Month: November 2014

Google Maps Latest Update: OpenTable Reservation And Uber Pickup Integration

| By TWMG

Google continues to update its Maps app for mobile. The app has gone beyond the basic local search and navigation service and become a sophisticated local discovery tool with multiple content types and improved functionality.
Recently, Google has made Maps more “actionable” with OpenTable reservations, Uber pickup and price estimation built into the app. For the … Continue reading “Google Maps Latest Update: OpenTable Reservation And Uber Pickup Integration”

Creating Content That Drives Organic Traffic (Infographic)

| By TWMG

Have you ever wondered why some types of content generate lots of search traffic while others don’t?
The answer might surprise you. Content that gets lots of search traffic is typically optimised for long tail keywords, contains plenty of backlinks, and fresh. If you write content frequently, you need to focus on creating posts with exclusive data, provide … Continue reading “Creating Content That Drives Organic Traffic (Infographic)”

Twelve Secrets Of Human Brain That Can Be Utilised For Your Digital Marketing (Infographic)

| By TWMG

Our brain and background knowledge affect the way we treat our marketing approach.
In today’s infographic, we elaborate twelve amazing facts about human brain that digital marketers must use to improve their marketing performance.
Here are some key highlights:

Aim for the gut reaction. Your subject line and header text work simultaneously to persuade people so they will open … Continue reading “Twelve Secrets Of Human Brain That Can Be Utilised For Your Digital Marketing (Infographic)”

Email Marketing: 6 Tips to increase your CTR

| By TWMG

Despite some bad press, email marketing remains one of the best performing digital marking tools available.  Here are six useful tips you can implement to increase the Click-Through-Rate (CTR) of your email marketing campaigns.

1. Keep the Subject Lines Relevant and Concise

The subject line is the first thing  that will catch the attention of your target … Continue reading “Email Marketing: 6 Tips to increase your CTR”

Demystifying Seven Infamous Social Media Myths (Infographic)

| By TWMG

Managing professional social media accounts that wield the inner voice of your brand is not an easy task. The challenge is getting bigger and harder with the emergence of various social media myths among marketers.
According to a recent study, almost 83% of marketers are baffled regarding social media marketing terms, such as tactics, engagement, measurement, … Continue reading “Demystifying Seven Infamous Social Media Myths (Infographic)”