November has passed, and Christmas is near. Today we will post the Australian social media statistics for November 2013, which showcase the most popular social networks in Australia. This month, a new social network, Snapchat, has been included, as its growth is incredibly fast. The service is now sending 400 million photos and videos every day, which has doubled from 200 million since July 2013. Last month, Snapchat also made a “controversial” decision by turning down Facebook’s offer to acquire the service for US$3 Billion.
While Snapchat haven’t released any specific active user numbers, many leading tech blogs around the world have speculated and calculated their own numbers.
Australian Social Media Statistics (November 2013):
1. Facebook – 12,800,000 users according to Ad tool, 12,000,000 monthly Australian users (according to Facebook figures).
2. YouTube – 12,000,000
3. WordPress.com – 5,700,000
4. Tumblr – 4,400,000
5. LinkedIn – 3,400,000
6. Blogspot – 3,000,000
7. Twitter – 2,500,000 Active Australian Users
8. Instagram – 1,600,000 Active Australian Users
9. Snapchat – 1,070,000 Active Australian Users
10. TripAdvisor – 870,000
11. Flickr – 810,000
12. Pinterest – 470,000
13. Yelp – 210,000
14. MySpace – 200,000
15. Reddit – 155,000
16. Google Plus – approximately 70,000 monthly Active Australian Users
17. StumbleUpon – 67,000
18. Foursquare – 41,000
19. Digg – 29,000
20. Delicious – 23,000
Number of Australian Snapchat Users
Facebook paid $30 USD per user (app installs) when purchasing Instagram. Facebook’s recent offer to buy Snapchat for $3 Billion USD puts them at around 100 million users/ installs based on the value of $30 USD per user. We will use the Facebook formula to estimate the number of Australian Snapchat users. We use this same formula to estimate the number of Australian Instagram users. Facebook now has 1.19 Billion monthly users globally. Of Facebook’s total, 12.8 million are Australian users or approximately 1.07% of the total Facebook population. 1.07% of Snapchat’s 100 million global audience = 1,070,000 Australian users.
Important Things to Notice
- There is an increased level of professionalism from social networking in general. A large number of Australian’s are now creating personal and business related blogs. Previously users would share their commercial interests across Facebook, Twitter and LinkedIn whereas now we are seeing people create dedicated blogs for business discussion, whitepapers, reports and studies.
- At this time of year, there is a little drop in business related social networking over the summer holidays, then activity will rise again in February 2014. This is fairly natural behaviour and also occurred over the last few years. You may see increased level of postings across typical social networks like Facebook, Instagram and Twitter as people share their holiday plans.
- Google Plus as a social network has failed in Australia. Many people use the site in an effort to increase their SEO without using any of the ‘social networking’ functionality. The site itself has attracted a selective audience of the business community but nowhere near the numbers and interaction of LinkedIn. As a result, Google Plus has dropped by 5000 Australian user this month.