Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to consider, but you have a limited supply of time, money, and energy.
Even if you are among the 42% of B2B marketers who say they’re effective at content marketing, there is always room for improvement. If you want to make the most of content marketing, you need to know which strategies to implement and which tools to use.
In this post, we’ll examine 75 content marketing tools proven to increase reach, generate sales, boost traffic, and much more.
Here we go!
Quora was built on the premise of providing “the best answer to any question.” Content marketers can use the popular social network to identify trends, communicate with others, and, most importantly, provide high quality answers to establish themselves as an authority on almost any subject.
What was once considered nothing more than an entertainment site, Reddit is now a “go to” service for content marketers. With the right subject matter, a targeted strategy, and a bit of luck, your post has the potential to go viral. With more than 36 million user accounts and billions of comments, Reddit is the stuff content marketers dream about.
Think about Inbound.org as “Reddit for inbound marketers.” The top marketing professionals in the world use this site to share ideas, leave feedback for others, establish their authority, and discuss trends. You can create your own posts, based on a question or a particular piece of content, while also jumping in on current conversations.
Are you seeking the most popular stories on a variety of topics? From business to technology to breaking news, you will find it all on Alltop. This can serve as ammunition for blog posts and give you an overall idea of what is hot.
The Buffer tagline says it all: “A better way to share on social media.”
Content marketing in 2016 means being active on social media. When time is tight, use Buffer to schedule posts across a variety of networks, including Twitter, Facebook, and LinkedIn. With this tool on your side, distributing social media posts is fast, efficient, and effective.
Much the same as Buffer, Hootsuite is a social media management dashboard. With 10+ million professionals using the service, it has to be doing something right.
Hootsuite connects with more than 35 social media platforms, allowing you to distribute social media content more efficiently. The days of visiting each social site to create updates is gone.
Even if you consider PowerPoint presentations a thing of the past, SlideShare will change the way you feel about slide presentations.
Use the service to promote a product, service, new release, or anything else you want to share with the world. It gives you the opportunity to share high quality content in a visually appealing manner, all on a website that is extremely popular.
When it comes to online press release services, PRWeb is king of the hill. With the right package, you can get your release in front of 25,000+ journalists and more than 250,000 email subscribers. Press release distribution is not dead. With PRWeb, it is alive and well.
This tool could fit under a few categories, as it’s one of the most powerful and advanced you will find. It can be used for everything, including conducting outreach, contacting influencers, and managing relationships.
One of the top features of BuzzStream is its ability to help you build a list and pitch to influencers, improving the chance of widespread distribution.
You knew this one would be on the list, right? Kissmetrics explains its offerings in one simple sentence:
“Kissmetrics delivers key insights and timely interactions to turn visitors into customers.”
It’s one thing to know who is visiting your website. It is another thing entirely to turn these people into customers. Content marketing is all about results, and Kissmetrics can help you reach your goals through a variety of solutions.
11. Google Analytics
It’s hard to go wrong with Google Analytics since it’s one of the top free analytics tools. You don’t need much knowledge to understand how this tool can improve your business. But if you need a little nudge, check out some of the case studies shared by the search engine giant.
Content marketing success is based largely on data. And data is what you get when you rely on Google Analytics.
A newcomer to the business dashboard space, Dasheroo is a free tool that allows users to track KPIs spanning a variety of platforms and apps. Dasheroo integrates with many of the tools you use as a content marketer such as Twitter, Facebook, LinkedIn, Shopify, MailChimp, and many more.
In simple terms, Dasheroo imports all your data into a super-attractive dashboard. You can forget about opening multiple tabs and dealing with a crazy number of logins. Everything is in one place.
With a focus on content measurement and distribution, SimpleReach is a must for content marketers.
After you create killer content, use this tool to get your content in front of your target audience. By “bridging the gap between measurement and distribution,” you can better measure performance and optimise content reach.
14. Simply Measured
Simply Measured wants you to realise that there is more to social media than publishing content. As a social media analytics and measurement tool, it helps content marketers research each post and measure its effectiveness.
Users have access to a variety of reports, including a competitor comparison analysis.
You aren’t the only person in your space focused on content marketing. Regardless of your niche, you will have plenty of competition. Zuum is a tool to help you outdo the competition at every turn.
Here is what it can do for you: compare your social media efforts to that of your competition’s, pinpoint your competitor’s top campaigns, and identify on whom (influencers) they are relying to amplify their message.
Influencer Marketing Tools
“Influence marketing” is a buzz phrase you don’t want to ignore. The same holds true for this content marketing tool.
Traackr does more than just help you identify influencers in your niche. As an “Influencer Management Platform,” it also allows you to manage relationships and track their impact on your business. If you want to learn more, check out this two-minute video.
Klout takes a simplistic approach to content marketing: “The best way to have an impact online is to create and share great content.”
Klout assists with this process by suggesting content your audience has yet to see and tracking the impact. And don’t forget about the Klout Score, which measures your influence. The higher your score, the more influence you have.
In the same vein as Klout, Kred was designed with the idea of connecting people with social media influencers. To go along with identifying influencers, Kred helps you boost your social media standing.
Is social media lead generation enticing? Socedo takes the guesswork out of the process, allowing you to find your target audience, engage them, and fill your funnel with leads.
A big part of what social media can do for you is its ability to bring prospects into your pipeline. Socedo assists with every step.
Every minute of every day, there are millions of people sharing their thoughts online. Storify is a simple way to identify, collect, and share what others are saying.
A big part of a successful content marketing strategy is the ability to create something unique and valuable. With Storify, you can create a unique story and then share it with your audience. Best yet, Storify has built-in distribution tools to make this a breeze.
Time is money, right? If you believe this to be true, Quuu is the tool for you. By putting your social media marketing on autopilot, you have more time for other areas of your business. All the while, you can rest easy knowing that your social media strategy is in good hands.
You start by selecting categories relevant to your business. From there, hand-curated content is sent to your Buffer account. Finally, you can manually edit the posts, if you desire, before they are scheduled or published.
Content marketing and Twitter go hand in hand. The problem with this is that Twitter management can eat up many hours of your day. Tweepi protects against this by helping you “make sense of your Twitter account.”
You can find users, interact with influencers, and use a variety of tools to get noticed.
The more you use Twitter, the more help you will need to stay organised. SocialBro offers tools for:
- Discovering competitors and leveraging their communities.
- Understanding your audience.
- Executing your social media plan.
- Tracking and reporting your campaign in great detail.
Is there anything worse than finding out that nobody is paying attention to your tweets as you tweet away? Tweriod protects against this by determining the best time for your business to tweet.
After you run a report, you will know which days and times to tweet. This ensures that more people see your content, thus increasing the chance of engagement. Tweriod is a simple tool that churns out serious data.
Image and Video Creation
There are many benefits of visual content, including an increase in a person’s willingness to read.
Spruce allows you to create social-media-ready images in seconds. Search millions of photos, add your own text, and post to the social media platform or website of your choice.
With Spruce, you never have to concern yourself with using a copyrighted image. Talk about a load off your mind!
26. Meme Generator
You don’t have to be serious all the time. There is a time and place for fun, and when you are ready to have it, you can use this free tool to create a killer meme.
Search popular memes, or create your own. This tool is fun to use, and if done right, your meme can yield some serious results on social media.
By now, you probably understand why infographics are so effective. What you may not understand is how to create one.
Visual.ly takes all the work out of the process. You can hand off the creation to a third party, allowing you to focus on content marketing techniques that better suit your skill set.
Here’s how Uberflip describes itself:
“Uberflip helps marketers create, manage, and optimise content experiences at every stage of the buyer journey—without relying on IT.”
The big thing here is that you don’t need any tech knowledge to use Uberflip.
Look closely at the home page, and you will see my face, accompanied by a testimonial for the service. It reads:
“If your content strategy doesn’t include Uberflip, you’re missing a huge opportunity to continue the conversation. Hubs open the door to deeper engagement and understanding of your customer.”
An animated video or presentation could be the type of content that puts your business on the map. Share it on social media as a standalone clip, or add it to a blog post. Whatever you choose, you know that an animated video will provide a unique experience.
With drag and drop templates, you can create a captivating and engaging message in 20 minutes or less.
With Canva, anybody can become a designer. With access to a powerful online image creation tool, as well as a stock photo library, you have everything you need to get started.
If you require graphics for your blog, website, or social campaigns, Canva can help you generate professional results.
Since launch, Easel.ly has attracted 900,000 users who have created more than two million infographics.
You can start fresh with a blank infographic or choose from hundreds of templates. From there, drag and drop your content into the appropriate place, download the image, and use it to ramp up your content marketing efforts.
There used to be a time when making a movie to promote your company, product, or service was an expensive endeavor. Not anymore. Magisto allows you to turn your photos and videos into professional videos you will be proud to share with the world.
Choose from a variety of themes, select your music, and customise it as you go. The final result is a video that will give your content marketing strategy a shot in the arm.
If you need a high quality, professional video to “share what matters most,” Animoto could be the answer.
More than 13 million customers have fallen in love with the Animoto’s three-step process:
- Choose a style and song.
- Customise your video using text, photos, and videos.
- Produce, and share with your audience.
Some may not consider Nutshell a content marketing tool, but once you dig deeper, you will see what it can do.
Nutshell is more than your basic CRM software. It brings a lot to the table, including tools for collecting data in one place, automation features for reporting and lead distribution, and features to nurture and develop relationships at all stages of the sales cycle.
A lead management tool that never disappoints, Pardot (by Salesforce) focuses its efforts on B2B marketing automation.
If you need to automate some of your marketing to free up time, this tool has a lot to offer. It gives you everything you need to excel, including:
- Tools for generating leads.
- Option to create custom and targeted emails.
- Ability to calculate return on investment.
Marketo is all about one word: integration. It brings together your content, email, social media efforts, and more, allowing you to target the best leads, create content specifically for your target audience, and measure performance.
It may not be the best tool for beginning content marketers, but for those who are more advanced and those who want to combine content marketing with other strategies, it is a reliable solution.
37. Right On Interactive
An advanced marketing tool that uses customer lifecycle mapping to help you understand where a prospect fits into the sales funnel. This automation software can be integrated with many of your content marketing tasks, such as email and social media marketing.
More than 5,000 brands use this marketing tool to bring together all aspects of their marketing programs. It offers many solutions to users, including an email marketing platform allowing for the simple creation and distribution of personal, relevant messages.
You can generate as many leads as you want, but you won’t feel good about yourself until some of them turn into customers.
Route begins to track people as soon as they land on your website. Once the tool identifies them, you can use it to provide valuable content, follow up, and move the sales process forward. Think of this tool as your personal assistant, helping you better understand how visitors interact with your website.
Quite possibly the biggest brand on this list, Salesforce has long been known as the number one CRM solution in the world. Although the tool has many sales components, it also has plenty of marketing tools that deserve your attention. For instance, you can provide a better social experience for your audience by using Salesforce to engage with them on a personal level.
An interesting name for an interesting tool. IFTTT makes it easy for web applications and platforms to work together. Given that the tool is compatible with nearly 300 “channels,” it won’t be long before you find a way to complement your content marketing efforts with this tool.
With Optimizely, you can “test, personalise, and optimise” your website. Doing so helps increase conversions, thus improving your content marketing ROI. With a code-free visual editor, ROI data generated in real time, and best-in-class integrations, this tool will fit in nicely with any and every content marketing strategy.
To understand Wootric, you must first become familiar with its tagline: “Wootric is the Net Promoter Score platform for boosting customer happiness.”
Here’s what it can do from a marketing perspective:
- Data-driven approach.
- Tools that allow for easy follow-up with promoters.
- Targeted campaigns to convert consumers who like your product or service into loyal customers.
This marketing platform is a beginning-to-end solution, providing management for the entire lead-to-revenue lifecycle.
Generating leads through content marketing is a great start, but what matters most is converting these people into paying customers. From attracting prospects to building relationships, Act-on will provide you with the help you need.
The more effort you put into content marketing, the bigger your network will become. There are leads from your blog, social media, and referrals. Contactually is built with the idea that you can “turn relationships into results.” Every prospect is as important as the next one, and this tool allows you to cultivate each relationship into something special.
You don’t know content marketing if you don’t know Ahrefs. This tool allows you to track key data associated with your marketing strategy, including the number of backlinks, where your backlinks are coming from, keywords, and brand mentions. Last but not least, Ahrefs has tools for tracking your competition.
With Zapier, you can connect the apps you use the most, automate a variety of tasks, and dig deep into all sorts of data. For example, you can set up a “Zap” that does the following: shares all new tweets from a Twitter list in Slack. With 400+ supported apps, there isn’t much that Zapier can’t handle.
HubSpot has quickly become one of the top brands in the inbound marketing game. Given how much this tool has to offer, it would be impossible to explain all the details associated with HubSpot marketing software.
HubSpot has tools for every marketing task imaginable, including:
- Social media
- Lead management
- Landing pages
With 100,000 customers, you know Cision is doing something right. Cision provides a variety of software solutions, covering areas such as content marketing, media monitoring, and press release distribution.
With its content marketing component, for example, you get help with all aspects of content creation, content amplification, and results measurement.
Content Writing Tools
Do you have dreams of scaling your content marketing strategy? This is where Contently excels. With this award-winning platform, you will get all the help you need in creating, distributing, and optimising content. Best yet, you can create and manage all your content in one place, ensuring that your entire team is on the same page. Contently also has an advanced analytics tool that tells you what to do next, allowing you to get every last bit of juice from your content.
NewsCred is a unique platform that helps your brand “grow with efficiency, agility and scale.” For those who require help with content creation, NewsCred can solve this problem. With a large network of creators, you can leave the content writing to somebody else.
Textbroker considers itself a leading content writing service, and there are many reasons to give the service a try. With a self-service platform, you are in charge of the content creation process from beginning to end, despite the fact that you will never write a single word. You can also decide on the level of quality, which corresponds with the price you will pay. You can’t succeed in content marketing if you don’t have access to quality content. Textbroker helps many marketers attack this issue.
Are you the visual type? Are you seeking a tool to help you and your team stay organised? Trello helps you do just that. Trello has helped many content marketers rid themselves of spreadsheets, sticky notes, and long email threads. Simply put, it’s a better way to get organised and stay organised, all in a visually attractive environment.
It doesn’t matter whether you are managing a project or group, Basecamp gives you the tools you need to succeed. For instance, content marketers use Basecamp to manage outreach projects. It keeps everyone involved on the same page, ensuring that nobody steps on another person’s toes.
Something else to note: Basecamp 3, complete with an all-new interface, was released in late 2015.
55. Google Calendar
Content marketing success, in large part, depends on your ability to stay organised and complete tasks on time. Google Calendar is a free tool that makes it easy to keep track of important events and tasks related to your content strategy. Share the calendar with anybody who needs access, from coworkers to clients.
Mind mapping can go one of two ways. It can lead you towards a great idea, or it can cause an extreme sense of frustration. If you often find yourself in the latter group, MindNode can help. The MindNode app provides a visual representation of your ideas, allowing you to better map out your brainstorming process and eventually take action.
How many times have you forgotten a great idea for a blog post? How many times has analysis paralysis slowed you down? This is no longer a concern thanks to MindNode.
Make no bones about it, Asana has one goal: to help you keep your projects on track. It doesn’t matter if you are a team of one or 100, every project needs to move through the pipeline in an efficient manner. Trusted by Harvard University, Major League Baseball, and Uber, Asana makes this possible by providing tools that track projects from beginning to end.
If you have trouble with your memory, no matter the reason, Evernote can be your sidekick. This nifty tool is one of the top organisational platforms around, used by many who want to remember everything associated with their business. Use Evernote to list blog post ideas, brainstorm your next steps, keep an editorial calendar, and share your thoughts with others.
Planning is a big part of any content marketing strategy. You plan when to write your next blog post; you plan when to publish it; and you plan your outreach strategy. You get the point. Wunderlist has many features to simplify your life as a content marketer, including setting reminders to write a blog post and sharing lists with a business partner.
General Content Tools
Reading the BuzzSumo tagline will get you excited:
“Analyze what content performs best for any topic or competitor.”
Enter any topic or domain into the search box, and let BuzzSumo do the rest. Within seconds, you will be presented with the most shared content on any topic, including a breakdown by social platform. You can even view the backlinks generated by each post. Use it for yourself, and/or use it to track the competition. It’s by far one of the most trusted and relied upon tools by content marketers.
61. Help a Reporter Out (HARO)
If you need a quote for an upcoming blog post (or another piece of content), HARO helps you connect with journalists. You can also use the service to get featured in a variety of publications. Sign up as an expert, and you will soon be presented with opportunities to share your knowledge to enhance your personal brand and authority.
62. Google Drive
The more content you produce, the more content you need to store. You don’t want to lose any of it, which is why Google Drive is so popular.
Content marketers use Google Drive to save and share content. As a free cloud storage provider, this tool has a place in your toolbox!
There are times when content marketing is more about the competition than yourself. With iSpionage, you can unearth your competitors’ PPC strategy. iSpionage positions itself as the “only competitive intelligence tool that monitors the entire conversion funnel.” If you want to examine the inner workings of your competition, with a close eye on paid advertising, this tool can help you do just that. You might just uncover a strategy that could boost your business.
There will be times when you come across a story that you want to revisit later only to forget all about it. Pocket protects against this, providing a way to discover and save any story of interest. Compatible with more than 300 apps, this tool will save any resource for you for your future use.
Affordable. Easy to use. Full of features. These are just a few of the words and phrases that describe the Aweber email marketing platform. If you want to do email marketing the right way, Aweber won’t let you down. An industry leader in deliverability and mobile tools, this platform will help you, as a content marketer, to achieve great results.
Don’t let the name fool you. There is no monkeying around when you use this email marketing solution. MailChimp has one goal and one goal only: to help customers “send better email.” The company boasts more than 10 million users who send approximately 600 million emails every day. It’s impossible to list all the benefits and features of this email platform, but its flexibility deserves a special mention.
Regardless of industry, size, or personal style, MailChimp is designed to help marketers send better emails.
Another email marketing platform, GetResponse attracts customers based on the premise that its solution is the “easiest” in the world. GetResponse has 350,000 customers spanning 182 countries. Every month, these customers engage with more than 1 billion subscribers via email.
One of the primary benefits of GetResponse is a feature list for both beginners and expert email marketers.
Are you interested in a tool that can combine your email marketing with your social media marketing? VerticalResponse does just that. It is designed to help users create, send, and track emails and social media updates across every type of device. With 15 years of experience in the business and more than 1 million customers, VerticalResponse is doing something right. It may be time to find out what.
With a focus on small and medium sized businesses, iContact provides a variety of tools for email marketing success. All forms of content marketing are judged by results. And with iContact’s results-oriented features, you will feel comfortable with the path you are following.
70. Constant Contact
You have seen the commercials. You may even know a few people using Constant Contact for their email marketing. But until you try it yourself, you will never truly understand what it offers. With easy to use features, including customisable templates, the tool can help anybody looking for help with email marketing to get started.
The company has positioned itself as the email marketing solution for anybody and everybody, which has turned it into a billion dollar company with customers all over the world.
It’s not possible to have a list of the top content marketing tools without mentioning WordPress. There are tens of millions of websites running on the WordPress content management system. This includes top brands such as TechCrunch, The New Yorker, and BBC America. Even if you have no knowledge of blogging, you can set up a free WordPress website within minutes. From there, sharing your content with the world is a cinch. For many brands, their WordPress-driven blogs are the basis for their entire content marketing strategies.
Content marketing and website optimisation go together like peanut butter and jelly. Yoast provides a variety of WordPress plugins that help users optimise their blogs. Google Analytics by Yoast and the Yoast SEO plugin have been downloaded tens of millions of times.
If you have a WordPress-powered website, Yoast plugins can help you from an optimisation point of view.
73. Google Keyword Planner
Which keywords get the most traffic? Which keywords are best for a PPC campaign? Answering these questions is simple with the help of the Google Keyword Planner. Use this tool to view keyword ideas, cost per click data, and more. Before you create a blog post, for instance, you need to know which keywords to target. Google Keyword Planner can help you identify keywords that will drive more traffic to your website.
74. Readability Test Tool
An interesting tool that tests the readability of any web page. You can test by URL or by direct input. Either way, the results are helpful. This tool takes into consideration a variety of readability indicators, including Flesch Kincaid Reading Ease, Gunning Fog Score, and the Coleman Liau Index.
If your content has a low readability score, it’s time to revamp it.
When you add your favorite blogs to this RSS feed, you never have to worry about missing an important piece of content. There are many ways to use Feedly. For example, add your competition to the RSS feed. Are they doing something you should be doing? Are they overlooking an area you can exploit?
With the ability to personalise your feed, Feedly can quickly become one of those online services you can’t (and won’t) live without.