At the Adobe Summit 2013, Shawn Burns (the Global Vice President of Digital Marketing at SAP) and Dan Barnicle (the MD of SapientNitro), shared an interesting speech titled “SAP’s Business-to-Business (B2B) Marketing Strategy”. They explain about the transformation that has occurred in the business-to-business (B2B) marketing space. This change makes us to rethink outdated notions of the B2B’s customer experience. In this video, you will learn how SAP is aiming today’s digital marketing challenges and is optimizing customer experience by integrating Search Marketing, Content Optimization, and Social Media to effectively drive brand awareness, leads and sales conversions.