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By TWMG
The Ice Bucket Challenge was the past year’s best use of Facebook marketing. It’s no surprise the viral campaign got so much praise as Mark Zuckerberg himself even participated.
Zuckerberg was one of the millions of people to douse themselves in ice water to raise awareness for ALS in what became a powerful moment for online … Continue reading “The Top 12 Facebook Campaign From (2014 – 2015)”
By TWMG
Facebook will release its ad preferences tool to Australia, giving users more control over the types of ads on their timeline.
The tool enables manual curation the types of ads they want to be served on the social networking site, making advertisements more relevant rather than just being served what previously visited sites and cookies suggest … Continue reading “Facebook Ad Preferences Will Be Available In Australia”
By TWMG
Facebook boasts that its platform has more than 1.9 billion active users, with 802 million people logging in daily and five new profiles created every second. However, these big numbers should be a goldmine for businesses.
Any online marketer knows you need to reach your target audience where they spend most of their time, and Facebook … Continue reading “Three Useful Tips For Facebook Advertising In Your Marketing Strategy”
By TWMG
Facebook has recently introduced a new feature that will be of particular interest to information publishers titled Instant Articles.
Loading up to ten times faster than standard mobile web articles, Facebook’s Instant Articles was designed to give “publishers more control over their stories, brand experiences and monetisation opportunities”. Within their Instant Articles publishers are able to … Continue reading “Facebook’s Instant Articles: A New, Faster Option For Mobile Content Developers”
By TWMG
If you work specifically in online marketing, it’s safe to assume that you have already utilised Facebook as a key channel. You might have wandered and wished you knew more about how people use it.
However, the question is how are you supposed to get that key insight? Well, worry no more, because The Website Marketing … Continue reading “Facebook Users Statistics In 2015 (Infographic)”
By TWMG
Increasing Facebook ad conversion rates without increasing the budget can be daunting, especially if you’re not an expert on this platform.
However, there are some tried-and-true tweaks that will get you better results, especially if you invest some energy into testing different versions.
In today’s post, we will share 14 methods to increase your Facebook ad conversion … Continue reading “14 Effective Tips To Improve Your Facebook Ad Campaign”
By TWMG
The social media giant, Facebook, announced the opening of its Messenger apps to developers, giving them access to its third-party data.
Facebook made the announcement earlier this week at its developer conference, F8, with the social network releasing a raft of new add-ons that had already been developed for the app. More than 40 add-ons have been … Continue reading “Business On Messenger: Now You Can Display Your Brands On Facebook Messenger”
By TWMG
Following Snapchat’s move, Facebook has released a new way for friends to send each other money without having to leave its Messenger app.
To take advantage of this new feature, users must first add either a Visa or MasterCard debit card to their Facebook account. Then, for an added layer of security, users also have the … Continue reading “Facebook Is Incorporating Money Transferring Feature To Messenger”
By TWMG
Facebook advertising has became one of the primary needs for every business that want to gain more impression in social media.
The question is, do you want to seriously leverage Facebook advertising option to promote your business? Then, an effective Facebook ads program is a must. In the following infographic, you will learn which type of … Continue reading “Social Ads Guide For Facebook (Infographic)”
By TWMG
It looks like Facebook has just updated its ad program’s AI.
Recently, the biggest social media has announced Product Ads, a set of tools that lets businesses more effectively target its 1.4 billion or so users with a new, automated process.
With Product Ads, brands who upload their product catalogs to Facebook can create ad campaigns manually. … Continue reading “Facebook Ads Just Got Even Smarter”
