Dear social marketers, have you connected with shoppers effectively?
During its first release, it seems like the QR code would solve all of your problems in terms of connecting with individuals on the path to purchase, plus reduce the need to pay the major grocers handsomely for in-store marketing? Still, QR codes rapidly dwindled into an … Continue reading “Six Indications You Are Doing A Terrific Job at Content Marketing”
Day: June 1, 2015
How Images Make Content More Shareable? (Infographic)
|An old adage says “a picture is worth a thousand words”. However, those who do are really underestimating the value of a good visual.
Here is why: It only takes one tenth of a second for your brain to make sense of a visual scene. People remember 80% of what they see and do, compared to … Continue reading “How Images Make Content More Shareable? (Infographic)”
Words and Phrases That Convert (Infographic)
|Senior marketers that have been on the field at least for five years have likely heard the phrase “Sell the sizzle, not the steak.”
Here’s an example of selling the steak vs. the sizzle:
Steak: “This is a gadget. It contains feature X and feature Y. It is A by B square feet, and comes in five … Continue reading “Words and Phrases That Convert (Infographic)”