Day: April 11, 2014

Has SEO Been Substituted by Content Marketing?

| By TWMG

The biggest puzzle among marketers around the world is whether content marketing was taking over search engine marketing.
This is an intereting notion since content marketing is a relatively new area in the Australian context. However, it doesn’t mean  that content marketing is replacing anything, because the two disciplines are subtly, but importantly, different. The role … Continue reading “Has SEO Been Substituted by Content Marketing?”

Havas Has Been Chosen to Handle PayPal’s Creative and Media Business

| By TWMG

PayPal has chosen to take the full service pathway by designating Havas for both creative and media duties in Australia.
Havas had been working with PayPal in Australia on a project basis, yet it has since been appointed as the lead agency on the local roster. It is thought previous lead agency, Publicis Mojo, wil remain … Continue reading “Havas Has Been Chosen to Handle PayPal’s Creative and Media Business”