Nowadays, everybody is doing B2B. If you are not updating your knowledge concerning the latest B2B news and techniques, you’ll definitely miss a big point.
Simply “doing” B2B online marketing is not going to maximise success. Truth to be told, your website isn’t going to just magically generate new business just because it looks good and you “employ” B2B. You need the right strategies to attract visitors and convert them to customers.
There are a lot of moving parts with a B2B online marketing and lead generation program. Take a look at the following infographic to help you visualise the components and all the important process you need to know.
Infographic credit: Circle Studio