Category: Content Development

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Expert Content Has a Bigger Impact on Product Purchase Considerations Than User Reviews or Branded Content

| By TWMG

Today’s consumers are not supposed to believe in branded content or user reviews when making buying decisions. Instead, they are likely to be influenced by third-party expert content providers.
According to latest research, expert content providers, like product reviews or articles from third-party websites and blogs, was 83% more effective at lifting product purchase considerations than user … Continue reading “Expert Content Has a Bigger Impact on Product Purchase Considerations Than User Reviews or Branded Content”

25 Marvelous Content Marketing Tools in 2014

| By TWMG

Are you looking for the best content marketing tools in 2014? We have got you covered. Here is a marvelous infographic for you to find the best tools that suit you and your brand. This infographic shows all the tools completed with a concise overview for each of them. Enjoy.
 

Five Simple Steps on Video Content Optimisation

| By TWMG

Despite the popularity of video among marketers, there’s still a common misconception that you can create tons of video content, throw it up on YouTube, and hope that it will attract people’s attention. It is not. Video marketing involves more work. It has to be timely, relevant, memorable, and most importantly, well-optimised if you’re going … Continue reading “Five Simple Steps on Video Content Optimisation”

The Changing State of Content Marketing in 2014 (Infographic)

| By TWMG

More than four-fifths companies already invest in content marketing, and this number looks likely to increase in 2014. We can see that 2013 has been a big year for implementing exciting and original strategies as well as building up a strong presence on social media, so what trends should brands and companies be expecting for … Continue reading “The Changing State of Content Marketing in 2014 (Infographic)”

Top Five Successful Businesses in Content Marketing

| By TWMG

Content marketing is very important these days. The age of pop-up ads are over. Nowadays, responsive websites are taking over the Internet. Traditional, static forms of advertising are not enough anymore in today’s technology and social media-driven societies. So, businesses need to actively gain their audiences’ attention spans and engage with them. As many business … Continue reading “Top Five Successful Businesses in Content Marketing”

Content Marketing in Australia: 2014 Benchmarks, Budgets & Trends

| By TWMG

Content Marketing Institute (CMI) and The Association for data-driven marketing & advertising (ADMA) has just released the results of their second annual study on content marketing practices in Australia. This report provides insight into how Australian online marketers — both business-to-business (B2B) and business-to-consumer (B2C) — are using content marketing. It also includes comparisons of … Continue reading “Content Marketing in Australia: 2014 Benchmarks, Budgets & Trends”

Content Marketing Stats on 2013 (Infographic)

| By TWMG

Nowadays, content is becoming a common marketing device, as marketers spend 25% of their marketing budget on content marketing. Content marketing is having a big influence on how customers view and interact with companies, as 68% of customers spend time reading content from brands they are interested in.
Moreover, the following infographic shows you how companies … Continue reading “Content Marketing Stats on 2013 (Infographic)”

B2B Content Marketing: 2014 Benchmarks, Budgets and Trends (Infographic)

| By TWMG

93% of B2B marketers use content marketing today. But how are they using it?
This infographic highlights the latest findings regarding tactics, content segmentation and challenges, and measurement in B2B content marketing. On average, B2B marketers use 13 tactics to reach their audiences. Social media (excluding blogs) is the most popular tactic, used by 87% of those … Continue reading “B2B Content Marketing: 2014 Benchmarks, Budgets and Trends (Infographic)”