Day: December 31, 2014

Seven Underestimated Content Marketing Factors You Need To Know

| By TWMG

There seems to be a great difference between what content marketers want to achieve and what they actually measure. A survey of B2B and B2C marketers this spring has revealed that the most common goal (73%) of content marketers is brand awareness. Most of them (69%) use page views and unique visitors to measure the … Continue reading “Seven Underestimated Content Marketing Factors You Need To Know”

Customer Value Optimisation (Infographic)

| By TWMG

 Do you often baffled with customer management problem?
Worry no more. This post is created for those unfamiliar with digital marketing and customer management. Most of the time, marketers and entrepreneurs stuck at various levels of problem. There’s just so much to learn. From beginner to seasoned pro, marketers are all looking to get better at their job. … Continue reading “Customer Value Optimisation (Infographic)”