Welcome to our review of Australia’s Social Media Statistics in April 2013.
Australia has 11,489,380, which equates to 1.08% of the total global user base. According to Twitter’s Business Portal – they now have over 200,000,000 active users (monthly active user). 1.08% of this worldwide total of 200 million = 2,167,849 monthly Australian users.
Please note that the numbers below are the number of UAVs (Unique Australian Visitors) to the site over April.
1. Facebook – 11,489,380 Australian users/accounts (down approximately 220).
2. YouTube – 11,000,000 UAVs (steady)
3. Blogspot – 3,000,000 (down 200,000)
4. WordPress.com – 2,900,000 (steady)
5. Tumblr – 2,800,000 (up 200,000)
6. LinkedIn – 2,700,000 ( down 57,000)
7. Twitter – 2,167,849 Active Australian Users
8. Instagram – 1,083,924 Active Australian Users
9. Flickr – 860,000 (up 10,000)
10. TripAdvisor – 830,000
11. Pinterest – 630,000 (down 10,000)
12. MySpace – 300,000 (steady)
13. Yelp – 220,000 (steady)
14. Reddit – 180,000 (up 10,000)
15. Google Plus – approximately 100,000
16. StumbleUpon – 95,000 (steady)
17. Foursquare – 51,000 (steady)
18. Digg – 33,000 (steady)
19. Delicious – 31,000 (steady)
What Do All These Stats Mean?
Facebook is the biggest, largest and most engaging social network in Australia, and worldwide. If you are looking into Social Media Marketing then Facebook is where you should concentrate your efforts.
The secondary networks are YouTube, Twitter, and LinkedIn. Blogging sites WordPress, Blogspot and Tumblr do attract large amounts of users but have less sophisticated platforms overall. However, these sites can still drive large volumes of Australian traffic.
Google Plus usage in Australia is becoming very small. No-one really has concrete figures but it seems that no more than 100,000 Australian’s use it on a monthly basis.