Social Media ROI

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ROI on Social media – it’s a buzz word, the buzzword du jour for those getting started with social media marketing, but what does it really mean? The reality is, there is no universal definition. Like email marketing strategies , where some marketers measure their ROI by opens or clicks, while others look at revenues … Continue reading “Social Media ROI”

Can Opinions on Social Media Influence Brand Decisions?

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Educational institutions, sports and entertainment top list of most discussed categories on social networking sites
CHICAGO – Performics, the performance marketing agency owned by Publicis Groupe, today released a report that detailed findings from “S-Net, The Impact of Social Media,” a social network study from ROI Research Inc. sponsored by Performics. The study found 52 percent … Continue reading “Can Opinions on Social Media Influence Brand Decisions?”

Nimble: The Next Evolution in CRM

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Designed for small and medium-sized businesses, Nimble is the next evolution in CRM – a social relationship manager that unifies all of your contacts, emails, calendar activities and the most popular social channels (Facebook, Twitter and LinkedIn) in one easy-to-use, Web-based solution.   
Unify Your Contacts, Calendars, Communications and Collaboration

Nimble puts all of your contacts, tasks, … Continue reading “Nimble: The Next Evolution in CRM”

Farewell Flash? Adobe Launches HTML5 Web Animations Tool “Adobe Edge”

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Today, Adobe is launching a new tool called Adobe Edge which will allow creative professionals to design animated Web content using Web standards like HTML5, CSS and JavaScript. Not Flash. Aimed to coexist with Adobe Flash, not replace it, the Web design software is Adobe’s big bet on how it will continue to solidify its position … Continue reading “Farewell Flash? Adobe Launches HTML5 Web Animations Tool “Adobe Edge””

Facebook Storefronts Dominate Ecommerce World

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Webtrends latest white paper, conducted with Adgregate Markets (a company who makes Facebook storefronts) revealed data on Facebook e-commerce pages and brand commerce websites.
The key findings were as follows…
Facebook commerce conversion rates ranging from 2% to 4% are on par with Commerce websites.
Websites that do not engage in e-commerce are losing traffic to their Facebook pages at an alarming … Continue reading “Facebook Storefronts Dominate Ecommerce World”