The old days where you can only have a small embedded Pin in your website is over now.
If you have long favoured a bigger Pins, then Pinterest has a solution. The social media companyhas announced that users will now be able to embed Pins of varying size to their sites, an upgrade from the previous offering, which only enabled you to pin images in one size (237 pixels width).
The Pinterest pixel widget is now available in three size options, with a maximum size of up to 600 pixels in width. This update will allow you to showcase your Pins in their full glory and with a big, clickable image, which might sound like nothing much, but those larger images can have a significant impact.
Here is an official statement from Pinterest blog:
“…early tests from Huffington Post have shown that these new larger Pin widgets are more click-worthy. After giving the larger Pins a try, their clickthrough rates increased by 8x.”
Pinterest has made some subtle (in a UX sense), yet significant, advances in 2015. They rolled out ‘Buyable Pins’ back in June – an important update, particularly considering that 96% of active Pinners use the platform to research and gather information about future purchases. More recently, Pinterest has also introduced the very cool ability to search for content within a Pin image simply by selecting it.