Day: February 11, 2014

Australian News and Statistics: Almost 100 Hours of Aussies’ Time were Spent on TV Each Month

| By TWMG

Aussies watch almost 100 hours of TV in a month, with most of that is live and through a large screen. However, recorded TV and small screens are growing in use.
Latest research from OzTam Nielsen found that of the 96 hours of TV people watch each month, 93% of that was traditional TV in the … Continue reading “Australian News and Statistics: Almost 100 Hours of Aussies’ Time were Spent on TV Each Month”

71% of Businesses Will Increase Their Budget for Digital Marketing in 2014

| By TWMG

71% of businesses plan to increase their digital marketing budgets this year. In comparison, only 20% of respondents said they plan to increase their traditional (offline) budgets, up slightly from 16% last year. The average expected increase (for those increasing digital budgets) is 28%, slightly higher than the average expected increase of 26% for offline … Continue reading “71% of Businesses Will Increase Their Budget for Digital Marketing in 2014”