationship Management Platform (Infographic)


In today’s social media age, the necessity to stay up-to-date with the current trend is compulsory for any business levels.

If you are serious about your social presence, you need to pay less attention to what you say about yourself and shift your focus on what your customers say about you in the online world. It is not a secret anymore that genuine online reviews are gem for business’ longevity. A good and solid social media relationship management platform is what you need to manage your online reputation and keep your target audience close. Here’s an infographic and checklist on what a good social relationship management platform – as part of your digital marketing strategy – can help you accomplish.


Click to Enlarge

Infographic credit: WSI

Selfie Lens: The Latest Breakthrough From Snapchat

black background

Imagine when the Snapchat selfie Lens above is branded with Iron Man 4. How much does Marvel pay for it?

Apparently as much as $750,000 for one peak day like a holiday, according to a report of an upcoming new Snapchat ad format from the Financial Times. This is Snapchat’s monetisation plan.

With an infamous young native user base, using traditional ads doesn’t seem like it would work. Snapchat ditched its initial, more traditional ad unit that put commercials like film trailers in people’s lists of Stories to watch.

Since most kids are on a budget, in-app purchases could be a tough sell. Snapchat is currently experimenting with the ability to Replay more than one snap for free a day, selling packs of three extra replays for $1. Maybe if some of its new facial recognition lenses that add animated effects to your face were cool enough, users would pay to customise their Snaps with them. The same goes for premium filters.

However, what they do have is plenty of friends and plenty of time. That’s why Snapchat’s recent Sponsored Geofilters make sense, allowing McDonalds to let you fill your screen with Big Macs if you’re near one of its restaurants. Or a film studio letting you throw its movie’s logo atop your snap. That’s why these more Sponsored Lenses, built atop the selfie animation technology Snapchat acquired by purchasing Looksery, could make this form of crowd-distributed advertising more interactive, personal, and engaging. While the Sponsored Filters can feel a bit tacked on to Snaps, the Sponsored Lenses inherently depend on the sender’s face, making them always unique and intimate. Those are great qualities for ads to have.

Snapchat seems to be homing in on a business model where it doesn’t have to unilaterally bombard users with cookie-cutter ads, and it doesn’t have to nickel and dime them with in-app purchases. Instead, it positions users as the vector for transmitting viral advertising under the guise of content.

Facebook Reveals New Mobile Profile Tweak


Here is the latest news from Facebook: it is going to update the mobile profiles with numerous new features, including “profile videos.”

With this new “profile video” feature, Facebook users will be able to add another ‘touch’ to their profile by including a short, looping video clip that plays for anyone who visits the user’s profile page. In addition, Facebook unveiled a new profile picture feature that allows users to set a temporary version of their profile picture that reverts back to their previous picture at a specified time. For instance, someone could temporary change their picture for throwback Thursday (#tbt), or to celebrate a vacation. Take a look at the example below.


In addition to the profile design changes, Facebook also introduced new profile controls that enable users to change the visibility of the fields that are shown at the top of their mobile profile. For example, users can select what “About” details appear, and choose five featured photos to be showcased. It also brought a one-line bio space where users can describe themselves.


Facebook said that it is moving mobile profile pictures and videos to the center of a user’s profile as well as making these images bigger. Additionally, the new appearance is making it easier for users to see mutual friend photos when visiting someone’s profile.

These updates are currently being tested by a small number of iPhone users in the UK and California, but will be rolled out to more people soon.

Five Excellent and Trustworthy Sources For Link Building


If there is one type of link that Google loves, it is an editorially reviewed, contextual backlink.

While many strategies have come and gone over the past decade, the value of a contextual link on a trusted site has remained. In today’s post, we are going to discuss five sources that you can use to earn trusted contextual links to your site.



HARO (Help A Reporter Out) is a service that connects journalists looking for information with experts in a variety of fields. You can sign up for free and receive emails a few times each day. All you have to do is sort through the requests from reporters and find topics relevant to your business.

As you can see, all you have to do is respond to the question being posed within the timeframe while ensuring you meet any listed requirements such as response length or deadlines. Even though this seems pretty simple, it can land you links or some major news sites.

2. Radio Guest List


This site is meant to connect people looking for radio or podcast guests with experts in several fields, much like HARO. If you visit the “See new radio interview guest requests” you can view a current list of hosts seeking people to interview.

In most cases your interview will be published to social profiles and the website of your interviewer, resulting in links and increased exposure. Some of the shows are relatively new while others have quite a following. This service like HARO has a free option or you can pick from a few packages to promote yourself as an expert looking for interviews.

3. ProfNet


This service is like a paid version of HARO. The fees vary based upon your organization and other factors so you have to request a customized price quote before signing up for this service. The primary benefit of this service is that since it is paid, you are often competing with fewer people for media placements. If you aren’t getting enough coverage from HARO and Radio Guest List, this could be a good additional to your outreach and PR strategy.

4. SourceBottle


While the three previous services mentioned above communicate opportunities via email, SourceBottle has a searchable database that allows you to find outreach opportunities in several niches with a quick search or you can opt-in to receive alerts for opportunities in your area of interest.

This service is free but they also offer an upgraded version for $25 per month. This upgrade includes them pitching your profile to journalists in your industry. Both the listings and the search features seem to be well put together. This looks to be another solid source for expanding your outreach.

5. Outbrain


Outbrain is a service that allows you to promote your content with ads that are placed near relevant content on major websites. The reason this works really well for link building is because the major sites you are paying to display your ads on are the ones that most commonly rank for major keywords. Someone writing an article is likely to search Google for information which is why sites that rank in the top few positions for high traffic keywords gain more natural links.

In order for your paid ad to get links to your blog, you need to create ad copy that intrigues the blogger to click your ad and read what you have to say. If you have a quality post and a click enticing headline, you can enjoy increased traffic from your ads while earning natural links by being in front of writers conducting research.