What do the higher-ranking sites on the top of Google’s search result page have in common? What differentiates them from those who rank below?
Good rankings are based on many factors, such as the number of social media shares, backlinks, site speed and much more. However, recent studies have revealed that nothing is more important to SEO as high quality, relevant content. Whether that means providing more on-page material, extending keywords into entire phrases on pertinent topics or keeping your technology up-to-date, without compelling content, you can kiss SEO goodbye.
To get more detailed information, we analysed the search results for 10,000 keywords according to the existence and extent of certain properties. The result is presented on the infographic below.