Google announced back in May that it was adding Tweets to Google search results on mobile devices. The update must have been a success, because Google is now bringing this functionality to desktop search results too.
With the updated search functionality, consumers will be able to get real-time information in search results via from tweets. Moreover, it will help brands reach a larger audience because their tweets will be delivered to relevant search queries.
How This Will Benefit Twitter?
For Twitter, the microblogging company will gain more exposure. Both Google and Twitter have grown since the last time this partnership was in place. Google has more users than Twitter and many of those users will be intrigued to check out Twitter and sign up when they see how it can be relevant to what they are interested in. Twitter is looking to grow their users with this partnership.
How This Will Benefit Google?
Google will be able to show even more relevant results, which is their main objective. Twitter has 288 million monthly active users constantly tweeting about news, everyday events, pop culture and more. That content will fill an important missing link in Google’s search results, showing real-time information from users all over the world that is related to the search performed on Google.
How This Will Benefit End-Users?
Information is knowledge and the one important thing that users will benefit from is the added wealth of knowledge from the combination. Users will see the real-time Twitter results on Google regardless of whether they are a registered Twitter user or not. The addition of related tweets will help provide information on trending topics, natural disasters, major accidents and other important events in the world. Twitter users that regularly tweet about current events and trending topics will have the possibility of gaining more visibility and followers.
How This Will Benefit Businesses and Companies?
If you don’t already utilise Twitter, now is your chance to start and take advantage of the opportunity to have your Tweets show up on Twitter and on Google too. Of course, there’s no guarantee that any tweets will show up in search results, but having a sound social plan will help you maximise your exposure on Twitter as well as Google. A sound social plan begins with treating each social channel like it is a broadcast resource. In addition to posting social updates, post newsworthy updates and capitalise on trending topics that are relevant to your business. Also follow these tips:
- Set up a calendar and plan out your tweets
- Evaluate what times and days are best for your audience
- Post and re-post during your peak times
- Diversify your tweets with text, pictures and video
- Use relevant keywords in your tweets
- Use hashtags properly
- There is an art to using hashtags and it is important to strategise and always use relevant hashtags
- Understand what Google searchers might be looking for and reverse engineer your posts with that in mind
Real Time Social Search Era?
Tweets from Twitter will start to appear in Google’s search results sometime in the first half of 2015. Businesses should take the time now to build up a Twitter social following and get a plan in place to make the most of the opportunity.
Real-time social is coming back to Google and this time there is even more potential for brands to increase their reach with this great combination. Be sure to pay close attention to this new development because it is sure to evolve. Tune into expert presentations and watch for case studies to see how companies are having success with tweets appearing in Google search results. Don’t forget about implications for calculating data, data integration and also making journalists’ jobs easier through efficiency.