By TWMG
A creative campaign had been held by Cornetto in Turkey and implemented by Unilever. The goal is as simple: to raise brand awareness of Cornetto’s latest product, Cornetto Ice Creams. In order to bring a boisterous campaign, they developed a game that was playable via projection mapping over 3 days in a central square in … Continue reading “Cornetto Projection Mapping”
By TWMG
Few weeks age, we posted something about a skinny vending machine that can virtually fits everywhere. Today, we found another creative use of vending machine. Pepsi Sampling Machine is a digitally operated vending machine. Made from Belgium, this machine will release a can of sample everytime a person like their Facebook Page. To like Pepsi’s … Continue reading “Pepsi Sampling Machine: A Creative Way to Give A Free Sample”
By TWMG
Recently, a research shows that brand images that do not contain a human face are 23 percent more likely to receive a repin than those who have. Using custom algorithms to evaluate more than 500,000 Pinterest images, it was revealed how an image’s visual characteristics influence social media activity.
By examining 30 different visual characteristics, including color, texture, lightness … Continue reading “Pinterest’s Hidden Facts: Pictures That Will Get More Repins”
