Understanding Viral Marketing: How to Create A Successful Viral Marketing Strategy

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We should agree that the term “viral marketing” is quite offensive. For those who don’t have a clue, viral marketing will sound like something evil and unhealthy. However, any serious business owners have to embrace the power of this “virus”. It has a unique way to spread and affect others unconsciously. It hosts on other … Continue reading “Understanding Viral Marketing: How to Create A Successful Viral Marketing Strategy”

For Online Shoppers: Beware of Fake Reviews and Group Buying Sites

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This year, fake reviews and group buying sites offering various vouchers and discounts are the primary target of the ACCC’s blacklist for cyber crime and misleading online behaviour.
While more people are using reviews for the best customer experience, the Australian Competition and Consumer Commission (ACCC) noted that they may be misled by fake reviews. The … Continue reading “For Online Shoppers: Beware of Fake Reviews and Group Buying Sites”

Senior Citizens as the New Facebook Users: An Infographic

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Facebook is the biggest social media site in the world with more than 800 millions users. Most of the Facebook users are teenagers. They use Facebook as a means to express themselves, share common interests with their community, connect with lost colleagues and look for new friends. With the booming of smartphones among youngsters, the euphoria … Continue reading “Senior Citizens as the New Facebook Users: An Infographic”