Month: May 2015

Measuring Your Analytics And Attribution In The Right Way

| By TWMG

Analytics can help you understand your customers’ experience better, while attribution informs your marketing mix.
For brands with numerous online and offline marketing channels as well as cross-device campaigns and purchase paths, it’s not about choosing one capability over the other. It’s about both working together.
Big data is a game changer. Still at face value, it’s … Continue reading “Measuring Your Analytics And Attribution In The Right Way”

Retargeting: What It Is and How It Can Help Your Business

| By TWMG

Website remarketing actually works. 92% of marketers said retargeting is generally favorable to search.
They say that retargeting performs the same as or better than other display campaigns. But how, exactly, does it do that magic?
What is retargeting?
Retargeting lets you selectively advertise to consumers who have already visited your site with a message that’s tailored to … Continue reading “Retargeting: What It Is and How It Can Help Your Business”

Top Social Media Management Tools In 2015

| By TWMG

Managing a brand’s social profiles can be time-consuming, not only because usually brands have a presence on multiple social media channels, but also because social updates need to be posted regularly to maintain the brand’s social visibility and keep good relationship with online customers.
Fortunately, there are numerous social media management tools available to help Internet … Continue reading “Top Social Media Management Tools In 2015”

SEO Rank Correlations and Factors 2014 (Infographic)

| By TWMG

More than 250,000 URLs appearing in the top search result positions have been examined for the presence and extent of specific properties. The results align with how these factors correlate with Google rankings. In 2014, there are several new features on the analysis of average values in comparison to the respective correlation.
The results yielded a … Continue reading “SEO Rank Correlations and Factors 2014 (Infographic)”

Getting People To Visit Your Website (Infographic)

| By TWMG

Many online businesses and startups are struggling to get visitors as possible.
Buying digital ads is the easiest way to get traffic to your website. If done right, digital ads can expose your product and brand to your target audience. Paid ads can quickly drive sales and kickstart your brand’s digital presence online. Many advertising networks … Continue reading “Getting People To Visit Your Website (Infographic)”