April Fools’ Day has passed, yet Google Webmaster Team still have fun with their video weblog series.
It seems that the head of Google Webspam team, Matt Cutts, had a bizarre looks with his webmaster help video series involving a green screen. In the following video, Cutts explained the importance of website for company’s visibility. He considers that the biggest SEO mistake is not having a website. If brands don’t have a website, they will be invisible on the web.
While the video is set on a funny situation, it emphasizes a serious problem: many businesses don’t have any website that represents their brand and business. Instead, they choose to rely on third-party sources, such as Yelp or other local results, to deliver the information to potential customers. Many websites rely on their Facebook page to serve as their web presence.
“So my advice is always have a website,” Cutts said. “You don’t want to be invisible. You want to be found.”
Note: It seems that this is not the first time Matt Cutts used this video format. Last month, he launched the similar video of himself explaining the importance of body content of a website.