May’s social media statistics showed that unlike April’s stats where we noticed a reduction in the number of Facebook, LinkedIn, WordPress & Tumblr users, the user numbers of these social media are back on the rise.
Here are the complete results:
1. Facebook – 11,534,540 Australian users/accounts (up approximately 45,160).
2. YouTube – 11,250,000 UAVs (up 250,000)
3. WordPress.com – 3,200,000 (up 300,000)
4. Blogspot – 2,900,000 (down 100,000)
5. Tumblr – 2,900,000 (up 100,000)
6. LinkedIn – 2,900,000 (up 200,000)
7. Twitter – 2,167,849 Active Australian Users
8. Instagram – 1,083,924 Active Australian Users
9. Flickr – 880,000 (up 20,000)
10. TripAdvisor – 810,000 (down 20,000)
11. Pinterest – 610,000 (down 20,000)
12. MySpace – 290,000 (down 10,000)
13. Yelp – 220,000 (steady)
14. Reddit – 185,000 (up 5,000)
15. Google Plus – approximately 100,000
16. StumbleUpon – 95,000 (steady)
17. Foursquare – 51,000 (steady)
18. Digg – 33,000 (steady)
19. Delicious – 31,000 (steady)
Key Points:
- WordPress and Tumblr are starting to gain users in Australia.
- LinkedIn is gaining a lot of new users as more people focus on their professional identity and join the connections.
- There has been speculation Facebook has been losing users in Australia, but over May 2013 Facebook has gained in excess of 45,000 Australian users.
What Does All This Mean?
- Facebook is the biggest, largest and most engaging social network in Australia, and worldwide. Many Australian users spend more than 20 hours per month on the website, far more than any other social network. If you are looking into Social Media Marketing then Facebook is where you should concentrate your efforts to build a loyal and authentic following.
- The secondary networks of YouTube, Twitter, LinkedIn, and blogging sites like WordPress, Blogspot and Tumblr attract large amounts of users, but have less sophisticated platforms. However, these sites can still drive large volumes of Australian traffic.
- Google Plus is losing popularity among Australians.