By TWMG
Retailers have again been warned about the importance of keeping a close eye on their social media presence after someone masquerading as an official Just Jeans spokesperson confused and offended customers on the store’s Facebook page.
Visitors who posted comments to the store’s official page received responses from an account registered as ‘Just Jeans’ and containing … Continue reading “Just Jeans Facebook’s Hoax Case Encourages Retailers To Be More Cautious”
By TWMG
Scott Monty took the stage at the 2013 New Media Expo in Las Vegas to talk about what he’s learned from four years of evolving social media programs at Ford. While the brand has had its share of ups and downs in the social media space, it has continually looked for new ways to connect with fans and … Continue reading “Important Lessons That We Can Learn From Ford’s Scott Monty at NMX – Las Vegas”
By TWMG
Business owners can start factoring in shoppers’ senses when figuring out how to increase dwell time. A new study by Washington State University researchers has found that combining tunes with simple, store-appropriate smells could help retailers to attract shoppers to their place.
“Looking over related scientific research and making sure their sounds, music and displays match … Continue reading “Sound and Scent: Using The Right Song and Smell to Attract Customers”
By TWMG
If you remember our previous post about an infographic of The Psychology of Color, today’s infographic will talk about how colors can affect consumers’ purchasing behavior.
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