Content marketers do every effort it takes in order to optimise their performance. Creating a blog post, finding relevant and interesting images for social media, sending emails to generate leads and producing captivating captions are some of the “standard” practices content marketers are struggling with.
Internet and social media has changed the world of content marketing to a whole new level. Nowadays, every single business whether it is a small startup or a gigantic company uses internet as a primary resource to connect with the intended audience. However, a test proven content marketing plan works as a backbone.
Unfortunately, many amateur marketers and newbies are still making basic content marketing blunders that are becoming the biggest barrier against their ultimate goals. In this post, you will find four worst content marketing mistakes that can ruin all your efforts in no time.
1. Not Concentrating on “Why”
The days when internet marketers were using content to trick search engines through keywords are gone for good. Today’s rules are entirely different. Internet users and potential consumers know what they want. It means that using content just to sell a product is not a smart approach in this customer-centric era. Instead, you need to understand your audience first, and then create content that can actually fulfill all their desires. Remember, a stellar content marketing plan is always based on customers and their priorities.
2. Not Adding New Spin to the Content
Over 100 billion searchers use Google in a month. It is a clear indicator which tells that if you want to survive in this massive competition, you really need to produce some extraordinary piece of content. Only this way, your audience will stick to your content, quench its thirst and complete its buyer’s journey quite smoothly. You don’t need to write what others have already done. In fact, you should add a personal touch to you content with some exciting flavors for making it a valuable and useful resource for audience.
3. Not Even Thinking to Satisfy the Search Engines
Apart from customer-centric content, make sure to satisfy the search engines to unlock the unlimited benefits. Keep in mind, it’s not the same practice of filling your content with a bunch of keywords. Instead, use your targeted keywords wisely that can help the crawlers to identify and index your content for search engine rankings. When it comes to Google, it only prefers content that is well-written and uses best practices to attain ranking. So yes, it is important for you to satisfy the search engines in order to make the most out of your content marketing efforts.
4. Not Learning From the Influencers
The world of internet is packed with lots of influencers and real life examples that can help you improve your skills and thinking capability. The reason behind highlighting this point is pretty obvious. If you want to take your content marketing to the sky, then learn from the influencers. It is an amazing way that will assist you in bringing stability to your content marketing plan.