The Power of Pinterest: Why You Need to Care? (Infographic)

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Pinterest is the fastest-growing social network. Its user-base includes millions of wealthy, brand-hungry consumers who are ready to buy.
The fact is, Pinterest users buy more frequently than users on any other social network, whether they’re shopping online or in a store. On top of that, Pinterest users also spend more money per purchase than any other … Continue reading “The Power of Pinterest: Why You Need to Care? (Infographic)”

Deconstructing User-Generated Content in 2016

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At its best, UGC (user-generated content) appears to be an easy win for the marketing world, where genuine, satisfied customers publicly and voluntarily sharing their positive interactions with your brand have a compelling authenticity that money can’t buy.
A recent survey of 2,000 consumers has found that 66% of people prefer to hear brands’ stories from … Continue reading “Deconstructing User-Generated Content in 2016”