The Website Marketing Group Blog

About The Website Marketing Group Blog

Michael Doyle - Managing Director of The Website Marketing Group

After 14 years of working in this industry, every day is a new learning curve which is why I love the job.

In this blog, you will find some of our findings on various “the best things of the web” to keep you up to date with the latest news in the Internet business.

From small businesses to Australia’s leading brands across multiple sectors and disciplines, this means we know what works and what doesn’t, allowing us to deliver tangible results that benefit your business where it really matters.

Whether it is a new brand identity-logo design, a social media marketing,  a complex website, an email marketing campaign or all of the above and more, our team can deliver the solution for your business.
Contact us today on 1300 911 772.

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Congratulations to the TWMG Team ! The Website Marketing Group has been successful in making the Smart50 for the SmartCompany Smart50 Awards 2011.

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11 Essential Secrets Of The Largest Online Retailers in the World

Today is your lucky day. In this post, The Website Marketing Group will share eleven essential secrets of numerous successful ecommerce website. Most of multi-million dollar online retailer websites have a lot in common. One of those being that they spend thousands of dollars testing to improve conversion rates. Look closely and you will learn what they have spent millions to find out. Here are 11 of them:

1. Reduce your customers risk

Some of your customers are afraid. They feel insecure, so they don’t buy. They are afraid of identity theft or fraud, therefore they are hesitate to giving personal and financial information to you. They are afraid of getting ripped off. NewEgg does 2.5 billion in online sales and they take the reduction of fear very seriously. They clearly point out the “NewEgg Promise” throughout the checkout process.

2. Make cart items visible all the times

Joseph A Bank clothiers, a big digital retailer in their own right, made a change that reduced shopping cart abandonment by 8%. They made items in the shopping cart viewable from everywhere on their site. They made this (and other) changes after studying the checkout process of the top 200 online retailers. Crate and Barrel does 365+ million in sales online. Here’s how they are currently handling cart visibility. The number 15 in the image below indicates the number of items in the shopping cart. When you hover over the area, your items become visible.

3. Shorten the number of checkout pages

Joseph A Bank clothiers also shortened the number of steps in their checkout process from five to three based on their study of the top 200 online retailers. Speed and ease of checkout is critical. Amazon knows this, and nobody beats Amazon with their one click checkout:

4. Offer free or flat rate shipping

While this is not possible for every online retailer and every product, offering free shipping makes a big difference. The next best thing is flat rate shipping. A Forrester study showed that nearly 50% of customers abandon their shopping carts because of high shipping costs. If you offer free or flat rate shipping, advertise that fact early and often. REI does 318+ million in annual online sales and, as you can see, they are advertising Free Shipping site wide in the header of the website. They also prominently display free shipping on the product detail page.

5. Reveal all fees as early as possible

That’s perfectly fine. Just reveal shipping and other charges as early as possible. A study from WebCredible UK indicates that nearly half of customers abandon their shopping cart because of hidden fees revealed upon checkout. This is Step 1 of the New Egg checkout process for an 84 inch television — a product that isn’t possible to ship for free. New Egg is a multi-billion dollar retailer and they don’t wait to start talking shipping charges — do you?

6. The ability to present a “gift”

The big online retailers put the processes in place to give products and services to others. And they advertise it. Ancestry.com does over 300 million in online sales each year. Notice the “Give a Gift” call-to-action in the primary navigation.

7. Give as many payment options as possible

Does your website take checks? WalMart.com does. WalMart’s Cynthia Lin was quoted on the addition of check payments at WalMart.com, “Initial data show we’re reaching customers who have not bought from us before.” In fact, WalMart.com even accepts cash. If you order online and select cash, you simply visit a WalMart store within 48 hours to make your cash payment. You may not accept cash or check on your ecommerce store but do you accept American Express? PayPal? Are you offering financing through BillMeLater? Google Wallet? The big digital retailers know that more payment options equals more payments. B&H Photo offers credit card, BillMeLater and PayPal payment options.

8. Show progress through the checkout process

You have heard it before, a confused mind always says no, thus, a confused mind doesn’t convert. And one way to forestall confusion during the checkout process is to show shoppers their progress. People want to know where they are and how much farther they need to go to complete their purchase. Ancestry.com knows it is important to show shopping cart progress.

9. Allow customers to add items to a “Wish List”

Depending on what you sell, some percentage of visitors to your ecommerce store are not ready to buy right now. They are doing research. Kicking tires. Comparing prices. Comparing solutions. According to the aforementioned Forrester study, 41% of shoppers abandon their online shopping cart because they were not prepared to make the purchase. B&H Photo gives these unprepared shoppers an option to add items to their wish list.

10. Don’t force them to create an account

At least not before you have made the sale. The Webcredible research showed that 29% of online shoppers dislike creating an account in order to complete a purchase. Multi-million dollar ecommerce stores, in most cases, give shoppers the ability to check out as a guest or “Express Checkout.” Here’s how REI.com is handling the account creation process.

Crate & Barrel knows it too:

11. Provide high quality and interactive product images

E-tailing’s Connected Consumer survey showed that customers want to see high quality product images and lots of them. They want to be able to zoom and rotate those images and they want to see products in different colors, sizes and other options. Product images sell and the big online retailers know this. Notice all the options B&H Photo offers for this camera bag. They allow zoom, rotation, photos from customers and lots of them.

Learn The Best SEO Design Lesson From The Professionals

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Search engine optimisation is often an easy concept for Web professionals to wrap their digital heads around, but the implementation and the actual upkeep, however, is another story.

Across disciplines – design, development, marketing – those responsible for the acquisition and retention, analysis and optimisation, and infrastructure and reliability of a digital enterprise are all in great part responsible for taking the necessary steps to maximise a website’s visibility on the search engine result pages (SERPs).

This means that regardless of a person’s role with an organisation, he or she must too be well versed on what it takes to top the SERPs and elicit the valuable calls, clicks and conversions delivered from there. Designers and developers are no exception. In fact, it is often they who set the foundation for the likeliness of a top ranking. To help designers and developers in their quest to position their companies atop the SERPs, we have enlisted the help of their peers to present SEO design tips from the pros.

1. WRITE A CLEAN CODE

Be sure to follow W3C Standards because search engines love clean code. Clean code makes the site easier to index and can be indicative of how well a website is constructed, which helps speak to the overall quality of the website.

2. FOCUS ON TOPICS, NOT KEYWORDS

With the majority of SEO sessions on your website now having a keyword of (not provided) it’s really no longer possible to know exactly what your top performing keywords are. But the search engines can’t withhold the landing page, so you still have a reliable indication of what topic the user was searching for. The old approach was to pick a single keyword and repeat it multiple times on the page, but a better approach is to think of all the different keywords users might use to search for the topic and make sure you use all of those words on your page. Instead of doubling down on a single keyword, cast a wider net and give your page a chance to rank for many keywords relevant to the topic. You might find it’s better to rank in the top five for multiple keywords than to be number one for only the top keyword.

3. CREATE MOBILE FRIENDLY, RESPONSIVE WEBSITES

Google announced in April 2015 that it would be rolling out a mobile-friendly algorithm that would reward sites with better mobile rankings in the SERPs if they were mobile friendly. Non-responsive sites, on the other hand, would lose rankings in the mobile SERPs. This algorithm was also known as Mobilegeddon.

According to Google there are more searches occurring on mobile devices than on desktop. This is key information that all designers and developers need to take into account when building a website.

4. MAKE YOUR SITE FAST

Google has repeatedly expressed that they aim to make the Web faster and have notified Webmasters that sites which load quickly will receive ranking advantages over slower sites.

Users tend to be impatient and will generally leave a site that loads slowly in favor for a site that propagates content quickly. Google is responding to this user behavior and so should developers. Faster websites will be appreciated by both users and search engines.

5. USE HTML TITLE TAGS

HTML titles have always been, and will probably remain, the most important HTML signal that search engines like Google use to interpret what a page is about and what search queries to associate it with. This may seem obvious but it is still absolutely crucial for SEO to succeed. Each page needs to have a unique title that search engines can index. If there are multiple HTML title tags that are the same it confuses the search engines causing your results in the SERPs to suffer.

6. SPEAK VISUALLY, BUT DON’T DISREGARD SEO

As content messaging becomes more visual through mediums like large format images, galleries, video-centric content and infographics, don’t forget to optimise them for SEO. Text can still play to your advantage in areas like titles, content descriptors, captions or transcripts. Give your images keyword rich file names and alt-tags, ensure proper image file types (using CSS when possible) and look to avoid inserting text in the images themselves, where search engines can’t read it.

7. THINK ABOUT SITE STRUCTURE

One of the fundamentals of SEO is the structure of the site and the information architecture. One of the more controllable aspects of SEO is how your site is structured, and there is often significant weighting given to a great structure. So, think how your site works. Think of how you can be relevant. Do you have services that you offer that are different but can be grouped? Do you have different locations for the same business? Think of ways of grouping your data into relevant subsections and build on that. An example, if you are a lawyer, you could split your business into personal (which would have personal injury, divorce, wills & testament etc.) or corporate (IP Conflicts, employment etc.). That can really help boost your rankings.

8. PLAN ALL OF YOUR WEBSITE CONTENT

Plan All of Your Website Content. It’s important to plan out all of the pages of the website prior to starting to build the site. Make sure to give each topic it’s own page, using relevant keywords to name the URL’s. Additionally, ensure that there is sufficient enough content on the topic to have at least 500 words on the page as search engines give preference to sites with pages that have at least that much content on a page as opposed to short form content.

9. DON’T WORK IN A SILO

The most important SEO principle for Web design and development is that SEO cannot be an afterthought in any project. If you are going to take advantage of organic search traffic to achieve your business objectives, then your SEO person must have a seat at the table. The key to success is that SEO is part of the planning stage and it taken into account when building site architecture and designing the site. If you don’t think about an SEO strategy until after the site is built, it will be that much more difficult if not impossible to correct afterwards.

Second, you must create content that is indexable. If you are building a website and not allowing for placement of content that is readable by a search engine as well as a user then there is nothing that will save your campaign down the road. Finally, you also want to think about how you are naming the URLs of each page that is both logical and takes SEO into consideration. Changing URL names post launch is not an easy undertaking and can delay the success of your website.

10. LOOK FOR DEAD BODIES

Where’s the best place to hide a dead body? Page two of a Google search result. For a quick boost, look for keywords where you appear on page two. (In Google Analytics go to Acquisition > Search Engine Optimisation > Queries and create an advanced filter for Average Position > 10 and < 20.) You’re already ranking pretty well for those keywords. Create a specific page for each one or optimise an existing page. You should get bumped to the first page and get much better results for minimal effort.

11. STUDY AND MEASURE YOUR EFFORTS

There is a lot of eye-crossing data to mine when you are an SEO. With tools like Screaming Frog, Google Webmaster Tools and Google Analytics you can stay on top of what is getting indexed, what is getting click-through, and what queries wind up actually converting on your site. This can then inform your content strategy as to what you thought you should be talking about, versus what you should be speaking to. You see, it is about what the user is actually seeking in the long run, and not what you want to force-feed on him or her.

The Ultimate Image Sizes Guide For Facebook (Infographic)

As more and more social media marketers are now using Facebook to drive qualified traffic back to their websites or apps it’s important you don’t make silly mistakes with designing your ads.

As you will know if you are designing images for your Facebook profile or pages it’s important to know the correct dimensions for all the different elements. With so many different types of advertisements and creative it can be a minefield for us when making sure we have the correct sizing information to hand.

Luckily, in today’s post we have included a detailed one page cheat sheet which covers all the different image sizes you will need for Facebook.

The infographic features:

  • Page cover photo and profile image sizes.
  • The best upload sizes for all your post and ad images.
  • Different character (text) limits for all your post and ad types.
  • Display specifications for mobile, column, and many more!
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Infographic credit: Websitehub.com

 

Five Real Reasons Behind “The Price Is Too High” Objection

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It is not a secret that most consumers always complain that your price “is too high”. Unfortunately, it is usually just a tip of the iceberg. Ask the right questions and you’ll get the right answer.

Ask yourself this question: “Do your consumers see the value in what you are selling?” It’s up to you to dig deeper and uncover the real objection and find a solution to their concerns.

Of all the objections sales representatives get, the “price is too high” is still number one on the list. Imagine this: if you are going to buy a new car, a new house, or even a dinner out with the family, what’s the one common component of your own buying decisions? It’s your budget, isn’t it?

So it’s obvious that all of your prospects have a budget consideration as well. However, you need to be careful since the price objection doesn’t always mean that your prospect can’t afford it. In fact, the price objection is often the trickiest objection of all, which prospects often throw out to hide the real objection. The reason they use it is because it works. Again, everyone understands budget concerns because we all have them.

Expert PRs know how to go beyond this vague objection and reveal what the real objection is. Once you understand what the price objection really means, you will gain a unique insight into how to deal with and overcome it. In today’s post, you will learn five ‘hidden meanings’ your prospect want to cover when they tell you that your price is too high.

Let’s start our interpretation with:

1. They don’t see the value in what you are selling. Often when a prospect tells you that the price is too high, what they’re really saying is that based on what you’re telling them they’re getting, they don’t feel the spend is justified. This often means that you either:

  • Didn’t completely understand their buying motives and so didn’t show how your solution addresses them.
  • Didn’t build enough value in the results they are going to get as a result of making the purchase.

Solution: After you’ve clarified that this indeed the case, then it is up to you to go back and build that value by pitching specific points and tying them down to make sure your prospect sees and buys into the value.

2. They believe they can get it cheaper somewhere else. With the Internet making your solution available to nearly anyone – or, a solution your prospect thinks is the same – it’s difficult to compete on price.

Solution: The solution here is in first discovering that your prospect has another option in mind and then doing the straight forward comparison of “services for services.” This used to be called an “apples to apples” close and it’s still highly effective – if it’s presented correctly. The key, however, is to be able to determine whether that’s the issue and then use a properly worded script do the comparison.

3. They actually can get it cheaper somewhere else. This can seem difficult to at first handle, because after all if they can get it cheaper somewhere else, why wouldn’t they do it?

Solution: To answer this question, just ask yourself what motivates you to pay a premium for a product or service you know you could get less expensively elsewhere. Reasons can include:

  • Getting it from a more well-known source often means that handling any problems, questions or returns is easier.
  • Buying something from a person or company you respect or like is often another reason to go with a higher priced item.
  • Convenience: Sometimes it’s easier or less time consuming to buy a product or service from a source you know and trust – even if you have to pay a bit more.
  • Quality of product. Often times a knock off or generic product is available, but those sometimes don’t come with all the support, instructions, warranty, etc., that you can get buy paying a bit more from the manufacturer.
  • The only place your customer can get you – your knowledge, your customer support, your belief and your desire to stand behind your product and make any problems right – is by buying it from your company and doing business with you. This is a powerful buying reason and one sales reps routinely underestimate…

4. Most of times, prospects are not ready or willing to move forward with a purchase for a host of different reasons: If they are a business, then initiatives can change, or personnel changes, timing, scheduling, etc., also affect purchases. Or, for both individuals and companies, there can be multiple decision makers with different objectives, or prospects decide to keep looking or delay or postpone the decision for many other reasons as well. When prospects don’t want to reveal what is really stopping them from making a decision, they will often just throw out the price objection because it works. Revealing anything else would require an explanation, but saying it costs to much, or that they simply can’t afford it, usually gets sales people off their back.

Solution: The key here is to find a way to get your prospects to reveal what is really behind their decision not to buy and then effectively deal with that.

5. They actually can’t afford it. Sometimes the price objection is just as it sounds: your prospect can’t afford – or chooses not to afford – your product or service. If this turns out to be the case, then it’s something you should have addressed during qualifying.

Solution: Top producers always qualify for budget – among five other things – and they know in advance if a prospect can afford their solution. If you have qualified correctly in the beginning, and you still get the price objection, then you can be sure it’s a smokescreen hiding items one through four above.

Conclusion

As you can see, the price objection isn’t always about the price, but rather, it often means something else. Your job as a closer is to be prepared with a scripted approach to find out exactly what the real reason is, and so position yourself to overcome it.

The Latest Content Streaming Provider For Australians, Presented By Roku and Telstra

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Now Australians have another option to stream all the past episodes of Breaking Bad.

Recently, Telstra announced it has partnered with the U.S.-based company Roku, which makes digital set top boxes that supply one point of access to apps, channels and streaming platforms, to launch Telstra TV. Available from September, Telstra TV will offer customers one handy point of access to home-grown streaming platforms Presto and Stan, TV catchup services, BigPond Movies, as well international streaming player, Netflix.

“Rather than restrict our customers’ choices, we want to host all the popular streaming video services on our platforms and make it easy for them to get all the content they want in the one place,” Joe Pollard, group managing director at Telstra, said in a statement.

Telstra TV will only be available to Telstra fixed broadband customers and users will still have to pay subscription fees to the streaming services, although they will possibly be available for a bundled price down the track, a Telstra spokesperson confirmed to Mashable Australia.

Roku is hugely popular in the United States, with more than 10 million players sold, and is integrated directly with TV sets made by manufacturers HiSense, Insignia, Haier and TCL. The Roku 2 device will be rebranded in Australia as Telstra TV, and Telstra is working with Roku to bring Australian customers the variety of apps the company has approval for in the U.S market.

In the U.S., the latest Roku device, the Roku 3, is available for $99.99 (A$136.13), and offers users access to content such as Netflix, HBO Go and Hulu. Although the Roku 3 is not officially for sale in Australia, various online forums detail how Australians can get their hands on and use the device.

Pricing and further content details for Telstra TV will be available closer to launch

Review is Good, Yet Purchasing It Will Kill Your Creativity

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Review keeps your customers informed about your business.

Recently, “premium” review has gained more popularity from certain businesses. However, it remains a serious issue and is being brought into focus by the popularity of global media.

Many media experts state premium reviews are murdering creativity. Channel integration is a difficult thing to do in practice, because it’s complex and very time-based. The similar thing is true in media. CEO of independent media agency Slingshot, Simon Rutherford, agreed that slashing costs to scoop business is not a wise move.

“Reducing your prices just to win pitches isn’t sustainable, and just puts your agency and staff into a bad position, because you have to start looking where you can recoup dollars before you even start,” Rutherford said. “We’re in the service industry, so it’s important that our clients value the service we provide and the agency can afford to provide a great service. No-one wins in a price war –not the client, not the agency and certainly not staff.”

The number of brands here and abroad that have called media reviews over the last few months has sparked waves of rumors as to why. However, announcements of such reviews keep on coming.

Some commentators speculate that many businesses won’t even result in accounts moving, yet will largely drive prices down. First dubbed as the “media-palooza” by overseas media and adopted by some here, local billings for media accounts up for grabs are said to be up to the $250 million mark. On the larger scale, this runs into billions, with estimates hovering around US$10 billion.

However, CEO of Match Media, John Preston, said many of these global clients haven’t reviewed for quite some time – firstly due to efficiency and secondly because the market has experienced immense change.

“They are spending an enormous amount of money on a global level, and can one agency partnership derive more financial return back to their business? That would be the procurement component” said Preston. “The second part is because the market has changed so much over the past three years and will continue to change, quite dramatically. I think what they [clients] are seeing is quite a significant volume of dollars shifting to digital, and specifically into programmatic, and that area of digital, data, technology, programmatic buying all wrapped into one, I believe, is confusing to a lot of the major clients around the world, in the sense that it’s not 100% transparent to them, in some cases.”

Preston said it’s something clients need more education around, adding that brands have to reignite trust with their agencies to ensure they are getting the best advice.

“So, probably what’s driving this is just a look around to see if there is a better informed agency, a better approach to technology, data and programmatic.”

How To Combat Conversion Killers? (Infographic)

There’s nothing more frustrating than a landing page, form or campaign that just doesn’t deliver.

We talk a lot about ways to optimise conversions. But it’s just as important to recognise the danger zones that, if left unchecked, can become serious conversion killers.

The good news is, with a few minor modifications to design, messaging or timing, these conversion killers can be transformed into conversion heroes. By using a measured and strategic approach to deploying changes (and keeping track of what works) you can write your own playbook detailing exactly how to transform a weakness into an opportunity.

This infographic illustrates 5 common problems that you may be facing when it comes to website form conversion.

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Click to Enlarge

Infographic credit: Formstack.

13 Top Notch Social Plugins For WordPress

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In today’s post, we will share the best social plugins available for WordPress.

No matter how big or small your business is, if WordPress is your main ground, you are definitely in need of a plugin to verify your site’s presence on various social media in order to increase site engagement. The following list is likely to feature a solution to your social problem.

1. Alpine PhotoTile for Instagram

  • Downloads: 30,000+
  • Rating: 4.4 out of 5 stars

Feature Instagram content on your site with the Alpine PhotoTile plugin. The plugin enables users to retrieve photos from specific Instagram users or tags and display them on their WordPress site. Plus, users can display photos in a sidebar, post or page as well as can leverage the plugin’s Lightbox feature for an interactive slideshow.

2. BuddyPress

  • Downloads: 100,000+
  • Rating: 4.2 out of 5 stars

Make your site more social with the BuddyPress plugin, which is a suite of social network components. Through the plugin, users can create site memberships, feature activity streams, enable private messaging, create groups and more. Essentially, users can turn their WordPress site into a social network.

3. ContestFriend

  • Downloads: 100+
  • Rating: 5 out of 5 stars

While not downloaded nearly as much as other plugins on this list, ContestFriend helps users run social sweepstakes, contests and giveaways. The plugin includes social sharing buttons, built-in URL shortening, a weighted entry system and more. Plus, ContestFriend integrates with MailChimp, AWeber, CampaignMonitor and GetResponse.

4. Facebook Comments

  • Downloads: 90,000+
  • Rating: 4.5 out of 5 stars

Add Facebook Comments to your WordPress site with the Facebook Comments plugin. Additionally, users can insert the comment box as a shortcode into any post, page or template.

5. Kudobuzz Testimonial Widget

  • Downloads: 300+
  • Rating: 5 out of 5 stars

Display social testimonials on your WordPress site with the Kudobuzz Testimonial plugin. The plugin collects positive things people say on social, filters them and displays the content on users’ websites. Plus, users can collect reviews from their site visitors too.

6. Microblog Poster

  • Downloads: 10,000+
  • Rating: 4.3 out of 5 stars

With the Microblog Poster plugin, users can automatically have their new and old blog content published to social networks, including Facebook, Twitter, LinkedIn and Tumblr. This can help users ensure their content reaches social fans and followers.

7. NextGEN Facebook

  • Downloads: 30,000+
  • Rating: 4.4 out of 5 stars

Site owners can improve their socially shared content with the NextGEN Facebook plugin. The plugin offers social sharing buttons and can be leveraged to make sure social sites present shared content in the best way possible. What’s more, the plugin gives users control over all the information social website crawlers need, which can improve the site’s Google search ranking and click-through rates. Plus, the Pro/Power-User version of the plugin supports Twitter Card meta tags.

8. Pinterest Verify

  • Downloads: 9,000+
  • Rating: 4.7 out of 5 stars

The Pinterest Verify plugin enables users to verify their website with Pinterest by inserting a meta tag on their front page with no coding required. By leveraging the plugin, pinners will see the verification checkmark while users are also granted access to Pinterest’s free analytics.

9. Sharing Buttons & Analytics by AddShoppers

  • Downloads: 2,000+
  • Rating: 5 out of 5 stars

The Sharing Buttons & Analytics by AddShoppers enables users to add social sharing buttons to their WordPress sites as well as track sharing activity from networks, including Facebook, Twitter, Pinterest and Google+. Plus, the plugin offers social login and retargeting functionality, the ability to reward visitors for sharing content, an ROI tracking app for WooCommerce or WordPress eShop merchants and more.

10. Social Login

  • Downloads: 30,000
  • Rating: 4 out of 5 stars

The Social Login plugin can be leveraged to enable visitor commenting, login and registration with more than 25 social networks, including Facebook, Twitter, Google, LinkedIn, Instagram and more. The plugin is compatible with BuddyPress and can be used to increase user engagement.

11. Social Media Feather

  • Downloads: 100,000+
  • Rating: 4.6 out of 5 stars

If social media sharing and follow buttons is all you need, give the Social Media Feather plugin a look. The plugin totes itself as lightweight and supports social buttons for sharing and following for a variety of networks, including Facebook, Twitter, Google+, Pinterest, LinkedIn, YouTube, Tumblr, Instagram and more.

12. Tumblr Importer

  • Downloads: 20,000+
  • Rating: 4.3 out of 5 stars

Import a Tumblr blog into a WordPress blog with the Tumblr Importer plugin. The plugin handles post formats, can be used to import in the background and does not create duplicate imported posts.

13. Twitter

  • Downloads: 20,000+
  • Rating: 3.2 out of 5 stars

Launched in February, the official Twitter plugin for WordPress can be leveraged to optimise websites for Twitter audiences. Through the plugin, users can embed Twitter content and grow their audience on the social network. The plugin even generates Twitter Cards for a user’s Web pages in order to better highlight shared content.

Top Ten SEO Tips You Need To Know (Infographic)

Building a successful business today calls for you to go beyond offering a great product or services and creating a dazzling website. In fact, these efforts will be all for naught if you fail to reach your target audience and bring in the revenue you need to profit.

The infographic below proposes ten top tips that you should employ to survive and thrive in today’s competitive digital marketing world. Here are three highlights that easily become everyone’s favourite:

  • Make your website/blog mobile friendly: More than half of all online searches are now conducted on devices like tablets and smartphones. When you want to reach your targeted audience, it is critical that you make available a mobile version of your company’s website.
  • Make your mobile website easy and fun to use: Your company’s website needs to be entertaining and easy for your customers to use. Rather than turn them away with small text or links that are too small to click on, your should employ conveniences like vertical menus and large buttons.
  • Use a social media calendar: Successful search marketing requires that you remain active on social media platforms. However, if you are afraid that you are too busy to update your accounts on a daily basis, you can take care of this important marketing strategy by using a social media calendar.
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Click to Enlarge

 

16 Modern Mobile-Friendly Website Designs That Will Rock Your Day

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Have you ever created a mobile site and failed miserably? Maybe the site is not responsive or perhaps it is really difficult to find what your customers were looking for. Or maybe it’s something else….

Whatever the problem was, you may have left to go to another site as a result. Google knows that unhappy website visitors will go elsewhere, thereby increasing bounce rates and decreasing the chances a site will rank on mobile searches. While some of the commotion was certainly a bit extreme, the update was a big deal, is a big deal, and will mean billions in revenue gained or lost in the coming years. This is especially true now that mobile search queries have already begun to surpass desktop.

Many brands across the globe have been working to improve their mobile website experiences. To inspire you on your own mobile web design, in today’s post we have compiled 16 companies that are doing a great job with their mobile optimisation. Let’s take a look at the designs of their mobile websites and go over what makes them so great.

1. Beaglecat

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With its bold colors and simple design, Beaglecat’s mobile homepage gives visitors a lot of helpful information without seeming overwhelming. With a few quick scrolls, visitors can quickly get an overview of Beaglecat’s mission, the value they provide, and who’s on the team. To learn more about any of these things, you can click on big call-to-action buttons that say things like “More Details” and “Learn More.” Finally, the forms on their pages are really short and easy to fill out on a mobile device.

2. Oakley Hall Hotel

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When you’re looking for a hotel, the top three things you want to see are big pictures of the rooms and spaces, room availability, and pricing information, right? Oakley Hall does a tremendous job capturing the essence of their hotel with big, high-definition images and a mobile-friendly availability feature that leads users to pricing options. They also provide concise but enticing descriptions of their room styles, as well as call-to-action buttons for users who want to learn more about weddings and their exclusive dining club.

3. Impact Branding & Design

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Impact’s mobile site is a great example of blending multiple elements of your value proposition into one, succinct scrolling page. Starting off with easy-to-click buttons, users can learn more about what Impact does and the value they provide — followed by customer testimonials, a graphic on what inbound marketing is, and finally, a big call-to-action button linking to their learning center.

4. Speckyboy

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Speckyboy is a design blog, so you’d expect a great mobile experience from them, right? Well, they deliver it well. The experience scrolling through Speckyboy’s blog is flawless, including intriguing imagery, article titles in large fonts, and an easy-to-read introductory paragraph teasing each article, which users can click if they want to read the rest. For lead capture, Speckyboy offers a mobile-friendly form that solicits subscribers to their newsletter: All you have to do is enter your email address. Toward the bottom of the homepage, Speckyboy keeps users engaged by offering two separate list of historic blog posts that users can click, including the “Most Popular” and “Recommended.”

5. Landscape Leadership

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One of the first things users see on Landscape’s mobile homepage is a press-to-dial phone number that connects directly to the firm. We love the placement of that call-to-action. The rest of the site then goes on to explain what Landscape specialises in, followed by useful content including blog articles, website links, and large, easy-to-press social media buttons. For visitors who want more information, Landscape provides a large search box near the bottom of the mobile page.

6. SyncShow

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Everything about SyncShow’s mobile website is clear, crisp, and concise. Their mobile homepage immediately offers can’t-miss call-to-action buttons, followed by a full description of their target market, B2B and B2C manufacturing companies. When you scroll down you’ll find succinct explanations of how the manufacturing industry’s changed, which is very relevant for their target audience. You’ll also find a short description of the company’s value proposition and a case study highlighting a recent five times return on customer investment. The pattern here? Short blurbs followed by call-to-action buttons for visitors who want to learn more.

7. NudeAudio

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NudeAudio sells portable speakers and their mobile homepage does a great job of providing visitors with exactly what they’re looking for on the website: Striking product imagery coupled with feature details and big call-to-action buttons. They also include product update links that send people directly to their blog, as well as a one-field form where visitors can enter their email address to sign up for the newsletter.

8. Influence & Co.

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Near the top of Influence and Co.’s mobile website is this compelling, inviting, and easy-to-understand value proposition: “We work with you to get you published in targeted online publications that showcase your expertise to your exact audience.” They go on to display a visual testimonial from Dell, along with a very short, touch-friendly form for interested prospects to quickly drop off their contact information.

9. 1252 Tapas Bar

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What would you want from a tapas bar’s mobile website? If you answered food pictures, a blurb about delicious, locally sourced food, and menus, then you’ll love this website as much as we do. Their full menu is designed to be mobile responsive, so no pinching and zooming is needed. They also tell a charming story about their head chef, Wes Tyler right on the homepage, which gives a welcoming feel to this local restaurant.

While the page has all of the relevant contact information and hours of operation, we love the special offering at the bottom of the page, which highlight 1252’s weekly food-and-drink specials with delicious-sounding descriptions.

10. TrendKite

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TrendKite takes all the good things about desktop websites and puts it on their mobile page. Their homepage starts with an aesthetically pleasing visual above the fold, and then goes on to explain their value proposition and contact information. Keep scrolling, and you’ll be able to click into ebook offers and read more information catered specifically to you, as they separate content “For Brands” and “For PR Agencies.” There are well-positions call-to-action buttons throughout.

11. Dog-a-holics

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Great mobile webpages have a lot of compelling imagery. Dog-a-holics knows to lead with their best K-9 face forward. Following an adorable first picture, visitors can read three, succinct reasons the company loves dogs, which are separated by delightful little icons.Before providing all details on store locations, hours of operation and clickable contact information, Dog-a-holics includes a few humanising details about the company to make them feel closer to the customer: a picture of the founder, and a call-to-action offering visitors the option to join as a “special member” of the store.

12. Rover Labs

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Rover Labs’ mobile homepage does three things exceptionally well. First, the page tells an easy-to-understand yet compelling story of why they exist and why their target audience needs them. Second, they include some awesome product shots that are really easily digestible on mobile. Finally, the entire experience is clean, brief, and offers users plenty of information along with calls-to-action to learn more.

13. VentureFar

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VentureFar’s mobile website has a difficult goal: They need to convince users to climb Mount Kilimanjaro on a cell phone. What’s impressive about the site is that they actually do a really good job. Starting off with a postcard image of the mountain, they immediately offer users the ability to compare tour-operating prices. (Yes, they know their demographic well.) They also include one of the better mobile responsive charts we’ve seen, which includes a simply designed but detailed chart showing all the tours they offer. Finally, their homepage ends with a short blurb answering frequently asked questions, like “Why Climb?” and “When Should You Go?” Being a remote tour company, VentureFar is also sure to include details on their licenses/verifications and options to book direct.

14. Blue Zone SUP

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Blue Zone SUP is a stand-up paddle boarding camp in Costa Rica, and after seeing their mobile site, we totally want to go. Their site begins with an enchanting hero image, followed by a quick company description and well-produced video that works really well on mobile. They also show visitors a nice chart they can measure their skill level by on a scale of one to five. This way, when browsing camp dates (which is offered via call-to-action button under their video), visitors will know which weeks are most applicable to their skill level. To showcase more of the company culture, Blue Zone provides links to blog articles and additional imagery.

15. TinyPulse

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TinyPulse’s mobile homepage is loaded with visuals, including customers from more well known brands and PR features from national publications. Instead of a text-heavy value proposition, the one on their mobile site is visual and concise, and they follow it with a mobile responsive product video.

16. AX Fitness, LLC

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AX Fitness wastes no time in showcasing their culture: The very first thing you see when you go to their mobile site is a large picture of a group running a foot ladder workout, along with the phrase (in all caps): “Real People. Serious Fitness.” We commend the focused approach. Keep scrolling, and you’ll immediately see a “first free class” call-to-action button along with a special first month deal. It also includes a few words from the owner, showing visitors her passion and commitment to customers as both a gym owner and fitness enthusiast. From there, users can learn about personal training, group fitness, read blog articles, and get information on exciting, upcoming events.