New technologies on an expanding internet market present big opportunity to start your online business.
The competition is sometimes harsh, but the benefits are great. To succeed online, you only need a vision, skills, and will to make your dreams come true. Easier said than done, you might think, and you’re completely right. Making a name for yourself on the internet is as hard as any other offline career and it requires real devotion.
Still, there are always some fresh ideas to help you along the way and show you the right direction.
Here are some ideas on how to start your online business and boost your online visibility:
Blogging is a great way to introduce yourself online and establish your internet persona. Opening a blog is relatively easy and it costs only five minutes to get your own domain on WordPress.com, and the good news is, you can blog about almost anything.
The more difficult part, however, is to find the audience which will appreciate and follow your posts. Here are some tips how to make an impact with your blog.
2. Write Relevant Content
We said that you can blog on almost everything, but the relevant content is what wins you an audience. Before anything else, do a little research, explore the ongoing trends and what kind of content is attracting attention.
This does not necessarily mean you have to write about it, but it will give you a good overview of what’s going on.
Search Engine Optimisation (SEO) is a well-known term in the world of digital marketing, but you probably wonder what this has to do with your efforts to establish online presence. To put it simply, SEO is the process of getting traffic from organic (not paid) search through search engines.
SEO also boosts your content’s performance in search rankings and thus helps drive traffic to your blog.
One of the most effective SEO techniques is the use of keywords. To get more information we suggest reading this article.
4. Live Broadcasting With Periscope
Periscope is a massively popular live broadcasting app which lets you connect with a worldwide audience. This can be a very direct and quick way of introducing yourself online and finding an audience.
As with other methods, you will have to invest an effort into attracting the right audience, in the end, this can be very rewarding.
Some tips to follow.
- Your first broadcasts should not be too long. Your first task is to capture the attention of your viewers. Take care of the timing.
- A catchy title is extremely important. When users scroll through streams, they will see the title of the broadcast and your name. So you understand that the title should be the best possible.
- Share your broadcast on social networks. It makes it easier to find.
- Interact with viewers. People watching your stream are able to comment and like the broadcast. This is your big chance to win your audience. Interact with viewers and respond to comments.
5. Social Media Presence
Social media is the key to establishing and maintaining your online presence. Millions of people use social media to look for information, share their experiences, advertise and much more.
Big brands and companies are using social media for marketing and constantly work to reach new audience.
You should also use the power of social media to your advantage.
6. Post Videos on YouTube
YouTube is the world’s largest video sharing site. Thousands of videos are posted every minute. In fact, YouTube is a major source of income for many people who use videos to advertise products of services or promote their own brand.
Posting videos to YouTube is simple, but the trick is to get viewers, of course. What you can do:
- Build a list of subscribers who will follow your YouTube channel.
- Post links in the video description to promote your content (don’t do this too aggressively though).
- Post helpful videos. For example, you can post ‘How To’ tutorials or give some other helpful information to your viewers. They will appreciate it, so there is more chance you will gather your audience.
7. Open a Page on Facebook
A specific promotion page on Facebook is a good and reliable method to attract attention. The key to getting more likes and followers it to be consistent.
You can get a lot of organic traffic simply by being persistent and posting on a daily basis.
8. Hashtags on Twitter
Hashtags are used to index keyword and topics. The option was created so that people are able to easily and quickly find the content they are interested in.
A clever use of hashtags can improve your standing on Twitter and attract followers for your page.
You must know exactly what you want to achieve and be consistent.
9. Always Be Original
The problem with most content online is that it generally lacks originality. People like new things, they want to read, see and hear something new.
You need to be unique and not follow others. Whether you’re a student searching for internship to make awesome career and you need to establish online visibility to beef up credentials, or simply want internet fame, you have to come up with something special to win an audience.
Here are some ideas for a more original content.
- Talk about Yourself
Everyone is different. We have different views, characters, and experiences. Let it be your inspiration. People are more likely to relate to personal content, so don’t be reluctant to share your ideas and experiences.
- Post Interesting Stories
People also like exciting, unique stories. If you lack inspiration, try to use something from your, or a life of someone you know. Or simply give your imagination free rein and share your thoughts and emotions.
10. Challenge Conventional Thinking
Sometimes you need to stir things up a bit. Challenge conventional thinking, examine a story from a different point of view and give your own perspective.
Don’t be afraid to break up with clichés and stereotypes. People will appreciate if you show a unique point of view and are more likely to come back for more.