A continuous growth of active users and fantastic revenues across all business aspects has made LinkedIn perfectly secured its Q4 earnings.
LinkedIn may not be the strongest social media channel in the world, yet it seems like investors have no problem with that. Favourited by its Jobs feature, new sales tools such as “Sales Navigator” and a record number of users, LinkedIn stock has hit a new record. LinkedIn now has 93 million monthly active unique visitors (up from 76 million a year ago) and 347 million members.
Meanwhile, LinkedIn’s Chinese demographic also jumped to 8 million members, and 70% of all new LinkedIn members were, in fact, international.
LinkedIn’s revenue comes from three main resources: Talent Solutions (Jobs), Marketing Solutions (Ads) and Premium Users. Talent solutions lead the way in revenue, with $369 million (up 41%), followed by Marketing Solutions at $153 million (and the highest growth of 56%) followed by premium subscriptions at $121 million (up 38%). Overall, for the Q4 earnings, LinkedIn (LKND) reported an EPS of $0.61, well above the estimated $0.53 mark.
