Business owners now have more Facebook Contest options since Facebook has loosened up its policy, allowing users to hold contests on both the Timeline via a post, and via apps on tabs. So how can you decide which to use? Here is a quick tip on choosing between timeline-based contest and tab-based one.
The key is understanding how the contest fits into your larger marketing strategy. Any contest can help, just make sure it’s not a RAM (random acts of marketing) type of contest. Think thoroughly with your team about the overall strategy and the final goals of the contest. Knowing these things will help as you set up your Facebook contest.
Here are some points to consider:
A Timeline Contest is best if:
- If you want to launch right away (like today)
- If you want fast engagement (like’s and comments on a post)
- If you have no budget at all
- A Facebook timeline contest will give you fast engagement and can be deployed quickly
A Tab Contest hosted on your Facebook page is best if:
- You want to grow Page likes (offers Like Gate to ensure fans like the Page to access the contest)
- You want to capture lead information such as email addresses for future marketing
- You want more design control
- You want advanced features
- A Facebook contest on a tab will give you greater control and better lead capture.
Take a look at this infographic for more detailed information:
