Day: May 11, 2015

How To Connect With Your Consumers Via Mobile (Infographic)

| By TWMG

Recent study revealed that 87% of smartphone owners use search engine at least once a day. Moreover, 72% of mobile consumers want to visit a mobile-friendly website.
Consumers are using mobile to look for and research businesses, consume content, and make purchasing decisions. However, are mobile consumers finding you? Is your website converting them into leads? … Continue reading “How To Connect With Your Consumers Via Mobile (Infographic)”

Measuring Your Analytics And Attribution In The Right Way

| By TWMG

Analytics can help you understand your customers’ experience better, while attribution informs your marketing mix.
For brands with numerous online and offline marketing channels as well as cross-device campaigns and purchase paths, it’s not about choosing one capability over the other. It’s about both working together.
Big data is a game changer. Still at face value, it’s … Continue reading “Measuring Your Analytics And Attribution In The Right Way”

Retargeting: What It Is and How It Can Help Your Business

| By TWMG

Website remarketing actually works. 92% of marketers said retargeting is generally favorable to search.
They say that retargeting performs the same as or better than other display campaigns. But how, exactly, does it do that magic?
What is retargeting?
Retargeting lets you selectively advertise to consumers who have already visited your site with a message that’s tailored to … Continue reading “Retargeting: What It Is and How It Can Help Your Business”