Day: October 30, 2014

All Australian Metadata Will Be Stored For Two Years Under The New Law

| By TWMG

All Australian metadata is proposed to be stored by telecommunication companies and internet service providers for two years, under the new legislation introduced to Parliament by the Australian government.
This morning, the mandatory data-retention legislation was introduced by Communications Minister Malcolm Turnbull to the House of Representatives.

“Modern communications technologies have revolutionised the ability of people to … Continue reading “All Australian Metadata Will Be Stored For Two Years Under The New Law”

Facebook’s Mobile Switch Drops The Ad Impression By 56%

| By TWMG

Facebook advertising income for the last three months hit US$3 billion, despite a 56% drop in ad impressions as the side effect of social network’s focus to mobile.
The social network company has revealed its Q3 fiscal results showing that ad revenues climbed by 64% year-on-year, of which 66% came from mobile ads, an increase from … Continue reading “Facebook’s Mobile Switch Drops The Ad Impression By 56%”

The 2014 State Of Consumer Privacy & Personalisation (Infographic)

| By TWMG

Latest research about consumer privacy and personalisation reveals that, when it comes to their data, modern consumers across the globe are demanding transparency, relevance and convenience.
The study also shows that social login usage is exploding as more businesses use it to reconcile these concerns and expectations. Here are some key highlights:

77% of average consumers log in … Continue reading “The 2014 State Of Consumer Privacy & Personalisation (Infographic)”