Automated marketing is notoriously known as the “wrong” way to market your brand.
However, the fact is, automated marketing is not as bad as you might think. Digital marketing is constantly changing and getting higher in terms of online advertising, as what worked yesterday might produce no results today. Therefore, it becomes very important to stay ahead of your leads and predict the next step of your buyers’ behavior.
Marketing automation will allow you to do this. By knowing their practice and behavior well, or by sending them the relevant information and shoving them down the channel, you will surely end up with a positive rate of return in your overall digital marketing strategy.
Infographic credit: Adecco Creative & Marketing