What happen if you mixed 70’s music with garage doors?
Recently, B&D Garage Doors has launched its first new campaign in several years as it looks to introduce the brand to younger homeowners.
The campaign, which was crafted by BWM, features a man dancing down the street and magically opening the various garage doors, and ends with the tagline “B&D Garage Doors operating smoothly since 1956″.
The campaign itself highlights B&D’s modern stylish products and the functionality and quality the brand has been known for since its launch back in 1956. All in a funny, jovial way.
“B&D has been known for producing, reliable and smoothly operating automatic operating systems. The idea focuses on that smoothness and showcases their stylish doors in a fun way. It introduces this market-leading brand to a younger generation of under 35s, who might not be aware of them, as well as reintroduce the brand to older Aussies who grew up with B&D” said Rob Belgiovane, the Chief Creative Officer at BWM Group.