Created to give you everything you need to have the best holiday ever, “Trips” is an online/offline app that helps you plan your perfect trip, while suggesting local events, places to eat, things to do and all the best activities and experiences in that area. Along with all of the aforementioned features, this app is also equipped with downloadable off-line content.
However, the biggest catch is the user’s data. Now, Google will know exactly when, where and how long you’re going. Then you’ll know when you get there. It’s a re-targeting and contextualised dream for Google to sell to marketers. Take a look at the promotional video below.