By TWMG
The news website, technology and social media website, Mashable, has declared its expansion to Australia with News.com.au’s Jenni Ryall as editor and Inception Digital as the Australian media agency of record.
Mashable is known as the biggest real-time responses website around the global news. Slowly but sure, it has already built robust audiences in Australia.
“As our audience … Continue reading “Mashable Has Expanded Its Reach to Australia”
By TWMG
April Fools’ Day has passed, yet Google Webmaster Team still have fun with their video weblog series.
It seems that the head of Google Webspam team, Matt Cutts, had a bizarre looks with his webmaster help video series involving a green screen. In the following video, Cutts explained the importance of website for company’s visibility. He considers … Continue reading “Matt Cutts: “The Biggest SEO Mistake is Not Having A Website””
By TWMG
With the rapid growth of Internet and online marketing industry, many marketers are striving with the increasing complexity of the industry. Thus, the challenges of managing their clients and their effectiveness across channels become the biggest topic in the latest State of the Media Industry survey.
The survey conducted by MediaScope and TrinityP3 of 286 respondents … Continue reading “The State Of Australian Media in 2014 (Video)”
By TWMG
Here are the latest facts from Twitter, and it seems many business owners have no idea how to utilise Twitter for supporting their business.
Twitter partnered with research firm DB5 to survey 1100 SMB owners and employees. Those surveyed work on their company’s digital marketing strategy, and are active Twitter users and advertisers.
Here are some interesting facts … Continue reading “How To Incorporate Twitter As A Part Of Your Business Strategy (Infographic)”
By TWMG
These days, Australia-based consumers are more demanding than ever. They have bigger expectations of brands online than US consumers.
However, many brands aren’t aware enough to provide the best services that match up their customers’ expectation. Half of Aussies go online to express their dissatisfaction at brands, 86% of people go online to get help online and … Continue reading “Aussies Are The Most ‘Fastidious’ Online Consumers in The World”
By TWMG
Some of the big names in Australia advertising realm agree that the rapid growth of technology has affected the advertising pattern among brands.
Becoming a trendsetter is the main key to success. “Shifting the flow of the game through technology and merging the traditional method onto it is the future of advertising”, said Ant Keogh, Clemenger … Continue reading “Australia Digital News: Technology Has Shifted The Advertising Trend in Australia”
By TWMG
Every Internet marketers believe that content is one of the most fundamental aspect in online marketing. However, many of them are unaware of some subtle errors in content creation.
A regular inspection schedule for your web contents and evaluating each of their performances can help you to analyse the problems and improve your website at the … Continue reading “Five Subtle Errors in Content Management and How to Avoid Them (Infographic)”
By TWMG
With the booming of Google Glass, “wearable technology” becomes the most popular keyword in 2014. Many tech-based companies strive to create these applicable, sophisticated devices.
Rip Curl, a major Australian designer, manufacturer, and retailer of surfing sportswear has joined the battle field by launching its multi-platform, wearable device called Rip Curl Search. Basically, the device is … Continue reading “Rip Curl Search: A Wearable Wave Tracker for Surfers”
By TWMG
Most women find that men who trying too hard on their social media are unattractive. Same thing happens with customers toward over-posting brands.
Measuring your social media effort is important. So, AXE has constructed a nice social media tool called Social Effort Scale. Basically, the tool allows you to inspect how big your friends’ efforts to get attention … Continue reading “AXE “Social Effort Scale” Tool”
By TWMG
The largest social microblogging site, Twitter, has proven to be able to deliver better referral traffic for brands and advertisers than its rival, Facebook, despite the common belief in the latter’s superiority over Twitter.
According to RadiumOne, the advertising platform which covers online, video, social and mobile advertising using real-time bidding, Twitter is not only swarmed … Continue reading “Twitter Produce Better Traffic for Brands and Advertisers Than Facebook”
