For Online Shoppers: Beware of Fake Reviews and Group Buying Sites

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This year, fake reviews and group buying sites offering various vouchers and discounts are the primary target of the ACCC’s blacklist for cyber crime and misleading online behaviour.
While more people are using reviews for the best customer experience, the Australian Competition and Consumer Commission (ACCC) noted that they may be misled by fake reviews. The … Continue reading “For Online Shoppers: Beware of Fake Reviews and Group Buying Sites”

Senior Citizens as the New Facebook Users: An Infographic

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Facebook is the biggest social media site in the world with more than 800 millions users. Most of the Facebook users are teenagers. They use Facebook as a means to express themselves, share common interests with their community, connect with lost colleagues and look for new friends. With the booming of smartphones among youngsters, the euphoria … Continue reading “Senior Citizens as the New Facebook Users: An Infographic”

The Facts Behind Phishing: An Infographic

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Phishing is a way to acquire someone’s digital information illegally by disguising it as a trustworthy party. The act of phishing is quite common for many Internet users. Still, there are many users who fell into the phishers’ trap. This infographic will give you an insight behind the phishing phenomenon:

Australia’s Social Media Marketing Trends in 2013

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Nowadays, the current environment is closely analysed to understand what’s happening, where focus is being placed and how this is affecting marketing activity. In line with this, the marketing’s main point of the moment is content. The topic consistently emerged, even across elements of personalisation, relevancy and engagement and, more often than not, social media … Continue reading “Australia’s Social Media Marketing Trends in 2013”

Extreme Website Makeover – 9 Mistakes To Fix Now

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They say that the first impressions count offline and that is also true online.
If your company website is in dire need of a makeover and you’re wondering where to begin, look no further, because below is a handful of nips, tucks and alterations that can help you totally re-image your website. For business owners, marketing managers, … Continue reading “Extreme Website Makeover – 9 Mistakes To Fix Now”

Australia’s Top 25 Business Blogs

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Did the great corporate blogging revolution ever happen?
Nowadays, Facebook has taken the position of corporate blogging in Australia, despite these two media serving different purposes. It seems that the scarcity of local business blogs may have something to do with factors such as conservatism, fear and apathy.
However, there is still a lot of Australian business … Continue reading “Australia’s Top 25 Business Blogs”

Facebook By Numbers: An Infographic

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Nowadays, Facebook is the largest social media throughout the world. It has more than 800 millions active users, and it will continue to gain more users on 2013. This infographic will show you other statistics about the number one social networking site in the world.