Month: November 2012

Australia’s Most Popular Social Networking Websites Over October 2012

| 0 Comments | By TWMG

Social Media Statistics Australia – October 2012
1. Facebook – 11,500,000 Australian users/accounts (steady – as reported by Facebook Australia Chief, Liam Walsh).
2. YouTube – 11,000,000 UAVs (steady)
3. Blogspot – 3,700,000 (down 100,000)
4. WordPress.com – 2,900,000 (steady)
5. Tumblr – 2,900,000 (steady)
6. LinkedIn – 2,400,000 (up 200,000)
7. Twitter – 2,114,000 Active Australian Users (steady, below formulae/ calculation).
8. Instagram – 1,510,000 Active Australian Users (steady) – using Facebook estimate, … Continue reading “Australia’s Most Popular Social Networking Websites Over October 2012”

Brand Engagement Rate Still 1%, but Facebook is OK With That

| 0 Comments | By TWMG

Back in January, the engagement rates on Facebook brand pages were at about 1%. A lot has changed since then, chiefly the controversial tweaking of an algorithm that determines how many people see brand posts and a change to how engagement is counted. So what’s that engagement rate now?
Still 1%. Or, to be precise, 1.4%. That’s … Continue reading “Brand Engagement Rate Still 1%, but Facebook is OK With That”

Australian Retailers Need to Brace Their Online Shop for Christmas Shopping Vehemence

| 0 Comments | By TWMG

Australian retailers better be prepared with the influx of shoppers in the lead-up to the holiday season and its best that they configure their retails stores to accommodate the expected traffic surge in Q4 2012, a new report said.

Now is the time, Google Australia said, for retail players to prep up their online presence and make sure that visitors using their … Continue reading “Australian Retailers Need to Brace Their Online Shop for Christmas Shopping Vehemence”

Deloitte’s 2012 Holiday Survey

| 0 Comments | By TWMG

Will retailers’ registers jingle this holiday season?
 
More than just a palm reading, Deloitte’s annual holiday survey is grounded in nearly three decades of research. Polling more than 5,000 consumers on their spending habits, the survey gauges shoppers’ expectations and intentions for the year-end holiday season. With a broad range of data, it offers key findings … Continue reading “Deloitte’s 2012 Holiday Survey”

Do I Need a Website?

| 0 Comments | By TWMG

 
Definitely.
You need a tool to adhere yourself in this globalization era. You need a media to represent yourself and your business.
For serious entrepreneurs, a website is a must.
 
How will a website benefit my business?
A website can be a promotional and informational, from a simple homepage to an online store with complex ordering payment and product … Continue reading “Do I Need a Website?”

SMBs to Increase Marketing Efforts on Mobile Social Media

| 0 Comments | By TWMG

7 in 10 small and medium-sized businesses (SMBs) plan to maintain (45%) or increase (27%) their level of spending on mobile media in the next year, compared to just 4% who expect a decrease in mobile spend, according toSeptember 2012 survey results from Borrell Associates, commissioned by Pontiflex. Among those who are planning to increase … Continue reading “SMBs to Increase Marketing Efforts on Mobile Social Media”

Beverage Giant Creates New Site to Boost Sales: An SEO Lesson

| 0 Comments | By TWMG

Small businesses have been urged to follow the example of a beverage company which has spent hundreds of thousands of dollars on creating an AdWords campaign for a new website that offers recipes and methods on how to mix drinks.
The campaign, run by beverage company Diageo, is an example of what SEO experts have been touting … Continue reading “Beverage Giant Creates New Site to Boost Sales: An SEO Lesson”