Day: December 12, 2011

BREAKING: WordAds from WordPress Launched

| 0 Comments | By TWMG

It’s been a long time coming. But through its partnership with Federated Media, popular blogging platform WordPress has launched an AdSense alternative dubbed WordAds. While the name is confusingly similar (at least to me) to Google’s search-based advertising product Adwords, expect the millions of WordPress users to sign up in droves. WordPress has never supported the inclusion … Continue reading “BREAKING: WordAds from WordPress Launched”

Drive Higher Engagement with These Content Types

| 0 Comments | By TWMG

A Web marketer’s job can be made much easier when meaningful and valuable content is available to promote.
There is no shortage of platforms on which to promote content, or channels through which to promote your content, or ways to construct messages about your content.
But where many Web professionals fall short is in the assembling of … Continue reading “Drive Higher Engagement with These Content Types”

Weekend Warrior: The Impact of Social Media

| 0 Comments | By TWMG

Democracy reigns supreme for companies that use social networking to market themselves and their products. A new study by Performics reveals that most users agree that the voicing of opinions on social networking sites can influence the business decisions of a company or brand.
Called S-Net, The Impact of Social Media, the study found that 52 percent … Continue reading “Weekend Warrior: The Impact of Social Media”

Personalisation – Web Marketing’s Holy Grail

| 0 Comments | By TWMG

What does “personalisation” really mean? You’ll be forgiven if you have absolutely no idea. As trendy catchwords go, “personalisation” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of one-size-fits-all.
Nearly every online marketing vendor touts some form of … Continue reading “Personalisation – Web Marketing’s Holy Grail”