Day: August 12, 2016

Facebook Is Attempting To Make Your Facebook News Feed “More Personal”

| By TWMG

Here is another change in Facebook’s News Feed algorithm.
Facebook announced a new change to the algorithim that powers its News Feed. This time, the change is meant to make the stories you see “more personally informative.”
The idea, Facebook says, is to create a new ranking system — personalized to each user — that is able to … Continue reading “Facebook Is Attempting To Make Your Facebook News Feed “More Personal””

Using Emoji To Maximise Your Email Marketing’s Performance (Infographic)

| By TWMG

Symbols have been used in email subject lines for many years, way before emoji became ubiquitous.
It’s not surprising that these symbols can improve your open rate. These symbols differ from emoticons, which are typographical displays of facial expressions, such as :-).
A step up from emoticons and symbols, emoji are those colorful mini graphics ranging from yellow … Continue reading “Using Emoji To Maximise Your Email Marketing’s Performance (Infographic)”

Beginner’s Guide to Google Remarketing (Infographic)

| By TWMG

Content remarketing offers an excellent occasion for turning bounced visitors into leads, increasing repeat visitor rates and brand recall.
So, you’ve been producing lots of content for your brand. At some point, you might have noticed that people find your content, but they leave it without becoming a lead. If you think they’re just lost to … Continue reading “Beginner’s Guide to Google Remarketing (Infographic)”