Welcome to our review of Australia’s Social Media Statistics in December 2012. The December/ January period in Australia is summer holidays and there is a slight shift in social media use, which is less business and more personal use.
Social Media Statistics Australia – December 2012
1. Facebook – 11,808,360 (from 11,755,640) Australian users/accounts (up 52,720).
2. YouTube – 11,000,000 UAVs (steady)
3. Blogspot – 3,500,000 (steady)
4. Tumblr – 3,200,000 (up 100,000)
5. WordPress.com – 2,500,000 (down 500,000)
6. LinkedIn – 2,100,000 (down 400,000)
7. Twitter – 2,114,000 Active Australian Users
8. Instagram – 1,175,000 Active Australian Users
9. Flickr – 820,000 (up 40,000)
10. Pinterest – 650,000 (up 20,000)
11. Google Plus – approximately 377,500
12. MySpace – 340,000 (down 10,000)
13. Yelp – 220,000 (up 20,000)
14. Reddit – 150,000 (steady)
15. StumbleUpon – 100,000 (steady)
16. Foursquare – 55,000 (up 2,000)
17. Digg – 45,000 (down 5,000)
18. Delicious – 30,000 (steady)
* All figures above are UAVs (Unique Australian Visitors), unless otherwise stated. If figures unavailable, previous months figures are used.
Key Points to note:
- Facebook is still growing in Australia, with around 52,000 people signing up in December.
- LinkedIn has seen a significant drop in December. This is fairly standard from previous years as Australia goes on summer holidays and leaves work for the new year.
- WordPress has also seen a drop in traffic, I suspect as business bloggers are again on holidays and not logging into their site or reading other wordpress.com blogs.
- Tumblr, which is more of a visual and informal blog tool, has increased in users as they are on holidays and not in work mode, but looking up content for fun.